Debbie Laskey's Blog

Welcome to Debbie Laskey's insights and commentary about BRANDING, MARKETING, LEADERSHIP, SOCIAL MEDIA, EMPLOYEE ENGAGEMENT, and CUSTOMER EXPERIENCES. Debbie has worked in high-tech, the Consumer Marketing Department at Disneyland Paris in France, nonprofits, and insurance. Expertise includes strategic planning, brand development, marketing plans and audits, competitive positioning, websites, communications, public relations, employee engagement, customer experiences, and social media marketing.

Saturday, November 14, 2026

Recent Marketing News: Baseball, Cereal, Merch, and More

During the last couple of weeks, there were news stories that reflected advertising, brand ambassadors, brand experiences, brand identity, brand storytelling, brand strategy, celebration marketing, co-branding, customer experience marketing, marketing slogan development, merchandise, personal branding, product placement, and more.

WINNER OF THE 2026 WORLD SERIES

For the first time, the Milwaukee Brewers won Major League Baseball's World Series! As CBS News reported, "Wednesday's (October 28th's) 4-1 win at Tropicana Field in Tampa gave the Brewers their first title since their founding as an expansion franchise 57 years ago. It was just their second trip to the World Series, with the first appearance coming in 1982, when they fell to the St. Louis Cardinals in seven games. The Brewers' opponent, the Tampa Bay Rays, also an expansion team, though from 1998, were seeking their first World Series championship as well, but the odds were stacked against the American League champions after falling behind 3-0 in the best-of-seven series. They were able to scratch out just one win with a dramatic come-from-behind 4-3 victory in the 12th inning of Game Four on Tuesday (October 27th) to avoid getting swept, but the Brewers finished the job the next night...The Brewers won the World Series at a time when owners are pushing for a salary cap from the players' association because they maintain small-market teams can't regularly succeed. A management lockout is likely to start December 2nd and could threaten the 2027 season."

MLB'S ROBERTO CLEMENTE AWARD WINNER

Announced before the third game of the 2026 World Series, New York Mets shortstop Francisco Lindor was named as the winner of the 2026 Roberto Clemente Award. The award annually recognizes the player who best represents the game of baseball through extraordinary character, community involvement, philanthropy, and positive contributions, both on and off the field. It is considered to be the league's "most prestigious individual player honor." Lindor is the fifth member of the New York Mets and fifth Puerto Rican player to win. While the award started in 1971, it took Clemente's name in 1973. He died in a plane crash on December 31st, 1972, while trying to bring aid to earthquake victims in Nicaragua. Since 2022, award winners are able to wear a "Number 21" patch on their caps for the rest of their careers.

According to WDHAFM, "Since 2020, Lindor has given more than $1 million to build Lindor Hall, a two-story middle school building at Montverde Academy in Florida. He started the Francisco Lindor Scholarship Fund at the school also. This year brought a new project, Lindor's Leaders, which he started with New Balance. Students in the Sports Medicine Program at Bayside High School learn about mental health, communication, teamwork, and leadership. Lindor mentors them himself. After Hurricanes Maria and Fiona, he sent money to Puerto Rico. He rebuilt sports fields in his hometown of Caguas and hosted youth clinics. He joined Dairy Queen and Children's Miracle Network Hospitals for Miracle Treat Day as well. In Queens, he and New Balance give backpacks and school supplies to hundreds of students every year. And Capital One, which sponsors the award, will give $100,000 to the SEEN Foundation in Lindor's name. He and his wife, Katia, work with the group. It helps families who live with disability."

CO-BRANDING: MAJOR LEAGUE BASEBALL, MASTERCARD, AND STAND UP TO CANCER

At the end of the fifth inning of the fourth game of the 2026 World Series, play paused so that players, coaches, umpires, staff, and fans could take a moment to stand and hold up personalized signs honoring loved ones and individuals impacted by cancer. The in-game tradition is supported annually by Major League Baseball, Stand Up To Cancer, and Mastercard (along with World Series presenting sponsor Capital One). Since partnering in 2009, MLB and its 30 clubs have raised over $50 million for SU2C-backed research.

According to MLB, "The moment airs live on FOX and gives the entire baseball-watching community, inside the ballpark and around the world, the opportunity to come together in support of one common cause: fighting cancer."

CO-BRANDING: CHEERIOS AND ZIPLOC

USAToday reported, "Cereal lovers often worry about keeping their breakfast foods fresh. Cheerios is serving up a new solution. The General Mills-owned cereal brand has teamed with Ziploc on what the companies call the first re-sealable bag inside a traditional cereal box. Boxes of Cheerios and Honey Nut Cheerios with a Ziploc PantrySeal bag became available beginning October 27th, exclusively at Walmart.com before rolling out to retailers nationwide in the coming months."

According to Emilie Knox, vice president and business unit director for Cheerios at General Mills, explained, "General Mills has received letters, emails, and DMs asking for an easier way to reseal a cereal box, and we decided it was time to partner with the ultimate freshness brand: Ziploc. Cheerios with Ziploc PantrySeal takes a small, everyday cereal frustration and finally gives consumers the simple solution they've been asking for, making the whole routine easier and more enjoyable."

SLOGAN FOR THE LA 2028 OLYMPICS: "STARS ALIGN"

Every Olympics and Paralympics get the chance to create a slogan that defines their Games - just like each Olympics and Paralympics have their own logos and mascots. Alongside the Olympic motto ("Faster, Higher, Stronger – Together") and the Paralympic motto ("Change Starts with Sport"), each Organizing Committee develops a slogan that reflects the character of its host city, region, and country, as well as the spirit of its event.

According to LA28 on Twitter/X, "Part rallying cry, part intention, the slogan is an invitation to the world. Our slogan is about the magic that happens when preparation meets opportunity. It's about creating something extraordinary together. When the Hollywood stage meets the biggest stage in sports. When the home team meets the home turf. When the triumph of sport meets the city of dreams. Stars Align. In 2028, perseverance and the perfect moment will unite to unleash magic. On the field, in the stands, at home, in your city and community. This is Stars Align."

According to LA28 Olympics website, "The idea behind "Stars Align" is that something extraordinary can happen when dedication meets opportunity. For LA28, that means athletes and coaches bringing years of work to the Games, supported by volunteers, partners, businesses, and communities across California and beyond, united in welcoming the world to the US. The slogan also draws on Los Angeles' global association with entertainment and creativity, while looking ahead to a historic chapter in the city's sporting history. In 2028, Los Angeles will become the third city to host the Olympic Games three times, following its previous editions in 1932 and 1984. It will also stage the Paralympic Games for the first time since they began in 1960. These elements come together in the central campaign line: "In 2028, when the triumph of sport meets the city of dreams, Stars Align."

SHARE THIS: In 2028, when the triumph of sport meets the city of dreams, Stars Align. ~LA28 #LA28Olympics #Slogan #BrandExperience #DebbieLaskeysBlog

NEW BANK FOR THE CITY OF LOS ANGELES?

Fox11 reported, "The Los Angeles City Council voted 11-3 Wednesday (October 28th) to move forward with efforts to identify $460,000 for a study examining whether the city should establish its own public bank, reviving a proposal that [previously] stalled. The vote drew sharp criticism from Councilmember Traci Park, who questioned whether Los Angeles should spend money exploring a new banking system while struggling to address existing city needs. Supporters argue a public bank could help finance affordable housing, support small businesses, and invest in infrastructure, while allowing the city to keep more of its money local...The effort to establish a Los Angeles public bank dates back several years. In October 2021, the City Council voted unanimously to study the viability of creating a city-owned bank and develop a business plan."

KRISPY KREME'S HALLOWEEN DOUGHNUTS

Available on October 30th and 31st only, the doughnut brand announced its "NEW BOO CREW DOZEN," that "haunted shops for two days only." The three Halloween-themed doughnuts included the Jack O, Spider Web Filled, and Frank (short for Frankenstein). However, earlier in October, from the 13th-to-the-15th, green glazed doughnuts were available. Interesting to note, how expensive is it to change product offerings so quickly?

STARBUCKS HALLOWEEN DRINKS AND MERCH

USAToday reported, "Starbucks unveiled two new Halloween menu items: (1) Black Cat Frappuccino: Chocolate cake-flavored creme-based Frappuccino with whipped cream and a piece of chocolate shaped like cat ears; and (2) Venti Black Night Cookie: Black cocoa cookie with caramel fudge pieces and chunks of caramelized white chocolate. In addition, Starbucks also released Halloween merchandise: (1) Black cat mug ($20); (2) Cauldron mug ($17); (3) Black cat stainless steel cold cup ($30); and (4) Black cat Bearista plush dressed in black cat costume and green Starbucks apron) ($15)."

NEW BRAND AMBASSADOR FOR DOLLY PARTON BRAND

ABC7 reported, "Dolly Parton's niece, Danielle Parton, has been named the new brand ambassador for the late country music legend's estate, nearly two months after the singer's death in August. Danielle announced her new role in an Instagram video, reflecting on her relationship with her aunt and her plans to help preserve the singer's legacy. In her new role, Danielle will help celebrate her aunt's life and accomplishments while offering a personal perspective on the woman behind the music, according to a press release announcing the appointment. Danielle, a military veteran who served for 20 years and now works as a pilot and entrepreneur, said she has no intention of trying to replace her famous aunt."

DEATH OF PATRICK STEWART

Patrick Steward died on October 28th at the age of 86. While known as a Shakespearean actor in Britain, his most famous American role was as Jean-Luc Picard in the second television iteration of Star Trek, "Star Trek: The Next Generation."

Gates McFadden, who played Dr. Beverly Crusher in the "Star Trek: The Next Generation" series with Stewart, wrote in Variety upon hearing of his death, "Not only was he the captain of the Enterprise crew, he seems to have been everyone's captain because of how he walked in the world. The character of Jean-Luc Picard, which Patrick played brilliantly, was the antithesis of many of our leaders today.

What struck me as I scrolled through the hundreds of tributes was how much we humans desire good leaders. How, if we respect someone, we will work hard for them because of their principles. We follow them, emulate them because they enlighten us. They give us hope. Their dedication to fairness and righteousness inspires us. We begin to believe there may be solutions to seemingly impossible problems. That was Jean-Luc Picard and the modus operandi of the crew who supported him. Of course, the vision itself was the collective vision of Gene Roddenberry and all the writers and producers of "Star Trek," but Patrick fulfilled that collective dream, our collective dream, by the way he acted the character of Picard and by how he carried himself in public. Patrick understood the need people have for heroes.

We want to believe in our leaders. Society suffers when we do not. If we fear retribution and feel there is no choice but to live in blind obedience to those in power, we lose our way. We lose belief in our institutions. Good leaders are those who urge us to step up and demand justice and truth. They spark our imaginations with their visions of a better future. They educate us. Without a belief in the basic goodness of our leaders, we lose faith in ourselves and our collective future. Our standards and principles take a dive.

A leader is also great when they understand sacrifice and responsibility. This is why, I believe, people tune into “Star Trek” or listen to Shakespeare, music, or art of any kind. We are searching for hope and elevation from the daily numbness or despair. A desire to do good in the world works better with both kindness and focus — and it works better when we are surrounded by art and invention that lifts us. Jean-Luc Picard embodied that ideal. Patrick's death means the loss of Picard, which for some hurts even more than the loss of Patrick Stewart. Jean-Luc gave us hope."

CVS TO SPLIT INTO TWO COMPANIES

CNN reported on November 5th, "CVS Health announced that it's splitting into two companies, marking one of the largest shakeups in the healthcare industry. It's a major reversal of the mergers that brought together the nation's largest drugstore retailer along with health insurance giant Aetna and pharmacy benefit manager Caremark. One company, which would house CVS's 9,000 retail pharmacies, mail order pharmacy and MinuteClinic, will be named "CVS Pharmacy." The other, comprising of Aetna, Caremark, a specialty drug business, and two companies that CVS acquired that provide primary care and in-home health evaluations to senior citizens, will be called "CVS Health" in the interim. The separation is expected to close in early 2028. The breakup unwinds a strategy that began in 2007, when CVS merged with Caremark, which handles prescription benefits available to people with health insurance. In 2018, CVS acquired Aetna for $69 billion. The company split will have little impact on the way people shop at CVS – the company didn't announce any closures as part of the news, nor will affect what patients pay for prescriptions."

"ER" VERSUS "THE PITT"

CBS News reported, "A California appeals court has found that the two medical dramas "ER" and "The Pitt" have enough similarity that a lawsuit brought by the widow and estate of "ER" creator Michael Crichton alleging "The Pitt" is an unauthorized reboot can move forward. But the judges dismissed Noah Wyle - the star of both shows and a producer on "The Pitt" - as a defendant along with two other producers who worked on both series. The lawsuit is a clash between the makers of multiple Emmy-winning TV series that were each among the most important and acclaimed shows of their eras...Sherri Crichton's lawsuit alleges "The Pitt" is a rebranded version of an unauthorized "ER" reboot that she had rejected. Her husband had secured a coveted "frozen rights" provision in his contract for the series, prohibiting Warner Bros. from proceeding with any sequels, remakes, spinoffs, or other productions derived from "ER" without Crichton's consent, or his estate's consent after his death from cancer in 2008. After the production company could not reach an agreement with Sherri Crichton over a proposed "ER" reboot, the TV studio proceeded to develop and produce a series based on the same premise without permission, according to the lawsuit."

FULL PAGE AD BY LUKA DONCIC

In our social media era, sadly, print publications are slowly dying. So, when we see a full-page ad in a newspaper from a sports team, an athlete, a politician, etc., we notice.

YahooSports reported, "To mark the eve of the Lakers' season-opener against the Golden State Warriors, the LA Laker player Luka Dončić took out a full-page ad in the Los Angeles Times on October 21st, commending fans for their support of the Los Angeles Lakers. And he had a message for Lakers fans."

Dončić wrote, "Every player dreams of holding that trophy. To do it for all you amazing fans would mean everything to us. Each of us understands what it means to put on this purple and gold jersey and follow the players who wore it before us. It means so much because of the passion and dedication that generations of you all have shown for this team. We have a special team. We know what you expect, and we are going to do everything in our power to deliver it. From the moment I arrived in LA, you welcomed me with open arms. That is something I will never forget. So here is my promise to you: we are going to give you everything we have, every single night. No excuses. No nights off. But we cannot do this alone. You are the best fans in the world, and we are going to need you. Every game, bring it with us. Let's go."

AMAZON TEAMS UP WITH UBER

GeekWire reported, "Amazon is bringing Uber Eats inside its own app, letting U.S. Prime members order restaurant delivery without a separate Uber account and skip the delivery fee on orders of $25 or more. The new Prime benefit covers hundreds of thousands of restaurants in nearly 10,000 U.S. cities and towns, from major metros to rural communities. Orders are placed with existing Amazon logins and payment methods, on Amazon.com or in the Amazon Shopping app."

TESLA ANNOUNCES END OF ITS CYBERTRUCK

CNN reported, " It looks like the end of the road for the Cybertruck. Elon Musk said on November 6th that Tesla will wind down production of the vehicle at its factory in Austin, Texas, the only plant that makes the polarizing truck. The change will start around the middle of 2027 to make room for increased Cybercab production...Fans of Tesla and Musk loved the Cybertruck's distinctive design. But its social media critics thought otherwise, referring to it as "dumpster chic," and the vehicle was ultimately an underperformer."

INCREASE IN SALES OF HARLEY-DAVIDSON MOTORCYCLES

The Wall St. Journal reported, "Americans cut back on boats and RVs but cannot stop buying Harley-Davidsons. The motorcycle maker sees its first sales boost in years as riders respond to new models and cheap financing. This comes despite a general downturn in the recreational consumer goods market, driven by high interest rates and economic anxiety."

According to Gurufocus, "Harley-Davidson's recent sales growth is noteworthy, especially considering the broader economic landscape. The motorcycle manufacturer has experienced a 4 percent increase in global sales this year, marking its first potential annual growth since 2021. The surge in sales can be attributed to the introduction of new models that cater to older riders, as well as mid-range offerings like the Super Glide and Deadwood, which have resonated well with consumers. The company’s CEO emphasized that the passion for motorcycling among enthusiasts is helping the brand overcome macroeconomic headwinds."

KING CHARLES AND QUEEN CAMILLA'S PRE-DINNER RITUAL

HarpersBazaar reported, "Royals, they're just like us. Speaking for an upcoming BBC documentary The Book That Changed My Life, Queen Camilla shared some tidbits about what life in the palace looks like for herself and husband King Charles, and of course, it involves plenty of books.

Queen Camilla said, "My husband and I actually read before dinner. We just like sitting quietly and reading. I occasionally, when I'm deep in a book, hear him roaring with laughter about something. It's very off-putting, I can't get back into my book, or I'll suddenly start weeping, but it's a lovely, quiet time...I think it would be a complete and utter tragedy if books went [away] forever. It's part of our heritage, if there's no reading, personally [I think] we might as well all give up. Because I don't think we'd even be human any longer."

NASA OFFERS BOARDING PASSES FOR YOUR NAME

According to NASA, "In 2028, NASA launches its Dragonfly rotorcraft toward one of the most extraordinary destinations in the solar system: Saturn's moon Titan. Sign up to have your name placed on a chip aboard Dragonfly and get your personalized Boarding Pass for this daring exploration adventure. Nearly a billion miles away, an extraordinary destination awaits. Titan has an atmosphere, rivers and lakes, seasons, sweeping dunes, and a landscape rich in organic material. Upon arrival in 2034, Dragonfly will fly from place to place on this intriguing world to uncover clues about this remarkable moon and the chemistry that could help us understand the ingredients for life. An audacious journey lies ahead — from final spacecraft preparations on Earth, launch, to a voyage across the solar system and arrival at Titan. And that's when the real adventure begins. When you sign up, be sure to opt in to Dragonfly mission's email list to join the virtual guest program and receive mission updates to come along for the adventure! Let us know you've joined the adventure on social media. Tag @NASASolarSystem and the crewmates you're bringing along on the journey to Titan."

COLLINS ENGLISH DICTIONARY ANNOUNCES WORD OF THE YEAR

AP reported on November 3rd, "Collins Dictionary has named MOGGING — a slang word meaning to outshine someone or something — as its word of the year. Dictionary experts said that the word, most often used by young people "in a playful and ironic way when someone is upstaged," has entered mainstream language and saw a 210 percent increase in usage during 2026. The dictionary said that its experts monitor the 27-billion-word database, which draws from sources including social media, to create its annual list of words that reflect the ever-evolving English language."

According to Alex Beecroft, Collins managing director, "Choosing mogging shows how each generation leaves its mark on language. It's a great example of how Gen Z and Gen Alpha have adopted a word and turned it into humorous slang, making the language their own and mogging the rest of us."

DICTIONARY.COM ANNOUNCES WORD OF THE YEAR

The online dictionary brand announced on its website on October 25th, "Every year, Dictionary.com's Word of the Year and short-listed nominees capture the trends in language and culture. The winner is one that feels especially relevant to our collective journey through the year, and that's why Dictionary.com's 2026 Word of the Year is MAXXING. The roots of maxxing go back to words like maximum and related verbs such as maximize and max. Maxxing is a word that refers to the practice of pursuing an activity to the fullest or optimizing a certain aspect of your life...Used on its own or attached to almost anything else, maxxing can be earnest, aspirational, or mocking."

The four words that stood out during 2026 and were included on Dictionary.com's short list for word of the year were affordability, data center, odyssey, and unc (which means out of touch or uncool).

LEGO'S BLOOM EXHIBITION IN SHANGHAI

DesignBoom reported, "More than 380,000 LEGO flowers are spilling out of a former oil tank in Shanghai, forming a colorful wave that stretches 30 meters across the city's West Bund waterfront. The monumental installation is the centerpiece of the LEGO Bloom Exhibition at TANK Shanghai, where the Danish toymaker has transformed an industrial landmark into an oversized botanical landscape. Covering approximately 800 square meters, the temporary intervention brings together roses, sunflowers, tulips, and other brick-built plants in a spectacle that gives the familiar plastic pieces an entirely different sense of scale.

The installation, titled LEGO Botanical Wave, appears to burst through the concrete structure before spreading across the surrounding ground. Thousands of individual flowers merge into sweeping bands of red, yellow, orange, and white, creating the illusion of movement despite their rigid construction. The contrast with the cylindrical oil tanks is particularly striking: an architecture once associated with heavy industry becomes the backdrop for an improbable garden, one where every petal has been assembled by hand.

Participation is another important part of the LEGO Bloom Exhibition. In the interactive areas, visitors can assemble their own botanical creations before scanning them into a digital flower field, where their designs become part of a collective, continuously expanding landscape. The experience connects the physical act of putting bricks together with a shared virtual environment, allowing visitors to contribute something of their own to the exhibition rather than simply admire the finished installations. Running from October 1st to 29th, the exhibition is free to visit, with advance reservations required for the indoor spaces through LEGO's WeChat Mini Program. The outdoor installation remains accessible without booking, turning part of Shanghai's waterfront into a temporary garden of plastic flowers."

MIDTERM ELECTIONS: THE BLUE WAVE

On November 3rd, the Democratic Party won an overwhelming number of races, and countless political analysts called the election results "THE BLUE WAVE." Republican Ted Cruz described the Democratic shift across the country as a "blue tsunami." Both the U.S. Senate and House of Representatives flipped from Republican to Democrat; Democrats hit a new milestone and will send more than 100 women to the House for the 120th Congress in January 2027; and there was a nationwide list of firsts including women governors for the first time and black governors for the first time. Also noteworthy, a Senate seat was won by the Democrats in Texas for the first time since 1994 and a Senate seat was won by the Democrats in Kansas for the first time since 1932. (Note: Swing by my Blog on December 3rd to read about all of the inspiring firsts from the midterm elections.)

ELECTION DAY BAKING NEWS

NPR reported, "Election day can be described in many ways: stressful, overwhelming, anxiety-inducing — and the list goes on. But in Hartford, Connecticut, it's a piece of cake — specifically a multi-tiered red, white, and blue patriotic cake decorated with an American flag, stars, and a bald eagle made entirely of frosting...Election cake first appeared in Hartford, in 1771, when the northeast United States was still a collection of 13 original colonies. Connecticut was a pioneer in early self-government, and it was one of the only regions who could elect their own officials. So, election day was joyous. It was marked with parties, parades, and community-wide celebrations — often involving cake. But election cakes looked nothing like they do now. At that time, the iconic cakes resembled a tough, fruit cake, often soaked in alcohol.

More than 250 years later, Connecticut's Old State House hosted its fifth annual Election Cake Bake Off on October 26th. Professional pastry chefs and bakers were challenged to create a deliciously non-partisan, election-themed cake that inspires voters and celebrates American democracy. A panel of judges scored the cakes based on presentation, creativity, and of course, taste. The winning confection was crowned the official Connecticut Election Cake of 2026, and its baker received a commission to make Connecticut's Old State House birthday cake in 2027. This year's winner was a mother-daughter duo led by Sophia Grestini of Amy's Cakes LLC in Cheshire, CT. Their cake had four layers, alternating between sweet lemon blueberry and traditional spiced sponge flavors. The exterior was covered in red, white, blue and gold accents and featured iconic election day symbols like an "I voted" pin, ballot box, and American flag. On the second tier, handcrafted fondant figures of a donkey and elephant represented the two major political parties. Perched atop the masterpiece was a bald eagle sculpted entirely from frosting."

According to Nicole Sousa, the events and outreach manager at the Old State House, "With the election cake contest, we're trying to bring joy back to Election Day. It should be fun, it should be a way to show that you're contributing to your country and part of your community."

A FREE DOUGHNUT FROM KRISPY KREME ON ELECTION DAY

On November 3rd, Krispy Kreme celebrated Election Day by offering voters a FREE Original Glazed doughnut at participating U.S. shops. If guests say they voted or showed their "I Voted" sticker, they could receive one free doughnut - no purchase necessary. (Of course, who can visit a Krispy Kreme store and only get only one doughnut?)

According to Alison Holder, Krispy Kreme Chief Brand and Product Officer, "Showing up for our communities – whether by voting or volunteering at the polls – is worth celebrating. We're happy to make Election Day a little sweeter by sharing a free Original Glazed doughnut with our guests.”

What other recent marketing buzz caught your attention? Since there's always something happening that impacts marketing, read #DebbieLaskeysBlog for the scoop!

Image Credits: General Mills and Olympics/Paralympics/NBC Sports.

Submit your name and email for a Boarding Pass and spot on Dragonfly's passenger list (by January 15, 2027):

https://my.nasa.gov/specialevents/s/send-your-name-with-dragonfly

Check out the MLB/Stand Up to Cancer

https://www.mlb.com/mlb-together/stand-up-to-cancer

Create your own Stand Up placard:

https://standuptocancer.org/create-your-placard/

Monday, November 9, 2026

FALL BACK TO READING SERIES 2026 featuring Heather Hackett

Following in the footsteps of eight previous series where thought leaders responded to questions on my blog over the last several years to discuss leadership, marketing, reading, and the Olympics, I'm thrilled to announce that it's time for my 9th series!

During the Fall season (each Monday from September 28th through December 20th), I'm welcoming a dozen thought leaders to share their insights about reading, books, personal branding, and leadership. Today, Heather Hackett is my featured expert. I met Heather through my participation in the "Leaders Who Fiction" virtual book club in November 2023. Heather is a consultant with 20 years of experience in organizational management, marketing, and community engagement across the for-profit, nonprofit, and cooperative sectors. Heather attended the University of Pittsburgh, receiving BAs in English and communications and a master's in public policy and nonprofit management. Her creative work includes nonfiction, fiction, and poetry, all published under the pen name Hez.

Before we begin, I'd like to share my two favorite reading quotes to set the stage:

"If you give a person a book, you give him the world." ~New York Times bestselling author Kristin Harmel (from her work of historical fiction, "The Paris Daughter")

"For you unlock magic that is hidden within, and opening the cover is how you begin. Oh, all the worlds and the places you'll see; when you hold a book, you hold the key." ~Caroline Derlatka

And now, let's begin.

QUESTION: What was the last book (fiction or non-fiction) you read? What stood out as memorable, and would you recommend it?

HEATHER HACKETT: "The Names" by Florence Knapp begins with a mother, Cora, traveling to a government office where she must register a name for her newborn son. Cora deliberates three options, only one of which her abusive husband deems acceptable. The book then depicts the starkly different trajectories of her family if her son is named Bear, Julian, or Gordon.

The novel makes a strong case that nurture, not nature, most influences a child's development. Despite identical genetics, Bear, Julian, and Gordon develop wildly different personalities, lifestyles, and choices.

A memorable lesson that emerges in "The Names" is that we all have a say in our lives. It is never too late to take stock and consciously choose to shift our trajectory. Cora's initial naming conundrum, along with countless other characters' choices throughout the novel, shows how a single decision can lead to vastly different outcomes. Readers also see how a change in one person's life inevitably influences the circumstances of everyone around them.

The book also reminds readers that there are always people willing to help us in difficult situations. We will all find ourselves in a position beyond our control at some point or another. When those times come, leaning on others is one of the bravest things we can do. The heavy theme of domestic violence is woven into all three plot lines. Yet "The Names" also invites readers to reflect on universal human experiences, like exercising our agency, recognizing our interconnectedness with others, and finding the courage to be vulnerable.

QUESTION: Which book (fiction or non-fiction) is on the top of your to-be-read pile (or first in your digital reader), and why?

HEATHER HACKETT: After 3+ months of patiently waiting, I'm excited to be #2 on the library wait list for "The Land and Its People," the new book by bestselling author and humorist David Sedaris. My first introduction to Sedaris came during college, when a professor assigned "Me Talk Pretty One Day" as part of my Creative Nonfiction curriculum. Since then, I've read over half of his published works.

I admire his knack for disarming readers. One moment, you're laughing so hard you start crying at his irreverent comments. Then, out of nowhere, he hits you with gut-wrenching observations about life, love, grief, and heartbreak, and you find yourself overcome by tears of sorrow.

I was fortunate to see him on tour this spring while he was promoting "The Land and Its People." I left the show excited to get my hands on it. My curiosity is especially piqued by the essays about his travels, since I've been living as a digital nomad since 2021.

QUESTION: With all the streaming services available, many works of fiction are now adapted into films or TV series. During the last year, have you watched a film or TV show and been impressed and/or inspired by the adaptation? (If you haven't watched any adaptations, are you looking forward to any currently in the planning or production phases?)

HEATHER HACKETT: The TV series adaptation that impressed me the most over the past year was "Murderbot." Star and producer Alexander Skarsgård plays Sec Unit, a robotic security agent. When Sec Unit hacks his "governor module" to regain his autonomy, he begins to free himself from the corporation that owned him and frequently deployed him for unethical operations.

The sci-fi series is based on the novels by Martha Wells, who also serves as a consulting producer on the show. Involving authors in adaptations seems to support an effective transition from the page to the screen. It is a strategy that has certainly proven successful in other recent high-profile adaptations, such as "Project Hail Mary" and "The Last of Us."

As with the book, the dialogue and character development are rich. In both formats, I found it interesting to see Sec Unit's human-like elements evolve as he began to interact more with people. Though he finds his growing spectrum of emotions to be anxiety-evoking, Sec Unit's leadership and decision-making improve as he develops more self-awareness and deepens his relationships with other characters. Even in this non-human entity, emotional intelligence proves to be a catalyst for better judgment.

QUESTION: If you're a fan of the TED LASSO series on Apple TV, have you watched the new season (that returned on August 5th)? If yes, what stands out about Ted's leadership lessons or leadership style from the new season? Alternatively, if you're not a fan of the show or have not yet watched it, is there another CURRENT TV show that showcases inspiring leadership?

HEATHER HACKETT: A friend's recommendation sent me on a week-long binge of "Ride or Die." This action-adventure comedy stars Octavia Spencer and Hannah Waddingham, who also serve as executive producers. The series begins with Judith's secret life as an assassin being revealed to her best friend Debbie, who is the wife of a high-ranking government official. The women are forced to go on the run as they flee a mob family, Interpol, and a mysterious enemy who is somehow constantly a step ahead of them.

The show centers on their friendship and how it changes when their secrets come to light. While the illegality of many plot points certainly shouldn't inspire us as leaders, several important lessons emerge as Judith and Debbie navigate one tricky situation after another, such as:

(1) Realizing hyper-independence serves no one well—we all need to seek out partners and collaborators whom we can trust and rely on.

(2) The vital importance of honesty and transparency—without these, any relationship will be vulnerable.

(3) The necessity of being willing and able to repair ruptures in any relationship we value—this takes intentionality, effort, and consistently showing up even when it's hard.

(4) Balancing the need for a plan with the agility to pivot—circumstances can, and will, shift, making rigidity a hazard.

(5) Recognizing that others' expectations do not define us—we must not let outside influences lead to self-limiting beliefs.

QUESTION: Which author (either from history or currently writing) would you choose to have dinner with, and what would you discuss?

HEATHER HACKETT: As an entrepreneur and fledgling writer, I would love to sit down with science fiction pioneer Ursula K. Le Guin (1929-2018) for a leisurely dinner accompanied by pearls of wisdom. I most desire her insights on time and capacity management. She was notorious for strictly protecting her mornings for writing. She didn't rush into the day, yet still found time for fulfilling leisure activities and mundane necessities.

Like many entrepreneurs and creatives, I never have enough time for my many aspirations. Balancing competing priorities became even more complex when I became a full-time nomad. The variable schedule created by my travels is further complicated by relying on several part-time jobs and contracts. I'd ask how she arrived at her daily routine and would seek her advice about preserving space for creativity within my unusual lifestyle.

I'm also curious about her experience with feminism and how she processed the polarized critiques of her work. She was outspoken about gender equality, often incorporating radical concepts into her books. Yet she faced criticism from both sides—from those upset by her unconventional presentation of gender identity and roles, as well as from women who identified as feminists and disagreed with her approach. Visionary thinkers, creatives, and leaders often get blowback from multiple directions when they disrupt the status quo. We can learn a great deal from our predecessors about holding firm within such tensions.

According to Julio M. Ottino, professor of management and organizations at Kellogg, many leaders fail to recognize when a map or a compass is more critical, or when they're leaning too hard on one or the other. He explained, "The map and the compass are not rivals. Maps help organizations optimize within known terrain; compasses help leaders orient themselves when the terrain itself changes."

Ottino elaborated, "For future leaders, business schools are often the best place to build map-building skills. But leaders trained only to optimize within existing frameworks may excel in stable environments yet struggle when the landscape itself changes. This does not mean that business leaders need to become philosophers or landscape painters. But finding and developing your compass may involve immersion in other disciplines. Exposure to the modes of thinking in other disciplines, such as science, engineering, art, literature, and design, helps develop the intellectual flexibility required to navigate uncertainty."

So, my question to all leaders, do you know when to use a map AND a compass?

"The Cat in the Hat" Returns!

One of the most famous fictional felines arrives in movie theaters today with a new animated version of "The Cat in the Hat."

According to Wikipedia, "As his last chance to prove himself to his incredibly exasperated boss, and to keep his job, the Cat in the Hat is given his toughest assignment as an agent of the I.I.I.I. (Institute for the Institution of Imagination and Inspiration): to cheer up siblings Gabby and Sebastian, who are struggling with their move to a new town."

This new version of "The Cat in the Hat" will launch a shared universe with two other animated films. One will be a spin-off entitled "Thing One and Thing Two." The titular characters will be introduced in "The Cat in the Hat" before starring in their own adventure. The other, an adaptation of another Dr. Seuss book, "Oh, the Places You'll Go!," has a scheduled release date of March 17, 2028 - and will be co-directed by WICKED's Jon M. Chu.

Allison Abbate, executive vice president of Warner Animation Group, explained, "Seuss builds worlds. There are so many questions that he posits, which is why we can read and re-read his stories. It has been exciting for us to think about it as world building and not just a single story."

Dr. Seuss Enterprises president Susan Brandt said, "For the first time, we're not just doing one film for one book. We're going to franchise-build beyond the initial story of these books and find out what happens next. I call it stretching the fabric. How far can it go, to go a little bit deeper with our characters."

Here are two co-branding initiatives surrounding the movie:

(1) COLD STONE CREAMERY: Through December 1st, guests can embrace the colorful chaos featuring a new ice cream creation, cake, and festive waffle cones and bowls inspired by the whimsical characters of the film. The celebration begins with The Cat in the Hat's Cotton Candy Catastrophe Creation, made with Cotton Candy Ice Cream, OREO Cookies, The Cat's Confetti Sprinkles, and Whipped Topping. Guests can make their treat even more magical by enjoying it in The Cat's Confetti Waffle Bowl or The Cat's Confetti Waffle Cone! The brand is also offering "The Cat in the Hat" sweepstakes.

Jana Schneider, Vice President of National Programs at Kahala Brands, parent company of Cold Stone Creamery, said, "The Cat in the Hat is known for bringing imagination, excitement, and a little unexpected fun wherever he goes, making this the perfect partnership for Cold Stone Creamery. From the Cotton Candy Ice Cream and colorful confetti sprinkles to a cake that's truly full of things, every treat captures the playful spirit of the film."

(2) PETCO: The pet store brand partnered with Warner Bros. to help more pets and people jump into joy through pet adoption. According to Petco, "There’s just something about life with a pet. The happy greetings, the goofy moments, the unconditional love, and all the little things that make even the toughest days a whole lot brighter. That's why we’re so excited to join forces with Warner Bros. to shine a national spotlight on the joy of adoption and introduce more people to the incredible pets waiting for their forever families. Thousands of adoptable pets are ready to bring more joy, laughter, and love into your life. All they need is the chance to meet you." Pet adoptions will be available at select locations.

Will you be watching "The Cat in the Hat" in movie theaters or IMAX theaters today? Meow!

Wednesday, November 4, 2026

Best Social Media Post of the Month of October 2026

How many social media posts do you recall? Do some go viral because they are for charity, like the ALS Ice Bucket Challenge? Or do some go viral because they happened at the right moment in time, like my favorite tweet of all time, the Oreo tweet when the lights went out at the 2013 Super Bowl? Or do some go viral and become memorable simply because they're funny?

In a monthly series on my blog appearing during the first week of each month (hard to believe I've been writing these posts since February 2025!), I share my choice for the best social media post of the preceding month. My choice may appear on Twitter/X, Facebook, Instagram, Threads, Bluesky, LinkedIn, YouTube, etc.

According to Google, "The best social media post of the month is typically one that effectively combines high engagement with relevance to current events, holidays, or trending topics, while also aligning with your brand identity and authentically connecting with your audience. This could include a thought-provoking question, a relatable story, a visually appealing image, a timely meme, or a behind-the-scenes look, depending on your platform and target demographic."

Without further ado, the post that earns my applause as the best social media post of the month from October 2026 was a post on October 5th on Twitter/X by TasteAtlas, an encyclopedia of flavors, a world atlas of traditional dishes, local ingredients, and authentic restaurants.

The image was entitled, "Classic James Bond Cocktails," and featured cocktails from the many 007 books and films including a Vodka Martini, Scotch and Soda, Vesper, and eight other drinks. This post was memorable because it was shared on October 5th, the date that is celebrated as "James Bond Day." Although Ian Fleming's first Bond novel, "Casino Royale," was released on April 13th, 1953, "James Bond Day" celebrates the U.K.'s theatrical release of "Dr. No," on October 5th, 1962.

Brands that can align their products or services with an event, holiday, or trending news that everyone is talking about have the potential to be memorable. And TasteAtlas definitely succeeded in my book!

Which brand will stand out during November, and why? Swing by #DebbieLaskeysBlog during the first week of December to read about my choice.

FUN FACT: James Bond's most famous line is, "Bond. James Bond." Do you know when he said it? It was first spoken by Sean Connery in the film "Dr. No" in 1962. However, in "Casino Royale" in 2006, Daniel Craig added his own spin in the final scene by saying, "The name's Bond. James Bond."

Tuesday, November 3, 2026

After You Vote, Read Historical Fiction!

With all the election news dominating the airwaves today, you may wish for a little quiet and distance. If you do, then I highly recommend a work of historical fiction. Take a walk back through time with the book, "The Women's March: A Novel of the 1913 Woman Suffrage Procession" by Jennifer Chiaverini.

Here's the book's description from the author's website, "Twenty-five-year-old Alice Paul returns to her native New Jersey after several years on the front lines of the suffrage movement in Great Britain. Weakened from imprisonment and hunger strikes, she is determined to invigorate the stagnant suffrage movement in her homeland. Nine states have already granted women voting rights, but only a constitutional amendment will secure the vote for all. To inspire support for the campaign, Alice organizes a magnificent procession down Pennsylvania Avenue in Washington, D.C., the day before the inauguration of President-elect Woodrow Wilson, a firm anti-suffragist.

Joining the march is thirty-nine-year-old New Yorker Maud Malone, librarian, and advocate for women's and workers' rights. The daughter of Irish immigrants, Maud has acquired a reputation — and a criminal record — for interrupting politicians' speeches with pointed questions they'd rather ignore.

Civil rights activist and journalist Ida B. Wells-Barnett resolves that women of color must also be included in the march and the proposed amendment. Born into slavery in Mississippi, Ida worries that white suffragists may exclude Black women if it serves their own interests.

On March 3, 1913, the glorious march commences, but negligent police allow vast crowds of belligerent men to block the parade route — jeering, shouting threats, assaulting the marchers — endangering not only the success of the demonstration but the women's lives.

Inspired by actual events, The Women's March offers a fascinating account of a crucial but little-remembered moment in American history, a turning point in the struggle for women's rights."

Monday, November 2, 2026

FALL BACK TO READING SERIES 2026 featuring Jen Carroll

During the Fall season (each Monday from September 28th through December 20th), I'm welcoming a dozen thought leaders to share their insights about reading, books, personal branding, and leadership. Today, Jen Carroll is my featured expert. I met Jen through my participation in the "Leaders Who Fiction" virtual book club in November 2023. Jen is the Co-founder of The Dames Marketing & PR firm in Canton, Ohio, and amplifies what a business is already doing well and opens new pathways to desired audiences. Her core areas of expertise include: customer-centric brand voice and positioning; integrated marketing communications strategy; media and influencer outreach; sales enablement materials that convert; and content strategy optimized for human audiences and AI. Jen's other hat, as she explains, "is as the founder and member of the same book club for 20+ years, an avid hiker, and passionate homecook...and always eager to discuss women's issues, the impact of AI on our society, or the merits of a great historical novel."

Before we begin, I'd like to share my two favorite reading quotes to set the stage:

"If you give a person a book, you give him the world." ~New York Times bestselling author Kristin Harmel (from her work of historical fiction, "The Paris Daughter")

"For you unlock magic that is hidden within, and opening the cover is how you begin. Oh, all the worlds and the places you'll see; when you hold a book, you hold the key." ~Caroline Derlatka

And now, let's begin.

QUESTION: What was the last book (fiction or non-fiction) you read? What stood out as memorable, and would you recommend it?

JEN CARROLL: At the beginning of August, I finished listening to "A Mother's Reckoning: Living in the Aftermath of Tragedy" by Sue Klebold. Without really intending to, I borrowed Klebold's audiobook, which had been on my TBR list for years, right after reading "Original Sin: On the Genetics of Vice, the Problem of Blame, and the Future of Forgiveness." All I can say is: wow, what a one-two punch these two books pack. Together, they were a hard check on my socially constructed understanding of crime and punishment so common among Americans, even non-religious ones: there are good people and bad people; crime reveals which one you are and what kind of parents you had.

Both books made me question why we automatically favor character judgment over the fact that we are all shaped by our circumstances. I did not come away thinking people shouldn't be held responsible for their actions, but I do believe accountability for crime without curiosity or compassion for criminals has helped us approve of and sustain America's punitive and often cruel prison system. We extend that same lack of curiosity to the people who raised them; families go on serving an unofficial sentence of suspicion and blame long after their child is gone or behind bars.

QUESTION: Which book (fiction or non-fiction) is on the top of your to-be-read pile (or first in your digital reader), and why?

JEN CARROLL: I recently added "Empire Falls" by Richard Russo to my TBR list after reading the Atlantic article, "Richard Russo's Small-town America: Bad Luck, Bad Choices," by Mark Oppenheimer. I'm originally from Youngstown, Ohio, a city that's literally synonymous with bad luck and bad choices (and lots of mafia crime!), and I spent my adolescence in Salem, a small Ohio town. Drawn to the article by its title, I was intrigued by Oppenheimer's review of Russo's backstory and career, which often centers on the struggles of working-class men and women. The article mentioned "Empire Falls" as Russo's most famous work, a winner of the 2002 Pulitzer Prize for Fiction.

JEN CARROLL: Over the past year, I finally got around to watching "Dune" and "Oppenheimer" but had not read either book. After watching "Dune," I did start Frank Herbert's sci-fi epic, but time and attention did not allow me to get past the first few chapters. I also went to the theater to see "Project Hail Mary," a book I sheepishly admit to quitting about halfway through because I honestly did not care for Weir's writing style, which I found simplistic, repetitive, and somewhat predictable. It's the total opposite of Herbert's dense, heavily-detailed approach. Can I just get something more balanced? Haha!

That said, I found all three movies fascinating with grand narratives that seemed ideal for film. Normally, I love a book and feel supremely disappointed in its film adaptation, but perhaps there's something to watching a story without knowledge of the literature (for me, at least).

JEN CARROLL: I am a huge fan of Ted Lasso! The original screenwriting perfectly blends humor and nuanced, believable character development, and I've watched the three-season story arc twice. As of this writing, the first two episodes of season four have dropped, and I'm cautiously optimistic this new installment has the potential to be as good as the original storyline. Particularly in the second episode, Ted returns with his signature leadership style, combining curiosity, wisdom, kindness, and a truly charming (and disarming) type of goofiness. It's already beginning to break down the angry, closed-off assistant head coach Alice Chilton, of course. That said, I hope the screenwriters don't just rehash old plotlines. I'm looking forward to, I hope, some new take on Ted as a leader and a human being who's always learning.

QUESTION: Which author (either from history or currently writing) would you choose to have dinner with, and what would you discuss?

JEN CARROLL: Mary Oliver's poems and essays have left me with a sense of awe ever since I randomly pulled her "American Primitive" off a library shelf in early 1990's, looking for a program oral interpretation cutting to use in collegiate speech and debate competitions. (I eventually chose "The Kitten.") She observed nature at its best, worst, and most ordinary, and then described it beautifully, without singsong or sentimentality.

Oliver's personal history, teaching, disciplined approach to writing, and even the ungentle demeanor I've heard about make her an appealing person to have a conversation with. Perhaps she would dispel any illusions I have about aspiring to a poet's life while also confirming it was the only thing she ever wanted to do. Discussing a life of creative writing, including all the challenging things about it, would be so interesting to me.

Let's Celebrate Cookie Monster Day!

Today is a special day if you like cookies, and that's because it's Cookie Monster's birthday. Cookie Monster is the blue monster with a big appetite for cookies made famous on Sesame Street. However, did you know that Jim Henson created the original version of Cookie Monster for a General Foods commercial in 1966?

According to Medium, "When Cookie Monster first appeared on Sesame Street, his role was undefined and he didn't have a name. But, by the second season, he came into his own and became one of the most popular characters on the show. He's known for his blue fur, googly eyes, simple language, and appetite to eat everything — not just cookies. There has been some concern that Cookie Monster encourages unhealthy eating, but Cookie Monster himself has even sang about eating healthy food."

What made Cookie Monster stand out - and continue to stand out - is his effective personal branding. As Jessica Thiefels explained, "Your personal brand is what makes you unique. It's what sets you apart from others."

Back in 2022, I welcomed Anu Bhatnagar, a PR expert based in the UAE, to my blog for a Q&A about personal branding. Here were three secrets for successful personal branding according to Anu:

(1) Know your "self" truly and then envision how you want to show this unique and powerful "self" to the world and why.

(2) Make your evolution a part of your personal branding strategy.

(3) Cultivate a mindset of “being happy and comfortable with showing your authentic self."

SHARE THIS: Be yourself, everyone else is already taken. ~Oscar Wilde #CookieMonsterDay #PersonalBranding #DebbieLaskeysBlog

FUN FACTS ABOUT COOKIE MONSTER:

(1) Jim Henson designed early prototypes of Cookie Monster for commercials in the 1960's before the character made his debut on Sesame Street in 1969.

(2) While November 2nd celebrates Cookie Monster, "National Cookie Day" is observed on December 4th. Sesame Street and Cookie Monster helped popularize that date during the 1970's and 1980's.

(3) Cookie Monster's real name is "Sid."

(4) He's known for his famous catchphrases, such as "Me want cookie!"

(5) Chocolate chip cookies are his favorite cookie, and oatmeal cookies are his second favorite.

SHARE THIS: The English word "cookie" is derived from the Dutch word "koekie," meaning "little cake." #CookieMonsterDay #PersonalBranding #DebbieLaskeysBlog

HOW CAN YOU CELEBRATE TODAY?

(1) Bake some chocolate chip cookies.

(2) Bake a blue cake that looks like Cookie Monster.

(3) Watch classic Sesame Street clips.

(4) Read the book, "Happy Birthday, Cookie Monster" by Carol Nicklaus. In the 1986-published book, "Cookie finds himself sad on his birthday after eating all his birthday cake before his party. He doesn't know what he will feed his guests. When his guests arrive, they all bring a cake. In the end, they all have a good time, especially Cookie Monster."

(5) Share your favorite Cookie Monster quotes, for instance, "C is for cookie, that's good enough for me."

However you celebrate today, it's guaranteed to be a day full of smiles because Cookie Monster always provided smiles and embodied fun.

SHARE THIS: Sometimes I think, what is friend? And me think, friend someone you give up last cookie for. ~CookieMonster #CookieMonsterDay #MeWantCookie #PersonalBranding #DebbieLaskeysBlog

Image Credit: Spotify.

Read the full Q&A with Anu Bhatnagar from August 2022:

https://www.debbielaskeysblog.com/2022/08/the-intersection-of-public-relations.html

Check out this recipe for a Cookie Monster-themed cake:

https://sweetannas.com/2012/04/dark-chocolate-mocha-cake-with-cookie-dough-filling.html

Read about the best-selling cookie in the world:

https://www.cbc.ca/radio/undertheinfluence/the-best-selling-cookie-in-the-world-is-a-copycat-brand-1.7080582

Sunday, November 1, 2026

Let's Celebrate Authors on National Authors Day!

Today is a special day if you're a dedicated reader. Today's the day to celebrate the authors, writers, poets, storytellers, and bloggers who inspire us - and to applaud them for their hard work!

Do you know today's history? In 1928, Nellie McPherson, a teacher from Illinois, wrote a fan letter to author Irving Bacheller. The day was then officially endorsed by the General Federation of Women's Clubs in 1929 to celebrate authors and their literary works - and later acknowledged by the United States Department of Commerce in 1949.

I'd like to share these inspiring quotes:

"If you give a person a book, you give him the world." ~Kristin Harmel

"Books are a uniquely portable magic." ~Stephen King

"The more you read, the more things you will know. The more that you learn, the more places you'll go." ~Dr. Seuss

"There's more treasure in books than in all the pirate's loot on Treasure Island." ~Walt Disney

"Books shouldn't be daunting, they should be funny, exciting, and wonderful; and learning to be a reader gives a terrific advantage." ~Roald Dahl

"For you unlock magic that is hidden within, and opening the cover is how you begin. Oh, all the worlds and the places you'll see; when you hold a book, you hold the key." ~Caroline Derlatka

And now, here's my list of favorite contemporary authors (translation, I'll read anything they write):

(1) Kristin Harmel

(2) Kristin Hannah

(3) B.A. Paris

(4) S.A. Cosby

(5) Janet Skeslien Charles

(6) Liv Constantine

(7) Jo Piazza

(8) Sally Hepworth

(9) Kimberly Belle

(10) Lee Goldberg

Here's my list of favorite books/plays of all time:

(1) "The Count of Monte Cristo" by Alexandre Dumas

(2) "An Enemy of the People" by Henrik Ibsen

(3) "The Little Prince" by Antoine de Saint-Exupery

(4) "Our Town" by Thorton Wilder

(5) "Sarah's Key" by Tatiana de Rosnay

(6) "The Wedding" by Nicholas Sparks

(7) "The Sweetness of Forgetting" by Krisin Harmel

(8) "P.S., I Love You" by Cecilia Ahorn

And here are the BEST books I've read during the last few years - you should definitely add them to your to-be-read pile if you haven't read them yet:

(1) "The Paris Daughter" by Kristin Harmel

(2) "The Women" by Kristin Hannah

(3) "Remarkably Bright Creatures" by Shelby Van Pelt

(4) "American Dirt" by Jeanine Cummins

(5) "The Library of Lost Dollhouses" by Elise Hooper

(6) "The Paris Library" by Janet Skeslien Charles

(7) "The Violin Conspiracy" by Brendan Slocumb

(8) "The Book Made Me Think of You" by Libby Page

(9) "Charlotte Walsh Likes to Win" by Jo Piazza

(10) "Mad Mabel" by Sally Hepworth

Lastly, when you share your gratitude online today, here are some hashtags:

(1) #NationalAuthorsDay

(2) #AuthorAppreciation

(3) #BookLovers

(4) #ReadMoreBooks

(5) #LetsCelebrateAuthors

(6) #AuthorsBringImaginationToLife

(7) #ReadingIsMySuperPower

(8) #ReadBannedBooks

No matter which book you consider your favorite, today is a wonderful day to applaud the writers who take you on unforgettable journeys!

Saturday, October 31, 2026

Reading Ideas for Halloween!

For previous holidays, I've often shared well-known brands and their brand stories. However, this year for Halloween, I'm doing something I haven't done before. Since I'm an avid reader (and hope to reach or surpass my reading goal of 75 books this year!), I'm going to share some scary book recommendations. These six works of fiction were full of twists and turns and kept me on the edge of my seat while reading. They're all memorable as you can tell by the years noted below - and I hope YOU enjoy them, too.

WARD D by Frieda McFadden (I read this book in 2023.)

Here's a brief synopsis: "Medical student Amy Brenner is spending the night on Ward D, a locked psychiatric ward. There are very specific reasons why she never wanted to do this required overnight rotation - reasons nobody can ever find out. And as the hours tick by, Amy grows increasingly convinced something terrible is happening within these tightly secured walls. When patients and staff start to vanish without a trace, it becomes clear that everyone on the unit is in grave danger."

SOMETHING IN THE WATER by Catherine Steadman (I read this book in 2018.)

Here's a brief synopsis: "Erin is a documentary filmmaker, and Mark is a handsome investment banker. Passionately in love, they embark on a dream honeymoon to the tropical island of Bora Bora, While scuba diving in the crystal blue sea, they find something in the water. Suddenly, the newlyweds must make a dangerous choice: to speak out or to protect their secret. After all, if no one else knows, who would be hurt?"

EVERY LAST FEAR by Alex Finlay (I read this book in 2024.)

Here's a brief synopsis: "After a late night of partying, NYU student Matt Pine returns to his dorm room to devastating news: nearly his entire family—his mom, his dad, his little brother, and sister—have been found dead from an apparent gas leak while vacationing in Mexico. The local police claim it was an accident, but the FBI and State Department seem far less certain, and they won't tell Matt why. The tragedy makes headlines everywhere because this isn't the first time the Pine family has been thrust into the media spotlight. Matt's older brother, Danny—currently serving a life sentence for the murder of his teenage girlfriend Charlotte—was the subject of a viral true crime documentary suggesting that Danny was wrongfully convicted. When Matt returns to his small hometown to bury his parents and siblings, he's faced with a hostile community that was villainized by the documentary, a frenzied media, and memories he'd hoped to leave behind forever. Now, as the deaths in Mexico appear increasingly suspicious and connected to Danny's case, Matt must unearth the truth behind the crime that sent his brother to prison, forcing him to confront his every last fear."

THEN SHE WAS GONE by Lisa Jewell (I read this book in 2023.)

Here's a brief synopsis: "Ellie Mack was the perfect daughter. She was fifteen, beloved by her parents, friends, and teachers. And then she was gone. Now, her mother, Laurel Mack, is trying to put her life back together. It's been ten years since her youngest child disappeared, seven years since her marriage ended, and only months since the last clue in Ellie's case was unearthed. So when she meets an unexpectedly charming man in a café, no one is more surprised than Laurel at how quickly their flirtation develops into something deeper. Before she knows it, she's meeting Floyd’s daughters—and his youngest, Poppy, takes Laurel's breath away. Because looking at Poppy is like looking at Ellie. Laurel is haunted by her long unanswered questions. What happened to Ellie? Did she run away from home, as the police have long suspected? Who is Floyd, really? And why does his daughter remind Laurel so viscerally of her own missing girl?"

BEHIND CLOSED DOORS by B.A. Paris (I read this book in 2021.)

Here's a brief synopsis: "Everyone knows a couple like Jack and Grace. He has looks and wealth; she has charm and elegance. He's a dedicated attorney who has never lost a case; she's a flawless homemaker, a masterful gardener and cook, and dotes on her disabled younger sister. Though they are still newlyweds, they seem to have it all. You'd like to get to know Grace better. But it's difficult, because you realize Jack and Grace are inseparable. Some might call this true love. Others might wonder why Grace never answers the phone. Or why she can never meet for coffee, even though she doesn't work. How she can cook such elaborate meals but remain so slim. Or why she never seems to take anything with her when she leaves the house, not even a pen. Or why there are such high-security metal shutters on all the downstairs windows. Some might wonder what's really going on once the dinner party is over, and the front door has closed."

Good news for B.A. Paris fans: in February 2026, she announced that her next book would be a sequel to BEHIND CLOSED DOORS to celebrate the book's 10th anniversary - hard to believe it was published back in 2016!

FOLLOW YOU HOME by Mark Edwards (I read this book in 2023.)

Here's a brief synopsis: "It was supposed to be the trip of a lifetime. But an experience on a night train through Eastern Europe forces Daniel and Laura to cut their dream trip short and flee home. Back in London, Daniel and Laura vow never to talk about what happened. But as they try to fit into their old lives again, they realize they are in terrible danger."

Have you read a scary book lately? Chime in and share.

Friday, October 30, 2026

Does Your Brand Celebrate Halloween?

Recently, I received an email promoting "The Midnight Series: Five Halloween Chairs" from GTPlayer, a company that sells ergonomic chairs.

As a marketer who's always wondering how brands will stand out from the competition with unique communications, ads, and stories, I was very impressed by this email's promotion.

The promotion was a tweaked product line specifically designed for Halloween, and due to the target audience for the product (gamers), the new product line will probably be a hit.

According to the brand's website, "Founded in 2011, GTPlayer is a world-leading esports equipment brand trusted by over 10 million users. GTPlayer gaming chairs immerse players with exceptional comfort from ergonomic lumbar support, adjustable backrests, and seat cushions that exceed industry standards." The website also notes this tagline, "Born for Victory; Engineered for Comfort."

This promotional email made me wonder, how many brands promote Halloween with an appropriately-themed celebration? Does your brand? Chime in and share - and happy Halloween!

And make a note on your calendar to swing by my Blog tomorrow for a special Halloween celebration - I'll share six scary books to read for the holiday!

SHARE: I’ll stop wearing black when they make a darker color. ~Wednesday Addams from "The Addams Family" #Halloween #BrandStorytelling #DebbieLaskeysBlog

Image Credit: GTPlayer.

Read about five memorable Halloween brands on my Blog (October 2025):

https://www.debbielaskeysblog.com/2025/10/five-memorable-halloween-brands.html

Thursday, October 29, 2026

Marketing News of the Month: Inspiring Barbie Dolls, Blue Hot Dogs, Canada, and More

During the month of October, there were news stories that reflected brand experiences, brand identity, brand storytelling, brand strategy, celebration marketing, personal branding, product launches, product marketing, product pricing, rebranding, social media marketing, special event marketing, sports marketing, and more. Marketing news from the early part of the month was detailed in my mid-month post on October 11th.

MATTEL HONORS CELINE DION AND SERENA WILLIAMS

Mattel's "Barbie Signature Series" celebrates world-famous designers, musicians, brands, and other extraordinary pioneers.

During October, People reported, "Mattel's new "Barbie Signature Celine Dion Doll" recreates the superstar's look from the 1998 Oscars, where she performed "My Heart Will Go On" from the film "Titanic." The collectible wears a floor-length blue gown inspired by her Michael Kors dress, complete with long sleeves, a high neckline, and a replica of the film's famous Heart of the Ocean necklace. Celine Dion called the doll a true honor that celebrates one of her career's most meaningful moments, and she hopes the doll encourages everyone to express themselves confidently, pursue their dreams, and believe in the power of their own voice."

Also during October, The Hollywood Reporter shared, "Twenty-three-time Grand Slam singles champion Serena Williams is the latest athlete to be honored with a doll from Mattel, with the "Barbie Signature Serena Williams Doll." The new Barbie doll is inspired by Williams' championship victory at the 2005 Australian Open, where she claimed her seventh Grand Slam singles title after returning from knee surgery. The doll pays homage to Williams' look on the court with a green and white cutout top with mesh detailing, white skirt, and white headband. The doll also sports high socks and white tennis sneakers, along with dangling silver earrings. Her outfit is complete with a tennis ball and a tennis racket from Wilson, Williams' long-time equipment partner."

Williams said, "Growing up, I didn't see many girls who looked like me [who were] told there was no limit to who they could become. I want every girl who plays with this doll to see possibility in herself. She can dream big, work hard, change direction, break barriers, and become anything she chooses."

According to Nathan Baynard, Vice President and Head of Barbie at Mattel, "Barbie has always inspired girls to believe they can be anything, from the sports stadium to the fashion runway to the boardroom. Serena Williams embodies that message through her extraordinary achievements as an athlete, entrepreneur, and advocate for equality. By honoring her with a Barbie Signature doll, we're celebrating a barrier-breaking icon whose legacy empowers fans everywhere to dream big and embrace their own potential."

ALBERTA, CANADA REJECTS INDEPENDENCE REFERENDUM

According to the AP, "Voters in Canada's oil-rich Alberta province overwhelmingly backed remaining in the country, referendum results showed on October 20th, delivering a boost to Prime Minister Mark Carney's push for national unity as U.S. President Trump's trade war and annexation threats rally Canadians around their country. With more than 1.9 million votes counted and results reported from 90 percent of voting areas and locations, 75 percent of voters supported remaining in Canada, while 25 percent backed beginning a process toward separation. The referendum was not a direct vote on independence. Approval would have set Alberta on a path toward a future vote on separation from Canada...Alberta, home to the world's fourth-largest proven oil reserves, is cowboy country and a conservative stronghold whose political culture has long had more in common with the American West than much of Canada. Despite the overwhelming rejection, separatist leaders vowed to continue pressing for independence."

ZOO ATLANTA PREPARES FOR PANDA INTRODUCTIONS

Zoo Atlanta provided this update, "Zoo Atlanta is thrilled to announce the name of the new giant panda habitat – Arthur M. Blank Panda Grove – and its opening day, set for Friday, November 6th. Zoo Atlanta announced the arrival of a new pair of giant pandas, male Ping Ping and female Fu Shuang, on September 27th. The pandas are in Atlanta through a new International Cooperative Research Agreement on Giant Panda Conservation, initiated between Zoo Atlanta and the China Wildlife Conservation Association. Zoo Atlanta is now one of three zoos in the U.S. to house giant pandas and is the only zoological organization in the Southeast the species calls home.

Arthur M. Blank Panda Grove is named in honor of Arthur Blank's longtime support of Zoo Atlanta's giant panda program, dating back to 1999 with the arrival of original panda pair Lun Lun and Yang Yang. In tribute to that support, the Zoo's first giant panda habitat, the Arthur M. Blank Family Foundation Giant Panda Conservation Center, also bore his name in recognition of that investment. The $6 million renovation to bring the vision for Arthur M. Blank Panda Grove to fruition was funded by a grant from the Robert W. Woodruff Foundation, another longstanding partner of Zoo Atlanta and supporter of the giant panda program.

The giant panda habitat has been completely updated to include many new features designed with giant panda well-being in mind, as well as new experiences for members and guests. The giant panda dayrooms have been expanded and upgraded to include new climbing structures and a pool in each. The outdoor habitats also feature new climbing structures. The appearance of the complex has been entirely redesigned, with tranquil surroundings promoting a contemplative experience. New additions include water features with aquatic flora and a dramatic sculpture celebrating a hopeful future for wildlife and the role of the giant panda as a global animal ambassador for peace and harmony."

Arthur M. Blank said, "The return of giant pandas to Zoo Atlanta is an exciting moment for our city as we once again become home to one of the world's most beloved animals. As a lifelong animal lover, I've always believed in the importance of caring for and protecting the animals that share our world, and this is what makes our Foundation's support of this effort especially meaningful to me. The Grove will give generations of Atlantans and guests from around the world the chance to experience these remarkable animals up close, while advancing conservation research, education, and global efforts to protect giant pandas for generations to come."

CO-BRANDING: PINK'S AND BLUE MAN GROUP

Pink's, a "Hollywood legend since 1939," also known as one of the world's most famous hot dog stands, hosted an event featuring the Blue Man Group on October 20th. The special appearance promoted "a 9-inch stretch hot dog with chopped tomatoes, bacon bits, and blue sour cream, served with blue popcorn." There was also a meet-and-greet with three blue members of the group.

MONET ART AUCTION

Painted near the end of French Impressionist Claude Monet's life, "Iris" was auctioned at Sotheby's Paris on October 22nd. According to the Smithsonian Magazine, "A never-before-seen painting by Claude Monet, the French Impressionist, is headed for the auction block in France. According to a statement from the auction house Sotheby's Paris, "Iris" is estimated to sell for at least $25 million — more than any other painting ever auctioned in the country. Painted in 1924 or 1925 and measuring about five by six feet, "Iris" is among the largest artworks Monet produced in the final decade of his career and was long held in a private collection and known to outsiders only through black-and-white photographs."

Update from Sotheby's Paris on October 22nd: "Iris" sold for 50 million Euros or approximately $56 million.

END OF AN ERA IN NEW YORK CITY

ABC7 New York reported, "The New York City Council voted on October 22nd, to ban horse-drawn carriages across all five boroughs, a move that will end an industry that has operated in the city since 1858. The vote for Romanch's Law was 40 to 7 with two exemptions. Last June, 18-year-old Romanch Mahajan, who was visiting from India with his family to celebrate his high school graduation, was thrown from a carriage and killed. The proposed legislation would bear his name. The bill now heads to the mayor's desk, although it has passed with a veto-proof majority. The law will phase out the industry by June 1st, 2028. Supporters of the legislation argue horse-drawn carriages no longer belong in heavily traveled areas of the city. The city will have to develop a transition plan for drivers, including helping them find jobs over the next two years."

BLUESKY USERS COULD GET THEIR OWN WEB DOMAINS

According to Android Headlines, "Social media platform Bluesky's CEO has announced that the company has applied to make ".bsky" an internet domain (similar to .com or .org). This could give users shorter, cleaner web identities. The application has yet to receive approval, and the process could take 18-24 months. Bluesky clarified that there's no plan for how domains would be requested or distributed, and it doesn't plan to sell or monetize them. If this goes through, users should be able to turn their long social handles into shorter domain names, like "alice.bsky."

META FINED $25B OVER PRIVACY PRACTICES AND CONTENT POLICIES

MediaDailyNews reported on October 22nd, "A New Mexico judge ordered Meta Platforms to pay $25 billion for violating the state's consumer-protection law by misleading consumers about Facebook's privacy practices and content policies. In addition to statements about privacy, Meta was also found to have made false or deceptive representations about its content policies, including that it doesn't allow "hate speech" on the platform. Jurors specifically determined that Meta committed more than 43 million violations of New Mexico's consumer protection law. That statute provides for damages of up to $5,000 per violation."

Judge Francis Mathew in Santa Fe said in a written ruling, "Facebook's wrongdoing over the course of years and systematically broadcast to the public goes to the heart of Facebook's core business practices. It relates to the way in which Facebook induces people onto the platform and ultimately keeps them there. It also relates to the core asset that users bring to Facebook - users' data - which in tum is what has allowed Facebook to become as profitable as it is...Facebook was aware that its users did not understand its privacy settings and took advantage of that to a grossly unfair degree."

FUN WAGERS SURROUNDING THE 2026 WORLD SERIES

Following the tradition of the Super Bowl and previous World Series games, prior to the first pitch of the annual World Series, mayors and others in the two cities make friendly wagers. This year, with the World Series featuring the Milwaukee Brewers and Tampa Bay Rays, here were the friendly wagers:

(1) MAYORS:

If the Milwaukee Brewers win: St. Petersburg Mayor Ken Welch will ride a Harley-Davidson motorcycle through St. Petersburg and Tampa while wearing a Brewers jersey. If the Tampa Bay Rays win: Milwaukee Mayor Cavalier Johnson will wear a Rays jersey, tour downtown Milwaukee, and light the Hoan Bridge in team colors. Also, as part of the friendly wager, both mayors have pledged to exchange a selection of goods that showcase their respective city. Both mayors are also challenging their local communities to get in on the wager by benefitting their neighborhoods with donations to the United Way of Greater Milwaukee and Waukesha County and the St. Pete Free Clinic.

(2) ART MUSEUMS:

The Milwaukee Art Museum and Museum of Fine Arts, St. Petersburg, are putting works by Claude Monet on the line, with the losing city's museum agreeing to temporarily loan one of its paintings to the winning team's hometown. Loan and exhibition dates will be announced after the completion of the World Series. If the Brewers win the World Series, Milwaukee will receive St. Petersburg's "Houses of Parliament: Effect of Fog, London," painted in 1904. If the Rays win, the Milwaukee Art Museum will loan its "Waterloo Bridge, Sunlight Effect" to the Museum of Fine Arts in St. Petersburg.

According to Klaudio Rodriguez, executive director and CEO of the Museum of Fine Arts, St. Petersburg, "We think Milwaukee's Monet would enjoy a little Florida vacation."

(3) CHILDREN'S HOSPITALS:

Children's Wisconsin President and CEO Gil Peri has challenged Alicia Schulhof, president and CEO of Johns Hopkins All Children's Hospital in St. Petersburg, to a friendly wager. Fans will vote on social media to determine what the losing CEO will have to do. The Children's Wisconsin hospital in Milwaukee is also being lit in Brewers blue and gold throughout the World Series.

(4) RELIGIOUS LEADERS:

Milwaukee Archbishop Jeffrey S. Grob and St. Petersburg Bishop Gregory Parkes have placed a wager of their own, with donations to Catholic Charities and local specialties at stake. If the Brewers win, Parkes will make a donation to Catholic Charities of the Archdiocese of Milwaukee and send a box of hand-rolled cigars from the Tampa Bay area. If the Rays win, Grob will send brats from Bunzel's Meat Market to Florida along with a donation to Catholic Charities of St. Petersburg.

Parkes said, "It's not uncommon for bishops and archbishops to make friendly wagers when their cities' teams face off in a Super Bowl, World Series, or NHL final. We wanted to make the wager not only fun, but meaningful, by including a donation to Catholic Charities."

DENNY'S CELEBRATES THE 2026 WORLD SERIES

Nation's Restaurant News reported, "Denny's is betting on either the Tampa Bay Rays or the Milwaukee Brewers to make baseball history during the 2026 World Series. The breakfast chain is giving away free Triple Play combo meals to all rewards members if a triple play is turned during the fall baseball classic, starting October 23rd and ending October 31st (if the World Series goes until Game 7). The Triple Play combo meal was launched this year as a value meal platform starting at $9.99, and includes a choice of soft drink or coffee, starter (maple-stuffed donut holes or chips and salsa), and one of eight entrée options (including both burgers and breakfast options like the new breakfast sandwich, the All-American Slamwich).

If the Denny’s Triple Play giveaway is activated, it will be the first time in over 100 years that a triple play has been turned during the World Series. The last time was during Game 5 of the 1920 World Series between the Cleveland Indians and the Brooklyn Robins. Comparatively, there have been 25 grand slams in World Series history, or roughly 20 percent of all World Series.

This is Denny’s updated version of last year's World Series Grand Slam Giveaway, which was triggered on October 24th, 2025, by Addison Barger of the Toronto Blue Jays, giving loyalty members one free Original Grand Slam breakfast.

If the triple play is made, the free Triple Play meal offer will be automatically loaded into eligible Denny's Rewards accounts on November 3rd. Denny's is using the enticement of a long-shot sports bet to encourage customers to join the company's rewards program. Only Denny's rewards members are eligible for this giveaway, and customers must be enrolled by November 1st to cash in their free Triple Play combo meal. The breakfast chain relaunched its digital rewards program last August and is said to have around 5 million members."

MAJOR LEAGUE BASEBALL PROPOSES SHORTER SEASON

ESPN reported, "Major League Baseball has proposed shortening its regular season to 154 games starting in 2029 and expanding the division series to a best-of-seven format. The proposals came as part of negotiations with the MLB Players Association over a new collective bargaining agreement. MLB also wants to allow higher-seeded teams to choose their opponents both in the wild-card and division series rounds of the playoffs. The 154-game schedule would be a return to MLB's calendar prior to 1960, when it was expanded to the current 162-game regular season. Under the proposal, Monday would be a standard off day for most teams, with the exception of potentially televising one or two national broadcasts. Holidays and other special events would negate the full league off day. Teams that play Monday would be off Thursday.

In what would be a first-of-its-kind in professional sports, the No. 3 seed in each league would be able to select whether to play the No. 5 or 6 seed in the wild-card round, with the selection coming immediately after the conclusion of the regular season. The wild-card round would remain a best-of-three series. In the proposed best-of-seven division series, the No. 1 seed would be able to pick which wild-card winner to play, with the selection coming immediately following the conclusion of the wild-card round. Those proposals are pertinent as they relate to this postseason, especially in the American League, where the three teams with the best records (the Tampa Bay Rays, New York Yankees, and Boston Red Sox) were on the same side of the bracket.

MLB is proposing to implement the new format beginning in 2029 to coincide with the beginning of the sport's next national media deals. They're also part of a larger proposal which includes a salary cap, a sticking point with the union so far. The sides have not agreed on the larger economic issues, so anything involving the schedule and other major issues impacting the game are on hold until they do."

GEORGE CLOONEY WILL OPEN RESTAURANT IN FRANCE IN 2027

Grazia reported, "George Clooney is adding restaurateur to his increasingly long list of jobs. The actor is reportedly preparing to open an upscale Italian restaurant in Cotignac, a small village in Provence, France, not far from the home he shares with Amal Clooney and their twins. Work is already underway on the property, with local reports suggesting the restaurant could welcome its first guests in spring 2027. The Provençal village, home to around 2,000 people, is surrounded by vineyards and recognizable for the dramatic limestone cliffs rising behind its old town. Cours Gambetta runs through its center, lined with plane trees, restaurants, and café terraces. For now, anyone walking past number 11 will find a construction site rather than Clooney sipping an espresso outside.

Clooney's connection to Italian food hardly comes out of nowhere. He has owned Villa Oleandra on Lake Como for more than two decades and has spoken often about his love of Italian cooking. But France has become an increasingly important part of the Clooneys' lives, too. In 2021, George and Amal purchased Domaine du Canadel, an estate near Brignoles, around 20 kilometers from Cotignac. [But more importantly,] the couple obtained French citizenship in late 2025, further cementing their ties to the country."

COFFEE BEAN & TEA LEAF CELEBRATES 63RD ANNIVERSARY

Marketing Daily reported, "A popular Los Angeles-native coffee and tea chain is celebrating its 63rd anniversary with a campaign that invites customers to "make every cup their own." Founded in Los Angeles in 1963, the Coffee Bean & Tea Leaf is now operated by the Philippines-based Jollibee Group, which also has a North American regional office located in Southern California. The chain has more than 1,200 locations across 20 countries.

The brand's new creative effort entitled, "Make It Yours," is a multi-faceted "social storytelling campaign" running across its social media accounts and website and extends to in-store activations. The centerpiece is a series of short films from customers, baristas, and creative collaborators on the brand's website. Each shows the subject discussing their own unique relationship with the brand. A copywriter talks of how warm and comfortable his second home is at his local store, a barista tells how she started at the chain more than 10 years ago, and a lawyer describes how the baristas and managers really make his daily coffee experience what it is. The brand also invites its customers to share their personal stories and memories of the brand on their socials with the tag #MakeItYours."

KFC'S BEVERAGE BRANDS

According to AllRecipes.com, "KFC has decided to end its 40-year partnership with PepsiCo in 2027 and switch to Coca-Cola products. The partnership between PepsiCo and Yum! Brands, which includes KFC, Pizza Hut, and Taco Bell, began in the '90s, when the chain restaurants were actually owned by PepsiCo. Today, Yum! Brands is a publicly traded corporation, but all of its brands still serve PepsiCo products—including some exclusives, like Mountain Dew Sweet Lightning at KFC, Mountain Dew x Trolli Mango Pineapple Punch at Pizza Hut, and Mountain Dew Baja Blast at Taco Bell."

CO-BRANDING: TACO BELL AND MILK BAR INTRODUCE A BIRTHDAY CAKE EMPANADA

Nation's Restaurant News reported, "Taco Bell and Milk Bar are reuniting once again but this time with a new offering. The Birthday Cake Empanada features Milk Bar's signature Birthday Cake flavor rolled into a Taco Bell empanada and topped with pink frosting and rainbow sprinkles. The item, which is available for $3.49, was teased at Taco Bell's annual Live Más Live event in March and will make its nationwide debut October 15th for a limited time. The two brands first teamed up in 2022 with the Strawberry Bell Truffles, featuring Milk Bar's Cake Truffles with pieces of Taco Bell's Crunchy Taco Shell. In 2025, they reunited for Birthday Cake Churros."

PIZZA HUT CELEBRATES HALLOWEEN

According to AllRecipes.com, "Pizza Hut is celebrating the month of happy haunts by bringing back its My Haunt Box — a personal meal that comes with an entrée and a side — with brand-new boxes and a new drink choice: Mountain Dew x Trolli Mango Pineapple Punch. The meal, which is like a Halloween-themed version of the chain's My Hut Box, comes in a colorful box decorated with spooky art, such as bats and a mummified Pizza Hut logo. The entrée options are a two-topping Personal Pan Pizza or a six-piece of Boneless Wings in any of the chain's sauces. This Halloween-themed meal will only be around until November 2nd, so swing by before the spooky season ends."

AMAZON PRIME VIDEO IS NEW HOME OF EMMY AWARDS

Amazon reported, "In a historic first, the Television Academy and Prime Video announced on October 6th a landmark six-year deal establishing Prime Video as the exclusive global home of the Emmy Awards. The deal replaces the Television Academy's traditional rotation among broadcast networks ABC, CBS, FOX, and NBC. Since their inception in 1949, the Emmy Awards have captured the global imagination, celebrating the stories, creators, and performances that define the cultural zeitgeist. Beginning with the 2027 ceremony, the star-studded event will continue to anchor the television season by airing live in September. In a major win for entertainment fans, the ceremony will not be behind a paywall; instead, the Emmy Awards will be free to view for audiences worldwide in more than 240 countries and territories."

DISRUPTIVE MARKETING, FASHION-TAINMENT, AND MUSIC

CNBC reported, "E.l.f. Beauty, Gap, and Wendy's announced ventures into music in recent weeks, part of a wave of retailers finding new ways to engage customers. The creative marketing strategies play particularly to Gen Z consumers, who favor culturally relevant brands when shopping.

Watch out Sony, a new music producer is in town. And this time it’s the same brand that makes your favorite lip gloss. E.l.f. Beauty announced the release of "Mirror Mix," an original album featuring music from seven rising artists. The album comes as the makeup company ramps up its marketing spend, fueled in part by tariff refunds. E.l.f.'s pursuit of music is part of a growing wave of retailers blending shopping with entertainment. The E.l.f.-released music is part of the company's strategy in "disruptive marketing," or marketing that aims to create moments consumers will pay attention to...At E.l.f., the company uses the concept of unaided awareness, or a consumer's ability to name a brand without being prompted, as a metric to measure its marketing's success. Unaided awareness of E.l.f. Beauty has tripled in the last five years."

E.l.f. Beauty CEO Tarang Amin said, "We're an entertainment company that happens to sell beauty products."

CNBC also reported, "Gap announced a multi-year partnership with boy band Just Your Type, or JYT. The clothing retailer will be responsible for developing a multi-episode docuseries, national mall tour, and a clothing collection with the rising pop stars. The venture is the company's first collaboration under its newly created "fashion-tainment" platform. The initiative comes as the company has undergone a multiyear revival after the retailer closed about 2,000 stores and annual sales fell by $3.5 billion between 2001 and 2021."

Gap CEO Richard Dickson said, "Fashion is entertainment, and today's customers aren't just buying apparel, they're buying into brands that tell compelling stories and drive cultural conversations."

And CNBC reported, "In recent weeks, Wendy's also debuted an emo album titled, "Songs to Listen to in a Wendy's Parking Lot." Unlike the earnest attempts of E.l.f. and Gap to create music that would resonate with fans, the fast-food chain created humorous renditions of songs, including "She Said She Didn't Want Fries" and "The Best Combo Meal on the Worst Night of My Life." The lead song has generated more than 450,000 streams on Spotify, and the announcement gained hundreds of thousands of likes on Instagram."

Wendy's CEO Bob Wright named marketing as one of the company’s key areas of focus and explained, "We have one of the most recognizable brands in the industry, and we need to make our messaging, media, and creative drive a meaningful connection with our customers and drive traffic to our restaurants."

JAGUAR LAUNCHED FIRST ELECTRIC VEHICLE

CNBC reported, "Luxury carmaker Jaguar has launched its new all-electric vehicle, two years after the famed British company's controversial rebrand prompted a social media backlash. The automotive manufacturer, which is owned by India's Tata Motors, unveiled the Type 01 model on October 6th at an event in New York City, describing it as the "most technically advanced" and "most powerful and aerodynamic" Jaguar ever. It marks a radical new direction for the company, which was criticized in November 2024 when it revealed a series of changes ahead of becoming a fully electric brand.

Italy's Ferrari and Britain's Bentley have also launched their first EV models this year, seeking to test wealthy buyers' appetite for going electric as luxury carmakers seek to compete with cheaper Chinese car brands. Jaguar's Type 01 has a starting price of roughly $130,500 in the U.S., according to multiple media reports, which is significantly higher than previous comparable models. The four-door "Grand Tourer" has an ultra-long bonnet, low roofline, frameless doors, and a camera instead of a rear window. It has a range of up to 450 miles and can accelerate from 0-62 miles per hour in 3.2 seconds."

JLR CEO PB Balaji described the unveiling of Type 01 as the start of an exciting new era for Jaguar, "Combining British heritage, bold creativity, advanced technology, and groundbreaking engineering, it reflects our ambition to create objects of desire that will help us invite a new generation of clients into Jaguar's loyal and passionate customer base."

REBRANDING OF CHILDREN'S CLOTHING BRAND CARTER'S

According to CNBC, "Children's clothing brand Carter's is undergoing a revamp to better align with the new generation of parents as its namesake company tries to recover from sluggish performance in recent years. The rebrand includes a new logo and marketing campaign that Chief Marketing Officer Sarah Crockett explained aims to keep the 161-year-old company relevant with its core customer. Carter's largest brands include its namesake banner and OshKosh B'gosh, which are sold in standalone stores around the U.S. and in retailers including Walmart. The rebrand comes as the overall company has shrunk its store footprint and laid off some employees over the past year to try to reposition itself for growth, especially as the market for baby and kids clothing has grown more competitive...The rebrand will roll out across Carter's social channels in 2026, with additional retail and packaging elements in 2027."

REBRANDING OF ATLANTIC OCEAN?

USAToday reported, "President Trump says Google Maps discouraged him from renaming the Atlantic Ocean to Trump Ocean. Boasting a list of the all the locations he has renamed and iterating he does not intend to rename either the Hudson River in New York or the Mississippi River, during a rally in Clemson, South Carolina on October 22nd, Trump said he was keen on renaming an ocean until Google CEO Sundar Pichai told him not to...A president can direct how U.S. government agencies refer to geographic features through executive action. But any name change would generally apply only to federal government usage and would not be binding internationally. That's especially true for the Atlantic and Pacific, which border multiple countries and have long-established names recognized around the world. There is no international authority that could require other countries to adopt a new U.S.-designated name."

SUPER BOWL WILL STREAM ON DISNEY+ ON FEBRUARY 14, 2027

CNBC reported, "On October 7th, Disney announced that its streaming service Disney+ will air the upcoming Super Bowl in February. The 2027 championship game, as well as two Monday Night Football games leading up to the Super Bowl, will be available to all Disney+ subscribers in the U.S. Disney had previously announced that its ESPN sports division would produce the Super Bowl in 2027 for the first time ever. The game will air on ESPN and Disney's broadcast network, ABC. Interest in the upcoming Super Bowl is already high. Disney said on its most recent earnings call that ad spots for the game are already sold out, the earliest sellout in Super Bowl history. The announcement is the latest move in Disney's efforts to expand its live sports streaming offerings. The media company last year launched a standalone ESPN streaming service, bringing the content outside the cable bundle."

NATIONAL WOMEN'S SMALL BUSINESS MONTH

According to Bacon Magazine, "Every October, the country pauses to celebrate the women who start, own, and grow businesses of their own. It's a month for the bakery owner who opens before sunrise, the consultant building her client list one referral at a time, the designer shipping orders from her dining room table, and the CEO negotiating her next big partnership. It is for every woman who brings home the bacon through something she built herself.

Women now own 15.7 million businesses across the United States, representing 40.6 percent of all U.S. businesses, according to the 2026 Impact of Women-Owned Businesses report from Wells Fargo. Those businesses employ 12.6 million people and generate $2.8 trillion in revenue, and between 2022 and 2025, their numbers grew by 12.1 percent, nearly twice the growth rate of businesses owned by men. Behind every one of those figures is a woman who took a chance on herself, and that is exactly what this month is here to honor.

The roots of this month run back to 1988, when Congress passed the Women's Business Ownership Act, expanding federal support for women business owners because most women could not get a loan without a male co-signer. That same year, the U.S. Small Business Administration launched its Women's Business Center program to help women overcome barriers to success, and the agency has long used October to recognize the women entrepreneurs those programs serve."

Saturday, November 14, 2026

WINNER OF THE 2026 WORLD SERIES

MLB'S ROBERTO CLEMENTE AWARD WINNER

CO-BRANDING: MAJOR LEAGUE BASEBALL, MASTERCARD, AND STAND UP TO CANCER

CO-BRANDING: CHEERIOS AND ZIPLOC

SLOGAN FOR THE LA 2028 OLYMPICS: "STARS ALIGN"

NEW BANK FOR THE CITY OF LOS ANGELES?

KRISPY KREME'S HALLOWEEN DOUGHNUTS

STARBUCKS HALLOWEEN DRINKS AND MERCH

NEW BRAND AMBASSADOR FOR DOLLY PARTON BRAND

DEATH OF PATRICK STEWART

CVS TO SPLIT INTO TWO COMPANIES

"ER" VERSUS "THE PITT"

FULL PAGE AD BY LUKA DONCIC

AMAZON TEAMS UP WITH UBER

TESLA ANNOUNCES END OF ITS CYBERTRUCK

INCREASE IN SALES OF HARLEY-DAVIDSON MOTORCYCLES

KING CHARLES AND QUEEN CAMILLA'S PRE-DINNER RITUAL

NASA OFFERS BOARDING PASSES FOR YOUR NAME

COLLINS ENGLISH DICTIONARY ANNOUNCES WORD OF THE YEAR

DICTIONARY.COM ANNOUNCES WORD OF THE YEAR

LEGO'S BLOOM EXHIBITION IN SHANGHAI

MIDTERM ELECTIONS: THE BLUE WAVE

ELECTION DAY BAKING NEWS

A FREE DOUGHNUT FROM KRISPY KREME ON ELECTION DAY

Monday, November 9, 2026

SHARE THIS: Visionary thinkers, creatives, and leaders often get blowback from multiple directions when they disrupt the status quo. ~Heather Hackett #FallBacktoReadingSeries2026 #ReadingInspires #DebbieLaskeysBlog

SHARE THIS: If you give a person a book, you give him the world. ~@KristinHarmel #ReadingOpensMinds #FallBacktoReadingSeries2026 #DebbieLaskeysBlog

SHARE THIS: A bibliophile is a lover of books, while a lectiophile is a lover of reading. The distinction is due to the object versus the activity. #FunFact #ReadingIsMySuperPower #FallBacktoReadingSeries2026 #DebbieLaskeysBlog

Friday, November 6, 2026

Here are two co-branding initiatives surrounding the movie:

SHARE THIS: A young Theodor Geisel (before he used the name Dr. Seuss) earned a good living supporting himself and his wife during the Great Depression by drawing ads for General Electric, NBC, Standard Oil, and more. #FunFact #DrSeuss #TheCatintheHat #Advertising #DebbieLaskeysBlog

Wednesday, November 4, 2026

FUN FACT: James Bond's most famous line is, "Bond. James Bond." Do you know when he said it? It was first spoken by Sean Connery in the film "Dr. No" in 1962. However, in "Casino Royale" in 2006, Daniel Craig added his own spin in the final scene by saying, "The name's Bond. James Bond."

SHARE THIS: Brands that align their products or services with trending news have the potential to be memorable. ~@DebbieLaskeyMBA #SocialMediaMarketingStrategy #BrandExperience #DebbieLaskeysBlog

Tuesday, November 3, 2026

SHARE THIS: Someone struggled for your right to vote. Use it. ~Susan B. Anthony #ElectionDay #WomensSuffrage #YourVoteYourVoice #DebbieLaskeysBlog

SHARE THIS: Voting is a right and a responsibility. ~President Bill Clinton #ElectionDay #YourVoteYourVoice #YourVoteMatters #DebbieLaskeysBlog

Monday, November 2, 2026

SHARE THIS: Ted returns with his signature leadership style, combining curiosity, wisdom, kindness, and a truly charming (and disarming) type of goofiness. ~Jen Carroll #TedLassoSeason4 #FallBacktoReadingSeries2026 #ReadingInspires #DebbieLaskeysBlog

SHARE THIS: If you give a person a book, you give him the world. ~@KristinHarmel #ReadingOpensMinds #FallBacktoReadingSeries2026 #DebbieLaskeysBlog

SHARE THIS: A bibliophile is a lover of books, while a lectiophile is a lover of reading. The distinction is due to the object versus the activity. #FunFact #ReadingIsMySuperPower #FallBacktoReadingSeries2026 #DebbieLaskeysBlog

FUN FACTS ABOUT COOKIE MONSTER:

HOW CAN YOU CELEBRATE TODAY?

Sunday, November 1, 2026

I'd like to share these inspiring quotes:

And now, here's my list of favorite contemporary authors (translation, I'll read anything they write):

Here's my list of favorite books/plays of all time:

And here are the BEST books I've read during the last few years - you should definitely add them to your to-be-read pile if you haven't read them yet:

Lastly, when you share your gratitude online today, here are some hashtags:

SHARE THIS: If you give a person a book, you give him the world. ~Kristin Harmel #NationalAuthorsDay #ReadMoreBooks #DebbieLaskeysBlog

SHARE THIS: What's your fave book of all time? Mine is "The Count of Monte Cristo" by Alexandre Dumas. #NationalAuthorsDay #ReadMoreBooks #DebbieLaskeysBlog

Saturday, October 31, 2026

SHARE THIS: Description begins in the writer's imagination, but should finish in the reader's. ~Stephen King #ReadingList #Halloween #DebbieLaskeysBlog

WARD D by Frieda McFadden (I read this book in 2023.)

SOMETHING IN THE WATER by Catherine Steadman (I read this book in 2018.)

EVERY LAST FEAR by Alex Finlay (I read this book in 2024.)

THEN SHE WAS GONE by Lisa Jewell (I read this book in 2023.)

BEHIND CLOSED DOORS by B.A. Paris (I read this book in 2021.)

FOLLOW YOU HOME by Mark Edwards (I read this book in 2023.)

SHARE THIS: A great book should leave you with many experiences, and slightly exhausted at the end. You live several lives while reading. ~Stephen King #ReadingList #Halloween #DebbieLaskeysBlog

Friday, October 30, 2026

SHARE: I’ll stop wearing black when they make a darker color. ~Wednesday Addams from "The Addams Family" #Halloween #BrandStorytelling #DebbieLaskeysBlog

Thursday, October 29, 2026

MATTEL HONORS CELINE DION AND SERENA WILLIAMS

ALBERTA, CANADA REJECTS INDEPENDENCE REFERENDUM

ZOO ATLANTA PREPARES FOR PANDA INTRODUCTIONS

CO-BRANDING: PINK'S AND BLUE MAN GROUP

MONET ART AUCTION

END OF AN ERA IN NEW YORK CITY

BLUESKY USERS COULD GET THEIR OWN WEB DOMAINS

META FINED $25B OVER PRIVACY PRACTICES AND CONTENT POLICIES

FUN WAGERS SURROUNDING THE 2026 WORLD SERIES

(1) MAYORS:

(2) ART MUSEUMS:

(3) CHILDREN'S HOSPITALS:

(4) RELIGIOUS LEADERS:

DENNY'S CELEBRATES THE 2026 WORLD SERIES

MAJOR LEAGUE BASEBALL PROPOSES SHORTER SEASON

GEORGE CLOONEY WILL OPEN RESTAURANT IN FRANCE IN 2027