Get Ready for Coloring Crayola Day!

Since tomorrow is Coloring Crayola Day, I thought I'd give everyone (myself included!) two days to celebrate this brand.

Who can forget the box of multi-color crayons from childhood? It was always fun to choose a crayon fresh out of the box when all were new. My favorite colors were aquamarine and turquoise blue! And did you notice that the logo has a colorful smile in it?!

According to the website, "Crayola has inspired creativity since the first box of Crayola crayons rolled off the assembly line in 1903; and the brand has grown into a portfolio of innovative art tools, crafting activities, and creative toys that inspire kids to explore, discover, play, pretend, and dream.

The company began when cousins Edwin Binney and C. Harold Smith took over Edwin's father's pigment business in 1885. Early products included red oxide pigment used as barn paint and carbon black used in car tires. After noticing a need for safe, high-quality, affordable wax crayons, in 1903, Crayola produced the first box of eight crayons and sold them for 5 cents...Crayola has been a business of Hallmark Cards since 1984 and has offices in Canada, Mexico, Italy, Australia, Asia, and the United Kingdom...The Company carried the name of its founders, Binney & Smith, until 2007 when it changed its name to Crayola to reflect its number one brand."

The iconic (and timeless) art supplies are made at a factory in Easton, Pennsylvania, with a total production of up to 13 million crayons per day in 400 different colors.

And did you know that in July 2024, the US Patent and Trademark Office issued a patent to the arts and crafts brand for the SMELL of its crayons. The smell was described in the trademark application as "a slightly earthy soap with pungent, leather-like clay undertones."

Crayola sells 30 percent of its products online at Amazon.com with the other 70 percent from brick-and-mortar retailers including Walmart, Target, and Staples.

According to Cheri Sterman, director of Crayola's education division, "Creativity is a lifelong skill that helps everyone reach their full potential. Teachers who bring creative experiences to their classroom say it really transforms the way they teach. Kids get that sparkle in their eye."

SHARE THIS: When we nurture creativity in our kids, it shapes who they become. ~@Crayola #ColorInspiresCreativity #ColoringCrayolaDay #DebbieLaskeysBlog

Last year, to celebrate "Coloring Crayola Day," the company gave away one million crayons! After signing up, a youngster was able to get a FREE box of 32 crayons, while supplies lasted. Plus, fan-favorite Dandelion, along with other retired colors returned for the celebration.

From a marketing perspective, color speaks volumes. How often do we, as consumers, recognize brands due to their colors? Think of UPS and its brown trucks, Starbucks and green, and Target and red. And how many colors of the year are announced each December and January? What color truly represents your brand's personality? Very important questions.

SHARE THIS: Life is like a box of crayons. Most people are the 8-color boxes, but what you're really looking for are the 64-color box with sharpeners on the back. ~John Meyer #ColorInspiresCreativity #ColoringCrayolaDay #DebbieLaskeysBlog

Is there any other brand that rivals Crayola in terms of inspiring creativity from your childhood? If yes, please chime in and share. Otherwise, enjoy the colorful celebration!

Image Credit: Crayola.

Read: Recap of Flavors and Colors for 2026 (January 2026):

https://www.debbielaskeysblog.com/2026/01/recap-of-flavors-and-colors-for-2026.html

Read: Jump-Start Your Personal Brand: Which Colors Reflect Your Personal Brand? (January 2017):

https://www.debbielaskeysblog.com/2017/01/five-ways-new-year-can-jump-start-your.html

Read: Color's Role in Brand Marketing (September 2011):

https://www.debbielaskeysblog.com/2011/09/colors-role-in-brand-marketing.html