Did your brand celebrate Women's History Month?

Like everyone, I receive a ton of promotional emails on a daily basis. However, as a marketing professional, when I see an email that clearly demonstrates a clever strategy, I take notice.

During March, we celebrate women and their overlooked contributions because it's WOMEN'S HISTORY MONTH, or stated more accurately, WOMEN'S HERSTORY MONTH! According to the United Nations, “Women of the world want and deserve an equal future free from stigma, stereotypes, and violence, a future that’s sustainable, peaceful, with equal rights, and opportunities for all. To get there, the world needs women at every table where decisions are being made.”

And as Hillary Clinton, former First Lady of the United States, U.S. Senator, and Secretary of State, said, "Women's history is an essential and indispensable part of the national narrative. By understanding the achievements, struggles, and contributions of women throughout history, we gain a fuller, more accurate, and more inclusive understanding of our collective past."

According to the U.S. Census, "Women's History Month honors the successes and sacrifices of U.S. women. It dates to March 8, 1857, when hundreds of women from New York City garment and textile factories rallied to protest harsh working conditions. In 1909, New York City became the site of the nation's first Women's Day celebration, a year after 15,000 women there marched to demand shorter working hours, better pay, an end to child labor, and the right to vote. More than seven decades later, in 1981, Congress set aside the second week of March as Women's History Week. Six years later, Congress expanded the week to a month."

So back to my email inbox...I received a memorable email from nail polish brand Orly International, Inc. According to the brand's website, "Family owned since 1975, Orly products are made with love at their headquarters in Los Angeles. In 1977, Jeff Pink created The Natural Nail Look to help screen actresses speed up the time between wardrobe changes. Simple, classic, and feminine, this time-saving manicure accentuated the nails without ever upstaging the outfit. Stylists and starlets loved the new look that quickly spread through the fashion world. Once it hit the runways of Paris in 1978, Jeff knew he had the perfect name...the French Manicure!"

So, when I saw the email aligning the brand's products to Women's History Month, I took a second look! While I may not have made a purchase from Orly this month, I am a repeat customer. Therefore, I can definitely appreciate the email campaign, because as I often say, "Brands that can align their products or services to an event, holiday, or trending news that everyone is talking about have the potential to be memorable."

So, what can your brand learn from this brand's effective email marketing campaign? There's still time for your brand to celebrate women - there's a week left in March!

SHARE THIS: Brands that align their products or services with trending news have the potential to be memorable. #BrandAlignment #BrandExperiences #DebbieLaskeysBlog

SHARE THIS: If they don't give you a seat at the table, bring a folding chair. ~Shirley Chisholm (U.S. Congresswoman) #WomensHistoryMonth #WomensHERstoryMonth #DebbieLaskeysBlog

SHARE THIS: Women are like teabags. We don't know our true strength until we are in hot water. ~Eleanor Roosevelt (First Lady and Diplomat) #WomensHistoryMonth #WomensHERstoryMonth #DebbieLaskeysBlog

SHARE THIS: You must never be fearful about what you are doing when it is right. ~Rosa Parks (Civil Rights Activist) #WomensHistoryMonth #WomensHERstoryMonth #DebbieLaskeysBlog

Image Credit: Orly International, Inc.

Read "That’s What She Said: Wise Words from Influential Women" by Kimothy Joy:

https://www.kimothyjoy.com/the-book