How many social media posts do you recall? Do some go viral because they are for charity, like the ALS Ice Bucket Challenge? Or do some go viral because they happened at the right moment in time, like my favorite tweet of all time, the Oreo tweet when the lights went out at the 2013 Super Bowl? Or do some go viral and become memorable simply because they're funny?
In a monthly series on my blog appearing during the first week of each month (hard to believe I've been writing these posts since February 2025), I share the best social media post of the preceding month. My choice may appear on Twitter/X, Facebook, Instagram, Threads, Bluesky, LinkedIn, YouTube, etc.
According to Google, "The best social media post of the month is typically one that effectively combines high engagement with relevance to current events, holidays, or trending topics, while also aligning with your brand identity and authentically connecting with your audience; this could include a thought-provoking question, a relatable story, a visually appealing image, a timely meme, or a behind-the-scenes look, depending on your platform and target demographic."
Without further ado, the post that earns my recognition as the best social media post of the month from May 2026 was a post on May 1st by candy brand M&M's, that appeared on Instagram. With all the buzz and co-branding surrounding the movie sequel "The Devil Wears Prada 2," that arrived in theaters on May 1st, this post about a new color of M&M's in "cerulean blue" was hysterical! The message was "Everybody wants them. Get M&M's All Cerulean while supplies last." This post followed two previous posts featuring the limited-time candy color that quoted the movie's main character Miranda Priestly, who originally described the color as "not just blue. Not turquoise or lapis either."
If you haven't seen the original movie from 20 years ago or cannot recall the Cerulean Sweater Monologue, a link is provided at the end of this post.
Brands that can align their products or services to an event, holiday, or trending news that everyone is talking about have the potential to be memorable. And M&M's definitely succeeded in my book!
However, on a related note, ice cream brand Baskin-Robbins shared a similar post also on May 1st on Instagram with the message, "Miranda would approve." In the image, there were two ice cream cones and the message, "It's a tough call, they're so different." One was labeled BLUE, and the other was labeled as "CERULEAN." What do you think?
Which brand will stand out during June, and why? Swing by #DebbieLaskeysBlog during the first week of July to read about my choice.
SHARE THIS: Brands that align their products or services with trending news have the potential to be memorable. ~@DebbieLaskeyMBA #SocialMediaMarketingStrategy #DebbieLaskeysBlog
Image Credits: M&M's Chocolate and Baskin-Robbins via Instagram.
Read the "The Devil Wears Prada" Cerulean Sweater Monologue in its entirety here:
https://artdepartmental.com/blog/devil-wears-prada-cerulean-monologue/
Read my post about "The Devil Wears Prada 2" here:
https://www.debbielaskeysblog.com/2026/05/tips-to-deal-with-toxic-leaders.html
