Susan Friesen is the founder of eVision Media. In her capacity in that role, she recognizes that many business owners waste too much valuable time, money, and energy either hiring the wrong people to do their website and online marketing or trying to do it all themselves...and getting nowhere as a result. When working with clients, she has a proven, personalized, multi-pronged strategy that covers all of the critical aspects that must be done correctly to avoid these costly lessons. Susan can be found online at https://www.eVisionMedia.ca; on Instagram at https://www.instagram.com/susan.evisionmedia; on Facebook at https://www.facebook.com/eVisionMedia; and on Twitter @eVisionMedia.
QUESTION: What is your favorite marketing buzzword, and why?
SUSAN FRIESEN: Right now it's brand positioning. Positioning a business brand in the marketplace is increasingly becoming an absolute necessity. The competition is fierce and the best way to be "The" choice is to work hard at creating a positive and memorable brand.
QUESTION: What marketing buzzword do you find most annoying, and why?
SUSAN FRIESEN: I'd have to say guerilla marketing. It's just so 2000. The old model of push marketing is long dead, but a lot of "Gurus" still preach it. Yes, there could be some immediate results, but it's not a sustainable business model and leaves an overall negative impression, especially when done badly.
QUESTION: One way to continue engagement with customers and fans is email marketing. How do you do this successfully, and what are some e-newsletter tips?
SUSAN FRIESEN: For the past several years, we have consistently sent out a value-based newsletter every Thursday. Without exception! And it's paid off in spades. Our newsletters include a new blog article written specifically for our target audience (Entrepreneurs and Small Business Owners) that they find relevant and informative on their business-building journey. As a result, we have a very low unsubscribe rate.
But not only that, we stay top of mind with our existing clients who often are reminded of an update or promotion they need to do and reach out to have us take care of it. We also get new clients who may have been on our list for years and are ready to have us help them. My biggest tips are to be consistent with weekly send outs and make content about your reader and provide value. Don't make it a sales pitch!
TWEET THIS: Make content about your reader and provide value. ~@eVisionMedia #MarketingTip #DebbieLaskeysBlog
QUESTION: What are some websites you admire, and why?
SUSAN FRIESEN: Ours of course! (https://evisionmedia.ca/) Aside from that, I enjoy www.MindValley.com and the mission they are on to make the world a better place, one human at a time.
In my line of work, I come across hundreds of sites, and sadly, way too many are not designed or built in a way that positions them favourably with their ideal target audience.
QUESTION: What are some brands whose social pages (Facebook, Twitter, Instagram, etc.) you admire, and why — in other words, why are they effective with customers and/or fans?
SUSAN FRIESEN: I tend to follow more small businesses rather than big corporations. Melody Beattie has a very inspirational and motivational social presence. Dr. Berg offers a plethora of informative videos on health. Mari Smith, a Facebook expert, is always charming, informative, and entertaining. Same with Social Media Examiner - very informative and very clear on their brand positioning.
Here are the links mentioned above:
My thanks to Susan for sharing her marketing insights and for appearing here on my Blog.
Image Credit: Georgie Cobbs via Unsplash.
Check out Susan's previous appearance here on my blog from November 2021:
"The Importance of Brand Identity"