Recently, I received an email promoting "The Midnight Series: Five Halloween Chairs" from GTPlayer, a company that sells ergonomic chairs.
As a marketer who's always wondering how brands will stand out from the competition with unique communications, ads, and stories, I was very impressed by this email's promotion.
The promotion was a tweaked product line specifically designed for Halloween, and due to the target audience for the product (gamers), the new product line will probably be a hit.
According to the brand's website, "Founded in 2011, GTPlayer is a world-leading esports equipment brand trusted by over 10 million users. GTPlayer gaming chairs immerse players with exceptional comfort from ergonomic lumbar support, adjustable backrests, and seat cushions that exceed industry standards." The website also notes this tagline, "Born for Victory; Engineered for Comfort."
This promotional email made me wonder, how many brands promote Halloween with an appropriately-themed celebration? Does your brand? Chime in and share - and happy Halloween!
And make a note on your calendar to swing by my Blog tomorrow for a special Halloween celebration - I'll share six scary books to read for the holiday!
SHARE: I’ll stop wearing black when they make a darker color. ~Wednesday Addams from "The Addams Family" #Halloween #BrandStorytelling #DebbieLaskeysBlog
Image Credit: GTPlayer.
Read about five memorable Halloween brands on my Blog (October 2025):
https://www.debbielaskeysblog.com/2025/10/five-memorable-halloween-brands.html

