How many social media posts do you recall? Do some go viral because they are for charity, like the ALS Ice Bucket Challenge? Or do some go viral because they happened at the right moment in time, like my favorite tweet of all time, the Oreo tweet when the lights went out at the 2013 Super Bowl? Or do some go viral and become memorable simply because they're funny?
In a monthly series on my blog (hard to believe I've been writing these posts for more than a year!) appearing during the first week of each month, I share the best social media post of the preceding month. My choice may appear on Twitter/X, Facebook, Instagram, Threads, Bluesky, LinkedIn, YouTube, etc.
According to Google, "The best social media post of the month is typically one that effectively combines high engagement with relevance to current events, holidays, or trending topics, while also aligning with your brand identity and authentically connecting with your audience; this could include a thought-provoking question, a relatable story, a visually appealing image, a timely meme, or a behind-the-scenes look, depending on your platform and target demographic."
Without further ado, the post that earns my recognition as the best social media post of the month from April 2026 was a post on April 5th by Merriam-Webster, the dictionary resource that has sat on everyone's desk since 1828 and is currently in its 12th edition - and also appears online with a word of the day, that appeared on Twitter/X. According to its description, "Noun: a reference source containing words alphabetically arranged along with information about their forms, pronunciations, functions, and etymologies."
Merriam-Webster's post shared a post by Reid Wiseman, Commander of the Artemis II that had blasted off to space for a lunar flyby four days before, with an amazing photo of Earth and the caption, "There are no words." In Merriam-Webster's post, the caption read, "Even we have to agree with this."
Brands that can align their products or services to an event, holiday, or trending news that everyone is talking about have the potential to be memorable. And Merriam-Webster definitely succeeded in my book!
Which brand will stand out during May, and why? Swing by #DebbieLaskeysBlog during the first week of June to read about my choice.
SHARE THIS: Brands that align their products or services with trending news have the potential to be memorable. ~@DebbieLaskeyMBA #SocialMediaMarketingStrategy #DebbieLaskeysBlog
Image Credits: Merriam-Webster and NASA/NASA Artemis II via Twitter/X.
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