Do you remember the date you joined the social media world? What did you say for your first Tweet on Twitter (now known as "X")? What was your first post and image on Instagram? How detailed was your professional background on LinkedIn? And what was the topic of your first blog post?
For me, I joined Twitter/X in September 2009 and probably said "hello;" I shared a funny image of three famous yello guys with the caption "Keep Calm and Love Minions" on Instagram; my LinkedIn profile is very detailed; and my first blog post's title was, "Before you jump into social media, ask who speaks for you."
Since today is Social Media Day, let's celebrate what is often referred to as "the online water cooler."
According to NationalDayCalendar, "Founded by Mashable in 2010, Social Media Day is observed annually on June 30. In its short life, social media has redefined how people interact, communicate, and share with family, friends, and the world. With the launch of Friendster in 2002 and MySpace in 2003, social media became mainstream. 2004 brought the founding of the king of social media, Facebook. Twitter (now X) encouraged us to be succinct by posting our thoughts with fewer than 140 characters. When we express ourselves better through imagery, Instagram and Flickr offer all the sharing we can handle. And speaking of video, TikTok and YouTube are the social place for everything from how-to videos to pop culture to what not to do with your fireworks on the 4th of July...Social media makes it possible to stay connected and informed about important people in our lives. Reconnecting with classmates, past work associates, and more is a valuable part of social media. It has also made it possible to connect with ancestors and find relatives you never even knew existed."
Back in 2014, Damian Corbet, a copywriter based in England, shared several reasons why the C-suite needed to use social media. In his post on LinkedIn, he wrote, "You either keep up or become irrelevant. It's that simple." The following three reasons are just as true today as they were nearly 12 years ago:
(1) Social media is now the #1 thing people do online - more than using search engines.
(2) Social media is the most powerful networking tool available. It's an incredibly powerful way to make personal connections and expand business networks.
(3) Social media is an amazing way to listen, gain market insights, assess risks, and scan the horizon. Think of any industry trend and it's already being discussed on social media.
An interesting email recently arrived in my inbox and stood out as memorable due to its timely subject line and message:
Subject line: WE LOVE YOUR SOCIAL PROFILE!
Message: Hi, I'm one of the founders of Sashka Co. and wanted to personally reach out to you. We really love your social profile and would be honored to have you share our bracelets. We would like to give you one free bracelet at check-out! Add any item to your cart to unlock it!
Best, Anna ~ Sashka Co. Founder
What an effective form of marketing, especially for Social Media Day. This brand sells bracelets made in Nepal to raise money for women's independence in that country. Each bracelet is a work of art - and the brand sells many bracelets due to its colorful and engaging posts on Instagram. In fact, that's how I discovered the brand. So, the request for a social shout-out in exchange for a free bracelet is a great idea. Much applause!
Check out some facts about Social Media Day from Awareness Days:
(1) According to DataReportal, approximately 5.3 billion people worldwide used social media in 2024.
(2) The average global social media user has accounts on six platforms.
(3) YouTube, Facebook, WhatsApp, Instagram, and TikTok are consistently among the most-used platforms by global monthly active users.
(4) According to Reuters Institute Digital News Reports, social media has become the leading channel for news and current affairs for people under age 35.
(5) Recent observances of Social Media Day have promoted discussions on misinformation, online abuse, mental health pressures, and the future of social media platforms on life, business, and culture.
So, which social platform is your fave, and which will you be celebrating today? Chime in and share.
SHARE THIS: Social Media Day celebrates the global impact of social media on how we communicate, share news, build communities, and run businesses. ~Awareness Days #SocialMediaDay #SocialMediaMarketing #DebbieLaskeysBlog
Image Credit: Sashka Co. via Instagram.
Read my post about social media from July 2014:
"Add SAPCOTE to Your Marketing Mix: strategy, audience, platforms, content, timing, and evaluation"
https://www.debbielaskeysblog.com/2014/07/remember-sapcote-when-adding-social.html
Read "TikTok becomes the new water cooler, as workers vent about their jobs online" (October 2024):
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