How many social media posts do you recall? Do some go viral because they are for charity, like the ALS Ice Bucket Challenge? Or do some go viral because they happened at the right moment in time, like my favorite tweet of all time, the Oreo tweet when the lights went out at the 2013 Super Bowl? Or do some go viral and become memorable simply because they're funny?
In a monthly series on my blog appearing during the first week of each month (hard to believe I've been writing these posts since February 2025!), I share my choice for the best social media post of the preceding month. My choice may appear on Twitter/X, Facebook, Instagram, Threads, Bluesky, LinkedIn, YouTube, etc.
According to Google, "The best social media post of the month is typically one that effectively combines high engagement with relevance to current events, holidays, or trending topics, while also aligning with your brand identity and authentically connecting with your audience; this could include a thought-provoking question, a relatable story, a visually appealing image, a timely meme, or a behind-the-scenes look, depending on your platform and target demographic."
Without further ado, the post that earns my applause as the best social media post of the month from July 2026 was a post on July 17th on Instagram by SendAFriend.
If you're not already familiar with SendAFriend, here's an introduction from the brand's website, "Whether you're looking to brighten someone's day, celebrate a special moment, or just let someone know you're thinking of them, we're here to help you send the perfect cuddly companion. Join us in our mission to make the world a happier place, one stuffed friend at a time. Our care packages are the simplest way to spread love, smiles, and joy, but they contain so much more than stuffed animals. When you send a friend, we donate a portion of each purchase to nonprofit organizations sharing our vision of making the world a better place. Together, we've donated over $1.6 million through our Spread the Love Fund to incredible charities because of generous people like you. And as of late 2024, we have helped over one million people send happiness across the globe, and our team has expanded to over 30 employees who share the mission of making the world a better place."
SendAFriend's post on Instagram featured a plush shark with the message, "Shark Fun Fact: Sharks do not watch Shark Week due to limited underwater cable infrastructure."
With all the publicity surrounding the annual week of shark-related TV shows, this post was clever and memorable. According to Discovery.com, "Summer's most-anticipated television programming event, Discovery Channel's "Shark Week," returned for its historic 38th year on Sunday, July 26th. " The main purpose of this annual series is to increase conservation efforts about these mysterious creatures of the deep. The post by SendAFriend expertly aligned its products and brand personality with this annual television event.
Brands that can align their products or services with an event, holiday, or trending news that everyone is talking about have the potential to be memorable. And SendAFriend definitely succeeded in my book!
Which brand will stand out during August, and why? Swing by #DebbieLaskeysBlog during the first week of September to read about my choice.
SHARE THIS: Brands that align their products or services with trending news have the potential to be memorable. ~@DebbieLaskeyMBA #SocialMediaMarketingStrategy #BrandExperience #DebbieLaskeysBlog
Image Credit: SendAFriend via Instagram.
Meet the SendAFriend collection:
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