Today, on St. Patrick's Day, there's nothing as green as the Chicago River. However, many brands choose to stand out by adding green to their logos or email communications, by creating green products for the day, or by doing something totally out-of-character to celebrate.
Here are some brands that joined the St. Patrick's Day celebrations:
SUR LA TABLE
In an email, this cooking supplies and cooking class brand promoted its green product line with the message, "Lucky finds, going green, from deep emerald to soft sage - refresh your kitchen with a verdant look."
SEE'S CANDIES
This candy brand added green and shamrocks to its packaging.
KRISPY KREME
This doughnut brand added green to its doughnuts as well as its packaging.
ORLY INTERNATIONAL, INC.
This nail polish brand created green nail polish.
And let's not forget what Sherwin-Williams (the paint brand) shared on Instagram last year: "St. Patrick's Day: No luck needed. Find your next paint color with help from our Color to Go samples."
As I often say, "Brands that can align their products or services to an event, holiday, or trending news that everyone is talking about have the potential to be memorable."
So, will your brand "go green" next year on St. Patrick's Day?
SHARE THIS: Brands that align their products or services with trending news have the potential to be memorable. #StPatricksDay #BrandExperiences #DebbieLaskeysBlog
SHARE THIS: People think in stories, not statistics, and marketers need to be master storytellers. ~Arianna Huffington #StPatricksDay #BrandStorytelling #DebbieLaskeysBlog
Image Credits: Sur la Table, See's Candies, Krispy Kreme, Roma Downey via Instagram (Irish Blessing), and Orly International, Inc.
No comments:
Post a Comment
Thank you for your comment!