Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts

Wednesday, September 2, 2026

Best Social Media Post of the Month of August 2026

How many social media posts do you recall? Do some go viral because they are for charity, like the ALS Ice Bucket Challenge? Or do some go viral because they happened at the right moment in time, like my favorite tweet of all time, the Oreo tweet when the lights went out at the 2013 Super Bowl? Or do some go viral and become memorable simply because they're funny?

In a monthly series on my blog appearing during the first week of each month (hard to believe I've been writing these posts since February 2025!), I share my choice for the best social media post of the preceding month. My choice may appear on Twitter/X, Facebook, Instagram, Threads, Bluesky, LinkedIn, YouTube, etc.

According to Google, "The best social media post of the month is typically one that effectively combines high engagement with relevance to current events, holidays, or trending topics, while also aligning with your brand identity and authentically connecting with your audience; this could include a thought-provoking question, a relatable story, a visually appealing image, a timely meme, or a behind-the-scenes look, depending on your platform and target demographic."

Without further ado, the post that earns my applause as the best social media post of the month from August 2026 was a throwback post celebrating National Book Lovers Day on August 9th - and posted on this date in 2016 by the Louvre Museum in Paris. The post read:

"Let's celebrate the #NationalBookLoversDay with books in art: share your favorite ones with us here!" 

The post was accompanied by close-ups of books in three famous paintings, and here are the two featured in today's header's image: "St. Thomas" by Georges de La Tour (1625-1630) and "John the Baptist" by Rogier van der Weyden (1450).

This post was especially timely for the month of August, because on August 10th, the Louvre celebrated its 233rd anniversary. On August 10th, 1793, the Louvre opened its doors under the name of "Central Museum of the Arts." According to the museum, "Visitors could admire works from the former royal collections there. Thank you for always being there to marvel at the museum's masterpieces."

SHARE THIS: The Louvre is the book in which we learn to read. ~Paul Cézanne #ArtHistory #BrandExperience #DebbieLaskeysBlog

Check out some interesting facts about the Louvre:

(1) The Louvre has more than 2,100 employees.

(2) The "Mona Lisa" by Leonardo da Vinci is the most famous painting at the Louvre.

(3) Paolo Veronese's painting "The Marriage at Cana" is the largest painting at the Louvre.

(4) Out of approximately 7,500 paintings, two-thirds were made by French artists.

(5) In 2025, the Louvre welcomed 9 million visitors - making it the most visited museum in the world.

Brands that can align their products or services with an event, holiday, or trending news that everyone is talking about have the potential to be memorable. And the Louvre definitely succeeded in my "book!"

Which brand will stand out during September, and why? Swing by #DebbieLaskeysBlog during the first week of October to read about my choice.


SHARE THIS: Brands that align their products or services with trending news have the potential to be memorable. ~@DebbieLaskeyMBA #SocialMediaMarketingStrategy #BrandExperience #DebbieLaskeysBlog


Image Credit: Louvre Museum via Twitter/X.


Read "The Louvre is Still the World's Most Visited Museum, 2025 Study Shows" (April 2026):

https://www.artforum.com/news/the-louvre-is-still-the-worlds-most-visited-museum-in-2025-1234746867/

Saturday, August 1, 2026

Best Social Media Post of the Month of July 2026


How many social media posts do you recall? Do some go viral because they are for charity, like the ALS Ice Bucket Challenge? Or do some go viral because they happened at the right moment in time, like my favorite tweet of all time, the Oreo tweet when the lights went out at the 2013 Super Bowl? Or do some go viral and become memorable simply because they're funny?

In a monthly series on my blog appearing during the first week of each month (hard to believe I've been writing these posts since February 2025!), I share my choice for the best social media post of the preceding month. My choice may appear on Twitter/X, Facebook, Instagram, Threads, Bluesky, LinkedIn, YouTube, etc.

According to Google, "The best social media post of the month is typically one that effectively combines high engagement with relevance to current events, holidays, or trending topics, while also aligning with your brand identity and authentically connecting with your audience; this could include a thought-provoking question, a relatable story, a visually appealing image, a timely meme, or a behind-the-scenes look, depending on your platform and target demographic."

Without further ado, the post that earns my applause as the best social media post of the month from July 2026 was a post on July 17th on Instagram by SendAFriend. 

If you're not already familiar with SendAFriend, here's an introduction from the brand's website, "Whether you're looking to brighten someone's day, celebrate a special moment, or just let someone know you're thinking of them, we're here to help you send the perfect cuddly companion. Join us in our mission to make the world a happier place, one stuffed friend at a time. Our care packages are the simplest way to spread love, smiles, and joy, but they contain so much more than stuffed animals. When you send a friend, we donate a portion of each purchase to nonprofit organizations sharing our vision of making the world a better place. Together, we've donated over $1.6 million through our Spread the Love Fund to incredible charities because of generous people like you. And as of late 2024, we have helped over one million people send happiness across the globe, and our team has expanded to over 30 employees who share the mission of making the world a better place."

SendAFriend's post on Instagram featured a plush shark with the message, "Shark Fun Fact: Sharks do not watch Shark Week due to limited underwater cable infrastructure."


With all the publicity surrounding the annual week of shark-related TV shows, this post was clever and memorable. According to Discovery.com, "Summer's most-anticipated television programming event, Discovery Channel's "Shark Week," returned for its historic 38th year on Sunday, July 26th. " The main purpose of this annual series is to increase conservation efforts about these mysterious creatures of the deep. The post by SendAFriend expertly aligned its products and brand personality with this annual television event.

Brands that can align their products or services with an event, holiday, or trending news that everyone is talking about have the potential to be memorable. And SendAFriend definitely succeeded in my book!

Which brand will stand out during August, and why? Swing by #DebbieLaskeysBlog during the first week of September to read about my choice.

SHARE THIS: Brands that align their products or services with trending news have the potential to be memorable. ~@DebbieLaskeyMBA #SocialMediaMarketingStrategy #BrandExperience #DebbieLaskeysBlog


Image Credit: SendAFriend via Instagram.

Meet the SendAFriend collection:

Thursday, July 2, 2026

Best Social Media Post of the Month of June 2026


How many social media posts do you recall? Do some go viral because they are for charity, like the ALS Ice Bucket Challenge? Or do some go viral because they happened at the right moment in time, like my favorite tweet of all time, the Oreo tweet when the lights went out at the 2013 Super Bowl? Or do some go viral and become memorable simply because they're funny?

In a monthly series on my blog appearing during the first week of each month (hard to believe I've been writing these posts since February 2025), I share my choice for the best social media post of the preceding month. My choice may appear on Twitter/X, Facebook, Instagram, Threads, Bluesky, LinkedIn, YouTube, etc.

According to Google, "The best social media post of the month is typically one that effectively combines high engagement with relevance to current events, holidays, or trending topics, while also aligning with your brand identity and authentically connecting with your audience; this could include a thought-provoking question, a relatable story, a visually appealing image, a timely meme, or a behind-the-scenes look, depending on your platform and target demographic."

Without further ado, the post that earns my recognition as the best social media post of the month from June 2026 was a post on June 8th by the Illumination's movie brand MINIONS in a response/share of Wendy's fast-food restaurant promotion for the new movie MINIONS & MONSTERS (that arrived in theaters yesterday), that appeared on Twitter/X. The partnership with Wendy's added another amusing perspective to all the buzz and co-branding surrounding the new movie. 

The MINIONS account posted "Love the new profile pic @Wendy's." The comment included a share of the new profile pic of the Wendy's spokesperson DRESSED AS A MINION plus an updated header image featuring the co-branded WENDY'S x ILLUMINATION'S MINIONS & MONSTERS MEAL.

Brands that can align their products or services to an event, holiday, or trending news that everyone is talking about have the potential to be memorable. And MINIONS & MONSTERS and Wendy's definitely succeeded in my book!

Which brand will stand out during July, and why? Swing by #DebbieLaskeysBlog during the first week of August to read about my choice.

SHARE THIS: Brands that align their products or services with trending news have the potential to be memorable. ~@DebbieLaskeyMBA #SocialMediaMarketingStrategy #DebbieLaskeysBlog

Image Credits: Illumination's MINIONS & MONSTERS and Wendy's via Twitter/X.

Monday, June 1, 2026

Best Social Media Post of the Month of May 2026


How many social media posts do you recall? Do some go viral because they are for charity, like the ALS Ice Bucket Challenge? Or do some go viral because they happened at the right moment in time, like my favorite tweet of all time, the Oreo tweet when the lights went out at the 2013 Super Bowl? Or do some go viral and become memorable simply because they're funny?

In a monthly series on my blog appearing during the first week of each month (hard to believe I've been writing these posts since February 2025), I share the best social media post of the preceding month. My choice may appear on Twitter/X, Facebook, Instagram, Threads, Bluesky, LinkedIn, YouTube, etc.

According to Google, "The best social media post of the month is typically one that effectively combines high engagement with relevance to current events, holidays, or trending topics, while also aligning with your brand identity and authentically connecting with your audience; this could include a thought-provoking question, a relatable story, a visually appealing image, a timely meme, or a behind-the-scenes look, depending on your platform and target demographic."

Without further ado, the post that earns my recognition as the best social media post of the month from May 2026 was a post on May 1st by candy brand M&M's, that appeared on Instagram. With all the buzz and co-branding surrounding the movie sequel "The Devil Wears Prada 2," that arrived in theaters on May 1st, this post about a new color of M&M's in "cerulean blue" was hysterical! The message was "Everybody wants them. Get M&M's All Cerulean while supplies last." This post followed two previous posts featuring the limited-time candy color that quoted the movie's main character Miranda Priestly, who originally described the color as "not just blue. Not turquoise or lapis either."

If you haven't seen the original movie from 20 years ago or cannot recall the Cerulean Sweater Monologue, a link is provided at the end of this post.

Brands that can align their products or services to an event, holiday, or trending news that everyone is talking about have the potential to be memorable. And M&M's definitely succeeded in my book!

However, on a related note, ice cream brand Baskin-Robbins shared a similar post also on May 1st on Instagram with the message, "Miranda would approve." In the image, there were two ice cream cones and the message, "It's a tough call, they're so different." One was labeled BLUE, and the other was labeled as "CERULEAN." What do you think?


Which brand will stand out during June, and why? Swing by #DebbieLaskeysBlog during the first week of July to read about my choice.


SHARE THIS: Brands that align their products or services with trending news have the potential to be memorable. ~@DebbieLaskeyMBA #SocialMediaMarketingStrategy #DebbieLaskeysBlog


Image Credits: M&M's Chocolate and Baskin-Robbins via Instagram.


Read the "The Devil Wears Prada" Cerulean Sweater Monologue in its entirety here:

https://artdepartmental.com/blog/devil-wears-prada-cerulean-monologue/


Read my post about "The Devil Wears Prada 2" here:

https://www.debbielaskeysblog.com/2026/05/tips-to-deal-with-toxic-leaders.html


Sunday, May 31, 2026

Marketing News of the Month: Ice Cream, Pizza, Art and More


During the month of May, there were news stories that reflected advertising, brand experiences, brand extensions, brand identity, brand messaging, brand storytelling, brand strategy, celebration marketing, cobranding, customer experience marketing, personal branding, product launches, social media, special event marketing, and more.

"GREY'S ANATOMY" IN TEXAS?

USA Today reported on May 19th, "The "Grey's Anatomy" universe is once again expanding, but this time, far from Seattle. ABC has ordered a new straight-to-spinoff series of the long-running medical drama (21 years) set to premiere in the middle of 2027. Creator Shonda Rhimes and executive producer Meg Marinis are both set to write the show, while star Ellen Pompeo returns as an executive producer. The one-hour medical series will take place in West Texas and follow a rural medical center that offers patients a last chance for care before "miles of nowhere," according to ABC. The network did not reveal whether the spinoff will star any current or former "Grey's Anatomy" actors or feature an all-new cast."

STARBUCKS FITNESS VEST

The coffee brand is joining the weighted vest trend with the highly anticipated release of its own limited-edition version called, the Starbucks Weighted Vest. According to Yahoo, "Designed in collaboration with former InStyle beauty director-turned-fashion designer Kahlana Barfield Brown, it was created not only for convenience but also to support health goals and offer standout style. The five-pound vest is designed for convenience on the go, featuring front pockets and a mesh pouch on the back for holding bottles. Starbucks describes the product as something people would want to wear every morning. Available starting May 21st, the $22 price point is intentional, mirroring the 22 grams of protein found in the ready-to-drink Coffee and Protein beverages that are currently available online and in grocery and convenience stores across the country."

STARBUCKS ENDS AI INVENTORY SYSTEM

Restaurant Dive reported, "Starbucks is saying goodbye to its artificial intelligence (AI) inventory management system nine months after its debut. The tool, which used computer vision to track some parts of the chain's inventory, was announced in September as a method to simplify inventory record-keeping and prevent stockouts. Starbucks has "moved to a single, consistent process across all inventory counts. This approach supports accuracy and product availability in our coffeehouses," according to a company statement.

CINNABON UPGRADES ITS COFFEE

Nation's Restaurant News reported, "Cinnabon, the Atlanta-based chain famous for its cinnamon rolls, announced that it will start selling Seattle's Best Coffee. Cinnabon already has a relationship with Seattle's Best Coffee in international markets. The company believes that an expanded beverage program will pull customers in more often, driving incremental growth through higher customer frequency. Cinnabon also believes that a better-known brand such as Seattle's Best will pull in those customers more often than something it could do on its own. Cinnabon operates nearly 2,400 locations globally, all of which are franchised. The chain has more than 1,300 locations in the U.S."

CO-BRANDING: FRENCH'S MUSTARD AND "MINIONS & MONSTERS"

Announced via a press release, "French's, the #1 Mustard brand in the World, is bringing an unexpected twist to summer through a new partnership with Illumination's riotous new comedy Minions & Monsters, arriving in theaters July 1st. The collaboration showcases how entertainment and food collide, bringing joyful and mischievous energy to life through a custom French's and Minions & Monsters animation, two limited-edition French's products with Minions & Monsters packaging. In the campaign's animated video, the Minions are hard at work at the French's factory until Goomi – a not-so-massive monster – takes over, turning the brand's Classic YELLOW Mustard GREEN. For a limited time, the famous yellow brand goes green with French's Goomi's Green Mustard." Would you put green mustard on a hot dog - even if it tastes the same as yellow mustard?

CO-BRANDING: KFC AND "SUPERGIRL"

The film "Supergirl" will arrive in theaters on June 26th, and fast-food restaurant KFC is celebrating early. The collaboration features three new sauces: (1) Supergirl's Solar Honey Mustard, a golden mustard sauce with a balance of honey and heat; (2) Ruthye's Sweet Chili Revenge, a sweet-and-spicy chile garlic sauce; and (3) Lobo's Wild Ranch, a savory ranch that includes garlic, herbs, onion, sesame, and poppy seed. According to Nation's Restaurant News, "Starting June 8th, participating restaurants will debut a new KFC Supergirl Ultimate Meal and Supergirl Combo Meal. The Ultimate Meal includes the choice of three Original Recipe Tenders or eight nuggets, all three new Supergirl sauces, a biscuit, one side, a 21-ounce Kryptonian Kooler (a blend of Starry, blue raspberry syrup and clear strawberry boba), and one blind-bagged collectible keychain. The combo meal includes the choice of three Original Recipe Tenders or eight nuggets, all three Supergirl sauces, a biscuit, one side of choice, and a regular fountain drink. Further, on June 10th, the KFC x Supergirl Krypto Collectible Bucket will launch in restaurants, inspired by collectible popcorn buckets permeating movie culture. The bucket includes a Puppy Krypto-inspired lid, Supergirl-themed artwork, and is available for $29.99 while supplies last."

CO-BRANDING: COLD STONE CREAMERY AND "SUPERGIRL"

According to the brand's press release on May 27th, "This summer, Cold Stone Creamery is taking dessert to new heights by teaming up with DC Studios and Warner Bros. in honor of Supergirl, flying into theatres nationwide June 26th. Now through July 21st, guests can fuel up like a superhero with an electrifying new ice cream flavor and shake inspired by the bold and fearless spirit of the hero herself. At the center of it all, the new Kettle Corn Ice Cream is anything but ordinary: Supergirl's Cosmic Kettle Corn is made with kettle corn ice cream, caramel, and Supergirl sprinkles - served in a branded cup featuring imagery from the movie. This collaboration delivers a flavor experience that is truly out of this world. Available now at Cold Stone Creamery locations nationwide, don't miss your chance to try these limited-time treats before they disappear into the galaxy! And the thrills don't stop with ice cream. Cold Stone Creamery is also offering guests a chance to enter the Supergirl Sweepstakes now through July 21st. Guests will have the opportunity to win themed prize packages, with the grand prize being an Adult Space Camp Experience for Two at the U.S. Space & Rocket Center – Home of Space Camp in Huntsville, Alabama."

CO-BRANDING: PIZZA HUT AND "TOY STORY 5"

The Express Tribune reported, "Four international pop-up locations will open in Los Angeles, London, Seoul, and Madrid throughout June 2026. Each venue will feature an immersive set-up inspired by the sci-fi pizza arcade, along with limited-time menu items, collectibles, and exclusive merchandise. The themed menu includes three Toy Story 5-inspired personal pizzas: Space Ranger Roni, Sheriff's Roundup, and Reach for the Pie. The offerings will also roll out globally across Papa Johns stores from May 26th to July 19th. According to the company, the campaign aims to recreate the imaginative world of Pizza Planet, a key location from the original Toy Story film where characters Woody and Buzz Lightyear famously visit the arcade. A spokesperson for Disney said the collaboration is intended to encourage fans to “embrace imagination” and create new memories connected to the franchise."

NEW LIMITED-EDITION OREOS

CNN reported, "K-pop group BTS made waves in March with their first concert together in nearly four years. Now the famed boy band is teaming up with Oreo, one of America's most famous cookie brands, for a limited-edition flavor. [Since] limited-edition releases help the more-than-century-old Oreo brand maintain its cultural relevance, the BTS partnership could help it capitalize on the increasing popularity of Korean pop culture. The collaboration also provides an extra boost to BTS as the band retakes the global stage after the years-long hiatus during which the K-pop landscape saw massive changes.

The BTS cookie, on sale June 1st, will be filled with a sweet creme that was curated to taste like hotteok, a brown sugar-stuffed pancake popular in South Korea, which the seven band members ate growing up. Their cookie wafer will be purple, a nod to the color associated with BTS and its fan base, known as ARMY. The wafers are engraved with one of 13 designs, three of which spell out a message to fans when put together, as well as a design with the seven band members' names. BTS' cookies will be sold in more than 80 countries. That's more than the four non-US countries where Selena Gomez's horchata-inspired cookies were made available."

BRANDING LESSON FROM WNBA'S PORTLAND FIRE

Here's an interesting marketing story from Marketing Brew. 

"How do you market a sports team without any players? It's an age-old question for expansion teams, and one that Kimberly Veale, SVP of marketing and communications for the WNBA's Portland Fire, has had to answer twice in the past couple of years — she joined the Fire from 2025 expansion team the Golden State Valkyries. This year's expansion teams, the Fire and Toronto Tempo, had to wait even longer than usual to fill out their rosters. While the Valkyries were able to draft their first players for the 2025 season in December of 2024, CBA negotiations dragged on for months during the offseason this year, pushing the 2026 expansion draft to April. But the Fire weren't going to wait that long to start marketing the brand."

Veale explained, "There's the brand-build piece of this that we had to navigate with the Valkyries, and then also navigate with the Fire. [Portland] was excited about who's going to be on the roster, and everything that was going on in this unique scenario was completely outside of our control. For us, it was really about establishing the brand, who we were, and who we wanted to be from a community perspective."

More from Marketing Brewm "While Veale and her team waited to welcome their players, they leveraged other assets, like their jerseys and game schedule, early in the year to fuel the fandom into the spring. Now, with a full roster on the court, they're leveraging player personalities, a tried-and-true team marketing tactic, to further grow brand equity in a city that's growing into a strong women's sports hub. Unlike most expansion teams, the Fire isn't a brand-new franchise, technically speaking, as Portland had a WNBA team with the same name from 2000 to 2002. That history meant that Veale's approach to brand-building was more about "integrating ourselves back into the Portland community 24 years later, rather than starting from scratch." To start generating, or regenerating, the hype, the team debuted its jerseys in January. The Fire tapped its NBA counterpart, the Trail Blazers, to help promote the jerseys, a strategy Veale said she learned from her time with the Valkyries."

Once the expansion draft happened, the team went from zero to 11 players. So, all of a sudden, the team had a lot of personality, thus, making its marketing much easier.

DISNEY LAWSUIT OVER FACIAL RECOGNITION

NBC News reported, "During May, a class action lawsuit was filed against The Walt Disney Co. over Disneyland's use of facial recognition technology at park entrances. The suit alleges that the company does not adequately disclose its use of the technology and is not transparent about how the collected data will be used. The class action suit is seeking at least $5 million. According to attorney Blake Hunter Yagman, "When American families and their children visit a theme park, let alone a brand that's as ubiquitous as Disney, they shouldn't sacrifice their privacy rights when they enter. And as facial recognition becomes more common, and it proliferates in public places, especially, it's more important than ever that we protect people's privacy rights, because there are civil rights implications and privacy implications to collecting someone's biometric information, especially without adequate consent, which is what we've alleged. So we look forward to litigating our case in court." On its website, Disney states that the technology is optional and is meant to help with re-entry to the parks and prevents fraud. These lanes, located at the entrances to Disneyland and Disney California Adventure Park, use images of a person's face captured at the entrance, along with the image of the person's face saved when they first used their ticket or pass. All data is deleted within 30 days."

END OF A TV ERA: STEPHEN COLBERT SAYS GOODBYE

On Thursday night, May 21st, Stephen Colbert taped his final episode as host of "The Late Show." According to NBC New York, "Colbert's 11 seasons bridged the rise of Trump and his return to the White House, the pandemic, the fall of Joe Biden, the Russian invasion of Ukraine, the United States Capitol under attack in 2021, and the rise of Artificial Intelligence."

CBS reported, "He said goodbye to "The Late Show" in the franchise's finale after a 33-year run, saying he was "lucky enough to be here for the last 11 years" and never took the experience for granted. In the opening of the show, he emphasized the "joy" that the show brought him and cast members throughout his 11 years and over 1,800 episodes as host...Before the show, it was speculated that Pope Leo XIV might be Colbert's final guest, and Colbert jokingly tried to introduce him before a cast member said Leo refused to come out of his dressing room. The show's actual final guest was none other than Paul McCartney, who performed on the same stage at the Ed Sullivan Theater with The Beatles during their American television debut on February 9th, 1964. He was a guest on the show in 2019 and in 2009, when David Letterman was still the host. The entire set of "The Late Show" is being donated to the Museum of Broadcast Communications in Chicago, a city where Colbert has deep roots. Colbert attended Northwestern University and performed in Chicago with the famous Second City improv troupe at the beginning of his comedy career."

"The Late Show with Stephen Colbert" had been the No. 1 late-night program for nine consecutive seasons, CBS said last year. In September, it won the Emmy for outstanding talk series and received a standing ovation from the Emmys crowd. CBS had announced last July that it would end "The Late Show with Stephen Colbert" and retire "The Late Show" franchise at the end of this season. The company said it was "purely a financial decision against a challenging backdrop in late night," but that explanation was met with skepticism from viewers and media critics, who questioned whether political motives were involved."

Former Transportation Secretary Pete Buttigieg said in a video tribute, "At a time when algorithms are shaping so much of what people see, hear and even believe, Stephen has been a touchstone shared by millions. His satiric voice, backed by what is clearly a deep moral core and a love of this country, has had a way of cutting through the noise and helping show us who we are as a country." Stephen Colbert will be missed.

END OF SCHLITZ BEER

According to NBC News, "The Pabst Brewing Co. has confirmed it is ceasing production of the iconic lager that has quenched the thirst of American beer drinkers for 177 years. That means other retro beer brands in what could be called the Pabst portfolio, like bottles of Blatz and Old Milwaukee, will also be harder to find. The demise of a blue-collar beer like Schlitz marks the end of an era. The Joseph Schlitz Brewing Co. was founded in 1849 by a German immigrant who took over a small Milwaukee brewery after marrying the widow of the original owner, August Krug, and renamed the business after himself. While "The Beer that Made Milwaukee Famous" soon became the Schlitz slogan, it was actually the Great Chicago Fire in 1871 that helped turn the brand into a national name, when word spread that the company had been shipping barrels of beer to aid the devastated Windy City. By the 1950s, Schlitz was the biggest brewery in the United States. Budweiser overtook Schlitz that same decade. Schlitz was sold in 1982 to the Stroh Brewery Co., which stopped brewing the beer in Milwaukee. Then Schlitz was sold to Pabst in 1999, which in recent years had brewed it at an Anheuser-Busch plant in Texas."

DISAPPEARANCE OF PONT NEUF BRIDGE IN PARIS

The Pont Neuf, the oldest bridge in Paris, vanished overnight on May 21st as French artist JR, dubbed the "French Banksy," transformed it into "The Cave of Pont Neuf." The site will be open to the public for three weeks from June 6th to June 28th, free of charge, around the clock.

LeMonde reported, "A giant cave has been inflated around the French capital's oldest bridge. The monumental illusion engulfs the 17th-century monument, which has allowed Parisians to cross the Seine for more than 400 years. The project, called a "prehistoric cliff" and an "alpine cave," has been in the works for over a year and creates a rocky appearance by blending white, black, and various shades of gray."

AFP Photo reported, "JR, who began his career as a street Paris grafitti tagger and has become one of the best known figures on the French art scene, created the work as a tribute to the duo Christo and Jean-Claude. They wrapped the Pont Neuf in fabric in 1985, drawing millions of visitors, as well as the Arc de Triomphe in 2021."

JR explained that he wanted to "juxtapose the rough and the wild with the refined elegance of Paris, creating a dialogue between the past and present."

Let's take a walk back in time as Galeria reported, "On September 22, 1985, Christo and Jeanne-Claude transformed Paris's oldest bridge into a groundbreaking modernist work of art. The entire structure and its 44 lamps were covered in 440,000 square feet of golden fabric, trussed with 36,300 feet of rope. The project began in 1975 but was halted by the French bureaucracy and considered a major triumph when finally completed ten years later. As with all their installations, the resources that went into it were astounding. Around 300 workers were needed to complete the $2.5 million project, and Christo personally attended to details such as the wrapping of lamp standards."

AUCTION OF ORIGINAL EIFFEL TOWER STAIRCASE

According to Artcurial auction house based in Paris, France, "In late May, Artcurial's Art Deco department will present a piece of Eiffel Tower history: a section of the original spiral staircase dating from 1889, designed under the supervision of Gustave Eiffel. This piece, section number one of the staircase connecting the second and third floors, is estimated at 120,000-150,000 euros ($160,000-$200,000). Measuring 2.75 metres in total height (2.60 metres to the landing) and 1.75 metres in diameter, this structure made of steel and riveted sheet metal, with 14 steps resting on a cross-shaped base, was part of the spiral staircase that once allowed visitors to reach the top of the Eiffel Tower.

Built for the 1889 World's Fair, this spiral staircase connected the various levels of the tower designed by Gustave Eiffel and his colleagues. During the modernisation work carried out in 1983 to install new lifts, the staircase was dismantled. On December 1st, 1983, twenty sections were sold at auction directly from the Eiffel Tower during a sale organised by Maîtres Ader, Picard and Tajan. The section on display today corresponds to lot number 1 from that historic sale. Having remained in the same private collection for over forty years, this piece has been restored by the workshops responsible for the maintenance of the Eiffel Tower, ensuring the preservation of its structure and original features."

Sabrina Dolla, Art Deco design director at Artcurial Paris, explained, "When you buy a piece of the Eiffel Tower, you're buying a piece of Paris along with all the imagination and symbolism it represents."

EuroNews reported after the auction, "Just 14 rust-coloured steps, arranged in a spiral. Yet this section of staircase went under the hammer for 450,160 euros (approximately $522,000) on May 21st during a sale at the Artcurial auction house."

SUMMER LINE-UP AT SONIC

BusinessWire reported, "Starting May 26th in the SONIC App and at SONIC locations nationwide beginning June 1st, SONIC is serving up a limited-time lineup for every summer moment: the return of fan-favorite Red, White & Blue Slush Float; the new Tropical Heat SONIC Smasher (two patties made with Angus beef, melty pepper jack cheese, crispy bacon, fresh lettuce, and creamy mayo topped with a sweet-and-spicy jalapeño pineapple glaze on a soft potato bun): and the Tropical Cream Slush (a blend of pineapple and coconut slush swirled with vanilla soft serve and real pineapple pieces). The Red, White & Blue Slush Float returns just in time to celebrate America's 250th birthday – bringing bold color, classic flavor, and all-out summer nostalgia. This layered treat combines icy blue raspberry slush, creamy vanilla soft serve, and real strawberries for a sweet, refreshing sip that's as festive as it is craveable - for just $2.50, all summer long. And this year, it's served in limited-edition cups rolling out this summer, celebrating America's 250th with designs inspired by iconic U.S. landmarks."

WALDORF ASTORIA'S JAPANESE TEA

Forbes reported, "The storied British tradition of afternoon tea is also flourishing on this side of the pond as American tea rooms offer a wide array of afternoon tea settings, complete with brimming cups of tea, warm scones, and delectable finger sandwiches. New York City is home to more than its fair share of tea rooms ranging from exquisite venues to quaint, intimate settings.

Opened to the public in 1931, Waldorf Astoria New York has been a fixture of New York City society for more than a century, earning its place as a beacon of sophistication and elegance in the cultural capital of the world. Following complete transformation the property re-opened in 2025, retaining the scale and beauty of the original Art Deco architecture reimagined with fresh contemporary furnishings that pay homage to the original Waldorf Astoria New York while ushering in a new era for the hotel.

Yoshoku, the intimate kaiseki-inspired, fine dining destination at Waldorf Astoria New York, has unveiled a modern Japanese Afternoon Tea that marries the hotel's legendary afternoon tea tradition with the inventive spirit of Yoshoku's cuisine. Under the guidance of Executive Chef Ry Nitzkowski, this distinctive service combines seasonal flavors, artisanal teas and curated indulgences to offer guests a refined and immersive journey. 

Located just steps from famed Park Avenue, Yoshoku is an intimate fine dining destination within the Waldorf Astoria New York that reimagines kaiseki through a distinctly New York lens. Anchored by the iconic "Wheel of Life" mosaic and neoclassical murals celebrating the rituals of food and gathering, Yoshoku offers a deeply seasonal six-course tasting menu, personalized à la carte options and a modern Japanese afternoon tea experience. Guided by the Japanese philosophy of wabi-sabi, Yoshoku celebrates natural textures, subtle imperfections and quiet elegance to create a contemplative and artful dining experience.

The Japanese tea service at Yoshoku blends the elegance of Waldorf Astoria New York with the thoughtful simplicity of Japanese craft. More than a classic afternoon tea, the experience takes quiet cues from kaiseki, emphasizing balance, seasonality, and artful presentation. Guests enjoy Japanese-inspired tea sandwiches, warm scones and delicate pastries. Standout bites include the wagyu pastrami with yuzu pickle, 1000 island, shaved cabbage and Havarti cheese; tsukemono, featuring house pickles and whipped sudachi cream cheese; and warm scones such as a cream scone brightened with sudachi zest."

Nicholas Bathurst, Director of Food & Beverage at Waldorf Astoria New York, explained, "At Yoshoku, we've reimagined the storied tradition of afternoon tea through a Japanese lens, blending the elegant service guests expect from Waldorf Astoria New York with the seasonality, precision and sense of discovery that define the restaurant. It's a thoughtful Western interpretation of Japanese cuisine that honors the evolution of an iconic New York ritual."

GOLDEN GATE BRIDGE ANNIVERSARY

On May 27th, 1937, the Golden Gate Bridge, also known as the jewel of the city by the Bay, San Francisco, welcomed pedestrians. The next day, vehicles crossed the bridge. Here are some fun facts from GoCarTours:

(1) When the Golden Gate Bridge was completed in May 1937, it was both the longest and tallest suspension bridge in the world. The main span stretches 4,200 feet, and its towers soar 746 feet above the water.

(2) The Golden Gate Bridge is 1.7-miles in length. It takes 2-3 minutes to drive by car, 10-15 minutes by bicycle, and 30-to-45 minutes to walk one-way.

(3) The Golden Gate Bridge was named after the Golden Gate Strait, the body of water it crosses. The strait itself was named in 1846 by Captain John C. Fremont, who thought the entrance to the bay looked like a "golden gate" to trade with the East.

(4) The iconic "International Orange" color of the Golden Gate Bridge was originally just a primer. Consulting architect Irving F. Morrow noticed that the bright reddish-orange primer stood out perfectly against the blue water and gray fog of San Francisco, ultimately convincing officials to ditch the standard black and silver design.

(5) Despite being an engineering marvel built to withstand magnitude-8 earthquakes, the Golden Gate Bridge is highly susceptible to severe gales. The bridge has only been closed to traffic a handful of times in its history, nearly all of which were due to extreme wind speeds.

And lastly, SFGate reported, "On May 24th, 1987, the Golden Gate Bridge was closed to vehicular traffic and opened to pedestrians to celebrate its 50th anniversary. While organizers expected 80,000 people, an estimated 300,000 to 800,000 people flooded the bridge, causing the heavy central span to sag roughly seven feet and temporarily flatten out."

HAMBURGERS, 80 YEARS, AND 80 CENTS

According to ABC7 News, "On May 15th, L.A.'s legendary Original Tommy's burger chain kicked off a celebration of its 80th anniversary by offering 80-cent chili cheeseburgers in a one-day-only deal. The signature burgers, which normally cost $5.50, will be available for 80 cents from 12 p.m. to 8 p.m. at all of the chain's locations in California and Nevada. The main celebration was held at Original Tommy's first restaurant, the iconic "Shack" located at the intersection of Beverly and Rampart boulevards in the Westlake district." In an interview at the landmark location, a spokesman said he believes Original Tommy's is, "iconic to all the Angelenos, simply because the location has been 24 hours a day, seven days a week since the opening. So it's always available: pre-Dodger games, post-Dodger games, late nights, after the clubs, we're always here."

PAPAL PROMOTION BY CHICAGO WHITE SOX

Marketing Brew reported, "No ballgame experience is complete without peanuts and Cracker Jacks. Or, in Chicago, a pope hat. At the Chicago White Sox' game on August 11th against the Cincinnati Reds, all fans in attendance will receive a team-branded hat shaped like a mitre, the ceremonial headdress worn by religious leaders including Pope Leo XIV, who is perhaps the most famous White Sox fan alive. The pope's status as a certified White Sox fan has been well-documented — he was photographed in a White Sox cap at the Vatican and attended Game 1 of the 2005 World Series. Naturally, that level of papal support was a once-in-a-lifetime opportunity for the team."

ETSY'S NEW CUSTOMER EXPERIENCE

Retail Dive reported, "Etsy's app debut within ChatGPT marks the company's deepening relationship with OpenAI. Last September, ChatGPT introduced Instant Checkout, which allowed shoppers to buy items directly in the AI platform. Etsy was the first company to let shoppers make purchases using the tool, quickly followed by Shopify merchants. By the spring of this year, OpenAI began rethinking the Instant Checkout experience to focus on product discovery. The company "found that the initial version of Instant Checkout did not offer the level of flexibility that we aspire to provide, so we’re allowing merchants to use their own checkout experiences while we focus our efforts on product discovery,” ChatGPT said in a March statement. During the Instant Checkout integration, Etsy saw ChatGPT was successfully helping its customers discover new items, and shoppers arrived at Etsy after using ChatGPT to learn about products before ultimately buying them."

TOY PROMOTION FOR "TOY STORY 5"

There are numerous co-branding tie-ins with Disney's upcoming movie "Toy Story 5," and according to Variety, "The movie tees up an all too familiar question. What's a toy's purpose when childhood is increasingly dominated by screens? Woody and Buzz reunite to stop technology (in the form of a new Lilypad smart tablet) from taking over kids' lives." According to the Disney Store's website, "Celebrate the release of Disney and Pixar's highly anticipated "Toy Story 5" with Mystery Minis from Funko. Each blind box includes one of the 12 mini vinyl characters from the movie, but you won't know which one you have until you open the box. Old favorites like Buzz and Woody are among the series, along with new characters Smarty Pants and Snappy. With some characters rarer than others, you'll be excited to collect them all."

VISA, SOCCER, AND TED LASSO: ADVERTISING AND BRAND PARTNERSHIP

Ted Lasso is, perhaps, one of the most famous fictional soccer coaches, so it makes sense to feature Jason Sudeikis, the actor who portrays him, in a series of ads for the upcoming World Cup. USAToday reported in mid-May, "Visa continues its longstanding partnership with FIFA and is the official Worldwide Payment Technology Partner of the tournament. They announced the "Tap In" campaign on May 18th to create a parallel between the tap-in goal, known as the easiest form of scoring, and how fans seamlessly tap their cards to pay for everything they need to enjoy the World Cup. Jason Sudeikis is the star of a series of ads that show how speed, security, and fun are key elements of the tournament. The comedian and actor whose most recent success is "Ted Lasso" is shown in various scenarios using his Visa card with his signature positivity and wittiness...While Visa has its headquarters in Foster City, California, outside of San Francisco, executives are careful to present it as a global company just like the World Cup is a global tournament. One of the ads makes this clear in a fun, lighthearted way. Sudeikis asks to have a hot dog for every country where Visa is accepted (it's more than 200). He starts listing several nations: Australia, Canada, Mexico, Argentina, the United States, Ivory Coast, and South Africa. A worker behind the counter hands him a hot dog for each country, and the actor is about to keep rattling off countries, but the hot dogs run out." That's effective advertising!

PIVOTAL MOMENT FOR WOMEN'S SOCCER

MarketingBrew reported, "The National Women’s Soccer League (NWSL) finds itself at something of a pivotal moment. Season 14 is well underway, which is nothing to scoff at in women's sports years, but the NWSL is less than half the age of the WNBA, which is celebrating its 30th season, has the institutional backing of the NBA, and arguably occupies more of the cultural conversation in women’s sports than any other pro league. This year, though, with North America hosting the men's World Cup for the first time in more than three decades, interest in soccer has been kicked up a notch.

According to Rachel Epstein, NWSL's new CMO with sports marketing experience from ESPN, "The opportunity is to do more storytelling and create culturally relevant content that helps to engage casual fans and creates entry points for newer fans." Other ways for the NWSL to create new fans will be through collaborations with brands in the auto category, beer and spirits categories, pharma and fitness categories, and QSR (quick service restaurant) brands.

TENNIS STAR BILLIE JEAN KING'S COLLEGE GRADUATION

Cal State Los Angeles reported on May 18th, "Billie Jean King's marathon academic career concluded on Monday, May 18th, when she received her Bachelor of Arts in History. It took just 65 years. The beloved tennis icon, equality champion, and arguably Cal State LA's most famous alumna celebrated her accomplishment by volleying signed tennis balls to her fellow graduates seated in the lower bowl of the Shrine Auditorium. King, 82, began her studies in 1961 when the college was still named Los Angeles State College. She left three years later before completing her degree to concentrate on her burgeoning professional tennis career. Her storied tennis career included 12 Grand Slam singles championships (including five Wimbledon and four U.S. Open titles), 16 women's doubles titles, and 11 in mixed doubles. From 1966 to 1975, King finished ranked No. 1 in six of 10 year-end polls. And now she has added another major accomplishment to her long list.

King said, "More than 60 years have passed before I returned to the classroom to complete my degree in history. Talk about delayed gratification, and I came back with a purpose. I had unfinished business, and it is important to me to finish what I started. I like completing things. It's like shaking hands at the net after a match...I just don't think I understood the impact, the positive impact. Sometimes you think I'll try something and it'll be nice. This isn't nice, this is magnificent. My hope is that [I inspire others] to go back."

WHATABURGER REVIVES RESTAURANT EXTERIOR

QSR reported, "Whataburger has two new restaurant prototypes, and it has customers to thank. Chief development officer Todd Ewen says design development started with listening. Guests told the company that they missed some elements that made "Whataburger feel like a Whataburger," and he admits that the 76-year-old company moved away from that across its recent iterations. Billy Bias, director of design, notes that Whataburger used the A-frame from the beginning of its history until the mid-2000s. Now it’s coming back. 

The prototypes take different approaches. One has the well-known A-frame, built with a larger dining room. Another is streamlined and rectangular shaped. The former is 3,000 square feet while the latter is around 2,000 square feet. Previous Whataburger designs have been approximately 3,500 square feet. Both will have the chain's classic orange and white stripes, natural wood tones, expanded glass elements, modern materials, flexible seating, and dedicated areas for mobile ordering and third-party delivery. In fact, each design will have two dedicated doors—one will lead guests right to the counter while the other directly leads to the online order pickup area. In addition to customer appeal, the prototypes also increase efficiency, particularly for back-of-house workers using improved equipment and kitchen flow. It's also more cost-effective - Bias says Whataburger has used masonry to build the exterior for the past decade and a half, but now it's going with a fiber cement option that allows for one subcontractor on site and speedier construction. The new designs will debut in Whataburger's home state of Texas, followed by expansion in North Carolina, Florida, Arizona, South Carolina, and Georgia. Construction is expected to start later in 2026, and openings should start in early 2027.

According to Todd Ewen, chief development officer, "The A-frame, the orange and white stripes, they're just not design features — they're really tied to memories. For our customers, it's going to be the road trips for the family, the chess club, in the restaurant after the football games, etc. So we just think that is going to ring true for the customers. And then in new markets, we think it's going to really stand out."

CO-BRANDING: BED BATH & BEYOND AND THE CONTAINER STORE

According to Retail Dive, "Bed Bath & Beyond’s co-branded store concept with The Container Store is coming to fruition. The home retailer announced the first location opened on Saturday, May 17th, in Fort Worth, Texas - The Container Store's home state. In addition to store opening giveaways and promotions, the location will accept old 20 percent off Bed Bath & Beyond coupons. The co-branded formats combine The Container Store's organizational products and design services with Bed Bath & Beyond's home items. The layout allows customers to shop for products by room, including kitchen, bath, and bedrooms. The new store also brings back elements of Bed Bath & Beyond's former stores, like the towel wall and bed displays...The two companies are coming together in a move that helps Bed Bath & Beyond build out its brick-and-mortar presence. The two companies plan to take a phased approach over the coming months to expand the co-branded concept to The Container Store's 98 locations and website."

Amy Sullivan, president of Bed Bath & Beyond Inc., said, "This is an exciting step forward as we continue bringing our Everything Home vision to life. By bringing together the strengths of these two iconic brands, we're creating a more connected shopping experience that combines inspiration, organization, solutions, and value for customers across every room in the home."

IKEA CUTS JOBS AND PARTNERS WITH BEST BUY

Retail Dive reported, "Inter Ikea Group announced it's cutting 850 jobs as it focuses on increasing sales growth, reducing prices, and boosting traffic across its channels. The company aims to complete the job cuts by the end of the year and expects about 300 affected positions to be in Sweden. The job cuts at Ikea also come as the broader home sector of retail faces challenges, including a weak housing market, low consumer confidence, and tariff policies. The company has been working to expand its touchpoints with customers through new store openings and a partnership with Best Buy. The two retailers last summer began piloting Ikea shop-in-shop concepts within select Best Buy stores. The partnership expanded last week as Best Buy opened consultation spaces within two Ikea stores."

Retail Dive also reported, "Deepening their partnership, Best Buy recently opened consultation spaces at two Ikea locations. Customers can now access select Best Buy services within the Ikea planning stations at both stores located in Frisco, Texas, and Tampa, Florida. Best Buy Blue Shirt employees are on site to speak with shoppers about appliance and technology options as they plan out updates or remodels to their kitchen spaces. The employees can also place Best Buy orders and coordinate delivery and installation for customers without leaving the Ikea store. The move flips around an existing partnership between the retailers, wherein Ikea’s U.S. business has shop-in-shop kitchen and storage planning services inside select Best Buy locations. The Ikea at Best Buy shop-in-shops, which span 1,000 square feet, were first piloted in 2025 at 10 stores. Ikea U.S. is also expanding and refining its store fleet in 2026 with 10 new locations, including its first city-center store in Los Angeles and its first location in Oklahoma."

Ikea U.S. Chief Operations Officer Rob Olson said, "By bringing together our home furnishing expertise, products, and services with Best Buy’s leadership in appliances and technology, we’re creating a one-stop destination where customers can design their dream kitchen, storage solutions or laundry space with ease."

CHANGES IN WASHINGTON, DC: REFLECTING POOL, ARCH, AND KENNEDY CENTER

CNN reported, "Workers with boots dyed an "American Flag Blue" have painted over about two-thirds of the iconic Lincoln Memorial REFLECTING POOL, covering the dull gray with bright azure following a directive by President Trump to expedite the pace of the project. Earlier in May, Trump laid out a timeline that put the project on track to be done by the end of May. However, workers told CNN that they need another month, while Trump said the project "should be completed" by July 4th, ahead of the country's 250th birthday...As Trump is charging forward with overhauling the Reflecting Pool, controversy and derision have intensified, bringing a lawsuit that threatens to stop the project mid-paint job, potentially leaving the 2,800-foot pool on the National Mall only partially painted in the blue color he chose."

CNN also reported, "President Trump's quest to have the tallest ARCH in the world took one step closer to being realized on May 21st after a key agency approved a revised design of the structure. However, the overall height of the monument will be lower than previously proposed. While the arch remains 250 feet tall in the revised design, the overall height of the structure shrank with the removal of an eight-foot-tall base that had been included in a previous version presented to the Commission of Fine Arts, an agency that advises the president and Congress on design plans for monuments, memorials, coins, and federal buildings. Four gold lions that had previously adorned the side of the arch along the base have also been removed – a change the CFA had pushed for given that lions are not native to the United States. When the elevation off the ground is included, the previous plan would have brought the total height of the monument to over 280 feet. Now it's more than 270 feet. The approval came despite an overwhelmingly negative public response to the project."

And on May 29th, a federal judge blocked President Trump from adding his name to the KENNEDY CENTER. According to NPR, "The Washington, D.C. arts complex was named for the late president John F. Kennedy. The judge also temporarily blocked the administration from closing Kennedy Center for a planned two-year renovation that was slated to begin in July. In his ruling, U.S. District Court Judge Christopher Cooper wrote, "The Kennedy Center's organic statute makes crystal clear that the Center is to be named for President Kennedy, and it cannot bear any other formal name or public memorial based on the Board's unilateral say-so. Congress gave the Kennedy Center its name, and only Congress can change it. And all signage and online materials referring to the "Donald J. Trump and John F. Kennedy Memorial Center for the Performing Arts," the "Trump Kennedy Center," or anything similar must be removed within 14 days.""

NIKE'S BRAND IDENTITY

Retail Dive reported, "The legendary sportswear giant is beset by challenges related to tariffs, deflating growth in China, and an overall uncertain global environment. A lack of clear marketing vision may be further amplifying its problems, with a recent stumble around the Boston Marathon indicative of Nike's difficulties replicating the aspirational messaging it once delivered with a rare level of finesse. Take the Boston Marathon last month: An outdoor ad that read "Runners Welcome. Walkers Tolerated." rankled disability advocates and played like an odd bit of punching down in an area where Nike has felt more pressure from rivals like Hoka, On and Brooks Running. Nike quickly pulled the ad, explaining it views athletes as its most honest critics and the greatest champions of its brand. Despite its relatively minimal media footprint, the "Walkers Tolerated." misstep nevertheless became fodder for rivals and stirred plenty of discourse around the brand's perceived misalignment with its target consumers."

Fura Johannesdottir, global chief creative officer at Interbrand, noted the bigger consumer emphasis on inclusion, "They were doing something that the brand would have gotten away with 20 years ago, but it misses the mark today because the audience — simply the value system — has changed."

And according to Jenn Szekely, president at design agency Coley Porter Bell, "Nike's recent marketing efforts have not focused on long-term brand building, and as a result, have felt disjointed."

Lastly, Nate Jaffee, senior vice president of integrated strategy at the creative communications agency Praytell, said, "Mass marketing and Michael Jordan [as the content/storytelling that] carries the brand and creates a halo for everything — I think that's over."

HONDA'S SALES DECREASE

CNN reported, "The auto industry's massive pullback from its electric vehicle plans has claimed another victim: Honda, which posted its first annual loss since 1955 - the first time in 70 years. Honda and other global automakers downshifted their EV ambitions after the Trump administration changed US emissions rules and ended a $7,500 tax credit for American buyers. EV sales fell sharply after the tax credit went away in September, and the recent spike in gasoline prices has not sparked a significant increase in EV demand by US buyers...Those changes led automakers to return their focus on selling large gasoline powered trucks and SUVs, on which they made the most profit. But the shift has been costly to automakers, who have been forced to write down the value of their large-scale EV investments. For its fiscal year ending in March, Honda reported it took a 1.6 trillion yen, or nearly $10 billion, hit to its earnings, wiping out what would have otherwise been a potential $7.4 billion profit for the year. Instead, it posted a net loss of 403.3 billion yen, or $2.6 billion."

PIRELLI CYBER TIRE

Autoweek reported, "Pirelli just announced a major step forward in its strategy to transform tires into AI-enabled road-monitoring agents, the company said at the recent SelectUSA Investment Summit, where it presented what it has named its Cyber Tire technology. Toward that end, the Italian tiremaker acquired a 30 percent stake in Swedish 3D-AI company Univrses, strengthening the integration of advanced computer vision technologies into Pirelli's Cyber Tire system...Pirelli announced it will make the tires in it's Rome, Georgia, plant, but didn't give a specific date for start of production."

The company said, "Cyber Tire is the world's first hardware-and-software system capable of collecting data and information from sensors embedded in tires, processing them through Pirelli's proprietary software and algorithms, and, by communicating in real time with the vehicle's electronics, enabling new functionalities integrated with driving and control systems to enhance the driving experience and increase safety levels, as well as supporting connected infrastructure. In addition to, say potholes, it can detect water, ice, or snow on the road and, in the future, anyway, send that data to cars behind it so they know to slow down." 

PIZZA CONSUMPTION

Nation's Restaurant News reported, "The headlines are not kind to pizza right now. Pizzerias have fallen from Americans' favorite restaurant category to sixth place, trailing coffee shops and Mexican restaurants. Two forces are squeezing the category from opposite sides: Inflation has pushed consumers to cut back on how often they order, and third-party delivery platforms have systematically captured the customer relationship, taking the margin, the data, and the loyalty that formerly belonged to the operator. The result is visible in the numbers. Consumers are ordering smaller pizzas with fewer toppings, franchise owners are watching margins compress from both ends, and structural shifts like the rise of weight loss medications are quietly pulling portion sizes and order frequency down further." Have you cut down on the amount of pizza you eat?

PIZZA HUT'S NOSTALGIA

Nation's Restaurant News reported, "Pizza Hut began shifting away from its full-service model in the early 2000s to keep up with changing consumer habits. By the Great Recession of 2008, the chain expedited conversions into its delivery/carryout (delco) model and by 2018, dine-in represented just 10 percent of the business. But sometime in the past few years, consumers began clamoring for all things nostalgic. In fact, new research from Technomic finds that more consumers, especially younger consumers, are embracing nostalgia, and marketing around the idea of reminiscing can boost purchase intent by as much as 50 percent. This is why we've seen McDonald's embrace McDonaldland and Pizza Hut sibling Taco Bell launch a Decades menu featuring throwback items. It's also why nearly 155 Pizza Hut restaurants are maintaining the brand's Red Roof features, such as red cups, checkered tablecloths, vinyl booths, Tiffany-style lamps, and classic arcade games. According to parent company Yum Brands, these nostalgic locations are driving engagement across social media sites such as TikTok and Instagram...Pizza Hut could use a tailwind. The company is currently undergoing a strategic review put into place by Yum Brands late last year. The chain shed 8 percent of its systemwide sales last year, further ceding market share to Domino's. In the past 10 years, the chain has closed over 1,500 locations, according to Technomic data, with plans to shutter 250 more this year."

GIORDANO'S PROMOTION TIED TO GAS PRICES

Nation's Restaurant News reported, "Pizza lovers will get at least one benefit from rising gas prices. The Chicago-based pizza chain Giordano's is rolling out a new promotion, "Summer Savings – Save a Gallon," in which loyalty members can get discounts based on the price of a gallon of gas in its hometown. The discount will be available on any pizza order. Every Monday throughout the summer, the 60-unit chain will update the discount based on the average cost of a gallon of regular gas, according to AAA — that's about $5.22 right now, for instance. Nick Scarpino, CEO of Giordano's, called the promotion "our way of giving guests a little extra value while still enjoying the pizza traditions they love." Starting the last week of May, the offer applies to any order that includes either the chain's Stuffed Deep Dish, Thin Crust, or Tavern-Style pizza, and with a minimum price of $15."

FERRARI GOES ELECTRIC

Reuters reported, "Ferrari shares plunged by more than 8 percent on May 26th as investors ‌and critics reacted coolly to the Italian luxury sports carmaker's new Luce electric car, questioning whether it remained true to the brand's identity. The four-door, five-seat family car, costing 550,000 euros ($640,000), is a radical departure for the prancing horse marque...Unveiled ​late on May 25th, the Luce marks Ferrari's entry into the fully electric segment, a major milestone for a luxury carmaker ​traditionally associated with high-performance combustion engines and their distinctive sound...The Luce, named after the Italian word for "light," is expected to begin deliveries in the fourth quarter. It is ​aimed at new markets, including ​China, where electric vehicles account ⁠for a growing share of premium car sales. Ferrari is also targeting a new generation of wealthy buyers, including technology-sector entrepreneurs in hubs such as Silicon Valley, as it seeks to ​broaden its appeal beyond its traditional customer base."

Luca Cordero di Montezemolo, who held various leadership positions in Ferrari for more ‌than 20 ⁠years before an acrimonious departure in 2014, said the new model was a betrayal of Ferrari's history, "I hope that they take off the prancing horse (logo) from that car."

US automotive expert Lauren Fix said, "[The Luce] looks like a Nissan Leaf." The Leaf retails at less than a 10th of the price.

JAGUAR AND STELLANTIS ANNOUNCE PARTNERSHIP

Car and Driver reported, "On May 20th, Stellantis and Jaguar Land Rover, or JLR, signed a memorandum of understanding (MOU), according to the two automotive conglomerates. The companies will work together to explore opportunities to collaborate on product development in the United States...Eventually, the partnership could give JLR access to Stellantis's North American factories, which could help the British manufacturer skirt U.S. import tariffs."

BOARD GAME TRANSFORMS INTO CAFE EXPERIENCE IN SAN DIEGO

The San Diego Union-Tribune reported, "Fans of the popular children's board game Candy Land will be able to step inside its whimsical sugary world this summer when the Candy Land Café debuts at a Little Italy restaurant. San Diegans will be the first in the U.S. to experience the Candy Land Café, which seems fitting, since the game itself was invented in San Diego 78 years ago. In 1948, grade-school teacher Eleanor Abbott was recuperating from a battle with polio in a San Diego hospital when she conceived the game to entertain the children recovering in her hospital ward. She sold the game concept to Milton Bradley the following year, and it became the toymaker's top-seller. Hasbro purchased the rights to the game in 1984. Candy Land features a playing board with a winding 134-space trail that players traverse through magical lands like the Peppermint Forest, Peanut Brittle House, Gumdrop Mountain, and Lollipop Woods on their way to King Kandy’s Castle. 

The game-themed pop-up installation is the latest creation of Bucket Listers, the special events producer that brought two similar concepts — The Malibu Barbie Café and “Golden Girls” Christmas Experience — to San Diego last year. Like the previous two pop-ups, Candy Land Café will set up at the Bayside Kitchen and Bar at 2137 Pacific Coast Highway in Little Italy. It will open July 9th, a few weeks before San Diego Comic-Con, and will run for a limited time. Derek Berry, president of experiences for Bucket Listers, said Candy Land Café will be more than a restaurant. Visitors will be able to travel the trail through the building as if it were the board game itself and sample food items inspired by the sweets-themed lands of the game. The restaurant's menu will include rainbow burgers, chocolate BBQ sliders, milkshakes, and a shareable Chocolate River fondue experience. There will also be cocktails for adults."

Matt Proux, senior vice president of global experiences for Hasbro, said the company is always looking for new ways to bring its brands to life beyond the game board, "Candy Land Café transforms a timeless favorite into a multisensory experience, inviting fans to explore, engage, and play in a way that feels immersive, joyful, and entirely new, while staying true to the magic of the original game."

JAMES BOND AUDITIONS

Did you see the statement during May from Amazon MGM Studios? It read: "The search for the next James Bond is underway. While we don't plan to comment on specific details during the casting process, we're excited to share more news with 007 fans as soon as the time is right."

Daniel J. Voelker is a bestselling author, trial attorney, and forensic historian - and has developed a unique reputation for examining the James Bond character in depth, tracing Ian Fleming's inspirations, exploring Bond's cultural mythology, and uncovering the real people, places, and mysteries that helped shape the world of 007. He has written about the lasting appeal of the character across literature, film, and popular culture. According to Voelker, "“The next Bond is not just another actor taking a role. He is inheriting one of the most recognizable characters in modern film history. The decision will not only affect the future of the franchise, but also how a new generation understands the mythology and cultural power of James Bond."


SHARE THIS: The next Bond is not just another actor taking a role, he is inheriting one of the most dangerous and valuable myths in movie history. If the producers get this wrong, the world will know it. If they get it right, they do not just cast a star, they launch an era. ~Daniel J. Voelker #PersonalBranding #JamesBond007 #DebbieLaskeysBlog

 

SHARE THIS: Seven actors have played James Bond in nearly 30 films since the 1960s. Can you name all seven? #FunFact #PersonalBranding #JamesBond007 #DebbieLaskeysBlog

 

MORE RECOGNITION FOR WORLD CHAMPION LA DODGERS

Sports Business Journal reported, "The Los Angeles Dodgers not only won consecutive World Series titles but also built a business juggernaut in the process, a powerful combination that drove its honor as "Team of the Year" at the Sports Business Awards in New York on May 20th. Playing in a renovated Dodger Stadium, the club drew more than 4 million in attendance for the first time in 2025, becoming the first MLB franchise to do so since 2008. One estimate projected their sponsorship revenue to exceed $200M for the year, a 17 percent year-over-year increase. That represents a total of 76 partners with an average deal size said to be approximately five times the league average. Of those 76 sponsors, 20 are Japanese brands, and the World Series averaged a record 12.1 million viewers in Japan. (Just after the consideration period for the award, the Dodgers added another Japanese brand, Uniqlo, as Dodger Stadium's field's naming sponsor.)"

When accepting the award, Dodgers CEO Stan Kasten thanked "the hundreds of folks in baseball operations, the thousands of employees on the business side, and the millions of Dodgers fans in Los Angeles, throughout the country, and increasingly around the world who are also becoming fans of Major League Baseball...We have the brand, which was extraordinary when we got here, and we think we've helped to expand that brand. When you are selling out your stadium and doing as well as you can locally, then you look to brand extensions. And we have a host of subsidiary, ancillary companies that we have built around our brand all benefiting our company, our team, and our fans."

On a final note, the Dodgers' seven-game victory over the Blue Jays in the World Series was also honored with MLB's acceptance of the "Event of the Year" award. Go Dodgers...let's THREE-PEAT!

OREL HERSHISER ADDS HIS NAME AND LEGACY TO CHEVROLET DEALERSHIP

DodgersBeat reported, "Orel Hershiser's name already carries plenty of weight around Dodger Stadium. Now, one of the most beloved pitchers in franchise history is putting that name on a new local business venture. Hershiser has officially joined the ownership team of Orel Hershiser Chevrolet in Chino, with a grand re-opening ceremony on May 28th. For Dodgers fans in the Inland Empire (of Southern California), the event has the makings of a mini-reunion. Hershiser is expected to be joined by several familiar names from Dodgers history and the current club, including Mike Scioscia, Mickey Hatcher from the legendary 1988 club, former Dodger pitcher Joe Kelly, broadcast partner Joe Davis, as well as current Dodgers Miguel Rojas. The dealership's grand re-opening gives Hershiser another visible connection to the region where he remains one of the most respected figures in Dodgers history. His new role with the Chino dealership also keeps him in the public eye beyond his work as a broadcaster, where he continues to explain the game with the same precision and competitive insight that defined his playing career...[For those who don't recall Hershiser's personal brand], Hershiser spent most of his 18-year major league career with the Dodgers and became known for his durability, command, intelligence, and big-game poise. Nicknamed "Bulldog" by manager Tommy Lasorda, he finished his career with 204 wins and later returned to the Dodgers family as a broadcaster, where his voice has become part of the nightly rhythm for fans watching from home."

Talk about the power of personal branding. Could you open a car dealership based on the strength of YOUR name?

COLLINS DICTIONARY'S TIMELY DEFINITION

This dictionary brand is mentioned at the end of each year when it announces its "word of the year" for the next year, however, it shared a TIMELY post on Instagram and Twitter/X on May 5th to celebrate the Met Gala that took place the previous day. The post read as follows: "#WordoftheDay - FASHION. Noun. Style in clothes, cosmetics, behaviour, etc., especially the latest of most admired style."

MET GALA FASHION

And let's not forget the annual Met Gala that took place in New York City on Monday, May 4th. The outlandish fashion that appeared on the red carpet did not disappoint. However, from a marketing perspective, more than 50 brands quickly aligned their products with the event's fashion with posts on Instagram - ranging from booksellers and libraries featuring book covers to desserts such as doughnuts, cakes, and candy. Read my recap post from May 7th (link below).


What other recent marketing buzz caught your attention? Since there's always something happening that impacts marketing, read #DebbieLaskeysBlog for the scoop!


Image Credits: Artcurial, The French's Food Company LLC and Universal Studios, France24, Oreo, and AmazonMGM Studios.


Fun fact answer: James Bond has been brought to life by Daniel Craig, Pierce Brosnan, Timothy Dalton, Roger Moore, George Lazenby, David Niven, and the original, Sean Connery.


Watch Paul McCartney sing with Stephen Colbert:

https://www.youtube.com/watch?v=zG0HFw0edXY


Check out some of Christo's art:

https://christojeanneclaude.net/artworks/realized-projects/

and

https://galeriemagazine.com/8-iconic-artworks-christo-legacy/


I personally saw THE UMBRELLAS, Christo's exhibit in California:

https://christojeanneclaude.net/artworks/the-umbrellas/


Read Daniel J. Voelker's analysis on casting the next James Bond:

https://voelkerlitigationgroup.com/TheNewBond.pdf


Read my post: See How Some Brands Celebrated the Met Gala! (May 7, 2026)

https://www.debbielaskeysblog.com/2026/05/see-how-some-brands-celebrated-met-gala.html


Read "All the Marketing Collabs with "The Devil Wears Prada 2" via CNN:

https://www.cnn.com/2026/04/28/entertainment/devil-wears-prada-2-marketing


Saturday, May 2, 2026

Best Social Media Post of the Month of April 2026


How many social media posts do you recall? Do some go viral because they are for charity, like the ALS Ice Bucket Challenge? Or do some go viral because they happened at the right moment in time, like my favorite tweet of all time, the Oreo tweet when the lights went out at the 2013 Super Bowl? Or do some go viral and become memorable simply because they're funny?

In a monthly series on my blog (hard to believe I've been writing these posts for more than a year!) appearing during the first week of each month, I share the best social media post of the preceding month. My choice may appear on Twitter/X, Facebook, Instagram, Threads, Bluesky, LinkedIn, YouTube, etc.

According to Google, "The best social media post of the month is typically one that effectively combines high engagement with relevance to current events, holidays, or trending topics, while also aligning with your brand identity and authentically connecting with your audience; this could include a thought-provoking question, a relatable story, a visually appealing image, a timely meme, or a behind-the-scenes look, depending on your platform and target demographic."

Without further ado, the post that earns my recognition as the best social media post of the month from April 2026 was a post on April 5th by Merriam-Webster, the dictionary resource that has sat on everyone's desk since 1828 and is currently in its 12th edition - and also appears online with a word of the day, that appeared on Twitter/X. According to its description, "Noun: a reference source containing words alphabetically arranged along with information about their forms, pronunciations, functions, and etymologies."

Merriam-Webster's post shared a post by Reid Wiseman, Commander of the Artemis II that had blasted off to space for a lunar flyby four days before, with an amazing photo of Earth and the caption, "There are no words." In Merriam-Webster's post, the caption read, "Even we have to agree with this."

Brands that can align their products or services to an event, holiday, or trending news that everyone is talking about have the potential to be memorable. And Merriam-Webster definitely succeeded in my book!

Which brand will stand out during May, and why? Swing by #DebbieLaskeysBlog during the first week of June to read about my choice.

SHARE THIS: Brands that align their products or services with trending news have the potential to be memorable. ~@DebbieLaskeyMBA #SocialMediaMarketingStrategy #DebbieLaskeysBlog


Image Credits: Merriam-Webster and NASA/NASA Artemis II via Twitter/X.

Thursday, April 30, 2026

Marketing News of the Month: Brand Identity, Brand Storytelling, Personal Branding, and More


During the month of April, there were news stories that reflected advertising, brand experiences, brand extensions, brand identity, brand redesigns, brand storytelling, celebration marketing, cobranding, customer experience marketing, holiday marketing, nonprofit marketing, personal branding, product launches, social media, and more.

REFRESH OF HARLEY-DAVIDSON BRAND

According to the brand's press release on April 9th, "Harley-Davidson reignites the brand with the global launch of RIDE, a refreshed brand platform that honors more than a century of driving motorcycle culture, designed for the riders of today, and paves a path forward. More than a word, RIDE is, at its core, the very idea that defines and drives Harley-Davidson. It is an action, a feeling, and a way of life that has been embedded into the brand since its founding in 1903. Harley-Davidson doesn't have merely owners, rather a community of passionate riders. The very notion of RIDE brings people together, clears the mind, and turns miles into stories, reaffirming that life is better on two wheels. With the launch of RIDE, Harley-Davidson unveils a new visual identity, anchored by the return of the historic Harley-Davidson bar and shield logo; a nod to where it all began and a signal to the role heritage continues to play in shaping the future of Harley-Davidson. For over a century, Harley-Davidson has defined what it means to ride. RIDE is the next chapter, celebrating every rider, those who have been with us from the beginning and opening the road to anyone ready to join in. More riders. More rides. More freedom. More stories to be told.

The platform debut comes to life through a video set to the iconic Willie Nelson song "On the Road Again," featuring raw, authentic footage of real riders and the joy of the RIDE. The visual spotlights the true spirit of the open road and the culture that exists around it, a community Harley-Davidson originated and continues to champion. The video will air nationally across broadcast and streaming platforms, along with a comprehensive internal and external integrated campaign."

REFRESH OF LOS ANGELES RAMS BRAND

According to the brand's press release on April 16th, "The Los Angeles Rams have announced a refined brand and uniform refresh, marking the next evolution of the team's visual identity as it enters its second decade back home in Los Angeles. The update represents a progression designed to elevate and modernize the Rams look which debuted six years ago, while staying true to its core identity. At the forefront of the brand update is a cleaner, more refined presentation of the Rams' visual system. The LA monogram logo has been simplified with the removal of gradient coloring in favor of a solid finish, a change influenced by fan and partner feedback. The Ram head logo has also been enhanced to appear bolder and tougher for a fiercer expression, and the horn features a sharper, more defined point. With global attention turning to Los Angeles and SoFi Stadium set to host a historic run of the world's biggest sporting events, the Rams are taking the opportunity to raise the bar and evolve their look for the next era."

DUNKIN' CHANGES NAME OF FAN FAVORITE DONUT

According to AllRecipes, "If you live in Philadelphia, there's a chance you'll see a change to a popular menu item at your local Dunkin'. Beginning April 19th, the beloved coffee chain has temporarily renamed the iconic Boston Kreme donut to the Philly Kreme donut, in honor of the Philadelphia 76ers taking on the Boston Celtics in the NBA playoffs. According to a company statement, "Because during playoffs, there's no room for Boston in Philly...not on the court, and definitely not in a dozen donut box." Although Dunkin' and the Boston Kreme donut have deep Massachusetts roots, the company wanted to show the basketball world that, "Philly really knows how to run on Dunkin'." And there's no better way to show that than to get behind the city's local basketball team, whose fans are known for their fierce loyalty. The renamed donuts will be available at select Dunkin' locations in Philadelphia for the duration of the 76ers' playoff series with the Celtics, which could last until May. And, what about the donut's recipe? Luckily, this temporary move only affects the donut's name, not its taste. It will be "the same kreme-filled classic, just with a name Philly fans can get behind," the company assured fans."

NONPROFIT FUNDRAISING CAMPAIGN: 1 PICASSO FOR 100 EUROS

On the evening of April 14th at 6pm (France time), there was an impressive fundraising event held at Christie's auction house in Paris, France. NPR had reported in late March, "Pablo Picasso's paintings are some of the world's most expensive works of art, sometimes fetching more than $100 million at auction. But, now, anyone can try their luck at nabbing one for just 100 euros ($116). France's leading financial supporter of Alzheimer's research is raffling Picasso's 1941 painting "Tête de femme (Head of a Woman)," which is worth more than a million euros ($1.2 million). Proceeds from the "1 Picasso for 100 euros" campaign will go toward funding research into Alzheimer's, a common form of dementia that is a leading cause of death worldwide." All 120,000 raffle tickets were sold worldwide (I wish I had purchased one!), and the winner was a man based in Paris - he was phoned with the news in real time. The raffle raised 14 million euros ($13.4 million), and after one million went to Opera Gallery for fees, the rest went to the French Alzheimer's charity.

POWERBALL LOTTERY GOES INTERNATIONAL

ABC7 New York reported, "Powerball is expanding internationally for the first time in summer 2026, targeting players in England, Scotland, and the wider United Kingdom to increase ticket sales and generate larger, faster-growing jackpots. This marks the first time that non-US sales will directly contribute to the jackpot pool, which is currently played in 45 US states, Washington, D.C., and US territories...An agreement was announced on April 15th between the Multi-State Lottery Association, which runs the lottery game, and Allwyn UK, which operates the U.K.'s National Lottery. The deal still must be approved by a U.K. gambling commission..The same jackpot amount will be available to players on both sides of the Atlantic, with U.S. payouts in dollars and those in the U.K. in pounds. For players in the U.S., nothing changes, including the $2 cost of a Powerball ticket and the long odds of winning the jackpot of 1 in 292.2 million. But with U.K. players buying tickets, a larger player pool will grow jackpots more quickly."

COMING TO AMERICA - NOT THE MOVIE - THE KING AND QUEEN

From April 27th to April 30th, King Charles III and Queen Camilla visited the United States (and will end their trip May 2nd in Bermuda). The visit was a "State Visit" to the United States, while the visit to Bermuda will be a "Royal Visit." According to the Royal Family's Twitter/X account, the trip was described as follows:

* Washington, D.C.: Marking America's 250th anniversary.

* New York: Highlighting the modern UK-US relationship through culture, community, and economic growth.

* Virginia: Connecting with local communities, heritage, and nature.

* Bermuda: Celebrating local creativity, biodiversity, and youth opportunities.

QUEEN CAMILLA'S VISIT TO NY PUBLIC LIBRARY

ABC7NY reported on April 29th, "Queen Camilla visited the New York Public Library today during her trip with King Charles III to New York City. Actress Sarah Jessica Parker was her guide through the library, along with Anna Wintour and other important figures in U.K. and U.S. publishing and literary circles. But the uncontested highlight for a group of lucky public-school children was the reading the queen did for them from an excerpt of Winnie-the-Pooh. Right before, she gifted the library a brand-new Roo doll, to join the library's famous collection of original Winnie-the-Pooh dolls, marking the 100th anniversary of the publication of the beloved children's book."

CELEBRATION OF QUEEN ELIZABETH II BY KING CHARLES

On Tuesday, April 21st, in the U.K., King Charles delivered a recorded speech commemorating Queen Elizabeth's life and legacy in celebration of what would have been her 100th birthday. He said, "Today, as we mark what would have been my beloved mother’s one hundredth birthday, my family and I pause to reflect on the life and loss of a Sovereign who meant so much to us all and to celebrate anew the many blessings of her memory. Queen Elizabeth’s ‘promise with destiny kept’ shaped the world around her and touched the lives of countless people across our nation, the Commonwealth, and beyond. Her near-century was one of remarkable change, and yet, through each passing decade, through every transformation, she remained constant, steadfast and wholly devoted to the people she served.

Millions will remember her for moments of national significance; many others for a fleeting personal encounter, a smile, a kind word that lifted spirits...or for that marvellous twinkle of the eye when sharing a marmalade sandwich with Paddington Bear in the final months of her life.

Much about the times we now live in I suspect may have troubled her deeply, but I take heart from her belief that goodness will always prevail and that a brighter dawn is never far from the horizon. For as a young Princess Elizabeth put it in her first ever public broadcast, aged just 14, we can each play our part ‘to make the world of tomorrow a better and happier place.’ It is a belief which I share, with all my heart.

So young or old, and whatever our differences, let us therefore seek to follow this example as we make today not the marking of a milestone felt by absence but the celebration of a life well-lived, and a legacy of hope, as we strive together towards a ‘better, happier tomorrow’ – one rooted in peace, justice, prosperity, and security. In this, I renew my own solemn pledge of duty and service to you all. God bless you, darling Mama; you remain forever in our hearts and prayers."

QUEEN ELIZABETH II'S 100TH CELEBRATION STEIFF BEAR

Town & Country reported, "To mark the 100th anniversary of Queen Elizabeth's birth during April, German toy company Steiff has released a limited-edition mohair bear in her likeness, the first time the 146-year-old company has produced a stuffed toy modeled completely after a royal. The teddy bear's look is primarily based on Queen Elizabeth's outfit at the Royal Windsor Cup in 2021. The 12-inch tall teddy bear, designed in collaboration with curated collectible retailer Galerista, depicts the late queen in a lime green Stewart Parvin crepe coat and matching Rachel Trevor Morgan hat, a pearl necklace, and a handmade crystal replica of the Vanguard Rose brooch—a diamond floral piece that then-Princess Elizabeth received in 1944 at age 18 when she launched HMS Vanguard. The brooch was chosen in part for its personal significance: Elizabeth wore it to her first public engagement as monarch but rarely afterward, making it one of her more meaningful and lesser-seen pieces. Just 4,996 bears were produced worldwide, a figure reflecting that Elizabeth lived to 96. The bear retails for £289 ($360), and comes with a certificate of authenticity. The bears went on sale in Germany on April 4, and 200 had already sold within days of release. Steiff plans to follow the Queen's bear with a corgi collectible—a nod to her beloved dogs throughout her life—and a Prince Philip bear, with potential future editions modeled after King Charles and the Prince and Princess of Wales."

IS THERE AN IPO IN JERSEY MIKE'S FUTURE?

On April 20th, Jersey Mike's Subs said that it had confidentially filed for an initial public offering, which could be one of the biggest restaurant IPO's in several years amid a challenging time for the industry. According to MarketWatch, "The filing arrives as fast-food and sit-down chains alike remain locked in a discount war as they try to win over consumers, particularly lower-income ones, who have been turned off by price increases in the wake of the economic upheaval caused by the pandemic. Higher gas prices resulting from the Iran war have added to the pressure on consumers, although the direct impact of higher gas prices on restaurant spending remains a matter of debate. JPMorgan and Morgan Stanley are working with the chain on the offering, and Jersey Mike's is seeking a minimum $12 billion valuation with plans to raise more than $1 billion...The chain's roots go back to a sandwich shop founded in 1956 in Point Pleasant, N.J., called Mike’s Subs. Jersey Mike's founder and CEO, Peter Cancro, began working there at age 14, bought the business in 1975, at age 17 and started franchising it in 1987. Jersey Mike's now has more than 3,000 restaurants in the U.S."

PERSONAL BRANDING AND U.S. SUPREME COURT JUSTICES

CNN reported, "For a long time the U.S. Supreme Court was perceived as a unified body of justices in black robes, where decisions arose from a collective majority. Precedents were revered as "the Court" and preserved an image of unity – at least for now. Today, The Nine more often resemble individual players. Seven justices have already written or are preparing to publish books about their lives or their approach to the law. A few of them have recently spoken at public events promoting their own views, and sometimes this backfires. Previously, Antonin Scalia stood out, known for his sharp rhetoric and many extrajudicial writings. During campus visits, he built his own image outside the bench, which helped him become prominent in jurisprudence. Today several justices are working on their brands. Justices Ketanji Brown Jackson, Amy Coney Barrett, Sonia Sotomayor, and Neal Gorsuch are on book tours; Justices Samuel Alito and Brett Kavanaugh have books due out in the coming months."

THE END OF THE "TIM COOK ERA" AT APPLE

On April 20th, Apple CEO Tim Cook announced that his time at the helm of Apple would soon end. According to the company's press release, "Cook will become executive chairman of Apple's board of directors, and John Ternus, senior vice president of Hardware Engineering, will become Apple's next chief executive officer effective on September 1st. The transition, which was approved unanimously by the Board of Directors, follows a thoughtful, long-term succession planning process. Cook will continue in his role as CEO through the summer as he works closely with Ternus on a smooth transition. As executive chairman, Cook will assist with certain aspects of the company, including engaging with policymakers around the world."

Tim Cook said, "It has been the greatest privilege of my life to be the CEO of Apple and to have been trusted to lead such an extraordinary company. I love Apple with all of my being, and I am so grateful to have had the opportunity to work with a team of such ingenious, innovative, creative, and deeply caring people who have been unwavering in their dedication to enriching the lives of our customers and creating the best products and services in the world."

John Ternus said, "I am profoundly grateful for this opportunity to carry Apple’s mission forward. Having spent almost my entire career at Apple, I have been lucky to have worked under Steve Jobs and to have had Tim Cook as my mentor. It has been a privilege to help shape the products and experiences that have changed so much of how we interact with the world and with one another. I am filled with optimism about what we can achieve in the years to come, and I am so happy to know that the most talented people on earth are here at Apple, determined to be part of something bigger than any one of us. I am humbled to step into this role, and I promise to lead with the values and vision that have come to define this special place for half a century."

In an opinion piece by CNN reporter Allison Morrow, "John Ternus may have just landed the best and worst CEO job on the planet. When Ternus takes over as Apple's CEO in September, investors will be eager for a return to the kind of bold, creative action that made Apple a design pioneer under Steve Jobs. They'll also expect Tim Cook-level mastery of Apple's sprawling operations. And they'll want to see the new guy do more than just emulate his predecessors — he must embody Apple's "think different" mantra and put his own stamp on the Ternus Era. So, yeah, congrats on the promotion, John! All you have to do now is steer a $4 trillion company and its 166,000 employees through the wilderness of the artificial intelligence boom and/or bust, come up with a blockbuster product on par with the iPhone and avoid pissing off any of the governments — like China, India, and the United States, all of which have competing interests — that hold the keys to your suppliers' factories. No pressure! Of course, any CEO gig is a tall order, but the weight of expectations only grows when it’s one of the biggest companies in the world and you’re the third guy to follow to two back-to-back showstoppers."

Will Apple's corporate culture change? Will Apple's product line change? What will Ternus' impact be? All will be answered in time.

LEADERSHIP CHANGE AT LINKEDIN

On April 22nd, there was a seismic shift at LinkedIn. TechCrunch reported, "Ryan Roslansky stepped down as LinkedIn's CEO after six years running the world's largest professional network. Dan Shapero, the company's COO, takes over immediately. Roslansky's tenure deserves attention. He joined LinkedIn in 2009 — he was one of Jeff Weiner's first hires — and spent more than a decade working through nearly every corner of the business before taking the top job in June 2020, at the height of pandemic-era labor market chaos. Microsoft acquired LinkedIn in 2016. He inherited a platform with 700 million members and roughly $8 billion in annual revenue. He's leaving with 1.3 billion members and more than $17 billion in revenue. That's a significant achievement by any measure. That revenue growth may be inseparable from the transformation he accelerated — turning a glorified jobs board into something closer to a full-blown social network, where executives share personal essays and post career advice.

The new leader is expected to focus on the strategic development of the network and strengthen LinkedIn's position as a platform for business, recruiting, and professional growth. The changes also underscore LinkedIn's close ties with its parent company Microsoft, whose influence on the platform's effectiveness and long-term strategy will remain significant. All these steps demonstrate the company's aim to maintain leadership in the professional networking market and strengthen integration with Microsoft to support further development of business-focused services and a user-friendly ecosystem."

LAYOFFS ANNOUNCED BY NEW DISNEY CEO

The Guardian reported, "Walt Disney's new chief executive, Josh D'Amaro, announced layoffs in an email to employees on April 14th, as he looks to streamline the company's operations. About 1,000 positions will be eliminated. The cuts will fall on the marketing group, which was reorganized in January, and its studio and television business, ESPN, products and technology, and certain corporate functions. Like other Hollywood studios, Disney is adjusting to new economic realities, including a declining television business, shrinking box office, and heightened competition." 

However, since the new CEO just began at the company's helm, this news was not exactly how he wanted to start building his leadership style and personal brand.

VALUE OF A TITANIC LIFE JACKET

Cruise Mummy reported, "A life jacket worn by a survivor of the RMS Titanic has sold for 670,000 pounds ($905,000) at auction, setting a new benchmark for memorabilia linked to the ill-fated liner. The flotation device, once used by first-class passenger Laura Mabel Francatelli, went under the hammer at Henry Aldridge & Son in Devizes, Wiltshire. It is believed to be the only Titanic life jacket ever offered for sale at auction since the ship sank in 1912. Francatelli was among roughly 700 passengers and crew who survived the disaster after the vessel struck an iceberg in the North Atlantic. She wore the life jacket before boarding a lifeboat and later signed it along with other survivors. 

The auction coincided with commemorations marking 114 years since the Titanic sank on 14th April 1912. Ceremonies were held in Southampton, the port city closely associated with the ship and many of its crew. More than 1,500 people lost their lives in the tragedy, making it one of the deadliest peacetime maritime disasters in history. Over a century later, items connected to the ship and its passengers continue to command significant interest from collectors and museums alike, reflecting the lasting global impact of the event."

TAX DAY AND MORE AT KRISPY KREME

USA Today reported on April 15th, "Krispy Kreme wants to help consumers deal with the stresses of filing taxes. Customers who purchase any dozen doughnuts at the regular price can get a second Original Glazed dozen for free on Tax Day." In addition to its tax day deal, the brand also introduced its new Spring Seasonal Collection, available for a limited-time: NEW Hershey's Double Chocolate Doughnut; NEW Strawberries and Kreme Doughnut; RETURNING Banana Pudding Doughnut; and RETURNING Original Glazed Blueberry Cake Doughnut. And last but not least, Krispy Kreme also introduced its Cookie Blast Latte, which is available hot, iced, or frozen.

BARILLA RACING WHEELS PASTA

As official pasta partner of Formula 1, Barilla introduced its "Barilla Racing Wheels," a special edition pasta created to celebrate the thrill of Formula 1. According to the brand's website, "Inspired by F1 racecar wheels, its bold round shape with spokes and a textured edge are designed to capture sauces while bringing playful energy to the plate. Crafted with the quality Barilla is known for, it delivers a perfect al dente texture, turning every meal into a small tribute to speed, passion, and Italian excellence. The pasta box notes that the brand is the Official Partner of Formula 1, featuring racing graphics that show the tire along a track, along with a timer at the bottom."

According to People, "The pasta brand has been known to release shaped pastas in celebration of special themes. For Valentine's Day in 2025, Barilla announced the return of their heart-shaped pasta."

REFRESH OF PIZZA HUT'S LOYALTY PROGRAM

Nation's Restaurant News reported on April 20th, "Pizza Hut's loyalty program, Hut Rewards, has been updated to include more ways for members to earn rewards, including challenges, limited-edition drops and members-only experiences. The company said the next-generation platform is designed to provide more value, exclusivity, and culturally relevant experiences for fans. The updated platform is designed to evolve over time, with March Madness serving as the first test. During that campaign, Pizza Hut offered in-app swag drops for members, including a limited-edition Space Jam merchandise collection tied to the film's 30th anniversary, as well as interactive digital experiences.

A new consumer survey from equity research company William Blair shows that 71 percent of respondents in March actively participated in loyalty programs. Such programs remain more popular among respondents under 60, with 82 percent reporting using loyalty programs, compared to only 45 percent of respondents over 60. The company said loyalty programs continue to be at least somewhat influential on restaurant decisions for the majority of respondents (68 percent), and restaurant brands are increasingly leveraging loyalty programs to improve consumer engagement and retention."

TRANSITION OF DAVID'S BRIDAL INTO A DIGITAL-FIRST RETAILER

According to Retail Dive, "David’s Bridal is integrating its product assortment across ChatGPT and Microsoft Copilot as part of its "Aisle to Algorithm" strategy, a plan to transition into a digital-first retailer. The company wants to harness AI to grow its retail media network, expand its planning platform, and refine its retail strategy. Through its latest partnership, AI chatbot users searching for a wedding gown, bridesmaids' dresses or other special occasion attire will see product cards featuring images, pricing, customer ratings, and style descriptions of David's Bridal merchandise. Through the Shopify integration, the retailer can track how customers search and shop for products as well as which AI platforms drive sales. In addition to its ChatGPT and Microsoft Copilot integrations, last August, the company launched Pearl Planner, an AI tool that helps couples handle various wedding tasks, including touring venues, creating a wedding website, designing announcements, and arranging guest lists."

CO-BRANDING: LORAX AND JANE GOODALL INSTITUTE

The Jane Goodall Institute announced on its website on April 17th ahead of Earth Day on April 22nd, "We invite you to take inspiration from two conservation icons: Dr. Jane Goodall, and beloved children's book character The Lorax. Together, these two environmental advocates have inspired generations to speak up for our planet. In honor of Earth Month, Dr. Seuss is teaming up with the Jane Goodall Institute USA to give back to our planet! Join in on the fun by posting a photo of yourself in nature using the custom Lorax mustache sticker (filter) on Instagram, complete with the caption "I speak for___" with an aspect of nature you're passionate about. For each photo utilizing the filter with a dedicated hashtag, Dr. Seuss will donate $1 to support the Jane Goodall Institute's conservation and wildlife protection efforts."

CO-BRANDING: ORKIN AND AMERICAN RED CROSS

Orkin shared on its website, "This summer, protecting your home from mosquitoes does more than bring relief — it helps save lives. Since 2020, Orkin has donated more than $1.1 million to the American Red Cross — and in our 125th year, we're on track to surpass that impact. This year, as Orkin celebrates 125 years of protecting people and communities, we're continuing a long-standing commitment to public health. For every new mosquito control service purchased between May 5th and June 21st, 2026, Orkin will donate $25 to the American Red Cross, up to $250,000, to help strengthen our nation's critical blood supply, during our "Mosquitoes Don’t Deserve a Drop" campaign. And to amplify the impact of this year's campaign, Orkin has sponsored blood drives in Atlanta, Dallas, Los Angeles, Bensalem (Pennsylvania), and Washington, D.C."

CO-BRANDING: GRAETER'S ICE CREAM AND KENTUCKY DERBY

Graeter's Ice Cream (with locations in Illinois, Ohio, Indiana, and Kentucky) teamed up the Kentucky Derby to create a flavor for Derby season, Backstretch Bourbon Cherry. According to a social media post, "Rich bourbon ice cream is loaded with black cherries and praline pecans. Named for the stretch of track where champions make their move, and winners are made. Available now in all Graeter's scoop shops and on our website for nationwide shipping."

CO-BRANDING: STARBUCKS AND "THE DEVIL WEARS PRADA 2"

Starbucks announced on its website on April 20th a global collaboration with 20th Century Studios' "The Devil Wears Prada 2," which arrives in theaters May 1st.  The campaign introduces four beverages inspired by the film's iconic characters, crafted to bring cinematic flare to the daily coffee ritual. The collaboration is part of Starbucks broader collaboration with "The Devil Wears Prada 2," which will also feature the brand in the film.

Here are the campaign's beverages according to Starbucks website:

(1) Miranda's Signature Order: A no foam, extra shot, extra hot Caffè Latte with Non-Fat Milk. Because anything less would prompt...questions.

(2) Andy's Cappuccino: An oat beverage Cappuccino with caramel and cinnamon: simple, elevated, and ready to walk the line between who she was and who she's becoming.

(3) Nigel's Go-to Doppio: A Doppio Espresso Con Panna with mocha: bold and refined.

(4) Emily's Fave Iced Chai: An Iced Chai Latte with almond beverage and caramel: fussy, low sugar, and prepared to be delivered at a "glacial pace"...or preferably not.

CO-BRANDING: BURGER KING AND "STAR WARS"

Nation's Restaurant News reported, "Burger King is hoping the force will be with its newest collaboration. The Miami-based fast-food chain will start selling a limited-time menu of items in partnership with the upcoming movie "Star Wars: The Mandalorian and Grogu," featuring special versions of its Whopper, shake, Chicken Fries and tots, along with collectible cups. The promotion, which also features special movie-themed packaging, including a helmet-themed Whopper package and a stormtrooper crown, will start on May 4th, or "May the Fourth" day. It will also feature a King Jr. Meal that will start earlier, on April 28th."

The special menu will feature:

(1) BBQ Bounty Whopper: A version of the chain's signature burger with Swiss cheese, pickle chips, bacon, lettuce, tomato and a Bounty BBQ sauce served in a helmet-shaped carton.

(2) Grogu's Blue Cookie Shake: A swirl of soft serve with blue sugar cookie syrup and topped with blue cookies, the favorite snack of the Grogu character in the movie.

(3) Grogu's Garlic Chicken Fries: The chain's Chicken Fries seasoned with parmesan and garlic and served in a Grogu-themed carton with garlic dipping sauce.

(4) Imperial Cheddar Ranch Tots: Tots with cheddar cheese and ranch seasoning, in an Imperial-themed carton.

KELLOGG CEREAL AND "TOY STORY 5"

On April 23rd, AP reported, "WK Kellogg Co. announced that it's including toys with some of its breakfast cereals for the first time in more than a decade. Starting on April 26th, special edition boxes of Frosted Flakes, Froot Loops, AppleJacks, and Corn Pops will have plastic toys shaped like characters from Disney and Pixar's "Toy Story 5," which will arrive in movie theaters in June. Plastic toys used to be a mainstay in breakfast cereal, but the toys gradually disappeared as manufacturers tried to cut costs and consumers worried about choking and other hazards. Kellogg said it thought "Toy Story 5" was a good fit for the reintroduction, since it explores the role of toys in a tech-driven world."

NEW LEADERSHIP ROLE: CHIEF TRANSFORMATION OFFICER

Marketing Dive reported, "WPP named Anne-Isabelle Choueiri to the newly-created role of Chief Transformation Officer. The appointment of the executive, who joins from The Estée Lauder Companies, is a key move in WPP’s recently announced Elevate28 strategic overhaul. In her new role, Choueiri will be tasked with designing and implementing the operations that underpin Elevate28, the three-year growth plan unveiled by WPP in February that will see the holding company transform into a single company. The executive will lead transformation across the advertising firm and work closely with its product and enterprise teams, leveraging artificial intelligence, technology, and data to drive operational outcomes."

What exactly does a chief transformation officer do, and what are the role's responsibilities to the other members of the C-Suite? According to McKinsey and Company, "A Chief Transformation Officer (CTO or CTrO) is a C-suite executive responsible for leading major, company-wide changes, such as digital adoption, restructuring or cultural shifts, typically acting as a bridge between the CEO, COO, and CIO. He/she/they accelerate performance, improve operational efficiency, and drive strategic, long-term growth, often when the organization is facing significant disruption or needs to overhaul its business model."

CANADIAN CITIZENSHIP RULE CHANGE

CNN reported, "Since criteria for citizenship expanded with the passage of Bill C-3 of Canada's Citizenship Act, millions of Americans have become eligible to claim Canadian citizenship. The amendment reverses a "first-generation" limit imposed by Canada's Conservative government in 2009. Immigration, Refugees, and Citizenship Canada, the government department that oversees immigration in Canada, says it expects tens of thousands of applications."

DON'T STOP THE PRESSES: PITTSBURGH POST-GAZETTE WILL REMAIN IN BUSINESS

The Associated Press reported, "Barely two weeks before it was due to shut down, the Pittsburgh Post-Gazette reported on April 14th that it had found a last-minute buyer — a successful nonprofit journalism operation that has agreed to keep the struggling newspaper open. The resolution to a months-long worry in western Pennsylvania about the newspaper's shutdown comes at a difficult moment for the American newspaper industry, which has shed jobs, resources, and sometimes entire companies due to the upending of the traditional revenue model by the internet at the beginning of this century. The Post-Gazette dates its ancestry to 1786, the first newspaper to open west of the Allegheny Mountains, and its closure would have left Pittsburgh as the nation's largest community without a city-based paper. The Post-Gazette's owners, Block Communications, said the Venetoulis Institute for Local Journalism, which publishes the digital Baltimore Banner, had agreed to buy its assets. Financial terms were not disclosed. The Post-Gazette said the new owners would continue to print the newspaper on two days, Thursday and Sunday, and would operate a website on the other days. The newspaper had been due to close on May 3rd."

WESA, Pittsburgh's NPR news station, reported on April 17th, "The Maryland-based nonprofit Venetoulis Institute for Local Journalism, which announced its acquisition of the paper, has indicated it will shrink the newsroom's current staff. According to an email obtained by WESA, reporters at the paper were instructed to resubmit their resumes and re-interview with Venetoulis representatives. According to an article from the Baltimore Banner, Venetoulis's flagship publication, the nonprofit is only purchasing the assets of the Post-Gazette. That would mean, according to the Banner's reporting, that Venetoulis is not required to assume the contracts of the Block family, the paper's previous owners. In that case, the Post-Gazette union would need to bargain for a new contract once the sale is finalized. Whether the union remains the official bargaining representative of the new workforce depends on whether the majority of staff retained by new ownership are members of the bargaining unit, as opposed to management or non-covered employees."

7-ELEVEN WILL CLOSE RETAIL STORES AND OPEN FUEL STORES

CBS News reported, "7-Eleven plans to close 645 stores in North America in fiscal year 2026. Seven & i Holdings Co., the Japan-based parent of the convenience chain, noted that these closures include the conversion to wholesale fuel stores. Financial documents show that 7-Eleven Inc. has steadily opened new wholesale fuel stores in North America over recent years, which accounted for more than 900 locations as of December 2025. The chain's North American operator forecast it will open 205 stores during the same time period, although those openings will be outpaced by the closures. According to the company's website, there are over 86,000 7-Eleven stores across 19 countries today. 7-Eleven Inc., the brand's North American operator based in Texas, oversees more than 13,000 locations in the U.S. and Canada."

FREEDOM PLANE LANDS IN LOS ANGELES

The "Freedom Plane National Tour," sponsored by the U.S. National Archives and Records Administration and the National Archives Foundation, also received support from The Boeing Company, Comcast Corporation, Microsoft, P&G, and FedEx. The airplane landed in Los Angeles on April 13th, and the collection of founding-era documents (tracing how the United States moved from colonial resistance to constitutional government) aboard the plane will be featured at the USC Fisher Museum and open to the public from April 17-May 3 (closed Mondays). The exhibition is free, with an advance-reserved timed ticket. Fun fact: Founded in 1939, the USC Fisher Museum is the oldest art museum in the city of Los Angeles, and is the only university venue for this exhibit. Other cities are part of the Freedom Plane National Tour.

The exhibit includes:

* Articles of Association (1774): Signed by the First Continental Congress, calling for a boycott of British goods.

* Oaths of Allegiance (1778): Signed by George Washington, Alexander Hamilton, and Aaron Burr during the Revolutionary War.

* Treaty of Paris (1783): Formally recognized the United States as an independent nation, signed by Benjamin Franklin, John Adams, and John Jay.

* William Stone Engraving of the Declaration of Independence (1823): An early, high-quality reproduction of the original.

* "Secret Printing" of the U.S. Constitution (1787): A draft with delegates' handwritten notes.

* Tally of Votes Approving the Constitution (1787): Records from the Constitutional Convention.

* Senate Markup of the Bill of Rights (1789): Early revisions of the first ten amendments.

ANNIVERSARY CELEBRATION PRICING

QSR Magazine reported, "NYPD Pizza (with locations in Florida - despite its New York name) is gearing up to mark its 30th anniversary by bringing back one of its most beloved promotions: 99 cents cheese pizza slices for one day only on April 15th. This nostalgic offer is a throwback to the slice prices customers remember from the 1990s. On April 15th, guests can enjoy 99 cents cheese slices from opening until 4:00 PM at participating locations. The offer is limited to two slices per customer and is available while supplies last. The anniversary promotion celebrates three decades of serving authentic New York–style pizza and honors the loyal customers and communities that have supported the brand since its founding. With high demand expected, guests are encouraged to come early, enjoy the energy, and be part of the celebration."

INTRODUCING EDWARD, POLAND'S CELEBRITY ROBOT

The CBBC reported, "Poland has a new viral influencer, taking the country, and the world, by storm. He's called Edward Warchocki, and he's been very busy. He's chased boars out of the capital, he's greeted with cheers wherever he goes, and he also happens to be a robot. The humanoid machine was brought to Poland from China. He's pretty flashy too - he's usually spotted wearing a sporty rucksack and diamond-encrusted watch. But becoming an internet sensation is only one of the things he's been doing with his time. He's also met with Poland's Minister for Finance and Economy, and has become the first robot to visit the Polish parliament. He's appeared on national TV, and regularly chats with residents of Warsaw on the street."

NIKE SIGNAGE BACKLASH

Days before the 130th Boston Marathon, Runner's World reported, "A sign, which has since been taken down, was up at Nike's Newbury Street location ahead of Boston Marathon weekend, and it's been criticized online for being exclusionary. The sign read: "RUNNERS WELCOME. WALKERS TOLERATED." Nike released a statement about the sign: "We want more people to feel welcome in running—no matter their pace, experience, or the distance. During race week in Boston, we put up a series of signs to encourage runners. One of them missed the mark. We took it down, and we'll use this moment to do better and continue showing up for all runners."

Marathoner Sean Abrams wrote in Runner's World, "Some runners are there to race. Some runners are there to finish. Some runners are there to raise life-changing money. All of them belong on the course. It's also worth noting how the line reads for runners who take walk breaks out of necessity rather than strategy."

Robyn Michaud, a 50x marathoner and a time qualifier in the adaptive division, responded to Nike: "Due to a spinal cord injury, I HAVE to take walk breaks. Even with a cyst in my spinal cord, I still regularly break 5 hours in Boston and plan to again this weekend. Thank you for TOLERATING me, @nike. Perhaps you should swing by the adaptive and para staging area on Monday to see what true grit is all about."

How can such a large and successful international brand make such a mistake in its messaging?

REINVENTION OF GATORADE

CNN reported, "PepsiCo, which owns Gatorade, announced a sweeping makeover of the brand in response to increased competition. Changes include new drinks, powders, and packaging that reinforce the brand's science-backed roots and market it beyond its longtime identity as a sports drink. The goal is to reinvent Gatorade beyond a sports drink and into a hydration brand enticing for everybody. Gatorade invented the first, commercially available hydration drink more than six decades ago. But roughly 150 new brands have entered the hydration space since 2020, and their messaging — including Gatorade's — has been diluted and confusing for consumers, according to Mike Del Pozzo, president of PepsiCo's US beverage category.

Gatorade remains the top-selling brand in hydration but has lost about 3 percent of its market share since 2021. As of 2025, it controls 60 percent of the category, according to research firm Numerator. Electrolytes drinks are forecast to blossom from $40 billion last year to an $80 billion category by 2032, according to Fortune Business Insights. And lastly, Gatorade is removing synthetic colors and dyes from its top three selling flavors (fruit punch, lemon lime, and orange). Removing artificial ingredients makes nearly half of consumers more likely to buy the drink. Del Pozzo said removing the dyes was an "incredibly difficult change" because it risks damaging Gatorade's brand recognition. Shoppers might not recognize the drinks without their iconic bright colors."

AMERICAN EXPRESS NAMED NFL'S "OFFICIAL PAYMENTS PARTNER"

On AmEx's website, "American Express and the National Football League today announced on March 30th a multi-year global partnership naming American Express the NFL's Official Payments Partner, beginning with the 2026 NFL season. The partnership will bring American Express' incredible experiences, ticket access, and perks to Card Members and football fans around the world, at select events from the preseason to the postseason, including NFL International Games. At tentpole events including the NFL Draft and Super Bowl, American Express Card Members will have access to on-site activations along with special offers and promotions at other NFL moments throughout the year...From Tuesday, March 31st, at 6 p.m. ET through Sunday, April 5th, at 6 p.m. ET, Card Members will have access to purchase AmEx Presale Tickets (while supplies last) for the 2026 NFL Melbourne Game taking place on Thursday, September 10th at 6:30 p.m. ET between the Los Angeles Rams and San Francisco 49ers...Later this year, American Express and the NFL will introduce the NFL Extra Points American Express Credit Card, on the AmEx Network2, giving fans in the U.S. enhanced opportunities to earn rewards and unlock access to unforgettable NFL experiences, from game tickets and merchandise to one-of-a-kind events."

EV SALES RISE IN EUROPE

The Guardian reported, "Sales of electric cars soared 51 percent in continental Europe during March, amid a rise in petrol and diesel costs driven by the Iran war. Data shows that 224,000 new electric vehicles (EVs) were registered in March, and 500,000 across the first three months of the year – a 33.5 percent increase from a year earlier, according to analysis of national sales data in 15 countries by New AutoMotive and E-Mobility Europe, a trade body. Buyers' interest in electric cars has risen across Europe since the start of the war in Iran in late February, as the rising cost of petrol highlights the cheaper power available from a plug.

Norway has experienced the greatest number of drivers switching to electric, as 98 percent of all new cars sold in March were EVs, followed by Denmark at 76 percent, and Finland at almost 50 percent. The figures covered 15 countries in the EU and Efta markets. Europe’s only all-electric car manufacturer, Sweden’s Polestar, reported record sales of 60,000 vehicles last year. Germany, France, Spain, Italy and Poland recorded a 40 percent increase in EV sales in the first quarter of the year."

EUROPE ROLLS OUT ONLINE AGE VERIFICATION APP TO PROTECT YOUTH

CNN reported on April 15th, "European Commission President Ursula von der Leyen announced a new European age verification app that will give users a sort of digital ID card to prove their ages online — without sharing their sensitive personal information with every site or app they want to access. The move comes as tech platforms face growing global pressure to better protect young people online. But some tech leaders have raised practical and privacy concerns around collecting users' sensitive information to verify their ages. Europe's new app will provide a centralized solution that removes the burden for tech platforms to verify users' ages.

Users will verify their age on Europe's new app by uploading a passport or ID card. Tech platforms can then access the app to verify whether a user is above or below a certain age — for example, 16 years old or 18 years old, depending on local requirements — but the user's birthdate and other personal information won't be shared. EU member states will be able to tailor the app to their domestic laws, including any age-related social media bans. Under the EU’s Digital Services Act, which regulates large tech platforms, sites required to restrict minor users will not be required to use the new app. However, they must prove that their alternate age verification tools are equally effective or face sanctions."

SOCIAL MEDIA NEWS THROUGHOUT EUROPE

Back in December 2025, under-16-year-olds in Australia were legally banned from using major social media services including Tiktok, Twitter/X, Facebook, Instagram, YouTube, Snapchat, and Threads. They cannot set up new accounts, and existing profiles were deactivated.

Now, countries in Europe are following suit. According to Reuters:

AUSTRIA: will ban social media for children ‌up to the age of 14 as soon as this summer since it spawns addiction, glorifies violence, spreads misinformation, and sets unrealistic beauty standards. According to Le Monde, "The country's government also plans to introduce a compulsory "Media and Democracy" class to help studentts distinguish between truth and falsehood."

DENMARK: will ban social media for children under 15, while parents could provide access to certain platforms to kids down to the ​age of 13.

FRANCE: legislation was approved in January to ban children under 15 from social media amid growing concerns about online bullying and mental health risks - plus a ban on mobile phones in high schools to be enforced starting in September. The bill needs to pass through the Senate before a ​final vote in the lower house. According to Le Monde, "Even if the legislation is adopted, questions remain over whether it could be enforced."

GERMANY: children ages 13-16 are allowed to use social media only if their parents provide consent.

GREECE: will ban access to social media for children under 15 effective January 1st, 2027.

ITALY: children under age 14 require parental conset to sign up for social media accounts, while no consent is required above that age.

NORWAY: will present a bill by the end of 2026 to ban children under the age of 16 from using social media. According to Le Monde, "Technology companies will be responsible for verifying the age of its users."

SPAIN: will ban access to social media for children under 16, and platforms will be required to implement age verification systems.

QVC PREPARES BANKRUPTCY FILING

According to Retail Dive, "QVC Group, the entity best known for televised retail channels run by QVC and HSN, is preparing for a Chapter 11 bankruptcy, according to financial filings. The plan is to forge a restructuring support agreement with lenders and emerge from the United States Bankruptcy Court for the Southern District of Texas within 90 days. The company also expects to be delisted from the Nasdaq Stock Market. The live-streaming retailer is burdened by more than $5 billion in debt and widening losses. In 2025 net revenue fell nearly 8 percent year over year to $8.3 billion as net loss more than doubled to over $2.1 billion.

QVC's first live broadcast was in November of 1986, and within weeks, the network began live programming round the clock, seven days a week. [Currently,] QVC Group also operates through streaming and via social media. The company at the end of last year had 6.6 million customers in the U.S., where nearly three-quarters were women over 50, and 3.7 million in its international division. The company employs about 16,900 full-time and part-time employees."

LAUNCH OF TARIFF-REFUND PORTAL

NPR reported on April 19th, "After weeks of waiting to hear how — or whether — the U.S. government might refund the tariffs struck down by the Supreme Court, Monday, April 20th, is the day it finally begins. Imagine tens of thousands of business owners with their fingers hovering over laptops, ready to enter America's hottest new queue: the U.S. tariff refund portal. U.S. Customs is launching just the first phase of payouts, so not all the goods imported under the illegal tariffs will immediately qualify. And the latest federal guidance says that after refund requests are approved, it could take 60 to 90 days to return the money to the importer. Still, this marks a turning point for U.S. importers, who've waited for clarity for exactly two months since the U.S. Supreme Court declared most of President Trump's tariffs unconstitutional. The high court did not opine on the process of refunds, and government officials at first suggested the process could prove unwieldy.

U.S. Customs has estimated that it owes a total of $166 billion in tariff refunds, and the agency's legal filings suggest that the initial phase would tackle the majority of affected imports. On Tuesday, a Customs official told a judge that the vast majority of eligible importers signed up for electronic payments, as the agency is requiring, and that group is owed about $127 billion. Will consumers see any of that money land in their pockets? Probably not, economics and legal experts say.

The cost of tariffs has been woven into the prices of many products in a way that can make it hard to separate out what customers ultimately paid. Often, manufacturers, suppliers, importers, retailers, and shoppers all absorb costs along the way. And with tariffs landing on the heels of historic inflation, companies big and small have argued that they ate much of the cost to avoid spooking shoppers with higher prices."

PEW RESEARCH FINDINGS ABOUT AMERICANS AND READING

Researcher William Bishop of Pew Research reported, "Digital books have grown in popularity over the past decade, but more Americans still read books in print than in digital formats. While book reading is widespread, a Pew Research survey from October 2025 found that participation in book clubs is much less common. There has been little change in the overall share of Americans who read books – or in the formats they use – since its questions were last asked in 2021."

How book reading differs across demographic groups:

* College graduates are more likely than non-college grads to have read a book in the past year. 

* Americans under 50 are more likely than older adults to read e-books and audiobooks.

* Women are more likely than men to say they've read a book in the past 12 months.

While most Americans have read at least one book in the past year, how many they read varies widely. As of October 2025:

* 38 percent of U.S. adults say they read one to five books in the past year.

* 13 percent read 6 to 10.

* 10 percent read 11 to 20.

* 14 percent read more than 20.

* 25 percent of Americans say they read none.

Few Americans are members of a book club:

Book clubs are not a common activity for most Americans, according to the survey. Only 7 percent of adults participated in a book club in the past 12 months.

CALGARY BREAKS GUINNESS WORLD RECORD OF DINOSAURS

According to CBC Radio Canada, "The University of Calgary has roared into the Guinness World Records' roster. Campus community members shattered the Guinness record for the largest gathering of people dressed as dinosaurs on Saturday, April 11th. Professors, staff, students, and children danced to "We Are the Champions" by the British rock band Queen in their dinosaur onesies and inflated costumes after an adjudicator with Guinness announced the old record had become extinct in the university's quad.

According to Verity Turpin, vice-provost of student experience at the university, "The record was 468. We broke it, so we are record holders with 682 people dressed in dinosaur costumes. As soon as we heard Guinness say, 'Six,' we knew we broke the record and no one listened to anything after that. We were all screaming and hugging each other."

Guinness, a corporation based in United Kingdom that has been tracking human achievements and the extremes of the natural world since 1955, says the previous record was set by the Cox Science Center and Aquarium in West Palm Beach, Florida, in 2025. The new record will be noted in the next print edition of Guinness World Records.

NPR RECEIVES SUBSTANTIAL DONATIONS

NPR reported on April 16th, "NPR has received two of the largest gifts in the public media network's existence, totaling $113 million. They will go toward fueling innovation in NPR's use of digital technology, increasing its connection with audiences, and ensuring the viability of public radio stations after Congress eliminated all federal funding for public media.

NPR President and CEO Katherine Maher said the gifts would help to set up the network and its stations for the next 50 years, beyond the radio network infrastructure that sprang up in 1970 from a coalition of community and university-owned public radio stations across the country.

The philanthropist Connie Ballmer contributed $80 million specifically toward ensuring NPR transforms its technology to meet the needs and serve the interests of public media audiences on whatever platforms or devices they may seek it. She said, "I support NPR because an informed public is the bedrock of our society, and democracy requires strong, independent journalism." Connie Ballmer and her husband, former Microsoft CEO Steve Ballmer, have given away more than $3 billion in recent years.

The other donor wished to remain anonymous and gave a gift of $33 million."

RETURN OF TED LASSO

On April 28th, Tim Cook, CEO of Apple, made an announcement that everyone has been waiting to hear. The long-awaited and much loved television show TED LASSO will finally return for its fourth season on Apple+ on August 5th. The lead character of the show, Ted Lasso, has long been defined as an inspiring leader and has been referenced many times here on my blog. Are you counting the days until the series returns? I am!

A NEW ERA FOR LOS ANGELES RADIO

On April 28th, the announcement was made by a reporter on KNX news radio in Los Angeles that "the news is not changing, the where is changing." Beginning on May 11th, the FM station where KNX broadcasts all news 24/7 (97.1) will change format and become all sports. KNX News will continue to broadcast on 1070 AM, 97.1 HD2, and the Audacy, iHeartRadio, and TuneIn apps. According to KNBC, "One of the oldest radio stations in the United States, KNX received its first broadcast license in the early 1920s and has been an all-news broadcaster since the late 1960s. KNX 1070's sister station was added in 1948 with the call sign KNX-FM. KNX became an all-news station in 1968. In 2017, CNS Radio merged with Entercom, which changed its name to Audacy. KNX currently shares studios and offices with several other radio broadcasters at a office in Los Angeles' Miracle Mile."

WORLD'S LONGEST TIRAMISU

The BBC reported on April 25th, "The record for the world's longest tiramisu has been broken in London. One-hundred Italian chefs gathered at Chelsea Town Hall on April 24th and 25th to whip up a tiramisu long enough to topple the previous record set by Milanese Galbani in Milan, which stood at 273.5m (897ft). As per Guinness World Record rules, the record-breaking tiramisu was made and assembled live on site, and used about 150,000 ladyfinger biscuits and 20,000 eggs. The record was broken with the dessert measuring 440.6 m (1,445ft)." Sounds delicious!

TAYLOR SWIFT FILES TRADEMARKS DUE TO AI

CNN reported on April 28th, " Taylor Swift has filed new trademark applications for two voice clips and one image that a trademark attorney says are "specifically designed" to protect the pop superstar from threats posed by artificial intelligence. The filings highlight the challenges that AI poses to the entertainment industry, as AI tools generate realistic videos with well-known performers and flood streaming platforms with digital music. Swift's applications were filed April 24th with the United States Patent and Trademark Office and add to hundreds of other trademark filings that list her company TAS Rights Management as the owner. What sets these filings apart is the inclusion of "sound marks," which are a "lesser known category of trademark protection," Josh Gerben, a US-based trademark attorney and founder of Gerben IP. He explained that "Attempting to register a celebrity's spoken voice is a new use of trademark registration that has not been tested in court before.""

WHAT'S A REFRESHER?

CNN reported, "The latest craze in fast food is actually a beverage, albeit one that's hard to define. From Starbucks to Sonic, Dunkin', and soon McDonald's, several chains are adding or expanding their beverage lineup with REFRESHERS, drinks flavored with fruit that have bright colors and appeal to younger consumers. Besides sharing the Refresher name (or in Taco Bell's case, Refrescas), no two are the same. Some are high in caffeine or contain sugar, like at Starbucks or Dunkin'; but others are caffeine-free, like Panera's new additions; while Sonic's are either bubbly or flat. Although the word "refresher" only appears on 1 percent of US menus, it's forecasted to grow by nearly 130 percent over the next four years, according to Claire Conaghan, a trendologist for research firm Datassential, and she predicts that growth will primarily come from versions that have little or no caffeine."

According to David Henkes, senior principal at Technomic, "They are an affordable indulgence as consumers cut back on eating out."

According to Maeve Webster, president of consulting firm Menu Matters, "The drinks are not a specifically defined category, so chains have a wide latitude for innovation."

PROPOSED VICTORY ARCH IN WASHINGTON, D.C.

NPR reported on April 16th, "The Commission of Fine Arts, or CFA, a federal agency, has voted to move ahead with President Trump's plans to build a 250-foot "victory arch" near the National Mall that will tower over Arlington National Cemetery and obstruct the sightline to the Lincoln Memorial in Washington, D.C. This group is responsible for advising the president, Congress, and the federal and local governments on the design and aesthetics of construction within Washington, D.C. The approval vote was expected, as Trump had filled the committee with seven of his own appointees after firing all its previous members last October. Current commissioners include Chamberlain Harris, a 26-year-old with no arts background who previously served as an executive assistant to the president...It is still unclear when – or whether or not – the proposed arch's construction will go ahead. In February, a group of Vietnam War veterans filed suit to stop the construction, arguing that Congressional approval is needed."


What other recent marketing buzz caught your attention? Since there's always something happening that impacts marketing, read #DebbieLaskeysBlog for the scoop!


Image Credits: Barilla, Krispy Kreme, Harley-Davidson, and Jane Goodall Institute/Dr. Seuss Enterprises.


Watch Harley-Davidson's RIDE ad:

https://youtu.be/hq9TOdyt6So?si=0K6IbQUtgl5tPvbN


Watch Queen Elizabeth having tea with Paddington the Bear:

https://www.youtube.com/watch?v=7UfiCa244XE


Read about Paddington the Bear's history:

https://www.andmeetings.com/blog/post/when-queen-elizabeth-ii-met-paddington-bear


Read more about the Chief Transformation Officer role:

https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-does-a-chief-transformation-officer-do


Learn more about the Freedom Plane exhibit's documents:

https://freedomplane.org/the-documents/


Read full findings from Pew Research study about reading:

https://www.pewresearch.org/short-reads/2026/04/09/americans-still-opt-for-print-books-over-digital-or-audio-versions-few-are-in-book-clubs/