Wednesday, November 11, 2020

Branding and the November Elections

While it is advisable for brands to remain neutral when it comes to American politics, brands should definitely be aware of current events that impact the community-at-large, consumers, customers, and fans. The recent November elections are a perfect example whereby brands should not choose candidates but they can still promote voting.

Here are examples of how five brands participated while staying neutral.

This nonpartisan nonprofit was founded in 2016 with a simple mission: make "democracy delicious by delivering free food for all to polling places with long lines." If you see a line at the polls, go to the website, provide the address, and free pizza will be delivered. Both small pizza joints and large pizza chains are used for deliveries. This happened on election day in 25 cities across America.

Most online news content comes at a cost. But on election day, The Wall Street Journal offered its content for free.

Election day is not yet a holiday, and it may never be, but many people still had to go to work. Zoom provided a background promoting "get out the vote" and "voting" to get users in the mood and so that users could add a vote-themed background to their online meetings during election day.

Many people who voted wore their "I Voted" sticker on election day, so it was cute to see a familiar face, or in this case, a familiar M&M chocolate candy, in this case, Yellow, showcasing his stickers.

If one wore his or her or their "I Voted" sticker to Krispy Kreme, a free original glazed doughnut would be provided.

What brands stood out to you on Election Day? Please chime in and share.

Image Credit: Pizza to the Polls, The Wall Street Journal, Zoom, M&Ms, and Krispy Kreme via Instagram.

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