Showing posts with label brand redesign. Show all posts
Showing posts with label brand redesign. Show all posts

Thursday, April 30, 2026

Marketing News of the Month: Brand Identity, Brand Storytelling, Personal Branding, and More


During the month of April, there were news stories that reflected advertising, brand experiences, brand extensions, brand identity, brand redesigns, brand storytelling, celebration marketing, cobranding, customer experience marketing, holiday marketing, nonprofit marketing, personal branding, product launches, social media, and more.

REFRESH OF HARLEY-DAVIDSON BRAND

According to the brand's press release on April 9th, "Harley-Davidson reignites the brand with the global launch of RIDE, a refreshed brand platform that honors more than a century of driving motorcycle culture, designed for the riders of today, and paves a path forward. More than a word, RIDE is, at its core, the very idea that defines and drives Harley-Davidson. It is an action, a feeling, and a way of life that has been embedded into the brand since its founding in 1903. Harley-Davidson doesn't have merely owners, rather a community of passionate riders. The very notion of RIDE brings people together, clears the mind, and turns miles into stories, reaffirming that life is better on two wheels. With the launch of RIDE, Harley-Davidson unveils a new visual identity, anchored by the return of the historic Harley-Davidson bar and shield logo; a nod to where it all began and a signal to the role heritage continues to play in shaping the future of Harley-Davidson. For over a century, Harley-Davidson has defined what it means to ride. RIDE is the next chapter, celebrating every rider, those who have been with us from the beginning and opening the road to anyone ready to join in. More riders. More rides. More freedom. More stories to be told.

The platform debut comes to life through a video set to the iconic Willie Nelson song "On the Road Again," featuring raw, authentic footage of real riders and the joy of the RIDE. The visual spotlights the true spirit of the open road and the culture that exists around it, a community Harley-Davidson originated and continues to champion. The video will air nationally across broadcast and streaming platforms, along with a comprehensive internal and external integrated campaign."

REFRESH OF LOS ANGELES RAMS BRAND

According to the brand's press release on April 16th, "The Los Angeles Rams have announced a refined brand and uniform refresh, marking the next evolution of the team's visual identity as it enters its second decade back home in Los Angeles. The update represents a progression designed to elevate and modernize the Rams look which debuted six years ago, while staying true to its core identity. At the forefront of the brand update is a cleaner, more refined presentation of the Rams' visual system. The LA monogram logo has been simplified with the removal of gradient coloring in favor of a solid finish, a change influenced by fan and partner feedback. The Ram head logo has also been enhanced to appear bolder and tougher for a fiercer expression, and the horn features a sharper, more defined point. With global attention turning to Los Angeles and SoFi Stadium set to host a historic run of the world's biggest sporting events, the Rams are taking the opportunity to raise the bar and evolve their look for the next era."

DUNKIN' CHANGES NAME OF FAN FAVORITE DONUT

According to AllRecipes, "If you live in Philadelphia, there's a chance you'll see a change to a popular menu item at your local Dunkin'. Beginning April 19th, the beloved coffee chain has temporarily renamed the iconic Boston Kreme donut to the Philly Kreme donut, in honor of the Philadelphia 76ers taking on the Boston Celtics in the NBA playoffs. According to a company statement, "Because during playoffs, there's no room for Boston in Philly...not on the court, and definitely not in a dozen donut box." Although Dunkin' and the Boston Kreme donut have deep Massachusetts roots, the company wanted to show the basketball world that, "Philly really knows how to run on Dunkin'." And there's no better way to show that than to get behind the city's local basketball team, whose fans are known for their fierce loyalty. The renamed donuts will be available at select Dunkin' locations in Philadelphia for the duration of the 76ers' playoff series with the Celtics, which could last until May. And, what about the donut's recipe? Luckily, this temporary move only affects the donut's name, not its taste. It will be "the same kreme-filled classic, just with a name Philly fans can get behind," the company assured fans."

NONPROFIT FUNDRAISING CAMPAIGN: 1 PICASSO FOR 100 EUROS

On the evening of April 14th at 6pm (France time), there was an impressive fundraising event held at Christie's auction house in Paris, France. NPR had reported in late March, "Pablo Picasso's paintings are some of the world's most expensive works of art, sometimes fetching more than $100 million at auction. But, now, anyone can try their luck at nabbing one for just 100 euros ($116). France's leading financial supporter of Alzheimer's research is raffling Picasso's 1941 painting "Tête de femme (Head of a Woman)," which is worth more than a million euros ($1.2 million). Proceeds from the "1 Picasso for 100 euros" campaign will go toward funding research into Alzheimer's, a common form of dementia that is a leading cause of death worldwide." All 120,000 raffle tickets were sold worldwide (I wish I had purchased one!), and the winner was a man based in Paris - he was phoned with the news in real time. The raffle raised 14 million euros ($13.4 million), and after one million went to Opera Gallery for fees, the rest went to the French Alzheimer's charity.

POWERBALL LOTTERY GOES INTERNATIONAL

ABC7 New York reported, "Powerball is expanding internationally for the first time in summer 2026, targeting players in England, Scotland, and the wider United Kingdom to increase ticket sales and generate larger, faster-growing jackpots. This marks the first time that non-US sales will directly contribute to the jackpot pool, which is currently played in 45 US states, Washington, D.C., and US territories...An agreement was announced on April 15th between the Multi-State Lottery Association, which runs the lottery game, and Allwyn UK, which operates the U.K.'s National Lottery. The deal still must be approved by a U.K. gambling commission..The same jackpot amount will be available to players on both sides of the Atlantic, with U.S. payouts in dollars and those in the U.K. in pounds. For players in the U.S., nothing changes, including the $2 cost of a Powerball ticket and the long odds of winning the jackpot of 1 in 292.2 million. But with U.K. players buying tickets, a larger player pool will grow jackpots more quickly."

COMING TO AMERICA - NOT THE MOVIE - THE KING AND QUEEN

From April 27th to April 30th, King Charles III and Queen Camilla visited the United States (and will end their trip May 2nd in Bermuda). The visit was a "State Visit" to the United States, while the visit to Bermuda will be a "Royal Visit." According to the Royal Family's Twitter/X account, the trip was described as follows:

* Washington, D.C.: Marking America's 250th anniversary.

* New York: Highlighting the modern UK-US relationship through culture, community, and economic growth.

* Virginia: Connecting with local communities, heritage, and nature.

* Bermuda: Celebrating local creativity, biodiversity, and youth opportunities.

QUEEN CAMILLA'S VISIT TO NY PUBLIC LIBRARY

ABC7NY reported on April 29th, "Queen Camilla visited the New York Public Library today during her trip with King Charles III to New York City. Actress Sarah Jessica Parker was her guide through the library, along with Anna Wintour and other important figures in U.K. and U.S. publishing and literary circles. But the uncontested highlight for a group of lucky public-school children was the reading the queen did for them from an excerpt of Winnie-the-Pooh. Right before, she gifted the library a brand-new Roo doll, to join the library's famous collection of original Winnie-the-Pooh dolls, marking the 100th anniversary of the publication of the beloved children's book."

CELEBRATION OF QUEEN ELIZABETH II BY KING CHARLES

On Tuesday, April 21st, in the U.K., King Charles delivered a recorded speech commemorating Queen Elizabeth's life and legacy in celebration of what would have been her 100th birthday. He said, "Today, as we mark what would have been my beloved mother’s one hundredth birthday, my family and I pause to reflect on the life and loss of a Sovereign who meant so much to us all and to celebrate anew the many blessings of her memory. Queen Elizabeth’s ‘promise with destiny kept’ shaped the world around her and touched the lives of countless people across our nation, the Commonwealth, and beyond. Her near-century was one of remarkable change, and yet, through each passing decade, through every transformation, she remained constant, steadfast and wholly devoted to the people she served.

Millions will remember her for moments of national significance; many others for a fleeting personal encounter, a smile, a kind word that lifted spirits...or for that marvellous twinkle of the eye when sharing a marmalade sandwich with Paddington Bear in the final months of her life.

Much about the times we now live in I suspect may have troubled her deeply, but I take heart from her belief that goodness will always prevail and that a brighter dawn is never far from the horizon. For as a young Princess Elizabeth put it in her first ever public broadcast, aged just 14, we can each play our part ‘to make the world of tomorrow a better and happier place.’ It is a belief which I share, with all my heart.

So young or old, and whatever our differences, let us therefore seek to follow this example as we make today not the marking of a milestone felt by absence but the celebration of a life well-lived, and a legacy of hope, as we strive together towards a ‘better, happier tomorrow’ – one rooted in peace, justice, prosperity, and security. In this, I renew my own solemn pledge of duty and service to you all. God bless you, darling Mama; you remain forever in our hearts and prayers."

QUEEN ELIZABETH II'S 100TH CELEBRATION STEIFF BEAR

Town & Country reported, "To mark the 100th anniversary of Queen Elizabeth's birth during April, German toy company Steiff has released a limited-edition mohair bear in her likeness, the first time the 146-year-old company has produced a stuffed toy modeled completely after a royal. The teddy bear's look is primarily based on Queen Elizabeth's outfit at the Royal Windsor Cup in 2021. The 12-inch tall teddy bear, designed in collaboration with curated collectible retailer Galerista, depicts the late queen in a lime green Stewart Parvin crepe coat and matching Rachel Trevor Morgan hat, a pearl necklace, and a handmade crystal replica of the Vanguard Rose brooch—a diamond floral piece that then-Princess Elizabeth received in 1944 at age 18 when she launched HMS Vanguard. The brooch was chosen in part for its personal significance: Elizabeth wore it to her first public engagement as monarch but rarely afterward, making it one of her more meaningful and lesser-seen pieces. Just 4,996 bears were produced worldwide, a figure reflecting that Elizabeth lived to 96. The bear retails for £289 ($360), and comes with a certificate of authenticity. The bears went on sale in Germany on April 4, and 200 had already sold within days of release. Steiff plans to follow the Queen's bear with a corgi collectible—a nod to her beloved dogs throughout her life—and a Prince Philip bear, with potential future editions modeled after King Charles and the Prince and Princess of Wales."

IS THERE AN IPO IN JERSEY MIKE'S FUTURE?

On April 20th, Jersey Mike's Subs said that it had confidentially filed for an initial public offering, which could be one of the biggest restaurant IPO's in several years amid a challenging time for the industry. According to MarketWatch, "The filing arrives as fast-food and sit-down chains alike remain locked in a discount war as they try to win over consumers, particularly lower-income ones, who have been turned off by price increases in the wake of the economic upheaval caused by the pandemic. Higher gas prices resulting from the Iran war have added to the pressure on consumers, although the direct impact of higher gas prices on restaurant spending remains a matter of debate. JPMorgan and Morgan Stanley are working with the chain on the offering, and Jersey Mike's is seeking a minimum $12 billion valuation with plans to raise more than $1 billion...The chain's roots go back to a sandwich shop founded in 1956 in Point Pleasant, N.J., called Mike’s Subs. Jersey Mike's founder and CEO, Peter Cancro, began working there at age 14, bought the business in 1975, at age 17 and started franchising it in 1987. Jersey Mike's now has more than 3,000 restaurants in the U.S."

PERSONAL BRANDING AND U.S. SUPREME COURT JUSTICES

CNN reported, "For a long time the U.S. Supreme Court was perceived as a unified body of justices in black robes, where decisions arose from a collective majority. Precedents were revered as "the Court" and preserved an image of unity – at least for now. Today, The Nine more often resemble individual players. Seven justices have already written or are preparing to publish books about their lives or their approach to the law. A few of them have recently spoken at public events promoting their own views, and sometimes this backfires. Previously, Antonin Scalia stood out, known for his sharp rhetoric and many extrajudicial writings. During campus visits, he built his own image outside the bench, which helped him become prominent in jurisprudence. Today several justices are working on their brands. Justices Ketanji Brown Jackson, Amy Coney Barrett, Sonia Sotomayor, and Neal Gorsuch are on book tours; Justices Samuel Alito and Brett Kavanaugh have books due out in the coming months."

THE END OF THE "TIM COOK ERA" AT APPLE

On April 20th, Apple CEO Tim Cook announced that his time at the helm of Apple would soon end. According to the company's press release, "Cook will become executive chairman of Apple's board of directors, and John Ternus, senior vice president of Hardware Engineering, will become Apple's next chief executive officer effective on September 1st. The transition, which was approved unanimously by the Board of Directors, follows a thoughtful, long-term succession planning process. Cook will continue in his role as CEO through the summer as he works closely with Ternus on a smooth transition. As executive chairman, Cook will assist with certain aspects of the company, including engaging with policymakers around the world."

Tim Cook said, "It has been the greatest privilege of my life to be the CEO of Apple and to have been trusted to lead such an extraordinary company. I love Apple with all of my being, and I am so grateful to have had the opportunity to work with a team of such ingenious, innovative, creative, and deeply caring people who have been unwavering in their dedication to enriching the lives of our customers and creating the best products and services in the world."

John Ternus said, "I am profoundly grateful for this opportunity to carry Apple’s mission forward. Having spent almost my entire career at Apple, I have been lucky to have worked under Steve Jobs and to have had Tim Cook as my mentor. It has been a privilege to help shape the products and experiences that have changed so much of how we interact with the world and with one another. I am filled with optimism about what we can achieve in the years to come, and I am so happy to know that the most talented people on earth are here at Apple, determined to be part of something bigger than any one of us. I am humbled to step into this role, and I promise to lead with the values and vision that have come to define this special place for half a century."

In an opinion piece by CNN reporter Allison Morrow, "John Ternus may have just landed the best and worst CEO job on the planet. When Ternus takes over as Apple's CEO in September, investors will be eager for a return to the kind of bold, creative action that made Apple a design pioneer under Steve Jobs. They'll also expect Tim Cook-level mastery of Apple's sprawling operations. And they'll want to see the new guy do more than just emulate his predecessors — he must embody Apple's "think different" mantra and put his own stamp on the Ternus Era. So, yeah, congrats on the promotion, John! All you have to do now is steer a $4 trillion company and its 166,000 employees through the wilderness of the artificial intelligence boom and/or bust, come up with a blockbuster product on par with the iPhone and avoid pissing off any of the governments — like China, India, and the United States, all of which have competing interests — that hold the keys to your suppliers' factories. No pressure! Of course, any CEO gig is a tall order, but the weight of expectations only grows when it’s one of the biggest companies in the world and you’re the third guy to follow to two back-to-back showstoppers."

Will Apple's corporate culture change? Will Apple's product line change? What will Ternus' impact be? All will be answered in time.

LEADERSHIP CHANGE AT LINKEDIN

On April 22nd, there was a seismic shift at LinkedIn. TechCrunch reported, "Ryan Roslansky stepped down as LinkedIn's CEO after six years running the world's largest professional network. Dan Shapero, the company's COO, takes over immediately. Roslansky's tenure deserves attention. He joined LinkedIn in 2009 — he was one of Jeff Weiner's first hires — and spent more than a decade working through nearly every corner of the business before taking the top job in June 2020, at the height of pandemic-era labor market chaos. Microsoft acquired LinkedIn in 2016. He inherited a platform with 700 million members and roughly $8 billion in annual revenue. He's leaving with 1.3 billion members and more than $17 billion in revenue. That's a significant achievement by any measure. That revenue growth may be inseparable from the transformation he accelerated — turning a glorified jobs board into something closer to a full-blown social network, where executives share personal essays and post career advice.

The new leader is expected to focus on the strategic development of the network and strengthen LinkedIn's position as a platform for business, recruiting, and professional growth. The changes also underscore LinkedIn's close ties with its parent company Microsoft, whose influence on the platform's effectiveness and long-term strategy will remain significant. All these steps demonstrate the company's aim to maintain leadership in the professional networking market and strengthen integration with Microsoft to support further development of business-focused services and a user-friendly ecosystem."

LAYOFFS ANNOUNCED BY NEW DISNEY CEO

The Guardian reported, "Walt Disney's new chief executive, Josh D'Amaro, announced layoffs in an email to employees on April 14th, as he looks to streamline the company's operations. About 1,000 positions will be eliminated. The cuts will fall on the marketing group, which was reorganized in January, and its studio and television business, ESPN, products and technology, and certain corporate functions. Like other Hollywood studios, Disney is adjusting to new economic realities, including a declining television business, shrinking box office, and heightened competition." 

However, since the new CEO just began at the company's helm, this news was not exactly how he wanted to start building his leadership style and personal brand.

VALUE OF A TITANIC LIFE JACKET

Cruise Mummy reported, "A life jacket worn by a survivor of the RMS Titanic has sold for 670,000 pounds ($905,000) at auction, setting a new benchmark for memorabilia linked to the ill-fated liner. The flotation device, once used by first-class passenger Laura Mabel Francatelli, went under the hammer at Henry Aldridge & Son in Devizes, Wiltshire. It is believed to be the only Titanic life jacket ever offered for sale at auction since the ship sank in 1912. Francatelli was among roughly 700 passengers and crew who survived the disaster after the vessel struck an iceberg in the North Atlantic. She wore the life jacket before boarding a lifeboat and later signed it along with other survivors. 

The auction coincided with commemorations marking 114 years since the Titanic sank on 14th April 1912. Ceremonies were held in Southampton, the port city closely associated with the ship and many of its crew. More than 1,500 people lost their lives in the tragedy, making it one of the deadliest peacetime maritime disasters in history. Over a century later, items connected to the ship and its passengers continue to command significant interest from collectors and museums alike, reflecting the lasting global impact of the event."

TAX DAY AND MORE AT KRISPY KREME

USA Today reported on April 15th, "Krispy Kreme wants to help consumers deal with the stresses of filing taxes. Customers who purchase any dozen doughnuts at the regular price can get a second Original Glazed dozen for free on Tax Day." In addition to its tax day deal, the brand also introduced its new Spring Seasonal Collection, available for a limited-time: NEW Hershey's Double Chocolate Doughnut; NEW Strawberries and Kreme Doughnut; RETURNING Banana Pudding Doughnut; and RETURNING Original Glazed Blueberry Cake Doughnut. And last but not least, Krispy Kreme also introduced its Cookie Blast Latte, which is available hot, iced, or frozen.

BARILLA RACING WHEELS PASTA

As official pasta partner of Formula 1, Barilla introduced its "Barilla Racing Wheels," a special edition pasta created to celebrate the thrill of Formula 1. According to the brand's website, "Inspired by F1 racecar wheels, its bold round shape with spokes and a textured edge are designed to capture sauces while bringing playful energy to the plate. Crafted with the quality Barilla is known for, it delivers a perfect al dente texture, turning every meal into a small tribute to speed, passion, and Italian excellence. The pasta box notes that the brand is the Official Partner of Formula 1, featuring racing graphics that show the tire along a track, along with a timer at the bottom."

According to People, "The pasta brand has been known to release shaped pastas in celebration of special themes. For Valentine's Day in 2025, Barilla announced the return of their heart-shaped pasta."

REFRESH OF PIZZA HUT'S LOYALTY PROGRAM

Nation's Restaurant News reported on April 20th, "Pizza Hut's loyalty program, Hut Rewards, has been updated to include more ways for members to earn rewards, including challenges, limited-edition drops and members-only experiences. The company said the next-generation platform is designed to provide more value, exclusivity, and culturally relevant experiences for fans. The updated platform is designed to evolve over time, with March Madness serving as the first test. During that campaign, Pizza Hut offered in-app swag drops for members, including a limited-edition Space Jam merchandise collection tied to the film's 30th anniversary, as well as interactive digital experiences.

A new consumer survey from equity research company William Blair shows that 71 percent of respondents in March actively participated in loyalty programs. Such programs remain more popular among respondents under 60, with 82 percent reporting using loyalty programs, compared to only 45 percent of respondents over 60. The company said loyalty programs continue to be at least somewhat influential on restaurant decisions for the majority of respondents (68 percent), and restaurant brands are increasingly leveraging loyalty programs to improve consumer engagement and retention."

TRANSITION OF DAVID'S BRIDAL INTO A DIGITAL-FIRST RETAILER

According to Retail Dive, "David’s Bridal is integrating its product assortment across ChatGPT and Microsoft Copilot as part of its "Aisle to Algorithm" strategy, a plan to transition into a digital-first retailer. The company wants to harness AI to grow its retail media network, expand its planning platform, and refine its retail strategy. Through its latest partnership, AI chatbot users searching for a wedding gown, bridesmaids' dresses or other special occasion attire will see product cards featuring images, pricing, customer ratings, and style descriptions of David's Bridal merchandise. Through the Shopify integration, the retailer can track how customers search and shop for products as well as which AI platforms drive sales. In addition to its ChatGPT and Microsoft Copilot integrations, last August, the company launched Pearl Planner, an AI tool that helps couples handle various wedding tasks, including touring venues, creating a wedding website, designing announcements, and arranging guest lists."

CO-BRANDING: LORAX AND JANE GOODALL INSTITUTE

The Jane Goodall Institute announced on its website on April 17th ahead of Earth Day on April 22nd, "We invite you to take inspiration from two conservation icons: Dr. Jane Goodall, and beloved children's book character The Lorax. Together, these two environmental advocates have inspired generations to speak up for our planet. In honor of Earth Month, Dr. Seuss is teaming up with the Jane Goodall Institute USA to give back to our planet! Join in on the fun by posting a photo of yourself in nature using the custom Lorax mustache sticker (filter) on Instagram, complete with the caption "I speak for___" with an aspect of nature you're passionate about. For each photo utilizing the filter with a dedicated hashtag, Dr. Seuss will donate $1 to support the Jane Goodall Institute's conservation and wildlife protection efforts."

CO-BRANDING: ORKIN AND AMERICAN RED CROSS

Orkin shared on its website, "This summer, protecting your home from mosquitoes does more than bring relief — it helps save lives. Since 2020, Orkin has donated more than $1.1 million to the American Red Cross — and in our 125th year, we're on track to surpass that impact. This year, as Orkin celebrates 125 years of protecting people and communities, we're continuing a long-standing commitment to public health. For every new mosquito control service purchased between May 5th and June 21st, 2026, Orkin will donate $25 to the American Red Cross, up to $250,000, to help strengthen our nation's critical blood supply, during our "Mosquitoes Don’t Deserve a Drop" campaign. And to amplify the impact of this year's campaign, Orkin has sponsored blood drives in Atlanta, Dallas, Los Angeles, Bensalem (Pennsylvania), and Washington, D.C."

CO-BRANDING: GRAETER'S ICE CREAM AND KENTUCKY DERBY

Graeter's Ice Cream (with locations in Illinois, Ohio, Indiana, and Kentucky) teamed up the Kentucky Derby to create a flavor for Derby season, Backstretch Bourbon Cherry. According to a social media post, "Rich bourbon ice cream is loaded with black cherries and praline pecans. Named for the stretch of track where champions make their move, and winners are made. Available now in all Graeter's scoop shops and on our website for nationwide shipping."

CO-BRANDING: STARBUCKS AND "THE DEVIL WEARS PRADA 2"

Starbucks announced on its website on April 20th a global collaboration with 20th Century Studios' "The Devil Wears Prada 2," which arrives in theaters May 1st.  The campaign introduces four beverages inspired by the film's iconic characters, crafted to bring cinematic flare to the daily coffee ritual. The collaboration is part of Starbucks broader collaboration with "The Devil Wears Prada 2," which will also feature the brand in the film.

Here are the campaign's beverages according to Starbucks website:

(1) Miranda's Signature Order: A no foam, extra shot, extra hot Caffè Latte with Non-Fat Milk. Because anything less would prompt...questions.

(2) Andy's Cappuccino: An oat beverage Cappuccino with caramel and cinnamon: simple, elevated, and ready to walk the line between who she was and who she's becoming.

(3) Nigel's Go-to Doppio: A Doppio Espresso Con Panna with mocha: bold and refined.

(4) Emily's Fave Iced Chai: An Iced Chai Latte with almond beverage and caramel: fussy, low sugar, and prepared to be delivered at a "glacial pace"...or preferably not.

CO-BRANDING: BURGER KING AND "STAR WARS"

Nation's Restaurant News reported, "Burger King is hoping the force will be with its newest collaboration. The Miami-based fast-food chain will start selling a limited-time menu of items in partnership with the upcoming movie "Star Wars: The Mandalorian and Grogu," featuring special versions of its Whopper, shake, Chicken Fries and tots, along with collectible cups. The promotion, which also features special movie-themed packaging, including a helmet-themed Whopper package and a stormtrooper crown, will start on May 4th, or "May the Fourth" day. It will also feature a King Jr. Meal that will start earlier, on April 28th."

The special menu will feature:

(1) BBQ Bounty Whopper: A version of the chain's signature burger with Swiss cheese, pickle chips, bacon, lettuce, tomato and a Bounty BBQ sauce served in a helmet-shaped carton.

(2) Grogu's Blue Cookie Shake: A swirl of soft serve with blue sugar cookie syrup and topped with blue cookies, the favorite snack of the Grogu character in the movie.

(3) Grogu's Garlic Chicken Fries: The chain's Chicken Fries seasoned with parmesan and garlic and served in a Grogu-themed carton with garlic dipping sauce.

(4) Imperial Cheddar Ranch Tots: Tots with cheddar cheese and ranch seasoning, in an Imperial-themed carton.

KELLOGG CEREAL AND "TOY STORY 5"

On April 23rd, AP reported, "WK Kellogg Co. announced that it's including toys with some of its breakfast cereals for the first time in more than a decade. Starting on April 26th, special edition boxes of Frosted Flakes, Froot Loops, AppleJacks, and Corn Pops will have plastic toys shaped like characters from Disney and Pixar's "Toy Story 5," which will arrive in movie theaters in June. Plastic toys used to be a mainstay in breakfast cereal, but the toys gradually disappeared as manufacturers tried to cut costs and consumers worried about choking and other hazards. Kellogg said it thought "Toy Story 5" was a good fit for the reintroduction, since it explores the role of toys in a tech-driven world."

NEW LEADERSHIP ROLE: CHIEF TRANSFORMATION OFFICER

Marketing Dive reported, "WPP named Anne-Isabelle Choueiri to the newly-created role of Chief Transformation Officer. The appointment of the executive, who joins from The Estée Lauder Companies, is a key move in WPP’s recently announced Elevate28 strategic overhaul. In her new role, Choueiri will be tasked with designing and implementing the operations that underpin Elevate28, the three-year growth plan unveiled by WPP in February that will see the holding company transform into a single company. The executive will lead transformation across the advertising firm and work closely with its product and enterprise teams, leveraging artificial intelligence, technology, and data to drive operational outcomes."

What exactly does a chief transformation officer do, and what are the role's responsibilities to the other members of the C-Suite? According to McKinsey and Company, "A Chief Transformation Officer (CTO or CTrO) is a C-suite executive responsible for leading major, company-wide changes, such as digital adoption, restructuring or cultural shifts, typically acting as a bridge between the CEO, COO, and CIO. He/she/they accelerate performance, improve operational efficiency, and drive strategic, long-term growth, often when the organization is facing significant disruption or needs to overhaul its business model."

CANADIAN CITIZENSHIP RULE CHANGE

CNN reported, "Since criteria for citizenship expanded with the passage of Bill C-3 of Canada's Citizenship Act, millions of Americans have become eligible to claim Canadian citizenship. The amendment reverses a "first-generation" limit imposed by Canada's Conservative government in 2009. Immigration, Refugees, and Citizenship Canada, the government department that oversees immigration in Canada, says it expects tens of thousands of applications."

DON'T STOP THE PRESSES: PITTSBURGH POST-GAZETTE WILL REMAIN IN BUSINESS

The Associated Press reported, "Barely two weeks before it was due to shut down, the Pittsburgh Post-Gazette reported on April 14th that it had found a last-minute buyer — a successful nonprofit journalism operation that has agreed to keep the struggling newspaper open. The resolution to a months-long worry in western Pennsylvania about the newspaper's shutdown comes at a difficult moment for the American newspaper industry, which has shed jobs, resources, and sometimes entire companies due to the upending of the traditional revenue model by the internet at the beginning of this century. The Post-Gazette dates its ancestry to 1786, the first newspaper to open west of the Allegheny Mountains, and its closure would have left Pittsburgh as the nation's largest community without a city-based paper. The Post-Gazette's owners, Block Communications, said the Venetoulis Institute for Local Journalism, which publishes the digital Baltimore Banner, had agreed to buy its assets. Financial terms were not disclosed. The Post-Gazette said the new owners would continue to print the newspaper on two days, Thursday and Sunday, and would operate a website on the other days. The newspaper had been due to close on May 3rd."

WESA, Pittsburgh's NPR news station, reported on April 17th, "The Maryland-based nonprofit Venetoulis Institute for Local Journalism, which announced its acquisition of the paper, has indicated it will shrink the newsroom's current staff. According to an email obtained by WESA, reporters at the paper were instructed to resubmit their resumes and re-interview with Venetoulis representatives. According to an article from the Baltimore Banner, Venetoulis's flagship publication, the nonprofit is only purchasing the assets of the Post-Gazette. That would mean, according to the Banner's reporting, that Venetoulis is not required to assume the contracts of the Block family, the paper's previous owners. In that case, the Post-Gazette union would need to bargain for a new contract once the sale is finalized. Whether the union remains the official bargaining representative of the new workforce depends on whether the majority of staff retained by new ownership are members of the bargaining unit, as opposed to management or non-covered employees."

7-ELEVEN WILL CLOSE RETAIL STORES AND OPEN FUEL STORES

CBS News reported, "7-Eleven plans to close 645 stores in North America in fiscal year 2026. Seven & i Holdings Co., the Japan-based parent of the convenience chain, noted that these closures include the conversion to wholesale fuel stores. Financial documents show that 7-Eleven Inc. has steadily opened new wholesale fuel stores in North America over recent years, which accounted for more than 900 locations as of December 2025. The chain's North American operator forecast it will open 205 stores during the same time period, although those openings will be outpaced by the closures. According to the company's website, there are over 86,000 7-Eleven stores across 19 countries today. 7-Eleven Inc., the brand's North American operator based in Texas, oversees more than 13,000 locations in the U.S. and Canada."

FREEDOM PLANE LANDS IN LOS ANGELES

The "Freedom Plane National Tour," sponsored by the U.S. National Archives and Records Administration and the National Archives Foundation, also received support from The Boeing Company, Comcast Corporation, Microsoft, P&G, and FedEx. The airplane landed in Los Angeles on April 13th, and the collection of founding-era documents (tracing how the United States moved from colonial resistance to constitutional government) aboard the plane will be featured at the USC Fisher Museum and open to the public from April 17-May 3 (closed Mondays). The exhibition is free, with an advance-reserved timed ticket. Fun fact: Founded in 1939, the USC Fisher Museum is the oldest art museum in the city of Los Angeles, and is the only university venue for this exhibit. Other cities are part of the Freedom Plane National Tour.

The exhibit includes:

* Articles of Association (1774): Signed by the First Continental Congress, calling for a boycott of British goods.

* Oaths of Allegiance (1778): Signed by George Washington, Alexander Hamilton, and Aaron Burr during the Revolutionary War.

* Treaty of Paris (1783): Formally recognized the United States as an independent nation, signed by Benjamin Franklin, John Adams, and John Jay.

* William Stone Engraving of the Declaration of Independence (1823): An early, high-quality reproduction of the original.

* "Secret Printing" of the U.S. Constitution (1787): A draft with delegates' handwritten notes.

* Tally of Votes Approving the Constitution (1787): Records from the Constitutional Convention.

* Senate Markup of the Bill of Rights (1789): Early revisions of the first ten amendments.

ANNIVERSARY CELEBRATION PRICING

QSR Magazine reported, "NYPD Pizza (with locations in Florida - despite its New York name) is gearing up to mark its 30th anniversary by bringing back one of its most beloved promotions: 99 cents cheese pizza slices for one day only on April 15th. This nostalgic offer is a throwback to the slice prices customers remember from the 1990s. On April 15th, guests can enjoy 99 cents cheese slices from opening until 4:00 PM at participating locations. The offer is limited to two slices per customer and is available while supplies last. The anniversary promotion celebrates three decades of serving authentic New York–style pizza and honors the loyal customers and communities that have supported the brand since its founding. With high demand expected, guests are encouraged to come early, enjoy the energy, and be part of the celebration."

INTRODUCING EDWARD, POLAND'S CELEBRITY ROBOT

The CBBC reported, "Poland has a new viral influencer, taking the country, and the world, by storm. He's called Edward Warchocki, and he's been very busy. He's chased boars out of the capital, he's greeted with cheers wherever he goes, and he also happens to be a robot. The humanoid machine was brought to Poland from China. He's pretty flashy too - he's usually spotted wearing a sporty rucksack and diamond-encrusted watch. But becoming an internet sensation is only one of the things he's been doing with his time. He's also met with Poland's Minister for Finance and Economy, and has become the first robot to visit the Polish parliament. He's appeared on national TV, and regularly chats with residents of Warsaw on the street."

NIKE SIGNAGE BACKLASH

Days before the 130th Boston Marathon, Runner's World reported, "A sign, which has since been taken down, was up at Nike's Newbury Street location ahead of Boston Marathon weekend, and it's been criticized online for being exclusionary. The sign read: "RUNNERS WELCOME. WALKERS TOLERATED." Nike released a statement about the sign: "We want more people to feel welcome in running—no matter their pace, experience, or the distance. During race week in Boston, we put up a series of signs to encourage runners. One of them missed the mark. We took it down, and we'll use this moment to do better and continue showing up for all runners."

Marathoner Sean Abrams wrote in Runner's World, "Some runners are there to race. Some runners are there to finish. Some runners are there to raise life-changing money. All of them belong on the course. It's also worth noting how the line reads for runners who take walk breaks out of necessity rather than strategy."

Robyn Michaud, a 50x marathoner and a time qualifier in the adaptive division, responded to Nike: "Due to a spinal cord injury, I HAVE to take walk breaks. Even with a cyst in my spinal cord, I still regularly break 5 hours in Boston and plan to again this weekend. Thank you for TOLERATING me, @nike. Perhaps you should swing by the adaptive and para staging area on Monday to see what true grit is all about."

How can such a large and successful international brand make such a mistake in its messaging?

REINVENTION OF GATORADE

CNN reported, "PepsiCo, which owns Gatorade, announced a sweeping makeover of the brand in response to increased competition. Changes include new drinks, powders, and packaging that reinforce the brand's science-backed roots and market it beyond its longtime identity as a sports drink. The goal is to reinvent Gatorade beyond a sports drink and into a hydration brand enticing for everybody. Gatorade invented the first, commercially available hydration drink more than six decades ago. But roughly 150 new brands have entered the hydration space since 2020, and their messaging — including Gatorade's — has been diluted and confusing for consumers, according to Mike Del Pozzo, president of PepsiCo's US beverage category.

Gatorade remains the top-selling brand in hydration but has lost about 3 percent of its market share since 2021. As of 2025, it controls 60 percent of the category, according to research firm Numerator. Electrolytes drinks are forecast to blossom from $40 billion last year to an $80 billion category by 2032, according to Fortune Business Insights. And lastly, Gatorade is removing synthetic colors and dyes from its top three selling flavors (fruit punch, lemon lime, and orange). Removing artificial ingredients makes nearly half of consumers more likely to buy the drink. Del Pozzo said removing the dyes was an "incredibly difficult change" because it risks damaging Gatorade's brand recognition. Shoppers might not recognize the drinks without their iconic bright colors."

AMERICAN EXPRESS NAMED NFL'S "OFFICIAL PAYMENTS PARTNER"

On AmEx's website, "American Express and the National Football League today announced on March 30th a multi-year global partnership naming American Express the NFL's Official Payments Partner, beginning with the 2026 NFL season. The partnership will bring American Express' incredible experiences, ticket access, and perks to Card Members and football fans around the world, at select events from the preseason to the postseason, including NFL International Games. At tentpole events including the NFL Draft and Super Bowl, American Express Card Members will have access to on-site activations along with special offers and promotions at other NFL moments throughout the year...From Tuesday, March 31st, at 6 p.m. ET through Sunday, April 5th, at 6 p.m. ET, Card Members will have access to purchase AmEx Presale Tickets (while supplies last) for the 2026 NFL Melbourne Game taking place on Thursday, September 10th at 6:30 p.m. ET between the Los Angeles Rams and San Francisco 49ers...Later this year, American Express and the NFL will introduce the NFL Extra Points American Express Credit Card, on the AmEx Network2, giving fans in the U.S. enhanced opportunities to earn rewards and unlock access to unforgettable NFL experiences, from game tickets and merchandise to one-of-a-kind events."

EV SALES RISE IN EUROPE

The Guardian reported, "Sales of electric cars soared 51 percent in continental Europe during March, amid a rise in petrol and diesel costs driven by the Iran war. Data shows that 224,000 new electric vehicles (EVs) were registered in March, and 500,000 across the first three months of the year – a 33.5 percent increase from a year earlier, according to analysis of national sales data in 15 countries by New AutoMotive and E-Mobility Europe, a trade body. Buyers' interest in electric cars has risen across Europe since the start of the war in Iran in late February, as the rising cost of petrol highlights the cheaper power available from a plug.

Norway has experienced the greatest number of drivers switching to electric, as 98 percent of all new cars sold in March were EVs, followed by Denmark at 76 percent, and Finland at almost 50 percent. The figures covered 15 countries in the EU and Efta markets. Europe’s only all-electric car manufacturer, Sweden’s Polestar, reported record sales of 60,000 vehicles last year. Germany, France, Spain, Italy and Poland recorded a 40 percent increase in EV sales in the first quarter of the year."

EUROPE ROLLS OUT ONLINE AGE VERIFICATION APP TO PROTECT YOUTH

CNN reported on April 15th, "European Commission President Ursula von der Leyen announced a new European age verification app that will give users a sort of digital ID card to prove their ages online — without sharing their sensitive personal information with every site or app they want to access. The move comes as tech platforms face growing global pressure to better protect young people online. But some tech leaders have raised practical and privacy concerns around collecting users' sensitive information to verify their ages. Europe's new app will provide a centralized solution that removes the burden for tech platforms to verify users' ages.

Users will verify their age on Europe's new app by uploading a passport or ID card. Tech platforms can then access the app to verify whether a user is above or below a certain age — for example, 16 years old or 18 years old, depending on local requirements — but the user's birthdate and other personal information won't be shared. EU member states will be able to tailor the app to their domestic laws, including any age-related social media bans. Under the EU’s Digital Services Act, which regulates large tech platforms, sites required to restrict minor users will not be required to use the new app. However, they must prove that their alternate age verification tools are equally effective or face sanctions."

SOCIAL MEDIA NEWS THROUGHOUT EUROPE

Back in December 2025, under-16-year-olds in Australia were legally banned from using major social media services including Tiktok, Twitter/X, Facebook, Instagram, YouTube, Snapchat, and Threads. They cannot set up new accounts, and existing profiles were deactivated.

Now, countries in Europe are following suit. According to Reuters:

AUSTRIA: will ban social media for children ‌up to the age of 14 as soon as this summer since it spawns addiction, glorifies violence, spreads misinformation, and sets unrealistic beauty standards. According to Le Monde, "The country's government also plans to introduce a compulsory "Media and Democracy" class to help studentts distinguish between truth and falsehood."

DENMARK: will ban social media for children under 15, while parents could provide access to certain platforms to kids down to the ​age of 13.

FRANCE: legislation was approved in January to ban children under 15 from social media amid growing concerns about online bullying and mental health risks - plus a ban on mobile phones in high schools to be enforced starting in September. The bill needs to pass through the Senate before a ​final vote in the lower house. According to Le Monde, "Even if the legislation is adopted, questions remain over whether it could be enforced."

GERMANY: children ages 13-16 are allowed to use social media only if their parents provide consent.

GREECE: will ban access to social media for children under 15 effective January 1st, 2027.

ITALY: children under age 14 require parental conset to sign up for social media accounts, while no consent is required above that age.

NORWAY: will present a bill by the end of 2026 to ban children under the age of 16 from using social media. According to Le Monde, "Technology companies will be responsible for verifying the age of its users."

SPAIN: will ban access to social media for children under 16, and platforms will be required to implement age verification systems.

QVC PREPARES BANKRUPTCY FILING

According to Retail Dive, "QVC Group, the entity best known for televised retail channels run by QVC and HSN, is preparing for a Chapter 11 bankruptcy, according to financial filings. The plan is to forge a restructuring support agreement with lenders and emerge from the United States Bankruptcy Court for the Southern District of Texas within 90 days. The company also expects to be delisted from the Nasdaq Stock Market. The live-streaming retailer is burdened by more than $5 billion in debt and widening losses. In 2025 net revenue fell nearly 8 percent year over year to $8.3 billion as net loss more than doubled to over $2.1 billion.

QVC's first live broadcast was in November of 1986, and within weeks, the network began live programming round the clock, seven days a week. [Currently,] QVC Group also operates through streaming and via social media. The company at the end of last year had 6.6 million customers in the U.S., where nearly three-quarters were women over 50, and 3.7 million in its international division. The company employs about 16,900 full-time and part-time employees."

LAUNCH OF TARIFF-REFUND PORTAL

NPR reported on April 19th, "After weeks of waiting to hear how — or whether — the U.S. government might refund the tariffs struck down by the Supreme Court, Monday, April 20th, is the day it finally begins. Imagine tens of thousands of business owners with their fingers hovering over laptops, ready to enter America's hottest new queue: the U.S. tariff refund portal. U.S. Customs is launching just the first phase of payouts, so not all the goods imported under the illegal tariffs will immediately qualify. And the latest federal guidance says that after refund requests are approved, it could take 60 to 90 days to return the money to the importer. Still, this marks a turning point for U.S. importers, who've waited for clarity for exactly two months since the U.S. Supreme Court declared most of President Trump's tariffs unconstitutional. The high court did not opine on the process of refunds, and government officials at first suggested the process could prove unwieldy.

U.S. Customs has estimated that it owes a total of $166 billion in tariff refunds, and the agency's legal filings suggest that the initial phase would tackle the majority of affected imports. On Tuesday, a Customs official told a judge that the vast majority of eligible importers signed up for electronic payments, as the agency is requiring, and that group is owed about $127 billion. Will consumers see any of that money land in their pockets? Probably not, economics and legal experts say.

The cost of tariffs has been woven into the prices of many products in a way that can make it hard to separate out what customers ultimately paid. Often, manufacturers, suppliers, importers, retailers, and shoppers all absorb costs along the way. And with tariffs landing on the heels of historic inflation, companies big and small have argued that they ate much of the cost to avoid spooking shoppers with higher prices."

PEW RESEARCH FINDINGS ABOUT AMERICANS AND READING

Researcher William Bishop of Pew Research reported, "Digital books have grown in popularity over the past decade, but more Americans still read books in print than in digital formats. While book reading is widespread, a Pew Research survey from October 2025 found that participation in book clubs is much less common. There has been little change in the overall share of Americans who read books – or in the formats they use – since its questions were last asked in 2021."

How book reading differs across demographic groups:

* College graduates are more likely than non-college grads to have read a book in the past year. 

* Americans under 50 are more likely than older adults to read e-books and audiobooks.

* Women are more likely than men to say they've read a book in the past 12 months.

While most Americans have read at least one book in the past year, how many they read varies widely. As of October 2025:

* 38 percent of U.S. adults say they read one to five books in the past year.

* 13 percent read 6 to 10.

* 10 percent read 11 to 20.

* 14 percent read more than 20.

* 25 percent of Americans say they read none.

Few Americans are members of a book club:

Book clubs are not a common activity for most Americans, according to the survey. Only 7 percent of adults participated in a book club in the past 12 months.

CALGARY BREAKS GUINNESS WORLD RECORD OF DINOSAURS

According to CBC Radio Canada, "The University of Calgary has roared into the Guinness World Records' roster. Campus community members shattered the Guinness record for the largest gathering of people dressed as dinosaurs on Saturday, April 11th. Professors, staff, students, and children danced to "We Are the Champions" by the British rock band Queen in their dinosaur onesies and inflated costumes after an adjudicator with Guinness announced the old record had become extinct in the university's quad.

According to Verity Turpin, vice-provost of student experience at the university, "The record was 468. We broke it, so we are record holders with 682 people dressed in dinosaur costumes. As soon as we heard Guinness say, 'Six,' we knew we broke the record and no one listened to anything after that. We were all screaming and hugging each other."

Guinness, a corporation based in United Kingdom that has been tracking human achievements and the extremes of the natural world since 1955, says the previous record was set by the Cox Science Center and Aquarium in West Palm Beach, Florida, in 2025. The new record will be noted in the next print edition of Guinness World Records.

NPR RECEIVES SUBSTANTIAL DONATIONS

NPR reported on April 16th, "NPR has received two of the largest gifts in the public media network's existence, totaling $113 million. They will go toward fueling innovation in NPR's use of digital technology, increasing its connection with audiences, and ensuring the viability of public radio stations after Congress eliminated all federal funding for public media.

NPR President and CEO Katherine Maher said the gifts would help to set up the network and its stations for the next 50 years, beyond the radio network infrastructure that sprang up in 1970 from a coalition of community and university-owned public radio stations across the country.

The philanthropist Connie Ballmer contributed $80 million specifically toward ensuring NPR transforms its technology to meet the needs and serve the interests of public media audiences on whatever platforms or devices they may seek it. She said, "I support NPR because an informed public is the bedrock of our society, and democracy requires strong, independent journalism." Connie Ballmer and her husband, former Microsoft CEO Steve Ballmer, have given away more than $3 billion in recent years.

The other donor wished to remain anonymous and gave a gift of $33 million."

RETURN OF TED LASSO

On April 28th, Tim Cook, CEO of Apple, made an announcement that everyone has been waiting to hear. The long-awaited and much loved television show TED LASSO will finally return for its fourth season on Apple+ on August 5th. The lead character of the show, Ted Lasso, has long been defined as an inspiring leader and has been referenced many times here on my blog. Are you counting the days until the series returns? I am!

A NEW ERA FOR LOS ANGELES RADIO

On April 28th, the announcement was made by a reporter on KNX news radio in Los Angeles that "the news is not changing, the where is changing." Beginning on May 11th, the FM station where KNX broadcasts all news 24/7 (97.1) will change format and become all sports. KNX News will continue to broadcast on 1070 AM, 97.1 HD2, and the Audacy, iHeartRadio, and TuneIn apps. According to KNBC, "One of the oldest radio stations in the United States, KNX received its first broadcast license in the early 1920s and has been an all-news broadcaster since the late 1960s. KNX 1070's sister station was added in 1948 with the call sign KNX-FM. KNX became an all-news station in 1968. In 2017, CNS Radio merged with Entercom, which changed its name to Audacy. KNX currently shares studios and offices with several other radio broadcasters at a office in Los Angeles' Miracle Mile."

WORLD'S LONGEST TIRAMISU

The BBC reported on April 25th, "The record for the world's longest tiramisu has been broken in London. One-hundred Italian chefs gathered at Chelsea Town Hall on April 24th and 25th to whip up a tiramisu long enough to topple the previous record set by Milanese Galbani in Milan, which stood at 273.5m (897ft). As per Guinness World Record rules, the record-breaking tiramisu was made and assembled live on site, and used about 150,000 ladyfinger biscuits and 20,000 eggs. The record was broken with the dessert measuring 440.6 m (1,445ft)." Sounds delicious!

TAYLOR SWIFT FILES TRADEMARKS DUE TO AI

CNN reported on April 28th, " Taylor Swift has filed new trademark applications for two voice clips and one image that a trademark attorney says are "specifically designed" to protect the pop superstar from threats posed by artificial intelligence. The filings highlight the challenges that AI poses to the entertainment industry, as AI tools generate realistic videos with well-known performers and flood streaming platforms with digital music. Swift's applications were filed April 24th with the United States Patent and Trademark Office and add to hundreds of other trademark filings that list her company TAS Rights Management as the owner. What sets these filings apart is the inclusion of "sound marks," which are a "lesser known category of trademark protection," Josh Gerben, a US-based trademark attorney and founder of Gerben IP. He explained that "Attempting to register a celebrity's spoken voice is a new use of trademark registration that has not been tested in court before.""

WHAT'S A REFRESHER?

CNN reported, "The latest craze in fast food is actually a beverage, albeit one that's hard to define. From Starbucks to Sonic, Dunkin', and soon McDonald's, several chains are adding or expanding their beverage lineup with REFRESHERS, drinks flavored with fruit that have bright colors and appeal to younger consumers. Besides sharing the Refresher name (or in Taco Bell's case, Refrescas), no two are the same. Some are high in caffeine or contain sugar, like at Starbucks or Dunkin'; but others are caffeine-free, like Panera's new additions; while Sonic's are either bubbly or flat. Although the word "refresher" only appears on 1 percent of US menus, it's forecasted to grow by nearly 130 percent over the next four years, according to Claire Conaghan, a trendologist for research firm Datassential, and she predicts that growth will primarily come from versions that have little or no caffeine."

According to David Henkes, senior principal at Technomic, "They are an affordable indulgence as consumers cut back on eating out."

According to Maeve Webster, president of consulting firm Menu Matters, "The drinks are not a specifically defined category, so chains have a wide latitude for innovation."

PROPOSED VICTORY ARCH IN WASHINGTON, D.C.

NPR reported on April 16th, "The Commission of Fine Arts, or CFA, a federal agency, has voted to move ahead with President Trump's plans to build a 250-foot "victory arch" near the National Mall that will tower over Arlington National Cemetery and obstruct the sightline to the Lincoln Memorial in Washington, D.C. This group is responsible for advising the president, Congress, and the federal and local governments on the design and aesthetics of construction within Washington, D.C. The approval vote was expected, as Trump had filled the committee with seven of his own appointees after firing all its previous members last October. Current commissioners include Chamberlain Harris, a 26-year-old with no arts background who previously served as an executive assistant to the president...It is still unclear when – or whether or not – the proposed arch's construction will go ahead. In February, a group of Vietnam War veterans filed suit to stop the construction, arguing that Congressional approval is needed."


What other recent marketing buzz caught your attention? Since there's always something happening that impacts marketing, read #DebbieLaskeysBlog for the scoop!


Image Credits: Barilla, Krispy Kreme, Harley-Davidson, and Jane Goodall Institute/Dr. Seuss Enterprises.


Watch Harley-Davidson's RIDE ad:

https://youtu.be/hq9TOdyt6So?si=0K6IbQUtgl5tPvbN


Watch Queen Elizabeth having tea with Paddington the Bear:

https://www.youtube.com/watch?v=7UfiCa244XE


Read about Paddington the Bear's history:

https://www.andmeetings.com/blog/post/when-queen-elizabeth-ii-met-paddington-bear


Read more about the Chief Transformation Officer role:

https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-does-a-chief-transformation-officer-do


Learn more about the Freedom Plane exhibit's documents:

https://freedomplane.org/the-documents/


Read full findings from Pew Research study about reading:

https://www.pewresearch.org/short-reads/2026/04/09/americans-still-opt-for-print-books-over-digital-or-audio-versions-few-are-in-book-clubs/


Wednesday, January 14, 2026

2025 Was the Year of #BrandIdentity Changes


Was your brand in the news during 2025? If not, don’t despair. There were numerous brands that made headlines during 2025.

SHARE THIS: Products are made in a factory, but brands are created in the mind. ~Walter Landor #BrandIdentity #BrandExperience #DebbieLaskeysBlog

Here's a recap of brands that either rebranded, changed their logo, changed their name, changed their tagline, formed an interesting partnership, created a unique hashtag to match a campaign, changed iconic packaging, or in some other way made branding or brand marketing news during 2025. What stood out as memorable to YOU?

BRAND IDENTITY:

1. Coors Light rolled out a limited-time promotion "designed to bring chill to one of the worst Mondays of the year - the day after the Big Game (which is advertising speak for the Super Bowl)." The company explained that it "wanted to lean into humor with a harmless "oopsie" moment to show that even a brand like Coors Light can have a case of the Mondays." (February)

2. Delta Air Lines celebrated its 100th anniversary. (March)

3. During a speech by President Trump to a joint session of Congress, many female Democratic members of Congress wore pink to protest the administration's policies that were negatively impacting women and families. According to Susan Scafidi, a professor, and founder and director of Fashion Law Institute at Fordham Law School, "When played right, color coordination can be powerful. In moments when you’re not empowered to speak, fashion can do the talking for you. On an evening when the members of the Democratic Women’s Caucus have no microphone, their collective splash of bright fuchsia in the House Chamber at least reminds viewers of their existence every time the camera pans across the room." (March)

4. Disneyland (Walt Disney's theme park in Anaheim, California - the park that started the Disney theme park brand) celebrated its 70th anniversary beginning in May 2025 (and continuing through summer 2026). (May)

According to long-time Disney partner, Dooney and Bourke, "Since opening its gates on July 17th, 1955, Disneyland has continued to enchant guests with beloved attractions, immersive lands, and ever-evolving experiences. Disneyland park-goers can expect special entertainment, limited-time merchandise, and festive decorations honoring this milestone."

5. Pollo Loco launched a re-brand and accompanying campaign as the fast-casual grilled chicken chain continued its ongoing three-year strategy around strengthening its identity, keeping pace with culture, and increasing awareness. A new tagline, "Let's Get Loco," a double entendre that serves as both a call to action ("What should we have for dinner? Let's get Loco") and a play on the Spanish word for crazy. (May)

6. JetBlue and United Airlines announced BLUE SKY, a new and unique collaboration that gives customers of both airlines more options to find flights that fit their plans as well as new opportunities to earn and use MileagePlus miles and TrueBlue points across both airlines. (June)

7. Hawaii became the first U.S. state to charge a climate impact tax to fund climate change resiliency projects and environmental stewardship within the islands. The tax will apply to travelers staying in hotels, short-term vacation rentals, and for the first time, cruise ships. The tax goes into effect on January 1st, 2026. (June)

8. Apple announced a change to how it names its software updates. According to CNET, "This is an approach that may seem familiar to anyone who's familiar with Windows 95 or a 1957 Chevy. Apple is rebranding its operating systems by using the last two digits of the upcoming year. So the current iOS 18 will be replaced by iOS 26, not iOS 19, when it arrives in the fall of 2025. That is, the new numbering system reflects the last two digits of 2026, rather than the current year of 2025, similar to how new automobile models are introduced." (June)

9. Late-night TV viewers were shocked by the announcement that Stephen Colbert's show would end in May 2026. According to TIME Magazine, "Late-night TV has been on the decline for years, as viewers spend more time on streaming services and often favor late-show clips on YouTube or TikTok over nightly viewing. But CBS's "The Late Show With Stephen Colbert" was still leading the race by a mile. And on July 15th, it received a Primetime Emmy nomination for outstanding talk series. So when Colbert told his audience at a taping on Thursday, July 17th, that "Next year will be our last season," viewers were blindsided. Spectators at the Ed Sullivan Theater booed. More than three decades since it first aired, The Late Show is making its final curtain call in May 2026." (July)

10. American Eagle launched an advertising campaign featuring actress Sydney Sweeney. Titled "Sydney Sweeney has great jeans," the campaign sparked a debate about race, Western beauty standards, and the backlash to "woke" American politics and culture. Most of the negative reception focused on videos that used the word "genes" instead of "jeans." American Eagle defended the ad on Instagram in an attempt to stop the criticism: "[The] Sydney Sweeney Has Great Jeans" [campaign] is and always was about the jeans. Her jeans. Her story. We'll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone." (August)

Marcus Collins, an assistant professor of marketing at the University of Michigan's Ross School of Business, said, "The criticism could have been avoided if the ads showed models of various races making the "genes" pun. You can either say this was ignorance, laziness, or intentional. Either one of the three isn't good."

11. Fortune reported that, after 133 years, the Kodak brand may cease operations. Following a bankruptcy and multiple reinventions, there is substantial doubt that the brand can stay in business.

12. The Atlanta Journal-Constitution, a newspaper that started in 1868, stopped providing a print edition on December 31st, 2025. Atlanta is now the largest U.S. metro area without a printed daily newspaper.

13. Nike explained its tagline change on its website, "When Nike launched “Just Do It” in 1988, it wasn’t only a tagline — it was a call to action. A challenge to start, to try, to move forward even when it’s hard. Now, after nearly four decades of inspiring athletes to reach their dreams through “Just Do It,” Nike is reintroducing the iconic rallying cry to a new generation with the launch of its latest campaign, "Why Do It?” Designed to meet young athletes where they are, the campaign reframes greatness as a choice, not an outcome — handing “Just Do It" to today’s generation and emboldening them to write the next chapter." (September)

14. The White House issued unsubstantiated claims that there is a link between Tylenol and autism. NPR reported, "President Trump's suggestion that a link exists between autism and acetaminophen — the active ingredient in Tylenol — has raised concerns within the scientific community." Helen Tager-Flusberg, director of the Center for Autism Research Excellence (CARE) at Boston University and founder of the Coalition of Autism Scientists, called the administration's announcement "appalling." She said it was "a very significant distortion" of what science says about any possible links between acetaminophen and autism. She added that the message "is likely to impact millions of lives of pregnant women right now. Mothers of autistic children who are going to be so fearful that this is what they did to cause their child's autism, which is absolutely not the case." (September)

15. The most famous museum in the world was robbed. Thieves disguised as construction workers stole eight pieces of the French Crown Jewels valued at $100 million from the Apollo Gallery in the Louvre Museum in Paris, France. The robbery took less than eight minutes, of which the thieves spent four in the museum itself, and occurred during regular opening hours. (October)

LOGO RE-DESIGNS:

1. The Seattle Kracken hockey team often modifies its logo for special celebrations. In early 2025, there were four tweaked logos: Anchor Auction (player-signed hats and jerseys were auctioned to benefit two nonprofits), Lunar New Year Night presented by Alaska Airlines, Black Hockey History Night presented by Amazon, and Women in Hockey Night presented by PitchBook. (January — March)

2. Since ABC's show Nightline celebrated its 45th anniversary during 2025, it got a new logo. According to Variety, "The show is bringing back an updated version of its old logo. Having gone with an all-lowercase "nightline" since 2017, a new take on the show's all-caps "NIGHTLINE" that had been in use between 1997 and 2017 will now be introduced. According to ABC News, the new logo honors its iconic legacy, blending elements from its original look with an updated, modern design." (April)

3. Hotels.com unveiled a new "spokesbell" for the brand. According to MarketingDive, "Hotels.com is putting a mascot front-and-center in its marketing once again, this time through what the platform bills as the first "spokesbell." A major part of Bellboy's directive is educating people about tools available via the Hotels.com app, like a new price alert function that notifies users when a hotel they are watching drops its rates, that could help drive loyalty." (April)

4. The restaurant brand Cracker Barrel announced a new streamlined logo. However, there was so much uproar, including comments from the White House, that the brand ditched the new logo, returned to using its old logo, scrapped plans to redesign its restaurants — and then, while not a surprise, fired its design agency. (August and September)

5. Domino's unveiled a new look. USA Today reported, "Domino's is cooking up a new branding look and sound with a bolder color scheme and a new jingle created with help from a Grammy-nominated musical artist. The pizza delivery company is adding splashier reds and blues to its pizza boxes – and adopting a black and metallic gold motif for the pizza boxes used to deliver its Handmade Pan and Parmesan Stuffed Crust pizzas. The new, thicker “Domino’s Sans” font spells out a tweak to the company name (“Dommmino’s") in some spots. That's also the name of a new jingle, created with the help of "A Bar Song (Tipsy)" hitmaker Shaboozey. The brand's new look will roll out in stores, on TV, social media, and the Domino's website and app over the coming months." (October)

6. Apple+ TV became simply Apple TV. According to The New York Times, “With the change, Apple TV will no longer be part of the lengthy roll call of streaming services that use the plus sign, including AMC+, Discovery+, Disney+, ESPN+ and Paramount+. (For a few weeks in 2022, there was also CNN+.) Apple still has Apple Fitness+, Apple News+, and iCloud+.” And let’s not forget the disappearance of Google+. (October)

7. Lay's potato chips unveiled a new look. PepsiCo announced the largest brand redesign in Lay’s nearly 100-year history. The company said the new Lay’s visual identity features a warmer and more distinct sun. Sun rays, or ‘Lay’s Rays,’ beam from the logo, a nod to the light that helps potatoes grow. There is also a refined color palette that is based off the ingredients of Lay’s recipes, and close-up visuals that highlight the golden color, crisp texture and seasoning of each chip. Lay’s describes the new packaging as letting the "potato itself and rich farm imagery take center stage." But Lay’s isn’t just updating the look of its products – it’s also ensuring that they are made with cleaner ingredients, aligning with the White House's health goals under its “Make America Healthy Again” initiative, as well as updating its packaging. (October)

PERSONAL BRANDING:

1. On January 4th, President Joe Biden bestowed the Presidential Medal of Freedom on 19 recipients in his last opportunity to give out the nation's highest civilian honor ahead of his exit from the White House. Former Secretary of State Hillary Clinton received the honor. According to Columbia University's Spectator, "Clinton served as a lawyer, first lady from 1993 to 2001, a New York senator from 2001 to 2009, and Secretary of State under President Barack Obama. She received the Democratic Presidential nomination in 2016, becoming the first woman to be nominated for President by a major political party. Clinton joined the Columbia University faculty in February 2023 and has taught the course 'Inside the Situation Room' since fall 2023." (January)

2. Jane Fonda became a brand spokesperson for Italian sneaker brand Golden Goose to celebrate the brand's 25th anniversary. Her campaign was called "Born to be a Super Star," and the new campaign "celebrates those who take risks, dream louder, and redefine the possible." (February)

3. Kirsty Coventry: The 41-year-old Zimbabwe sports minister and two-time Olympic swimming gold medalist, was elected president of the International Olympic Committee (IOC). She will become the first woman and first African to lead what many refer to as the largest international sporting event. According to the AP, “Coventry will formally replace her mentor Thomas Bach at a June 23 handover, officially Olympic Day, as the 10th IOC president in its 131-year history.” Coventry, whose term will be from 2025-2033, said, “This is a signal that we are truly global. I have been dealing with, let’s say, difficult men in high positions since I was 20 years old. What I have learned is that communication will be key.” (March)

4. Pope Francis: According to The Conversation, "From papal selfies to the viral generative AI images featuring a stylish puffer jacket, Pope Francis became a prominent popular culture figure during his papacy. News media called him the "People's Pope," branding that also circulated online on social media to turn Pope Francis into an icon who symbolized the progressive ideals of 2010s popular culture. His 2013 election was significant for many reasons, including the fact that he became the first Jesuit and first pope from Latin America. His acension to the papacy represented an attempt by the Catholic Church to rebrand itself through Francis's "progressive" public image. The Catholic Church as an institutional brand has been at the centre of numerous scandals and controversies after committing grave injustices for generations. Pope Francis, on the other hand, became what branding expert Douglas Holt calls an "iconic brand." Pontiffs have always been subject to branding, making them unique subjects for public fascination and popular culture. Decisions about what shoes to wear and what papal name to take are, in fact, acts of branding. Pope Francis chose his papal name to align himself with Saint Francis of Assisi. He also chose to wear a simple white cassock for his first public appearance on the balcony at St. Peter’s Basilica. These decisions were branding strategies. Francis's use of social media brought the papacy into a new digital age. It provided him with a platform to build his brand in a manner similar to politicians. Iconic brands can transform the institutions they represent. Pope Francis’s image demonstrated how papal branding is no different than other forms of branding." (April)

5. Upon the death of Pope Francis, Cardinal Robert Prevost was elected as the first U.S.-born pontiff and will be known as Pope Leo XIV. The 69-year-old from Chicago stepped into his role as the 267th Pope. According to Vatican News, "In the early centuries of Christianity many Popes changed their names because their original names were of pagan origin. However, not all Popes followed this practice. Out of the 266 Popes in history (267 including the new one), only 129 have chosen a new name. This tradition became standard practice starting in 955 with Pope John XII, and has continued to this day." (May)

And on a related note, "Portillo's, the Chicago-based hot dog and sandwich chain, named one of its sandwiches "The Leo" after the new Pope, who was born in Chicago. According to the restaurant, "In the name of the gravy, the bun, and hot giard, we introduce The Leo: a divinely seasoned Italian beef, baptized in gravy and finished with the holy trinity of peppers — sweet, hot, or a combo. The Leo is Portillo's original "sacred sandwich" that is made in honor of a moment that's historic for Portillo's hometown." (May)

6. Former Vice President Kamala Harris was thought to be a candidate for the next Governor of California, however, she announced that she would not be running. Her announcement opened up the race for candidates in both parties. (August)

7. Taylor Swift announced her engagement to Travis Kelce via Instagram with a clever post, "Your English teacher and your gym teacher are getting married." The level of interest in this announcement rivaled the engagement of England's former Prince Charles and Lady Diana Spencer. Following the announcement, brands swiftly posted their own spins on the news. (August)

A few clever posts follow:

EMPIRE STATE BUILDING: Where can I apply to be the wedding venue?

PANERA BREAD: She said yeast. A real life loaf story.

HERSHEY'S CHOCOLATE KISSES: Hershey's kisses in bulk will be a delight at any wedding.

8. Following statements made by Jimmy Kimmel on his late-night TV show, The Walt Disney Company (parent company of ABC) indefinitely suspended his show - under pressure from the Trump Administration. Then, over 400 actors, musicians, and film directors (including many A-list stars) signed an open letter organized by the American Civil Liberties Union (ACLU) that decried "a dark moment for freedom of speech in our nation." Even some Republicans spoke up for free speech. Disney announced that Jimmy Kimmel's show would return on September 23, and at the beginning of his show, he was greeted with a standing ovation. The highlight of his 15-minute monologue was this: "I don’t want to make this about me, because – and I know this is what people say when they make things about them, but I really don’t – this show, this show is not important. What is important is that we get to live in a country that allows us to have a show like this. I’ve had the opportunity to meet and spend time with comedians and talk show hosts from countries like Russia, countries in the Middle East who tell me they would get thrown in prison for making fun of those in power. And worse than being thrown in prison. They know how lucky we are here. Our freedom to speak is what they admire most about this country.” (September)

9. Claudia Sheinbaum: She took office as Mexico's first female president in the nation's more than 200 years of independence. According to Business Standard, "The 62-year-old former Mexico City mayor and lifelong leftist campaigned on a promise of continuity, of protecting and expanding the signature initiatives of her mentor, former President Andrs Manuel Lpez Obrador. Sheinbaum is also the first president with a Jewish background in the largely Catholic country. Sheinbaum's victory came 70 years after women won the right to vote in Mexico. Since 2018, Mexico's Congress has had a 50-50 gender split, in part due to gender quotas set for party candidates. Still, Sheinbaum inherits a country with soaring levels of violence against women. There are also still many parts of the country, especially rural Indigenous areas where men hold all the power." (October)

10. Sanae Takaichi: As reported by AP, "In a country that ranks poorly internationally for gender equality, the new president of Japan’s long-governing Liberal Democrats, and new prime minister, is an ultra-conservative star of a male-dominated party that critics call an obstacle to women’s advancement. Sanae Takaichi, 64, admires former British Prime Minister Margaret Thatcher and is a proponent of former Prime Minister Shinzo Abe’s conservative vision for Japan. Takaichi is the first female president of Japan’s predominantly male ruling party that has dominated Japan’s postwar politics almost without interruption. She hardly touched on gender issues during the campaign." (October)

11. Britain's Prince Andrew lost his "Duke of York," "Prince," and "His Royal Highness" titles as well as his royal patronages and royal residence. While Andrew's former wife, Sarah Ferguson, would no longer be known as the "Duchess of York," their two daughters would continue to have the title of Princess. (October and November)

12. Martha Stewart, the 84-year-old lifestyle guru agreed to be the new spokesperson when American Eagle asked her to be the face of its GIVE GREAT JEANS holiday campaign to promote denim as a universal gift that never goes out of style. Stewart explained, "I have spent decades helping people create beautiful holidays — from setting the perfect table to trimming the tree to finding that last-minute gift that saves the day. So when American Eagle approached me about being part of their holiday gifting campaign, I was immediately intrigued. Denim is a universal gift that works for everyone on your list. Jeans have always been a staple in my wardrobe, and giving a great pair of AE jeans is always a nice gift to give. I’m constantly moving between decorating, cooking and, most importantly, wrapping gifts, and I need to make sure I have an outfit that is comfortable and stylish. The beauty of AE jeans is their versatility and ability to move with you throughout the day. They are flattering, sleek, and soft enough to make wrapping gifts or hosting a dinner in them effortless." (December)

13. Diminished value of the Sussex Brand: According to Cosmopolitan, "There have been persistent rumors that Prince William will strip Prince Harry of his title once he's king. However, a source says William plans to leave his brother's title intact because he thinks the Sussexes' brand is "worthless." The heir apparent also doesn't want to be seen as vindictive or petty...A well-placed insider explained that by the time William takes the throne, the Sussex brand will be so diminished it won't even matter. Why take away something that's already worthless? Ignoring them will hurt more." (December)

BRAND NAME CHANGES:

1. GULF OF MEXICO was renamed GULF OF AMERICA by President Trump. (January)

Following Trump's Executive Order, Mexican President Claudia Sheinbaum wrote to Google, arguing that the U.S. did not have the right to unilaterally rename the Gulf. Google responded to President Sheinbaum's letter, saying that they intended to comply with Trump's order and expressed willingness to meet with the Mexican government to discuss the issue further. According to NPR, "In a press briefing on February 10th, President Sheinbaum announced that her administration would wait for a response from Google before taking additional steps. She said, "If not, we will proceed to court. If a country wants to change the designation of something in the sea, it would only apply up to 12 nautical miles. It cannot apply to the rest, in this case, the Gulf of Mexico. This is what we explained in detail to Google."

2. DENALI was renamed MT. MCKINLEY by President Trump, however, the Alaskan state government has recognized the mountain's official name as DENALI since 1975 and continues to do so. (January)

3. The BOY SCOUTS officially became SCOUTING AMERICA. The change became effective on this date to celebrate the organization's 115th birthday. The name change reflects the organization's commitment to welcoming and providing a safe environment for all youth. The announcement also serves to celebrate the fifth anniversary of welcoming girls into the organization's programs. Currently, Scouting America serves 176,234 girls and young women across all programs including more than 6,000 who have earned the esteemed Eagle Scout status. The name change is a result of years of scandals, and the organization filed for bankruptcy in 2020 to handle the flood of sexual abuse lawsuits. (February)

4. Following the 2022 merger of WarnerMedia and Discovery, Inc., executives hoped that the name "Max" would reflect a broader mix of programming and signal more family-friendly content. But the change never really caught on, so the streaming service will once again be called "HBO Max." (May)

5. Cable TV channel MSNBC rebranded to become MSNOW. As the news brand separated from NBC News, it unveiled a new name, logo, and acronym-driven identity: MS NOW, meaning "My Source for News, Opinion and the World." The change retires a name that was christened in 1996 with the launch of the co-branded partnership between Microsoft and NBC News that carried the MSNBC name. (August)

6. NPR reported a name change for the Department of Defense. "President Trump signed an executive order to give the Department of Defense a new name: the Department of War. Speaking from the Oval Office, Trump said the rebranding reflected a new tone for the country and its military. A White House fact sheet explains that under the executive order, the name "Department of War" will serve as a "secondary title" for the Department of Defense. According to the fact sheet, the order will also authorize Defense Department officials to substitute the word "war" into their titles. For example, the Secretary of Defense could use the title Secretary of War. Trump does not have the authority to change the department's name without congressional action. The legal name was established by Congress in 1949, when it renamed the newly unified military service branches under a new "Department of Defense" following World War II. Almost from the country's founding, the army was overseen by the War Department, but the sprawling agency took on its current name following an act of Congress in 1949. At the time, the change marked the culmination of an effort by President Harry Truman to unify the Air Force, Army, and Navy under the umbrella of a single department." (September)

7. Maxwell House Coffee became Maxwell Apartment Coffee for a limited time. According to the brand's website, "Today, Maxwell House rebrands to “Maxwell Apartment” to meet the needs of today’s consumer and remind fans that the brand is synonymous with great tasting, affordable coffee. In a time where value matters now more than ever, Americans seek value in areas of their everyday, including where they live with nearly a third opting to rent versus purchase a home. To celebrate, the brand is offering consumers even more value with a 12-month “lease” of Maxwell Apartment, designed to stock up coffee lovers nationwide. Beginning on National Coffee Day (September 29), Maxwell House’s 12-month “lease” offer of Maxwell Apartment coffee is available on Amazon.com while supplies last. For under $40, fans can stock their pantry with a full year of coffee designed to save coffee enthusiasts more than $1,000 annually, compared to daily cafe runs, which on average can add up to more than $90 per month. Along with the rebranded canisters, the year-long supply of coffee will come with an official Maxwell Apartment “lease” to sign." (October)

8. A progressive public school in New York City has long been known by its acronym, ICE, but it has now decided that it's time for a rebrand. According to Gothamist, "Parents and staff at the Institute for Collaborative Education say those letters have taken on a grim connotation in President Trump’s second term, with U.S. Immigration and Customs Enforcement, also known as ICE, waging a crackdown nationwide that has resulted in deportations, including of New York City students and recent public school grads. The Institute for Collaborative Education now refers to itself as "Ny.ICE" — often pronounced NICE...The rebrand is another example of how immigration policies have reverberated through the city’s public school communities, with some becoming hubs of resistance." (December)

PACKAGING, PACKAGING RE-DESIGN & BRAND PRESENTATION:

1. Do you remember this news from early 2025? The NFL has a position called FASHION EDITOR. According to The New York Times, "Kyle Smith started his job last fall with a directive to use fashion and style to reach new audiences through the NFL's media platforms. He works with athletes to create and share content — photos or videos of them showcasing their off-duty style at events like men's fashion week — and helps players and teams build relationships with traditional fashion media brands like GQ and Vogue. At Super Bowl LIX, he was part of a team covering what players and other notable attendees wore to the game during a new red-carpet segment. While the NBA, NHL, MLB, and MLS have also been focusing more attention on athletes' style as the industries of fashion and sports have become more intertwined, those leagues have yet to underscore that focus by creating a job with the word "fashion" in its title." (February)

2. After the inauguration of President Trump, the Kennedy Center in Washington, D.C., underwent a series of changes. The President ousted the arts institution's leadership in an attempt to change the type of programming featured. Some artists responded by canceling appearances. (March)

And in July, a bill was introduced by Representative Bob Onder (a Republican from Missouri) to "designate the John F. Kennedy Center for the Performing Arts as the Donald J. Trump Center for the Performing Arts." However, it's important to note that two months after John F. Kennedy's assassination in 1963, Congress and President Johnson signed into law legislation renaming the National Cultural Center as a living memorial to Kennedy: the John F. Kennedy Center for the Performing Arts.

And on December 18th, The Kennedy Center Board of Trustees voted to rename the facility as "The Donald J. Trump and The John F. Kennedy Memorial Center for the Performing Arts." While the new name has been added to the building, apparently, the official name change must be made by an act of Congress. According to Joe Kennedy, III, a former Congressman and the great-nephew of JFK, "The Kennedy Center is a living memorial to a fallen president and named for President Kennedy by federal law. It can no sooner be renamed than can someone rename the Lincoln Memorial."

3. Heinz created a limited-time item called LEFTOVER GRAVY. Made with real turkey broth and "delivering a rich, smooth, homemade taste," the Leftover Gravy comes in a squeezable bottle and is the "perfect addition to every feast – and leftover meal. According to Retailer News, "During the protracted Thanksgiving celebrations, it is estimated that 94 percent of Americans craft sandwiches from their leftovers. Half of these sandwich makers regard gravy as a vital ingredient. With these statistics in mind, Heinz Leftover Gravy was conceived. The introduction of this product aligns seamlessly with Heinz’s ongoing emphasis on gravy during the high-demand holiday season. The company aims to appeal to millennial consumers, a demographic known for reshaping Thanksgiving traditions." (November)

4. PepsiCo launched a new line called Simply NKD, a reinvention of iconic Doritos and Cheetos flavors made with no artificial flavors or dyes, and completely colorless. The term "naked" (NKD) was used to tap into growing consumer skepticism about processed foods and appeal to those who want the indulgence of junk food without the "guilt" of artificial additives. It's designed to be an "additive option, not a replacement" for the original products. (November)

Rachel Ferdinando, CEO of PepsiCo Foods U.S., explained, "Rest assured, our iconic Cheetos and Doritos remain unchanged. NKD is an additive option, not a replacement, introduced to meet consumer demand. This move underscores our commitment to flavor leadership, demonstrating that our taste remains strong even without visual cues. As part of our broader transformation, we are expanding choices while still protecting our iconic brands. More choices, same flavor, same brand power."

5. "AND THE OSCAR GOES TO...YOUTUBE"

Beginning in 2029, the annual Oscars telecast will move from broadcast television to a streaming service. Say goodbye to ABC and hello to YouTube. On December 17th, a deal was reached by The Academy of Motion Picture Arts and Sciences with YouTube for the annual telecast from 2029 through the 2033 telecast. ABC has been the home of the Oscars for decades and will continue to broadcast the awards ceremony through 2028.

BRAND MISSION CHANGES:

1. Starbucks announced its new mission statement, "To be the premier purveyor of the finest coffee in the world, inspiring and nurturing the human spirit – one person, one cup, and one neighborhood at a time." (January)

2. For the first time in the nearly 60-years of Southwest Airlines' existence, no more “Bags Fly Free.” Starting with flights booked on or after May 28th, Southwest began charging for checked bags with some exceptions. The new policy aligned Southwest with other major airlines that already charge for checked baggage. (March) And later in the year, Southwest added assigned seats - also a big change to the brand's core mission of open seating. (July)

STRATEGIC BRANDING & CO-BRANDING CAMPAIGNS:

1. Subway partnered with OREO to create Subway's first Footlong Cookie collaboration. (February)

2. Puma partnered with Hello Kitty to unveil a limited-edition sneakers collection to celebrate the 50th anniversary of Hello Kitty. (March)

3. Burger King partnered with the "How to Train Your Dragon" movie with menu items inspired by the movie. (May)

4. Jetblue and Dunkin' partnered to unveil a new Dunkin'-themed livery.The vibrant design of the freshly painted Airbus A320 aircraft, appropriately named Brewing Altitude, features Dunkin's iconic pink and orange branding brought to life with a playful donut and coffee motif. The plane celebrates almost two decades of partnership between the two brands. Dunkin' coffee first became available on JetBlue planes in 2006. Five years after that, the companies inked a deal to make the coffee and donut chain the carrier's "exclusive onboard coffee provider" and Dunkin remains so to this day. (May).

5. Sesame Street announced that, "We are excited to announce that all new Sesame Street episodes are coming to Netflix worldwide, and new episodes will also release the same day on PBS stations and PBS Kids platforms in the United States, preserving a 50+ year relationship. The support of Netflix, PBS, and the Corporation for Public Broadcasting serve as a unique public-private partnership to continue to help children everywhere grow smarter, stronger, and kinder." (May)

6. Georgia Aquarium and Coca-Cola: For a limited time, a two-for-one combo ticket provided admission to both the Georgia Aquarium and the World of Coca-Cola in Atlanta. The $75 price was a twenty percent discount off regular anytime ticket prices. The Georgia Aquarium is known for its 11-million gallos of blue wonder, where visitors can walk through a 100-foot tunnel surrounded by whale sharks, manta rays, and thousands of fish. At World of Coca-Cola's Beverage Lab, visitors can experiment with different flavors to create a unique drink. (June)

7. Best Buy and Uber partnered to bring consumer electronics from more than 800 stores to the Uber Eats platform. From headphones and chargers to laptops, gaming gear, and small appliances, Best Buy customers now enjoy the convenience of on-demand delivery or scheduled drop-offs, all within the Uber Eats app. (September)

8. Kahlua and Dunkin' partnered to introduce Kahlúa Dunkin’ Caramel Swirl Cream Liqueur, the latest addition to Kahlúa’s permanent line of thoughtfully crafted liqueurs, marking Kahlúa’s largest investment in the cream liqueur category and Dunkin’s very first foray into cream liqueur. (October)

9. CeraVe was named the official skin care and hair care partner of the National Basketball Association (NBA). The partnership brings together the number one dermatologist-recommended skin care brand in the U.S. with, perhaps, the sports league that is the most-digitally engaged in the U.S. Jasteena Gill, vice president of marketing at CeraVe U.S., said, "The NBA is a testament to how sports can transcend the sports world and impact culture, fashion, and skincare, and have so much influence on people’s lifestyles." (October)

10. In preparation of the 2028 Olympics in Los Angeles, Google announced its partnership with LA28, Team USA, and NBCUniversal to create a more personal and interactive experience for U.S. fans, athletes, and the 70,000 volunteers and workers who are planning and will produce the event. According to Google, “The partnership will bring together the latest advancements across Google Search, Gemini, and Google Cloud to bring viewers closer to the action. We’ll support the analysis of Team USA’s training and bring viewers new ways to search for information during NBCUniversal’s coverage. And we’ll help LA28 Games organizers as they prepare for the first Olympic and Paralympic Games in the United States in 26 years. NBCUniversal will also partner with YouTube to provide fans with even more exciting content.” (October)

11. M&M'S, proudly part of Mars, announced the brand's first-ever collaboration with global footwear leader Crocs. The limited-edition collection brought together the iconic world of M&M'S with the comfort and style of Crocs, creating a unique fashion statement to surprise and delight fans worldwide. (October)

12. WICKED: FOR GOOD, part two of the musical film sensation, partnered with dozens of brands in a promotional blitz very similar to the BARBIE film in 2023 and the first WICKED film in 2024. Some notable brand partnerships and/or co-branding campaigns: Lego, Mattel, Amazon Prime, Puma, Stanley, Johnny Rockets, Compartes, Freskas, Le Creuset, Cascade, The Noble Collection, Classic Whipped Light Cream, Swiffer Sweep+Mop, Care Bears, Monogram Collectibles, Williams-Sonoma, Pottery Barn, Marks & Spencer, Dobly Cinema, Regal Cinemas, Cinemark, AMC Theatres, Sophia Webster, American Girl Doll, Wrigley's Extra Chewing Gum, 7th Heaven, Owala Drinkware, June's Journey+Wicked For Good, Dunkin', Build-A-Bear, Lexus, General Mills, Bubble lip balm, Dancing with the Stars, Precious Moments, Printfresh, Lovepop, and Little Golden Books Wicked Series. (October and November)

13. Starbucks partnered with Hello Kitty. With the arrival of Starbucks' annual holiday collection in November, this year, it included a special line of Hello Kitty merchandise. (November)

14. Air Canada partnered with Walt Disney Animation Studios and unveiled a new aircraft livery inspired by the Disney film Zootopia 2. The airline announced that the Airbus A220 (Fin 138) will be used for flights to several major cities, including Montreal, Toronto, Ottawa, Vancouver, Los Angeles, New York LaGuardia, Denver, and Boston. Andy Shibata, Vice President of Brand at Air Canada, said, "This special livery reminds us that travel, like storytelling, is about imagination, connection, and a little bit of magic." (November)

15. The International Olympic Committee (IOC) and Sega Corporation announced a new multi-year licensing deal to launch a co-branded merchandising program that celebrates Sonic the Hedgehog alongside the Olympic rings, highlighting shared values such as friendship, excellence and respect. (October)

16. Krispy Kreme partnered with a myriad of partners to create special doughnut collections: Pop Tarts, Hulu, Hershey's, Pebbles, Bandi Namco Entertainment America, Inc. (PAC-MAN), Warner Bros. Discovery Global Consumer Products, Crocs, Universal Studios (Harry Potter Back to Hogwarts Collection), and Peanuts. (all year)

UNIQUE BRAND EXPERIENCES:

1. ITALIAN MUSEUMS AND DOGS: Italian museums started offering free dog-sitting services in a bid to boost visitor numbers. The scheme, initiated by the Bauadvisor dog services company, launched in Rome at four major cultural sites. Forty dog owners reportedly used the service on its opening day. A 2024 report published by the Eurispes research company found that a third of Italian families have pets, and that almost 50 percent of those pets are dogs. The service, which can be booked online, will tour 15 tourist hotspots across Italy for one day each month until April 2026. Dog owners will be able to leave their pets with trained minders at the entrances of selected museums. The dogs will then be walked and fed while their owners roam free inside each institution. (January)

2. GIANT PANDAS IN WASHINGTON, D.C.: The zoo welcomed two new bears, Bao Li and Qing Bao. In a ceremonial opening of the Asia Trail exhibit, the Zoo was declared as the "District of Panda." Hotels, restaurants, and even the Washington, D.C. public library got into the panda spirit: "Check out panda-themed books, stream documentaries about the species, create a panda paper mache mask, and more." (January)

3. HONOR FOR MATTEL: Mattel received the Evelyn Y. Davis Corporate Changemaker Award to recognize the societal impact of its Barbie brand to empower ALL to explore the wonder of childhood and reach their full potential. According to Toy World Magazine, "Evelyn Y. Davis, the namesake of the Corporate Changemaker Award, and Ruth Handler, Mattel's co-founder, first corporate president, and Barbie's creator, both shared a vision of challenging how women are perceived in society. Evelyn was an advocate for transparency, accountability, and gender equity in the corporate world, while Ruth revolutionized the toy industry by creating toys that challenged traditional gender roles and empowered girls to dream big." (March)

4. BLUE ORIGIN: Jeff Bezos' aerospace company, Blue Origin, sent an all-female crew to space. The crew included singer Katy Perry; morning TV host Gayle King; Bezo's fiance Lauren Sanchez who brought the mission together; space engineer Aisha Bowe; civil rights activist Amanda Nguyen; and film producer Kerianne Flynn (whose credits include "This Changes Everything" (2018) about the history of women in Hollywood and "Lilly" (2024), which was a tribute to fair-pay advocate Lilly Ledbetter. (April)

5. 50TH ANNIVERSARY OF JAWS: "When "Jaws" first came out in 1975, we virtually knew nothing about sharks, and nobody knew how important of a role they play in their ecosystem," explained Megan Winton, a scientist at the Atlantic White Shark Conservancy on Cape Cod. As reported by USA Today, "On Martha's Vineyard − the real-life version of Steven Spielberg's fictional Amity Island − planning for the 50th anniversary of "Jaws" has been in the works for years. There will be screenings of the film and a documentary about its production, a live performance of the movie's famous score, and parties where fans can meet some of the cast and crew. Most shops and restaurants are decked out with "Jaws"-themed merchandise from custom-poured shark candles to a bloody-looking cranberry sweet treat at Murdick's Fudge." (Summer)

6. PUFFINS IN ICELAND: IFLScience reported, "In Iceland, as summer draws to a close, locals give baby puffins a helping hand as they leave their burrows for the first time and attempt to find the ocean. It's a long-held tradition in the Westman Islands, where puffins nest in large numbers. The island cluster is home to the largest puffin colony in the world with around 830,000 breeding pairs - approximately 20 percent of the global population - arriving each spring/summer to mate and lay their eggs. As nights begin, puffin chicks (known as pufflings) start to flee the nest, embarking on an often-treacherous journey to the sea. The baby birds are guided by the light of the moon, but tend to be drawn by the bright city lights, and instead, head inland. Their wings are too weak to take off again, so they can end up stranded on the island, where they make easy prey for local predators. To set them back on the right course, the people of Iceland will intervene. There are designated rescue teams and hundreds of volunteers who scour the nearby towns and villages each night, scoop up hapless pufflings, take them home, and gently throw them off a cliff the next morning. Rescuers can scoop up as many as 10 pufflings a night during the peak. Once in the air, the pufflings know how to handle the rest." (September)

7. MATTEL’S BARBIE AND MUSEUM OF MODERN ART: A limited-edition series of toy brands from Mattel were reimagined through the lens of modern art and New York City's Museum of Modern Art's timeless influence on global design. These include Barbie, Hot Wheels, and more. According to MoMA's website, "As the collection’s centerpiece, the MoMA-inspired Barbie captures the essence of modern creativity — sleek lines, abstract color palettes, and fashion that echoes the harmony between art and individuality. Barbie's look feels at once timeless and contemporary, bridging childhood nostalgia with the sophistication of gallery-worthy design. Inspired by Vincent van Gogh’s masterpiece “The Starry Night,” the doll transforms one of the world’s most iconic paintings into couture fashion. Barbie wears an exquisite evening gown in swirling shades of deep blue and turquoise, echoing the brushstrokes and rhythm of Van Gogh’s night sky. The fabric captures the motion and emotion of the artwork, while her sculpted blonde hair, accented with shimmering blue tones, mirrors the painting’s luminous energy. Every detail — from the fluid silhouette of the dress to the sculptural curls framing her face — pays homage to Van Gogh’s vision of light and movement. The collection was available beginning in November online at Mattelcreations, MoMA’s website, and at MoMA Design Stores in New York and Japan.” (October)

8. LOUVRE THEFT IN PARIS, FRANCE: In news that shocked the world, on October 19th, thieves disguised as construction workers stole eight pieces of the French Crown Jewels valued at $100 million from the Apollo Gallery in the Louvre Museum in Paris, France. The robbery took less than eight minutes, of which the thieves spent four in the museum itself, and occurred during regular opening hours. Following the news of the Louvre break-in and robbery, the Cafe Saint Honore in Paris shared a post on Instagram of two teddy bears wearing red French beret hats climbing on the Louvre Museum's triangle - as if they were the thieves. In a related post, they shared a cover page of Le Parisien newspaper with the following story, "Breaking News: The Heist of the Century? Priceless pieces stolen from the world's most famous museum. The suspects were seen yesterday and captured in this photo, their whereabouts are still unknown. Some people claim to have seen them drinking tea at Cafe Saint Honore and acting suspicious. We're sure the bears at Cafe Saint Honore could only steal smiles. Neighbors in the area say they are extremely cute and adorable and the only thing they could steal would be smiles and tenderness." (October)

9. IKEA COLOR OF THE YEAR FOR 2026: With all the appropriate brands that announced their Colors of the Year for 2026, i.e., graphic design and paint color brands, this brand definitely stood out among the noise. According to Apartment Therapy, "Swedish furniture brand IKEA announced its 2026 Color of the Year as Rebel Pink, a hue that brings "a bold response to the need for joy, energy, and self-expression," explained Abbey Stark, home furnishing direction leader at IKEA U.S. "When selecting Rebel Pink as the Color of the Year for 2026, we looked deeply into macro trends across design, fashion, and culture, and how they influence life in our homes. We see [Rebel Pink] as a new neutral that energizes everyday spaces while staying true to Scandinavian simplicity; it’s not just a color, it’s a movement that invites people to push boundaries and embrace individuality.” The color is heavily featured in the new GREJSIMOJS collection, a set created by 12 designers that celebrates the importance of joy and play for both kids and adults. (December)


With all these changes, one wonders if brands that don’t make changes have staying power. Do logos and brand names need to be refreshed every so often? How do these changes impact brand equity and customer/fan/stakeholder recognition? These are important questions before considering, planning, and executing strategic branding changes.


Which brands will make news during 2026? Swing by #DebbieLaskeysBlog in January 2027 for a recap!


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Image Credit: Bright Pink Agency.