Marketing News of the Month of November: Presidential Election, Wicked, and More

During the month of November, there were many news stories that reflected brand identity, brand naming and nicknames, brand storytelling, brand strategy, co-branding, pricing, product packaging, personal branding, and more.

PRESIDENTIAL ELECTION

On November 5th, the Presidential Election took place, and the outcome surprised many. Polls indicated that the race was close, but few expected a loss by Vice President Kamala Harris. And during this election, words played a huge part: We will all long remember the references made to "childless cat ladies," "felines versus felons," as well as "racist, fascist, and misogynistic." In addition, this election was a stark contrast in personal brands.

According to Lyn Chamberlin, a brand consultant, "Branding is supposed to be about truth, or at least a piece of it. At its best, branding is storytelling, the kind that resonates, inspires, and speaks to who we are. But what happens when a brand warps into something sinister, built on lies, misinformation, and manipulation? What happens when a brand betrays not only our trust but our institutions?

Donald Trump created a brand that made him more than a businessman or even a politician. It was a brand so powerful, so relentlessly crafted, that it enabled him to shape reality for his supporters and make bold moves that, for anyone else, would seem absurd or laughable. It became a brand that bulldozed its way into the American psyche, in part because it was built on the very foundations branding experts understand: repetition, narrative, and consistency. But unlike the brands we aim to build on values, Trump's brand was anchored in something far more dangerous: a disregard for truth...Trump's brand isn't just a lesson in how to build an indelible image. It's a cautionary tale — a reminder that without honesty and accountability - brand can become a weapon that betrays us all."

WICKED THE MOVIE

After years of filming plus delays caused by the Covid pandemic and the SAG-AFTRA and Writers Guild strikes, the movie that is based on the 20-year-old musical opened in movie theaters on November 22nd. According to NBC, "In Wicked, Grammy-winning pop sensation Ariana Grande brings her huge vocal talents to the young witch's musical role, playing Galinda Upland (in her pre-Good Witch days) as she befriends the picked-on Elphaba after the two first meet as students. Where Elphaba is unpopular at school, Galinda is just the opposite. Everyone thinks she's pretty (and POPULAR), yet she forms an unlikely friendship with Elphaba that has sweeping implications for the musical's bigger story."

During the movie's opening weekend, it broke a record with an estimated $114 million at the domestic box office, marking the highest cinematic opening for a Broadway adaptation. That's a lot of popcorn!

WICKED SING-ALONGS

AMC movie theaters have warned fans NOT to sing during the WICKED movie. All of the movie showings will begin with a 30-second advisory reminding moviegoers that "silence is golden." According to ABC7, "Fans will be able to channel their inner Elphaba and Glinda next month when sing-along screenings will be featured in 1,000 theaters starting Christmas Day."

WICKED CO-BRANDING

While the movie's story is the main attraction, countless brands have jumped on the co-branding bandwagon to cash in on the buzz surrounding the movie. Here are some of the brand partnerships and/or co-branding campaigns: Starbucks, Lego, Ulta Beauty Stores, Vera Bradley, Croc's sandals, Hasbro's Monopoly, Kellogg Company's Rice Krispies Treats, Lexus, and many more.

GLICKED ENTERS THE LEXICON

While two summer blockbusters from last year created a new portmanteau (a word formed by combining the sounds and meanings of other words), "Barbenheimer" derived from BARBIE THE MOVIE and OPPENHEIMER, this year's pre-Thanksgiving weekend saw the arrival of "Glicked" to promote WICKED and GLADIATOR II. According to CNN, "A lesson learned is that two very high-profile movies can go head-to-head, and both can thrive in the theatrical marketplace."

According to Yahoo Entertainment, "Celebrate "Glicked" by watching both movies either as a double feature or over the course of a weekend and dress the part donning something earthy and Romanesque for Gladiator II and either Galinda pink or Elphaba green for Wicked."

MATTEL AND WICKED

Toy maker Mattel went into crisis mode once shoppers noticed that the packaging for its WICKED dolls included a website for pornography rather than the movie's correct website. Mattel said in a statement, "We were made aware of a misprint on the packaging of the Mattel Wicked collection dolls, primarily sold in the U.S., which intended to direct consumers to the official WickedMovie.com landing page. We deeply regret this unfortunate error and are taking immediate action to remedy this. The listed website is not appropriate for children. For consumers who have bought the dolls, discard the product packaging or obscure the link." However, some consumers are trying to make Mattel's loss their gain: Multiple sellers have listed the toys on eBay for as much as $500 (rather than the $40 regular price), some advertising "RARE URL ERROR MISPRINT."

AMAZONPRIME AND GASOLINE SAVINGS

Amazon introduced a new benefit of its prime membership, the ability to save on gasoline purchased at participating BP and Amoco stations. According to ABC7, "Prime members can now add fuel discounts to their ever-growing list of benefits. The newest perk from e-commerce giant Amazon will allow members to save ten cents per gallon at the gas pump at around 7,000 participating BP, Amoco, and AM/PM stations across the US. Members can avail themselves of the discount by linking their Amazon account to Earnify, a loyalty program app by BP. The fuel discount offering is Prime's latest addition to its laundry list of member benefits which span music and video streaming services, food and grocery delivery, and even medical care and prescription drug savings...[But] Amazon's attempt to position itself as the "everything company" comes with its own set of challenges."

KFC CANDLES

KFC (formerly Kentucky Fried Chicken) has teamed up with Homesick Candles to launch two candles for the holiday season: a bucket of chicken candle and a buttery biscuit candle. According to Nation's Restaurant News, "The Bucket of Chicken Candle is inspired by KFC's Original Recipe, with notes of chicken and browned flour paired with peppercorn and celery, and a base of oregano, sage, and garlic. The Buttery Biscuit Candle features notes of honey and baked flour with hints of caramel, butter, and salt, as well as buttermilk and toasted vanilla. This isn't the first time KFC has embraced scent marketing. The chain launched fried chicken-scented sunscreen in 2016 to promote its Extra Crispy Chicken; and introduced fried chicken-scented fire logs for the holiday season in 2018. In early 2020, KFC teamed up with Crocs to introduce bucket-themed shoes with Jibbitz embellishments that smelled like fried chicken."

BASEBALL'S NATIONAL LEAGUE MVP

To add more excitement to the LA Dodgers 2024 season, superstar Shohei Ohtani won the National League's MVP (most valuable player) award. According to MLB.com, "Ohtani, the two-way wonder who was relegated by elbow surgery to designated hitter duties in his first season with the World Series champion Dodgers, claimed his third MVP and his first in the NL with a 50-homer, 50-steal season that was truly one of a kind. He joined Hall of Famer Frank Robinson as the only players to win MVP in both leagues." With a World Championship title and league MVP, perhaps, Ohtani is worth his 10-year $700 million salary?

CALIFORNIA REMOVES THE WORD "SQUAW"

The state of California is removing the word "squaw," a derogatory term for indigenous women, from dozens of place names across 15 counties. According to CNN, "For decades, the names of more than 100 of the state's parks, buildings, streets, bridges, and other geographic features and locations have included the term, which is considered racist and offensive toward Native American women, according to a bill signed into law by California Governor Gavin Newsom in 2022. The updated place names are expected to go in effect by January 1, 2025. The upcoming changes are part of nationwide efforts to examine and replace derogatory terms on geographic features." 

TESLA EV SUPERCHARGERS

Tesla's Supercharger network is available in every state and offers about 30,000 high-speed chargers. Other automakers have smaller networks with fewer ports and inconsistent charging speeds. What to do? All other EV makers in the United States have agreed to switch to Tesla's technology because it gives EV drivers access to Tesla's industry-leading charging network. Now, the transition begins and may take years.

BARNES & NOBLE'S COMEBACK

According to CNN, "In a move that's perhaps more symbolic than business-minded, Barnes & Noble, America's largest retail bookseller, has reclaimed the flagship store it vacated in 2013. It's just one of over 60 new locations opening this year as part of an ambitious expansion plan that seemed impossible before CEO James Daunt took over in 2018... But more than that, the rebirth of Barnes & Noble's stores confirms the company's belief that there remains a consumer appetite for physical books. Like most bookstores, Barnes & Noble's main source of revenue is physical books as well as limited editions of books exclusive to the retailer." As a bibliophile, this is wonderful news!

RETURN OF SELF-SERVE MILK AND SUGAR AT STARBUCKS

According to CNN, "The return of milk and sugar stations is a small step for Starbucks, but it represents something much bigger for the world's largest coffee chain. It's an acknowledgment that Starbucks went too far in overloading its baristas with endless ways to prepare drinks. David Garfield, the global head of industries at consulting firm AlixPartners, explained, "When Starbucks closed condiment bars during Covid, the customization work shifted to the baristas behind the counter. This caused delays." Starbucks will now push some of that work back on to customers.

COST OF KING CHARLES III'S CORONATION

The May 2023 coronation of King Charles III and Queen Camilla cost British taxpayers $91 million, an amount that some described as excessive. The coronation was the first in the United Kingdom since Queen Elizabeth II ascended the throne in 1953. While royal fans believe that the monarchy offers value because it boosts tourism and consumer spending, particularly during big events, others believe that the event, which included a gold carriage procession and a display of the monarchy's jewels, was an insensitive extravagance when millions around the country were struggling financially.

According to the UK's Department of Culture, Media, and Sport, "The 2023 coronation provided an occasion for the entire country to come together in celebration, and offered a unique opportunity to celebrate and strengthen our national identity and showcase the UK to the world." The event reached an estimated audience of two billion people across 125 countries.

WORLD'S MOST EXPENSIVE SHOPPING STREET

Say goodbye to Rodeo Drive in Beverly Hills and Fifth Avenue in New York City. The Via Monte Napoleone in Milan, Italy has become the world's most expensive shopping street, marking the first time a European city has topped the rankings (a Cushman & Wakefield report has tracked rents in 138 leading retail destinations globally for 34 years). According to real estate group, Cushman & Wakefield, rent per square foot is $2,047 on Via Monte Napoleone. By comparison, rent remained at $2,000 per square foot on Upper Fifth Avenue in New York City. According to Thomas Casolo, Cushman & Wakefield's head of retail for Italy, "Via Monte Napoleone is very short compared to Fifth Avenue, New Bond Street in London or Champs-Elysees in Paris, helping to drive rents higher."

BLUESKY'S GROWING USER BASE

During October and November, the Twitter/X competitor known as Bluesky has doubled its user base. Following the Presidential Election, many users of Elon Musk's platform chose to leave Twitter/X due to his role in the election. According to CNN, "More than 115,000 US X users deactivated their accounts the day after the election, the largest single-day exit since Musk assumed control of the platform, according to digital intelligence platform Similarweb."

According to David Carr, Similarweb editor of insights, news, and research, "Whether there will be a measurable decrease in the audience for X as the result of politics remains to be seen, but X's recent daily peak in US traffic doesn't make up for the erosion in audience that the service has seen over the past couple of years since Musk took ownership." 

MATTEL UNVEILS RITA MORENO DOLL

The Barbie Tribute Collection celebrates visionaries whose incredible contributions have helped shape and impact culture. According to Mattel, "This collectible Barbie doll honors award-winning actress, singer, dancer, and activist Rita Moreno. She is a rare recipient and the first Latina and Puerto-Rican to win the coveted EGOT – America’s most prestigious awards in television, music, film, and theater. The Mattel Rita Moreno doll wears an elegant black and gold boatneck gown reminiscent of her iconic outfit that she's worn twice on the red carpet, once in 1962 and again in 2018. Opera length gloves and classic heels complete her elegant ensemble."

GIBSON GUITARS AND TRADEMARK LAWSUIT

President-Elect Donald Trump has endorsed a Gibson guitar, however, Gibson has issued a cease and desist order for the use of a look-alike electric guitar in the style of Les Paul, "as the design infringes upon Gibson's exclusive trademarks, particularly the iconic Les Paul body shape."

FOUR-YEAR CRUISE

The residential cruise line Villa Vie Residences has launched a program that will allow travelers to join its ship, the Odyssey, at any port as it traverses around the world for the next several years. According to a company statement, "The trip is expected to travel to 425 ports across 140 countries, and the program will cost less than $40,000 a year. The program is being offered in one-, two-, three-, and four-year packages. The one-year package is called "Escape From Reality," the two-year package is called "Mid-Term Selection," the three-year package is called "Anywhere But Home, and the four-year package is called "Skip Forward."

Villa Vie's CEO Mikael Petterson explained that the program was created before the results of the presidential election were announced, but the cruise package could be a good option for those who were unhappy with the results, "We may have differing political views, but our community comes together through our passion for exploring the world in a way that goes far beyond politics."

ACCESSIBLE FLIGHT MAPS ON DELTA

Delta is bringing a new, more accessible flight map to most of its 165,000 seatback screens - the most in the industry — making the beloved moving map experience more accessible than ever. According to a company statement, "The new flight map prioritizes accessibility while continuing to provide the key features customers know, love, and expect. Its high-contrast display and features are designed specifically with travelers with low-vision disabilities in mind. The enhanced product ensures that even more customers are empowered to experience the flight map effortlessly and independently...Delta's commitment to accessibility is rooted in its belief that travel is for everyone. Already an industry leader with 100 percent closed-captioning on all movies and series content and a 40 percent increase in audio descriptive content in the last year, Delta continues to seek ways to make travel more accessible."

According to Ekrem Dimbiloglu, Managing Director of Customer Experience, In-Flight Entertainment, Delta Studio and Wi-Fi, "No one better connects the world than Delta. To truly fulfill that promise, we must ensure every customer can connect with their journey in a way that enhances their experience and makes them feel valued and cared for. We are proud to be the first airline to launch this technology, setting the standard for inclusive travel experiences across the industry."

COMCAST SPIN OFF

Comcast has announced that it plans to spin off most of its cable television networks including MSNBC, CNBC, USA, Oxygen, E!, Syfy, and the Golf Channel into a separate company. Comcast's NBCUniversal is keeping Bravo, the NBC broadcast network, the Peacock streaming service, NBC Sports, and the Universal theme parks. Buyers, anyone?

JAGUAR'S NEW LOGO

Jaguar has unveiled its new logo combining upper and lower case letters into one word as it promises its future will be fully electric. According to CarDealerMagazine, "Utilizing a new font, designed especially for the manufacturer, the logo spells the word JaGUar. The car maker has also unveiled "Strikethrough," a barcode-like 16 horizontal lines of equal weight - which will be used across its brand image. There's also more exuberant colors and a reimagined Jaguar leaping car (the leaper) and a monogram JR to be stamped across its cars and advertising." According to the company, "New Jaguar is a brand built around Exuberant Modernism. It is imaginative, bold, and artistic at every touchpoint. It is unique and fearless. We are creating Jaguar for the future, restoring its status as a brand that enriches the lives of the Jaguar community."

NYC CONGESTION TOLL

The New York Metropolitan Transit Authority (MTA) Board voted to pass the congestion pricing plan in New York City, setting the base toll at $9 through 2027. This fee would be imposed on most vehicles driving into Manhattan neighborhoods south of 60th Street and collected via license plate readers. This toll would be in addition to other tolls that drivers pay to enter the island borough via some bridges and tunnels. According to ABC7, "Congestion pricing is aimed at reducing traffic and pollution while encouraging use of public transit. It has long existed in other cities including London, Stockholm, Milan, and Singapore, but not in the United States."

YALE UNIVERSITY COURSE ON BEYONCE

With a record 99 Grammy nominations and acclaim as one of the most influential artists in musical history, Beyonce and her legacy will be the subject of a new course that will be offered for one unit at Yale University in 2025. Beyonce follows in the footsteps of other musicians as the subject of college courses including Bob Dylan and Taylor Swift.

DEATH OF QUINCY JONES

Legendary record producer and 28-time Grammy winner Quincy Jones died at the age of 91 in November. According to Pennlive, "The music titan earned the title of one of the most celebrated musicians and producers in history throughout his decades-long career, thanks to his collaborations with Michael Jackson, Frank Sinatra, Diana Ross, Aretha Franklin, and Ray Charles. His work with Jackson saw him produce the star's "Thriller" album, considered one of the bestselling albums of all time. Jones also produced and conducted the 1995 charity track, "We Are the World," which went on to become one of the bestselling singles of all time."

COLLINS DICTIONARY'S WORD OF THE YEAR

Collins Dictionary has named "brat" as its 2024 word of the year for 2024, defining it as someone "characterized by a confident, independent, and hedonistic attitude." The dictionary credited British singer Charli XCX with making "brat" one of the most talked-about words in 2024. According to CNN Style, "Accompanied by a virulent shade of lime green, the sights and sounds of brat were everywhere to be found this year – including in US Vice President Kamala Harris' election campaign. In July, Charli XCX gave Harris her seal of approval, proclaiming on X: "kamala IS brat." Memes and t-shirts with Harris' name in the "brat" style followed."

NBC MORNING PROGRAM NAMECHANGE

Once broadcaster Hoda Kotb announced her departure from NBC's morning line-up of "The Today Show" and "Today with Hoda and Jenna," the fourth hour needed a new name and will be temporarily called "Jenna & Friends" until a permanent co-host is named. 

According to CinemaBlend.com, "As previously revealed, Hoda Kotb's final day behind the TODAY desk will be on Friday, January 10, with the new iteration of the news hour starting the following Monday. Craig Melvin will officially step up to join Savannah Guthrie as a co-anchor. Melvin, who's been a mainstay since 2018, will also be joining Jenna Bush Hager in the fourth hour but won't be the only new face. Fans will watch as a revolving door of talented familiars come and go for the foreseeable future." Time will tell as to what the show's name will eventually become.

LAKE COMO IN A CAN

According to NBC News, "Tourists visiting the picturesque and posh Italian lakeside town of Como have always been spoiled for choice when it comes to souvenirs, from fridge magnets and keyrings to snow globes and ornaments. Now there's a new item they can take home that is turning heads and raising eyebrows: sealed cans of "Lake Como air." The cans, sold by the communications company ItalyComunica, are priced at $11 with each can containing 13.5 ounces of "pure air from the most beautiful lake in the world," according to the product's website. Lake Como Air encourages visitors to open it whenever you need a moment of escape, tranquility, or simply beauty."

"This is not the first time that Italian air has been canned and sold. Shortly after World War II, Italian businessman Gennaro Ciaravolo started selling canned air from Naples. Ciaravolo used empty food aid cans left by U.S. troops after the liberation and claimed to fill them with air, calling it "Aria di Napoli." And canned air is not unique to Europe. Canadian brand Vitality Air captures and bottles air from The Rocky Mountains, selling it around the world."

THANKSGIVING WEEK 

According to Nation's Restaurant News, "Thanksgiving Eve, also referred to as "Drinksgiving" or "Blackout Wednesday," has become one of the busiest nights of the year for bars and restaurants. According to Toast data, there were 11 percent more transactions on Thanksgiving Eve last year versus the average Wednesday. The average ticket size was about 10 percent higher. Alcohol sales compared to an average Wednesday were 70 percent higher (hence the "Drinksgiving" moniker). Further, catering sales were 35 percent higher and takeout sales were 10 percent higher."

Popmenu's chief executive officer and co-founder Brendan Sweeney said, "According to new Popmenu data, 42 percent of consumers plan to order from or dine at a restaurant on Thanksgiving day. Ordering in or dining out for Thanksgiving is becoming a new tradition for consumers who just want to relax and enjoy a meal versus serving as the family chef for the day. Restaurants have seen $10,000 or even $50,000 in Thanksgiving pre-orders. Although it's tougher to book something the week of Thanksgiving, there are still restaurants out there who are taking orders and reservations."

And lastly, two food brands are doing something unique for the holiday: 

*Krispy Kreme unveiled four doughnuts inspired by Thanksgiving pies, including the Chocolate Silk Pie Doughnut, Lemon Creme Pie Doughnut, Blueberry Crispy Doughnut, and Apple Crumble Doughnut. 

*Cold Stone Creamery has launched a Pumpkin Pie in the Sky Creation plus Pumpkin Pie ice cream. 

What other recent marketing buzz caught your attention? There's always something happening that impacts marketing, so tune in to #DebbieLaskeysBlog for the scoop!

Image Credits: Wicked the Movie, NBC/Today with Hoda and Jenna, Spectrum SportsNet LA, and Township of Ramara/Ontario/Canada.

Read "Co-Branding and WICKED" on my blog (November 22, 2024):

https://www.debbielaskeysblog.com/2024/11/co-branding-and-wicked.html

Famous Brands After Thanksgiving

Once Halloween is history, and everyone tires of candy, retailers turn their attention to Thanksgiving and the holiday shopping season.

During November and December, there are four days that stand out, and for me, there are four brands that are particularly memorable.

BLACK FRIDAY

The day after Thanksgiving has become known as "Black Friday," the day that all retailers look forward to all year long because it is the busiest shopping day of the year in the United States.

According to Wikipedia, "Black Friday is the Friday after Thanksgiving and traditionally marks the start of the Christmas shopping season in the United States. Many stores offer highly promoted sales at discounted prices and often open early, sometimes as early as midnight or even on Thanksgiving. It has evolved in meaning and impact over the years since 1869. Initially associated with workforce absenteeism post-Thanksgiving, it was reinterpreted by Philadelphia police to describe the shopping-induced congestion. Attempts at rebranding to "Big Friday" failed, and the term "Black Friday" solidified by the 1980s, referring to the pivotal point where retailers purportedly shifted from loss ("in the red") to profit ("in the black")."

Since so many shoppers line up outside Best Buy stores following their Thanksgiving meals in order to get free televisions or the best deals on electronics on Black Friday when most stores open early, Best Buy stands out as the most memorable brand on Black Friday.

SMALL BUSINESS SATURDAY

According to the Small Business Administration's website, "Small Business Saturday is a day to celebrate and support small businesses and all they do for their communities. When your dollars stay in your community, you help small businesses thrive and your neighborhood prosper. Founded by American Express in 2010 and officially co-sponsored by SBA since 2011, Small Business Saturday has become an important part of small businesses’ busiest shopping season. Historically, reported projected spending among U.S. consumers who shopped at independent retailers and restaurants on Small Business Saturday reached an estimated $17 billion according to the 2023 Small Business Saturday Consumer Insights Survey commissioned by American Express." 

As a lifelong reader, I cannot walk by a bookstore without going in, and nine times out of ten, I will make a purchase. I especially enjoy visiting one-of-a-kind unique bookstores, and a local one is the Iliad Bookstore in Los Angeles, California. According to the store's own description, it is "one of LA's best used bookstores, and its two best bookstore cats." Heck, two of my favorite things are books and cats! 

CYBER MONDAY

Over the years, Cyber Monday has become the online equivalent of Black Friday. 

According to Wikipedia, "Cyber Monday is a marketing term for e-commerce transactions on the Monday after Thanksgiving in the United States. It was created by retailers to encourage people to shop online. The term was coined by Ellen Davis of the National Retail Federation and Scott Silverman, and made its debut on November 28, 2005, in a Shop.org press release entitled "Cyber Monday Quickly Becoming One of the Biggest Online Shopping Days of the Year." Cyber Monday has become the online equivalent to Black Friday and offers a way for smaller retail websites to compete with larger chains. Since its inception, it has become an international marketing term used by online retailers around the world."

In late November 2005, The New York Times reported: "The name Cyber Monday grew out of the observation that millions of otherwise productive working Americans, fresh off a Thanksgiving weekend of window shopping, were returning to high-speed Internet connections at work Monday and buying what they liked."

As a result of the Covid pandemic, it's much easier ordering items from Amazon than driving to two or three stores, sometimes four or five. Amazon is easy with a capital E-A-S-Y! But on Cyber Monday, the brand becomes even more of a good friend because it transforms the chore of holiday shopping to simple search, click, and buy.

GIVING TUESDAY

Hopefully, people have some money leftover following these three spending days in order to make a difference on Giving Tuesday.

According to Kathy Calvin, former CEO of the United Nations Foundation, "GivingTuesday is a counter narrative to Black Friday and Cyber Monday because it reminds us that the spirit of the holiday season should be about community and not just consumerism. The most meaningful gift we can give our children, loved ones, friends, and neighbors is the commitment to work together to help build a better world."

"New York’s 92nd Street Y was the catalyst and incubator for #GivingTuesday, bringing the expertise of 139 years of community-management to the project and providing #GivingTuesday a home. The United Nations Foundation joined as partners, bringing their strategic and communications clout to the project. Over 2,500 charities, volunteer organizations, corporations, and foundations came together in all 50 US states with one common purpose: to help others and incentivize ways to give more, give smarter, and celebrate the American spirit of contribution. Individuals were encouraged to be generous in whatever ways mattered to them, whether that meant volunteering at a local charity or by donating to a favorite cause."

Some in the nonprofit sector might think that year-long outreach consisting of direct mail letters or cards, newsletters, emails, and annual reports have a bigger impact than a single day with a focus on philanthropy. But let's not forget the impact of publicity – and everyone will be talking about their favorite nonprofits on December 3rd. The other important reminder is that social media will be on fire with the hashtag #GivingTuesday – and millennials, big social networkers, are future philanthropists. The "know your audience" mantra of marketing 101 requires that all nonprofits participate in #GivingTuesday with some type of campaign to target their existing and future donors.

For me, the League of Women Voters is an important nonprofit that deserves everyone's support, especially during this difficult post-election period for many. It's important to remember that, for our democracy to exist and flourish, we must all participate. 

According to the League's website, "We believe in the power of women to create a more perfect democracy. That's been our vision since 1920, when the League of Women Voters was founded by leaders of the women's suffrage movement. For 104 years, we have been a nonpartisan, activist, grassroots organization that believes voters should play a critical role in democracy. We work to protect and expand voting rights and ensure everyone is represented. We empower voters and defend democracy through advocacy, education, and litigation, at the local, state, and national levels." During the 2024 Presidential election, the League helped to register voters and provided voter information on a myriad of ballot issues. There are over 700 local and state league chapters as well as the national League of Women Voters of the US based in Washington, D.C.

What brands stand out to you during this important week of commerce and philanthropy? Chime in and share.

SHARE THIS: You do not have to be a world leader – or even a billionaire – to make an impact. If we are going to turn things around, we all need to do our part to make it happen. Change starts with you. ~Ted Turner #DebbieLaskeysBlog #GivingTuesday

Image Credits: Iliad Bookstore, Best Buy, Amazon, and League of Women Voters.

Check out these three Thanksgiving-related posts on my blog:

What Brand Stands Out on Thanksgiving? (November 2022)

https://www.debbielaskeysblog.com/2022/11/what-brand-stands-out-onthanksgiving.html

What's Your Favorite Thanksgiving Brand? (November 2019)

https://www.debbielaskeysblog.com/2019/11/whats-your-favorite-thanksgiving-brand.html

Five Thanksgiving #BrandTips (November 2017)

https://www.debbielaskeysblog.com/2017/11/five-thanksgiving-brandtips.html

Marketing News of the Month of October: Mexican HERstory, LA Dodgers, and More

During the month of October, there were many news stories that reflected brand identity, brand naming and nicknames, brand storytelling, brand strategy, personal branding, product packaging, and more. Excuse the delay in this recap, but the November election intervened.

MEXICO MAKES HERSTORY WITH FIRST FEMALE PRESIDENT

In October, Claudia Sheinbaum took office as Mexico's first female president in the nation's more than 200 years of independence. According to Business Standard, "The 62-year-old former Mexico City mayor and lifelong leftist campaigned on a promise of continuity, of protecting and expanding the signature initiatives of her mentor, former President Andrs Manuel Lpez Obrador. Sheinbaum is also the first president with a Jewish background in the largely Catholic country. Sheinbaum's victory came 70 years after women won the right to vote in Mexico. And just days before she took office, Sheinbaum stood with Lpez Obrador in his long-running diplomatic spat with Spain. She defended her decision to not invite Spain's King Felipe VI to her inauguration, saying in part that the king had failed to apologize for Spain's conquest of Mexico.

Since 2018, Mexico's Congress has had a 50-50 gender split, in part due to gender quotas set for party candidates. Still, Sheinbaum inherits a country with soaring levels of violence against women. There are also still many parts of the country, especially rural Indigenous areas where men hold all the power. And some 2.5 million women toil in domestic work where despite reforms they continue to face low pay, abuse by employers, long hours and unstable working conditions. Mexico's Supreme Court ruled in 2023 that national laws prohibiting abortions are unconstitutional and violate women's rights. Although the Mexican ruling orders the removal of abortion from the federal penal code and requires federal health institutions to offer the procedure to anyone who requests it, further state-by-state legal work is pending to remove all penalties."

According to Gustavo Flores-Macias, professor of government at Cornell University and an expert in Latin American politics, despite Sheinbaum's clear electoral mandate, "Her new government faces several major challenges. Sheinbaum will also have to navigate not only the hostile rhetoric toward Mexico that characterizes campaigns in the U.S., but especially the review and potential renegotiation of the U.S.-Mexico-Canada Trade Agreement scheduled for 2026 in the context of an emerging bipartisan protectionist consensus in the United States.” 

MATTEL UNVEILS DIWALI DOLL

Mattel unveiled a new Diwali Barbie doll dressed by Indian courtier Anita Dongre. According to Mattel, "In a continued commitment to promoting celebrations of heritage, Barbie is unveiling its first ever Barbie Diwali doll collaboration with globally recognized Indian fashion designer Anita Dongre. Blending tradition with Barbie's place in global fashion, the Barbie Diwali doll celebrates India's cultural richness with a worldwide audience. The limited-edition Barbie doll wears a Moonlight Bloom set with a choli top, floral Koti vest and lehenga skirt adorned with dahlias, jasmine and Indian lotus — symbols of strength and beauty. The outfit has been accessorized with gold bangles and shimmering earrings to complete the look and reflect the radiant lights of the festival."

MATTEL UNVEILS DIA DE LOS MUERTOS DOLLS

Mattel launched a special edition Día de Muertos Barbie doll created by Mexican fashion designer Kris Goyri. According to ABC7, "This doll is a tribute to the Mexican celebration in honor of deceased loved ones. This special edition Day of the Dead doll wears a pure white dress inspired by indigenous Oaxaca styles and adorned with papier-mâché cempasúchil flowers (marigolds) that symbolize the path to the afterlife. Goyri emphasizes the importance of connecting with pre-Hispanic roots and traditional crafts, such as those seen in the sash at the waist, representing a typical weaving of Mexican artisans. Goyri hand-designed the makeup, ensuring it captured the essence of the "Catrina," a dapper skull or skeleton character associated with Día de Muertos, and created the hairstyle to achieve authentic Mexican accents. This collaboration not only honors a much-loved tradition but also reflects Barbie's effort to celebrate cultural diversity. This limited-edition doll shows the importance of representation in the toy industry and the need to understand different cultures."

In addition, Mattel launched its 2024 Día de Muertos Collection designed by Javier Maebe. According to Mattel, "The Barbie doll looks luminous wearing a long, black ruffled gown with intricate, colorful detailing and embroidered sugar skulls. Her orange headband highlights her updo and evokes the festival's iconic marigold flowers. Calavera face paint and bright pink accessories complete her festive look. While sold separately, both Barbie and Ken dolls wear complimentary patterns."

SIMONE BILES NEWS

It is not uncommon for Olympic-gold medalist (and GOAT) Simone Biles to make news wherever she goes. To demonstrate the power of personal branding, the latest news about this inspiring gymnast is that she has lent her name to a restaurant in the Houston airport. Will customers have to perform flips, twists, and somersaults before ordering food?

LOS ANGELES DODGERS WIN 2024 WORLD SERIES

After a decade of division wins and great season-ending records, the Los Angeles Dodgers finally won a World Series Championship! And against the rival New York Yankees to boot! The two franchises have clashed on the Fall Classic stage 12 times, five more than any other matchup in World Series history. This was the Dodgers' eighth World Series title in franchise history and first since the 2020 pandemic shortened season. According to MLB.com, "In this 7-6 victory, the Dodgers ushered in their champagne celebration the hard way, becoming the first team in a World Series-clinching win to come back from down five or more runs. They also became the first team in MLB postseason history to fall behind by five-plus runs, erase that deficit, fall behind again and yet still win the game." As a lifelong Dodgers fan, this championship was very sweet!

DEATH OF FERNANDO VALENZUELA

Los Angeles Dodgers superstar pitcher passed away before the Dodgers won the World Series. The team and fans celebrated his legacy throughout the World Series with an arm patch featuring his number (34) and afterward during the victory parade in Los Angeles. According to Wikipedia, "Valenzuela enjoyed his breakout year in 1981, when "Fernandomania" rapidly catapulted him from relative obscurity to stardom. He won his first eight starts, five of them shutouts, and finished with a win–loss record of 13–7 and had a 2.48 earned run average (ERA) in a season that was shortened by a player's strike. He became the first, and as of 2024, only player to win both the Cy Young and Rookie of the Year awards in the same season. (And) the Dodgers won the World Series that year."

DEATH OF PETE ROSE

Pete Rose, whose nickname was "Charlie Hustle" for the way he played the game of baseball, died in October. According to Wikipedia, "He played in Major League Baseball from 1963 to 1986, most prominently as a member of the Cincinnati Reds lineup known as the Big Red Machine for their dominance of the National League in the 1970's. He also played for the Philadelphia Phillies, where he won his third World Series championship in 1980, and had a brief stint with the Montreal Expos. He managed the Reds from 1984 to 1989. In August 1989 (his last year as a manager and three years after retiring as a player), Rose was penalized with permanent ineligibility from baseball amid accusations that he gambled on baseball games while he played for and managed the Reds; the charges of wrongdoing included claims that he bet on his own team. In 1991, the Baseball Hall of Fame formally voted to ban those on the "permanently ineligible" list from induction, after previously excluding such players by informal agreement among voters. After years of public denial, he admitted in 2004 that he bet on baseball and on the Reds. The issue of his election to the Hall of Fame remains contentious." There is no denying that Rose's legacy is that he tarnished the sport of baseball.

ADDITIONS TO MERRIAM-WEBSTER

During October, Merriam-Webster announced the addition of 200 new words and definitions. Some of the additions include: beach read, true crime, heat index, For You Page, nepo baby, far right, far left, and MAGA. According to Peter Sokolowski, Editor at Large for Merriam-Webster, "Our lexicographers monitor a huge range of sources to select which words and definitions to add. From academic journals to social media, these give us a very thorough view of the English language." And according to Gregory Barlow, President of Merriam-Webster, "The one constant of a vibrant living language is change. We continuously encounter new ways of describing the world around us, and the dictionary is a record of those changes."

VOTING FROM SPACE

Did you know that there is a voting booth in space? Well, not exactly a voting booth, but astronauts on the International Space Station (ISS) can vote from space. They cast encrypted ballots from the ISS. Since most astronauts live in Texas, that state passed a "vote-from-space" law.

RAO FLOAT IN MACY'S DAY PARADE

According to the Macy's Thanksgiving Parade website, "Rao's is an Italian-American restaurant founded in East Harlem, New York City in 1896 by Joshua Anthony Rao, who moved with his parents from Italy to the United States. In December 2006, Rao's opened a second restaurant in Las Vegas. In 2024, it was announced that Rao's Homemade would sponsor a float called "Pasta Knight" in Macy's Thanksgiving Day Parade. The float will display a scene made entirely of food and other kitchenware depicting a knight on horseback with a white flag that says "Rao's Homemade" in a battle against a dragon."

MINNIE MOUSE BALLOON IN MACY'S DAY PARADE

According to the Macy's Thanksgiving Parade website, "Minnie Mouse will make her debut as a giant balloon in the 2024 Parade as she approaches her 100th anniversary. The balloon features Minnie, at 60 feet long, striking a pose and dazzling New York City in her signature dress and high-heels. Minnie Mouse is the lifelong sweetheart of Mickey Mouse, debuting alongside him in Walt Disney's Steamboat Willie on November 18, 1928. She is known for her sweet and stylish disposition and iconic polka-dotted dress and bow. She has become one of the most recognizable characters in the world since her revitalization in the 1980's and has been lauded as a fashion icon."

DEATH OF LILLY LEDBETTER

Lilly Ledbetter, whose gender pay equity legal fight was the inspiration for the Fair Pay Act of 2009, died at age 86 in October.

According to CNN, "In the 1990's, after 19 years of working for Goodyear, Ledbetter learned she had been making thousands of dollars less each month than male managers. She sued Goodyear in 1999 for gender discrimination. She initially won in federal court in 2003 and was awarded $3.8 million in backpay and damages. The decision was later overturned after the tire giant appealed. The case eventually made its way to the Supreme Court in 2007, which upheld the lower court's ruling. In a 5-4 decision, the justices ruled Ledbetter should have filed suit within 180 days of the very first time Goodyear paid her less than her peers. Having missed that window, Ledbetter had no grounds to sue, according to the court."

When Barack Obama became President, the first bill he signed into law was the Lilly Ledbetter Fair Pay Act. Ledbetter said in 2018, "That was the most awesome emotion I think that I have ever had. I'll put it behind having a son and a daughter." In retirement Ledbetter became an activist and advocate for gender equity.

The American Federation of Labor and Congress of Industrial Organizations (AFL-CIO) described her: "Lilly Ledbetter simply wanted to be paid the same as her male Goodyear coworkers – and her fight took her to the Supreme Court, Congress, and the White House to sign the Lilly Ledbetter Fair Pay Act. She was a true hero."

Salesforce CEO Marc Benioff said on social media that Ledbetter's simple phrase "equal pay for equal work" had changed his understanding. He said, "It's shocking that, as a CEO, I witnessed firsthand how wide the pay disparities were – not just in my own company, but across so many others we acquired. Lilly taught me the fight for equality starts with pay equity. There can be no true equality without it."

As of 2024, for every dollar a man earns, a woman is paid 84 cents, according to the National Committee on Pay Equity and the Equal Pay Today campaign. That's based on earnings data for full-time, year-round workers from the US Census in 2022, which was the most recent full-year data set available. 

DEATH OF ETHEL KENNEDY

Ethel Kennedy of the Kennedy family died in late October at the age of 96. She was was an American human rights advocate, wife of U.S. senator Robert F. Kennedy, a sister-in-law of U.S. president John F. Kennedy, and a daughter of businessman George Skakel. At her funeral, one of her children said, "She deeded to each of her 11 children her love of good stories, her athleticism, her competitive spirit, and the deep curiosity about the world, and the intense interest in people of all backgrounds, which caused her to pepper everyone she met — from cab drivers to presidents — with a relentless cascade of questions about their lives."

DEATH OF TERI GARR

Oscar-nominated actress Teri Garr known for her work in films like "Young Frankenstein" with Gene Wilder and "Tootsie" with Dustin Hoffman died at age 79 during October. She lived more than 20 years after she was diagnosed with multiple sclerosis, and she shared her diagnosis publicly in a 2002 interview with CNN in an effort raise awareness for others living with MS.

GOLDFISH NAMECHANGE TO CHILEAN SEA BASS

According to CNN, "The Pepperidge Farm snack brand is tweaking its name for a limited time to "Chilean Sea Bass," a more grown-up title. It's part of a strategy to attract adults and re-establish its relevance amid a decline in snacking following a pandemic peak. But the Chilean Sea Bass snacks won't appear on shelves: Bags featuring the unique branding are only being sold online for one week the last week of October. Goldfish reminds people that the traditionally branded bags are still available at retailers nationwide. Fun Fact: The tweaked name is a nod to the snack's roots. Pepperidge Farm launched Goldfish in the United States in 1962 initially aimed at adults as a bar snack. Since the 1990's, however, Goldfish has been sold as a snack for kids with playful packaging."

Danielle Brown, vice president of Goldfish, explained, "We know Goldfish are a lunchbox icon, but the truth is, they're loved by snackers of all ages. So, as a playful reminder, we went ahead and gave our iconic cheddar cracker a new, fun, grown-up name." 

SUBWAY'S FOOTLONG COOKIE GETS DRESSED FOR HOLIDAYS

According to Restaurant Business, "Subway is getting a jump on the winter holiday season with its launch of the Double Chocolate Peppermint Footlong Cookie. It has a 12-inch-long base of double chocolate cookie dough that's packed with chocolate and white chocolate chips, swirled with peppermint extract, and topped with red and white candy cane pieces. It's served warm and comes packaged in a holiday gift box."

RETURN OF MOUNTAIN IN MOUNTAIN DEW

Mountain Dew is getting a makeover with the word MOUNTAIN reappearing on cans and bottles following a nearly two-decade-long hiatus. According to CNN, "The PepsiCo-owned beverage is unveiling a new logo and packaging design that drops its sharply angular font and abbreviated title for imagery that evokes its rustic roots, as well as bringing back its namesake title to cans and bottles. Consumers will see the new look roll out beginning in May 2025. According to Duane Stanford, edutor and publisher of Beverage Digest, "Mountain Dew appears ready to shake off the adrenaline rush that has defined the brand's marketing for almost two decades, when a key strategy was to market Dew like an energy drink to an energy drink crowd." Soda seems to be on the rise, thus Mountain Dew's interest in the change.

LA CLIPPERS CONFUSED BY NEW LOGO

According to the NBA, "The LA Clippers unveiled their new brand, establishing a set of marks that blend the team's past, present, and focus on the future in a familiar but elevated colorway of naval blue, ember red, and Pacific blue. The new logo features a Clippers "C" that surrounds the points of a compass and an oncoming ship with basketball seams on the hull, a nod to the organization's maritime roots and a symbol of its direction. The team will wear uniforms and merchandise displaying the new logo and colors in the 2024-2025 NBA season as the Clippers begin play in their new home, the Intuit Dome."

NAMECHANGE FOR KING'S CHARITY

King Charles III established the Prince's Trust nearly 50 years ago when he was the Prince of Wales. Now it will be known as the King's Trust. He launched the trust to help disadvantaged youth overcome challenging circumstances, get employment, or launch their own businesses. It has become one of the United Kingdom's leading youth organizations, and to date, has helped more than 1.3 million young people. The King's Trust has also launched a new logo and new tagline "Working for young people."

FORD GIFT TO EV CUSTOMERS

According to Axios, "Ford plans to give new EV buyers a free charging unit and free installation in an industry first. EV sales have been lagging behind expectations as many consumers remain wary of the unknowns and inconveniences around regularly charging their vehicles at home and on the road. So Ford announced that anyone who buys or leases a new Ford EV during the fourth quarter 2024 will qualify for a free EV charging unit and home installation through the Ford Power Promise program. According to Ford CEO Jim Farley, if the offer is well received, the company will likely extend it, "I obviously never had the chance to talk to Henry Ford, but I can imagine that when he launched the Model T, he would have loved to have included a gas station for every customer."

AMERICA250

According to America250's website, "America250 is a nonpartisan initiative working to engage every American in commemorating the 250th anniversary of our country. This multi-year effort, from now through July 4, 2026, is an opportunity to pause and reflect on our nation's past, honor the contributions of all Americans, and look ahead toward the future we want to create for the next generation and beyond. In addition, a multi-year contest has been unveiled that invites students in grades 3-12 to submit artwork and essays to answer the question, "What does America mean to you?" for the chance to win unique experiences at iconic American historical and cultural sites."

ATLANTIC MAGAZINE INCREASES PRINT

The Atlantic is doing something unusual for a magazine in 2024: increasing the number of issues it prints. The 167-year-old magazine, once known as The Atlantic Monthly, is increasing its pace of publication from 10 issues to 12, returning to a monthly publication for the first time since 2002.

The expansion plan – perhaps counterintuitive in the Internet age, when so many other magazines and newspapers are printing less often or folding altogether – is a testament to "the excellent journalism our team makes, and the enduring power of a beautifully designed, well produced magazine," explained editor-in-chief Jeffrey Goldberg, "We want to meet our readers where they are, and our readers love the print magazine. Print publications have some timeless qualities, and some unique attributes in a world dizzy with screens. The greatness of print and especially a print magazine is that it sits still for you. It doesn't beep and flash and demand that you do things. It's there to be read and enjoyed. People still derive intellectual and aesthetic pleasure from print."

NIKE STORYTELLING

Nike has announced that the company plans to invest in "bigger, bolder brand storytelling" and "re-energize brand momentum through sport." An interesting announcement followed that the company known for its footwear has been "intentionally reducing " the proportion of its business driven by footwear franchises Air Force 1, Air Jordan 1, and Dunk. Time will tell as to this iconic brand's new direction.

How many times since the 1980's has the word MANIA been added to a word or phrase to create a marketing buzz?

What other recent marketing news caught your attention? There's always something happening that impacts marketing, so tune in to #DebbieLaskeysBlog for the scoop!

Image Credits: Major League Baseball, Mattel, America250, and Cornell University/President Claudia Sheinbaum.

Leadership Lessons from #PostElectionSeries Featuring Susan Friesen

As I announced in my commentary about the 2024 Presidential election, during November and December, I will feature a timely #PostElectionSeries with a number of inspiring women authors, leaders, and influencers. 

Today, to continue the series, I've invited Susan Friesen to provide commentary about the election, leadership, gender bias, misinformation, and more. But first, a brief introduction.

Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia's premiere boutique web development and digital marketing agency, eVision Media. With over 20 years of experience in the industry, she's an expert in helping businesses to establish their online presence and create a strong brand identity. Her passion for empowering female entrepreneurs to succeed in the digital world has earned her a reputation as a leading authority in the marketing industry. As a Canadian, Susan shares a unique perspective about the recent American Presidential election.

QUESTION: In Lyn Chamberlin's article entitled, "When Brand Betrays Us," she wrote, "Branding is supposed to be about truth, or at least a piece of it. At its best, branding is storytelling, the kind that resonates, inspires, and speaks to who we are. But what happens when a brand warps into something sinister, built on lies, misinformation, and manipulation? What happens when a brand betrays not only our trust but our institutions?...Branding can empower, but it can also deceive. Trump's brand isn't just a lesson in how to build an indelible image. It's a cautionary tale — a reminder that without honesty and accountability, brand can become a weapon that betrays us all."

What are your thoughts?

(Read the full article here:

https://lynchamberlin.substack.com/p/when-brand-betrays-us)

SUSAN FRIESEN: As a Canadian, I find myself astonished by how Donald Trump has continually leveraged his brand positioning to amass such significant power. Dare I say, it's almost genius how he has managed to manipulate half of the U.S. population into believing his falsehoods. Watching this unfold, I've been gripped by a growing sense of incredulous fear as a dangerously misinformed movement seemed to take shape before my eyes. It was — and remains — deeply unsettling to see how this was even possible.

This is a stark example of brand positioning being wielded for harmful purposes, exploiting the deepest human fears and amplifying them to such an extent that even some of the most rational people I know are convinced Trump is the one to save America from impending doom. Ultimately, branding is merely a tool — a double-edged sword that can be used for good or as a weapon, as Lyn aptly points out. This sobering reality should serve as a wake-up call for us all to recognize how easily we can be influenced, for better or worse.

QUESTION: In Katie Rogers article in THE NEW YORK TIMES, she wrote, "The United States has been led by men for all of its 248 years, and that will continue for at least four more. On Wednesday, Vice President Kamala Harris became the latest woman to fail to break the gender barrier to the presidency, and the second to be defeated by Donald Trump...The United States lags behind several other nations — Britain, Germany, Israel, India, Canada, and, this year, Mexico — which have chosen women as leaders. Men do still run the world, numerically. Only about a third of the countries in the United Nations have ever had a woman head of the government. Just 13 of the body’s 193 member countries are currently led by women, according to the Pew Research Center." 

(Read the full article here:

https://www.nytimes.com/2024/11/06/us/politics/harris-woman-president.html)

In Dana Theus' post-election article entitled "Women, Power, and Fear," she wrote, "Three times in twelve years, an old white man, now a convicted felon, has run for the highest office in the land. When he ran against another, more qualified old white guy, he lost. Both times he ran against vibrant, more qualified women, he won. Looking at the pattern, I don't think it's defensible to blame the female candidates or their campaigns. I truly worry that the majority of our nation — women and men alike — simply do not trust women enough to give us power."

(Read the full article here:

https://inpowerwomen.substack.com/p/women-power-and-fear)

What were your thoughts about the election results?

SUSAN FRIESEN: From a Canadian standpoint, I feel our nation still has a long way to go for gender parity; however, if feels as if the U.S. is even further behind. I remember when Hillary Clinton was running for President and many of us felt she was not just the perfect candidate for the job, given her expertise and experience, but the polls also promised she would be the next president. But as we know, that wasn't the case, and it was devastating to watch the results come in on election day.

For this year's election, we knew it would be a closer race, but what I found the most disappointing was how many women were not only supporting Trump, but also vehemently hated Harris. And what I heard the most from these women were almost direct rhetoric quotes from the Trump campaign. I watched in disbelief how brain-washed they were who absolutely refused to see the facts and adamantly believed the lies, name calling, and bullish attacks that came from the MAGA Republicans.

If Trump has created a long-lasting movement that uses brand positioning for evil, manipulative ways, then democracy is definitely in peril, even for Canada where there are many fans of Trump's approach to undermining the government. 

QUESTION: Katherine Spinney wrote an article entitled, "Silence Is Not the Answer," during a national crisis, however, her words deserve attention now. She wrote, "Silence is not the answer. If fact, it is one of the most damaging plans of action you can take. Despite hopes for the contrary, silence during this time will not shield you or protect you and it will not go unnoticed. Your staff are watching, waiting, begging for you to speak up. This moment in time is going to determine not just how others view you as a leader, but how they view you as a human being. Your words and actions during this time will not just impact your legacy as a leader — they will define it...What is true for all of us is that we must speak up."

How should leaders address the Presidential election results?

(Read the full article here:

https://katherinespinney.com/silence-is-not-the-answer/)

SUSAN FRIESEN: For many years, I have taken a neutral stance on contentious issues, fearing that I might "offend" someone who disagrees with my opinion. It's often advised to avoid discussing polarizing topics, like politics, on social media to prevent alienating potential clients. However, after witnessing the flood of hateful rhetoric on my social media feed during the recent U.S. election, I believe it's time to take a stand and lead with conviction — especially when it comes to women's rights.

This moment in history is pivotal for women's rights, and staying silent out of fear is no longer acceptable. This is an opportunity to use brand positioning for a purpose greater than simply increasing profits. It's about leveraging it for the greater good, creating a movement that attracts like-minded individuals to your brand and fosters positive change on all fronts. Leaders have a responsibility to speak their truth about the election results and should not hold back out of fear. Now is the time to stand up and lead with courage.

SHARE THIS: This moment in history is pivotal for women's rights, and staying silent out of fear is no longer acceptable. ~@eVisionMedia #PostElectionSeries #DebbieLaskeysBlog

QUESTION: In Barbara McQuade's article in TIME Magazine, she wrote, "The real danger when a leader traffics in half-truths and conflicting claims is that people don’t know what to believe." Instead of looking at leaders' actions, let's swap the perspective. How can employees keep their leaders honest?

(Read the full article here:

https://time.com/7173492/second-trump-term-misinformation-essay/)

SUSAN FRIESEN: When examining the state of employment from a broad perspective, I feel employees can generally be grouped into three categories: (1) those who are on a career track and are willing to do whatever it takes to achieve their ultimate goals; (2) those who feel trapped in their current workplace regardless of how their leader behaves; and (3) those who let their values and convictions guide their decisions about where to work.

In my view, it is only employees in the third category who are likely to hold their leaders accountable. These individuals are unafraid to speak out and voice their concerns because their decisions are rooted in their principles rather than fear of job loss. Interestingly, since they choose to work in environments aligned with their values, they are less likely to face retaliation from leaders who would behave in a manner consistent with those shared values.

The real question, then, is not "how" employees can keep their leaders honest, but whether they are willing to step outside their comfort zone, engage in difficult conversations, and potentially risk their position to uphold their principles.

QUESTION: In the years to come, what will you remember most vividly from the 2024 Presidential campaign and election?

SUSAN FRIESEN: As a small business brand strategist and someone deeply passionate about the power of messaging and values, what I'll remember most vividly about the 2024 Presidential campaign and election is the stark contrast between leadership rooted in integrity and manipulation disguised as strategy.

Watching the campaigns unfold, I was struck by the sheer polarization in rhetoric, particularly how some leaders skillfully tapped into fear and misinformation to build loyalty. It reminded me of the immense responsibility that comes with influence and how it can shape not just individual perceptions but entire movements. Equally memorable was the role women played — both as candidates and as voters — whether through their support or criticism, highlighting the ongoing battle for gender equality and the complexity of societal expectations.

What will stay with me, though, is the urgent reminder that staying silent is no longer an option — not for women, not for leaders, and certainly not for those of us who value integrity and want to leave a meaningful impact. This election reaffirmed that values and principles must guide our decisions, whether in politics or business, and that the courage to speak truth and stand for what's right is what truly defines leadership. It's a lesson that I'll continue to apply in my work, helping small businesses position their brands with authenticity and purpose in a world that desperately needs both.

SHARE THIS: Staying silent is no longer an option — not for women, not for leaders, and certainly not for those of us who value integrity and want to leave a meaningful impact. ~@eVisionMedia #PostElectionSeries #DebbieLaskeysBlog 

My gratitude to Susan for sharing her thoughts about leadership and the election as part of my #PostElectionSeries. It's times like this that we can all gain strength and learn from like-minded individuals. Tune in again soon for another installment of my #PostElectionSeries.

One final note, save the date and tune into my blog on December 26th to read Susan's contribution to my #HolidayLeadershipSeries!

Image Credit: Wordswag.

Read the other posts in my #PostElectionSeries:

Dana Theus:

https://www.debbielaskeysblog.com/2024/11/leadership-lessons-from_01500022866.html

Lyn Chamberlin:

https://www.debbielaskeysblog.com/2024/11/leadership-lessons-from.html

Series Introduction:

https://www.debbielaskeysblog.com/2024/11/sharing-some-thoughts-about-2024.html

Connect with Susan at these links:

Website: https://eVisionMedia.ca

Instagram: https://www.instagram.com/susan.evisionmedia/

LinkedIn: https://www.linkedin.com/in/evisionmedia/

Facebook: https://www.facebook.com/eVisionMedia

Twitter/X: https://www.twitter.com/eVisionMedia

Check out Susan's previous appearances here on this Blog:

OLYMPICS LEADERSHIP SERIES – Featuring Susan Friesen (August 2024)

https://www.debbielaskeysblog.com/2024/08/olympics-leadership-series-featuring_01233314215.html

SPRING LEADERSHIP SERIES – Featuring Susan Friesen (June 2024)

https://www.debbielaskeysblog.com/2024/06/spring-leadership-series-featuring.html

FALL BACK TO READING SERIES – Featuring Susan Friesen (October 2023)

https://www.debbielaskeysblog.com/2023/10/fall-back-to-reading-series-featuring_02107667638.html

Digital Engagement Tips to Attract Customers and Fans (November 2022)

https://www.debbielaskeysblog.com/2022/11/digital-engagement-tips-to-attract.html

The Importance of Brand Identity (November 2021)

https://www.debbielaskeysblog.com/2021/11/the-importance-of-brand-identity.html

HOLIDAY LEADERSHIP SERIES – Featuring Shep Hyken

With the arrival of the holiday season, it's time for the memorable end-of-the-year advertising campaigns and familiar music to hit the airwaves; our TV's, radios, and computer/tablet/smartphone screens will be bombarded by reminders of the season. Since I've been honored to share several inspiring series on my blog over the last year including my #FallBacktoReadingSeries, #SpringLeadershipSeries, and #OlympicsLeadershipSeries, I've decided to end the year with my #HolidayLeadershipSeries.

I've asked 10 thought leaders to chime in and share some of their holiday thoughts as they pertain to leadership and marketing specifically during the holiday season. Enjoy, and happy holidays!

But first, as we prepare to celebrate Thanksgiving this week, let's review the origins of Thanksgiving, Black Friday, and Cyber Monday.

According to History.com, "Thanksgiving Day is a national holiday in the United States. In 1621, the Plymouth colonists from England and the Native American Wampanoag people shared an autumn harvest feast that is acknowledged as one of the first Thanksgiving celebrations in the colonies. It wasn't until 1863, in the midst of the Civil War, that President Abraham Lincoln proclaimed a national Thanksgiving Day to be held each November. 

In many American households, the Thanksgiving celebration now centers on cooking and sharing a bountiful meal with family and friends. Turkey, a Thanksgiving staple so ubiquitous that it has become synonymous with the holiday, may or may not have been part of the Pilgrims' 1621 inaugural feast. Today, nearly 90 percent of Americans eat the bird on Thanksgiving, according to the National Turkey Federation. Other traditional foods include stuffing, mashed potatoes, cranberry sauce, and pumpkin pie. Volunteering is a common Thanksgiving Day activity, and communities often hold food drives and host free dinners for the less fortunate. 

Parades have also become an integral part of the holiday in cities and towns across the United States. Presented by Macy’s department store since 1924, New York City's Thanksgiving Day parade is the largest and most famous, attracting 2-to-3 million spectators along its 2.5-mile route and drawing an enormous television audience."

The Friday after Thanksgiving is known as "Black Friday," and marks the official beginning of the Christmas holiday shopping season. According to Wikipedia, "Many stores offer highly promoted sales at discounted prices and often open early, sometimes as early as midnight or even on Thanksgiving. Attempts at rebranding to "Big Friday" failed, and the term "Black Friday" solidified by the 1980's, referring to the pivotal point where retailers purportedly shifted from loss ("in the red") to profit ("in the black"). Black Friday is the busiest shopping day of the year in the United States."

And the Monday following Thanksgiving is known as "Cyber Monday," a marketing invention first observed in 2005 by online retailer shop.org. Seen as an online version of Black Friday, Cyber Monday was created to allow customers to shop online from the comfort of their offices and homes.

According to TimeAndDate.com, "The day after Thanksgiving in the United States is traditionally considered to be the beginning of the Christmas shopping season. On this day, brick and mortar retailers have sales and provide massive discounts to attract customers, making it one of the busiest shopping days of the year. As a result, many people tend to stay away from stores to avoid crowds. Additionally, Thanksgiving weekend is also one of the busiest travel weekends in the US when people travel around the country to be with their families. Such travel may mean that many customers miss Black Friday deals and sales. It is thought that Cyber Monday was created as a way to encourage such customers to shop without having to visit brick and mortar stores. Online retailers offer deals, often posting the kind of deals and sales they will have on online forums and websites, several weeks and days ahead. It is thought that a large percentage of the shopping on this day is done during work hours. In addition, other countries including Canada, Germany, and the United Kingdom now have their own version of Cyber Monday."

And now, for today's post, I'd like to introduce Shep Hyken. Based in St. Louis, Missouri, Shep is a customer service/customer experience expert, award-winning keynote speaker, researcher, and New York Times and Wall Street Journal bestselling author. As the Chief Amazement Officer at Shepard Presentations, Shep helps his clients create amazing experiences for their customers and employees.

QUESTION: What BRAND or PRODUCT is the most memorable during the holiday season?

SHEP HYKEN: My favorite holiday of the year is Thanksgiving. So, my favorite product is...Turkey (with pumpkin pie being a close second).

QUESTION: What is your favorite holiday ADVERTISEMENT?

SHEP HYKEN: All the sentimental Anheuser-Busch commercials that feature Clydesdales and dogs. They just make me feel good!

QUESTION: What is your favorite PIECE OF MUSIC or SONG during the holiday season?

SHEP HYKEN: If we stay in the CX world, I have to go with "The 12 days of CX-Mas." Why? I had FUN with some of my CX peeps!

If you want a more legitimate answer, it's a tie between the Charlie Brown Christmas song and Bruce Springsteen's "Santa Claus is Comin' To Town."

Why? They just make me feel good and happy!

QUESTION: Whose PERSONAL BRAND stands out during the holidays? (Think outside the box and no religious choices.)

SHEP HYKEN: Let's go with my favorite comedian, Jerry Seinfeld. I can't think of a holiday that I didn't hear people say at a holiday dinner the line, "Festivus for the rest of us!"

QUESTION: Since this is a leadership series, what is your favorite LEADERSHIP QUOTE?

SHEP HYKEN: For a holiday-themed leadership quote: 

"Maybe Christmas doesn't come from a store. Maybe Christmas...perhaps...means a little bit more." ~Dr. Seuss

And here's my favorite leadership quote:

"There is only one boss - the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money elsewhere." ~Sam Walton

SHARE THIS: There is only one boss - the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money elsewhere. ~Sam Walton via @hyken #HolidayLeadershipSeries #DebbieLaskeysBlog

My gratitude to Shep for sharing his leadership insights and for being a part of my #HolidayLeadershipSeries.

Image Credit: Tim Mossholder via Unsplash.

Listen to: The Twelve Days of CX-Mas

https://www.youtube.com/watch?v=24lvoRb1E6c

Listen to Bruce Springsteen sing: Santa Claus Is Comin' to Town

https://www.youtube.com/watch?v=76WFkKp8Tjs

Read more about Jerry Seinfeld and Festivus:

https://en.wikipedia.org/wiki/Festivus

Connect with Shep at these links:

Website: https://www.Hyken.com

Twitter/X: https://twitter.com/Hyken

LinkedIn: https://www.linkedin.com/in/shephyken

Instagram: https://www.instagram.com/shephyken

Branded Apps: https://hyken.com/store/mobile-phone-apps/

Check out Shep's previous appearances here on my blog:

OLYMPICS LEADERSHIP SERIES – Featuring Shep Hyken (July 2024)

https://www.debbielaskeysblog.com/2024/07/olympics-leadership-series-featuring_01062825997.html

FALL BACK TO READING SERIES – Featuring Shep Hyken (October 2023)

https://www.debbielaskeysblog.com/2023/10/fall-back-to-reading-series-featuring.html

Does Your Brand Walk in Your Customer's Shoes? (May 2019)

https://www.debbielaskeysblog.com/2019/05/does-your-brand-walk-in-your-customers.html

Summer Reading Recap: Business and Fiction (August 2018)

https://www.debbielaskeysblog.com/2018/08/summer-reading-recap-business-and.html

Who Does Your Brand Talk to in Social Media? (May 2014)

https://www.debbielaskeysblog.com/2014/05/who-does-your-brand-talk-to-in-social.html

How Does Your Business Create Social Media Circles? (April 2014)

https://www.debbielaskeysblog.com/2014/04/how-does-your-business-create-social.html

Customer Service vs. Customer Experience: Does Your Business Know the Difference? (February 2014)

https://www.debbielaskeysblog.com/2014/02/customer-service-vs-customer-experience.html

Customer Service vs. Lost Business (October 2013)

https://www.debbielaskeysblog.com/2013/10/customer-service-vs-lost-business.html

Co-Branding and WICKED

Have you counted the days until the movie version of WICKED appears in theaters? I certainly have!

Actresses and singers Ariana Grande and Cynthia Erivo star in the movie adaptation of the successful musical that was a prequel to the 1939 movie classic, "The Wizard of Oz," which was based on the book with the same name by L. Frank Baum, which was published in 1900. 

It's hard to believe that Kristin Chenoweth and Idina Menzel introduced us to the stories of the young characters of Galinda and Elphaba in WICKED on Broadway 20 years ago! In fact, Wicked is currently the fourth-longest running Broadway show in history after The Phantom of the Opera, Chicago, and The Lion King with nearly 8,000 performances since it first opened at The Gershwin Theatre in October of 2003. Even more impressive, Wicked has traveled all over the world and has been performed in over 100 cities and translated into six different languages. The production has accrued an estimated $5 billion in worldwide ticket sales over the last two decades.

According to NBC, "Set as the first in a two-part screen adaptation of the same-named Tony-winning stage production, the epic fantasy musical will carry its story across to the second installment — Wicked Part Two — which is scheduled to arrive in late 2025.

In the iconic 1939 movie musical "The Wizard of Oz," Galinda had a simple role to play. Known by her grown-up name Glinda, she was simply the Good Witch of the North, always hovering somewhere close by to bail Dorothy out of a sticky situation or two... while offering invaluable pointers about how Oz’s strange magic actually works.

In Wicked, Grammy-winning pop sensation Ariana Grande brings her huge vocal talents to the young witch's musical role, playing Galinda Upland (in her pre-Good Witch days) as she befriends the picked-on Elphaba after the two first meet as students. Where Elphaba is unpopular at school, Galinda is just the opposite. Everyone thinks she's pretty (and POPULAR), she comes from a wealthy family, and yet she forms an unlikely friendship with Elphaba that has sweeping implications for the musical's bigger story."

Producer Mark Platt explained, "Making films allows us to elaborate on the themes of the stage production. Film allows us to investigate the different worlds — Munchkinland, Shiz University, the dormitories, and classrooms. The dwellings where the Animals live, the wondrous Emerald City and Wizard's throne room. When we decided to make WICKED as a film, we wanted to be able to dramatize many of the elements that on stage you can't — from flying with monkeys to sweeping across Oz. These are places that only a camera can go. The films take advantage of this, opening the door to create a singular experience."

Cynthia Erivo has been quoted as saying she wanted green paint covering her body rather than using computer graphics to transform herself into the green character of Elphaba because she wanted to see herself with green hands.

But while the movie's story is the main attraction, countless brands have jumped on the co-branding bandwagon to cash in on the buzz surrounding the movie. Here are some of the brand partnerships and/or co-branding campaigns:

1. Starbucks will debut two new drinks inspired by Glinda and Elphaba. According to NBC, "The drinks will be available exclusively at Starbucks locations nationwide for a limited time. The exclusive drink line-up includes Glinda's Pink Potion, which is a Mango Dragonfruit Starbucks Refreshers Beverage hand-shaken with coconut milk, ice and a scoop of real, freeze-dried dragonfruit. The Pink Potion is topped with nondairy strawberry cold foam, and topped with a dusting of colorful candy sprinkles. The second drink exclusive is Elphaba's Cold Brew, which is comprised of a Starbucks Cold Brew sweetened with peppermint-flavored syrup and topped with nondairy matcha cold foam and colorful green candy sprinkles for an extra bit of Oz-inspired magic." 

2. Lego Wicked Kit

3. Wicked Build-A-Bear Plush Collection features a green Elphaba bear with an iconic black dress and hat as well as a Glinda bunny wearing a fancy pink gown. 

4. Wicked Suite at the New York Hilton Midtown

5. Ulta Beauty Stores aim to be a one-stop shop for all the beauty brand retailers partnering with the movie. You'll find tie-in merchandise in both Elphaba and Glinda flavors from Caboodles, Conair, Wet Brush and many of the other beauty brands.

6. Wicked x BÉIS Bags (luggage)

7. Vera Bradley Limited Edition Wicked Collection

8. Aldo Shoes Wicked Collab

9. Theory11 Wicked Playing Cards

10. Loungefly Elphaba Bag

11. Wicked OPI Nail Kits

12. Target Exclusives including Paul Tazwell's Clothing Collection

13. Spin Master Wicked Board Game

14. R.E.M. Beauty Wicked Makeup Collection

15. Mattel Glinda and Elphaba Shiz Dolls

16. Croc's Green Clogs

17. Hasbro's Monopoly

18. Kellogg Company's Rice Krispies Treats

19. Ground Up Women's Green/Pink Hightops

20. Lexus: According to Lisa McQueen, Manager of Lexus Marketing, "We've designed each vehicle to capture the magic of WICKED and bring the cinematic experience to life for its passionate fans. Just as Glinda and Elphaba each possess distinct powers and vibrant personalities, these customized vehicles spotlight their distinctive styles, ensuring that fans 'Experience OZmazing.'"

Do all of these partnerships and co-branding campaigns remind anyone else of the marketing buzz surrounding last year's BARBIE movie tie-ins?

Lastly, save the date on your 2025 calendar: WICKED: PART TWO hits theaters on November 21, 2025!

Image Credits: Kellogg Company's Rice Krispies Treats and Lexus.

Read how WICKED THE MUSICAL partners with nonprofits that change the world FOR GOOD:

https://wickedthemusical.com/for-good/

Leadership Lessons from #PostElectionSeries Featuring Dana Theus

As I announced in my commentary about the 2024 Presidential election, during November and December, I will feature a timely #PostElectionSeries with a number of inspiring women authors, leaders, and influencers. 

Today, to continue the series, I've invited Dana Theus to provide commentary about the election, leadership, gender bias, misinformation, and more. But first, a brief introduction.

Dana Theus is an executive and career coach specializing in helping women unlock their highest potential to succeed and to shine. With her support, women aspiring to greater levels of leadership and entrepreneurship learn to retell the stories they must heal so that they can emerge into their full potential and find their authentically confident voice. Leveraging a 25+ year career on the front lines of business, Dana has worked for Fortune 50 companies, entrepreneurial tech startups, government/military agencies/non-profits, and she has taught graduate-level courses for several universities in the Washington, D.C. area. She writes on multiple leadership sites to bring an INPowered voice to leadership development. 

QUESTION: In Lyn Chamberlin's article entitled, "When Brand Betrays Us," she wrote, "Branding is supposed to be about truth, or at least a piece of it. At its best, branding is storytelling, the kind that resonates, inspires, and speaks to who we are. But what happens when a brand warps into something sinister, built on lies, misinformation, and manipulation? What happens when a brand betrays not only our trust but our institutions?...Branding can empower, but it can also deceive. Trump's brand isn't just a lesson in how to build an indelible image. It's a cautionary tale — a reminder that without honesty and accountability, brand can become a weapon that betrays us all." What are your thoughts?

(Read the full article here:

https://lynchamberlin.substack.com/p/when-brand-betrays-us)

DANA THEUS: Lyn asks a powerful question: Have the tools of our trade (branding) betrayed us? She's right that Trump's brand is more powerful than facts and truth. I think we knew the first time around that this was the case. But more than just reminding us of the dark side of branding, we need to remember that branding is based on human psychology. A brand does not exist because we say it does and pay a lot of money in advertising, it exists in the mind of the audience. All human minds are able to be manipulated by brandings' core power: "repetition, narrative, and consistency," to tell a story. But if the story is out of alignment with what people want to believe, it won't be effective. Trump's branding victory is a reminder, not so much of branding's dark side, but of so many Americans' desperate need to believe what Trump is selling. 

QUESTION: In Katie Rogers article in THE NEW YORK TIMES, she wrote, "The United States has been led by men for all of its 248 years, and that will continue for at least four more. On Wednesday, Vice President Kamala Harris became the latest woman to fail to break the gender barrier to the presidency, and the second to be defeated by Donald Trump...The United States lags behind several other nations — Britain, Germany, Israel, India, Canada, and, this year, Mexico — which have chosen women as leaders. Men do still run the world, numerically. Only about a third of the countries in the United Nations have ever had a woman head of the government. Just 13 of the body’s 193 member countries are currently led by women, according to the Pew Research Center." What were your thoughts about the election results?

(Read the full article here:

https://www.nytimes.com/2024/11/06/us/politics/harris-woman-president.html)

DANA THEUS: I do believe gender was a dominant factor in the election, though there were obviously many others. As indicated in my own article (highlights shared below), I believe that gender was the "last straw" for too many swing voters who might have talked themselves into voting for a more centrist and liberal man, but who just couldn't do it for a woman. 

I have wondered for years why Americans cannot get over the bias against women in power that the other countries Katie lists have. My conclusion is that it's because our Presidential elections have turned into popularity contests, and when it comes to popularity, bias is a strong force. Biases against giving women power are unique among the biases against us because they hold us back from the kinds of authority and influence we need to make true change.

(Note from Debbie: Dana wrote a post-election article entitled "Women, Power, and Fear." She wrote, "Three times in twelve years, an old white man, now a convicted felon, has run for the highest office in the land. When he ran against another, more qualified old white guy, he lost. Both times he ran against vibrant, more qualified women, he won. Looking at the pattern, I don't think it's defensible to blame the female candidates or their campaigns. I truly worry that the majority of our nation — women and men alike — simply do not trust women enough to give us power."

(Read the full article here:

https://inpowerwomen.substack.com/p/women-power-and-fear)

QUESTION: Katherine Spinney wrote an article entitled, "Silence Is Not the Answer," during a national crisis, however, her words deserve attention now. She wrote, "Silence is not the answer. If fact, it is one of the most damaging plans of action you can take. Despite hopes for the contrary, silence during this time will not shield you or protect you and it will not go unnoticed. Your staff are watching, waiting, begging for you to speak up. This moment in time is going to determine not just how others view you as a leader, but how they view you as a human being. Your words and actions during this time will not just impact your legacy as a leader — they will define it...What is true for all of us is that we must speak up."

How should leaders address the election results?

(Read the full article here:

https://katherinespinney.com/silence-is-not-the-answer/)

DANA THEUS: Asking how leaders should react in the face of major political upheaval and division is a fraught question, but one that needs asking. There's a reason that religion and politics are typically left outside corporate conference rooms. And despite the truth of her advice, that leaders need to stand up for values and engage in constructive conversations relevant to employee and stakeholder needs, I don't advocate for leaders to turn their organizations into activist communities unless it’s very on-brand. 

I agree that leaders must speak up for values and demonstrate what it looks like to host important conversations where not everyone agrees, but people are in many organizations for common purposes outside of political views. In this sense, many organizations are the last bastion of civil dialog across such divisive issues, and they are a place we get to remember what it's like to have common purpose. Organizations who serve customers from every political background can work to center their businesses and brands on values all customers have in common. When they're successful, the bring us together – and we need that.

QUESTION: In Barbara McQuade's article in TIME Magazine, she wrote, "The real danger when a leader traffics in half-truths and conflicting claims is that people don’t know what to believe." Instead of looking at leaders' actions, let's swap the perspective. How can employees keep their leaders honest?

(Read the full article here:

https://time.com/7173492/second-trump-term-misinformation-essay/)

DANA THEUS: In an organizational context, employees have more power than they often believe. Just look at the huge failure rate (consistently around 70 percent) of change management initiatives championed by leadership. Employees — especially middle management — are the core of corporate culture. That said, corporate culture tends to be shaped and changed by leader/executive action (or inaction). I do think employees, like all of us, bear the responsibility to speak up for what is important and truthful. However, some organizations, like some segments of society, are less interested in truth. In the context of organizations, employees can leave those who don't stand for values they respect. This is harder to do when it's your country. Yes, I think employees need to stand for the truth, but if the leaders above them don't respect that, it's in the employees' own interest to find employment elsewhere.

SHARE THIS: Employees — especially middle management — are the core of corporate culture. ~Dana Theus #PostElectionSeries #DebbieLaskeysBlog

QUESTION: In the years to come, what will you remember most vividly from the 2024 Presidential campaign and election?

DANA THEUS: I think my main takeaway from this election is that our society is more fractured than I thought and that the institutions that have carried us through for generations are not up to the task of bringing us together. If we are to come together in the future, it will be around new ideas and new messages we have not yet discovered. It will be because a new generation of leaders step forward and speak to both the problems and the opportunities in ways that not only give us hope, but give us the energy to take bold action and remake our democracy. If that doesn't happen, we have lost democracy. If that happens, I fear we deserve to lose it. It makes me very sad for the generations behind me. I hope they can come to our aid in ways my generation has not been able to.

My gratitude to Dana for sharing her thoughts about leadership and the election as part of my #PostElectionSeries. It's times like this that we can all gain strength and learn from like-minded individuals. Tune in again soon for another installment of my #PostElectionSeries.

Image Credit: Pawel Czerwinski via Unsplash.

Read the first Q&A from my #PostElectionSeries featuring Lyn Chamberlin:

https://www.debbielaskeysblog.com/2024/11/leadership-lessons-from.html

Connect with Dana at these links:

Website: https://www.InPowerCoaching.com

Blog: https://inpowercoaching.com/blog/

LinkedIn: https://www.linkedin.com/company/inpower-coaching/

Facebook: https://www.facebook.com/groups/inpowerdimension/