See How Some Brands Celebrated the Oscars!

While the 2026 Oscars ceremony is in the history books, you wouldn't know it by scrolling on Instagram. Many brands continue to celebrate the big event by showcasing their products in a memorable way.

Here are five brands that have mastered brand alignment with brand storytelling:

WINE AND DESIGN

This brand describes itself as "premier art experiences" and elevates "the paint and sip experience beyond the canvas." So, it was not a surprise when posts appeared on Instagram with the message, "This is your official sign to stop taking art so seriously and start pairing it with whatever brings you joy. Movies, memories, or a little main character energy, Wine & Design has got you. Create any of these paintings or projects at your local Wine & Design studio!" Photos featured famous people in their red carpet fashion with artwork with matching colors and/or designs.

SIMON & SCHUSTER AUSTRALIA

This brand describes itself as a publisher that loves "connecting people with the books they love to read." So, it was not a surprise when posts appeared on Instagram with the message, "If these Oscars outfits were book covers. We matched some of the most iconic red carpet looks from the Oscars 2026 with covers that give the exact same vibe!"

WATERSTONES

This brand describes itself as "The UK's leading bookseller." So, it was not a surprise when posts appeared on Instagram with the message, "Presenting the 2026 Oscars red carpet #LooksToRead." And then a second post with the message, "Oh you thought we forgot about the after party? Presenting the 2026 Vanity Fair Oscars party #LooksToRead." Both sets of photos featured famous people in their red carpet fashion with book covers with similar colors and/or designs.

PANTONE

The brand describes itself as "The global authority for color communications and inspiration since 1963." So, it was not a surprise when posts appeared on Instagram with the message, "Red carpet color recap from the 2026 Oscars." The photos featured famous people in their red carpet fashion paired with their matching Pantone colors.

HARPER COLLINS

The brand describes itself as "Publishing great authors since 1817." So, it was not a surprise when posts appeared on Instagram with the message, "Presenting our #LooksToBooks from the Oscars!" Both sets of photos featured famous people in their red carpet fashion with book covers with similar colors and/or designs.

SHERWIN-WILLIAMS

The brand describes itself as "Your neighborhood store for paints, supplies, and color. Inspiration equals completed project." So, it was not a surprise when posts appeared on Instagram in a reel with color samples and corresponding numbers at a microphone and the message, "And the glitzy gold SW 6691 goes to: best original hue (Kismet SW 6830), best leading beige (Classic Sand SW 0056), best accent wall (Edamame SW 7729), most fun to say (Bunglehouse Blue SW 0048), and color of the year (Universal Khaki SW 6150)."

What can other brands learn from these memorable posts? Did you see other brands that celebrated the Oscars by aligning their products in such a memorable way? Chime in and share!

SHARE THIS: Brands that align their products with trending news or special events have the potential to be memorable. #Oscars #BrandAlignment #BrandExperience #DebbieLaskeysBlog

Image Credits: Wine and Design, Simon and Schuster Australia, Waterstones, Pantone, Harper Collins, and Sherwin-Williams (all via Instagram).

Read my post: Did Your Brand Promote the Oscars? Lessons in Email Marketing (March 2026):

https://www.debbielaskeysblog.com/2026/03/did-your-brand-promote-oscars.html