See How Some Brands Celebrated the Met Gala!

The 2026 Met Gala may now be in the history books, but you wouldn't know it by scrolling on Instagram. The reason is because countless brands continue to celebrate the big event by aligning their products with the event in a memorable way.

First, before we check out the brands, a little context from Google, "Held on the first Monday in May, the Met Gala, formally called the Costume Institute Benefit, is the annual haute couture fundraising festival held for the benefit of the Metropolitan Museum of Art's Costume Institute in Manhattan. Attendees are given the opportunity to express themselves through fashion, often producing elaborate and highly publicized outfits inspired by the evening's theme. The event is organized by the fashion and glamor magazine Vogue and is known as "fashion's biggest night," where "haute couture intersects with history to create the ultimate cultural moment – all in the name of art." Invitees to attend the Met Gala in a given year are typically personalities widely perceived to be culturally relevant to contemporary society at the world's crossroads of fashion, digital and social media, tech, music, Broadway, Wall Street, film, television, sports, and politics. The entry price for one ticket to attend the Met Gala rose to US$100,000 in 2026, up from $75,000 in 2025."

Here are nearly 50 brands that almost overnight mastered brand alignment with brand storytelling - separated into product categories:

BOOKS / AUTHORS / PUBLISHING

THESE BRANDS POSTED PHOTOS OF MET GALA ATTENDEES WITH BOOK COVERS THAT MATCHED THEIR OUTFITS.

---Simon Schuster Australia (Publisher)

---Waterstones (UK's leading bookseller)

---Harper Collins (Publisher since 1817)

---Harper Collins 360 (Part of Harper Collins, publisher in USA)

---William Morrow Books (Part of Harper Collins, publisher since 1926)

---Book Heronz (New Zealand's online bookstore)

---Celadon Books (Division of Macmillan USA)

---House and Garden (Magazine publisher of international design and decor)

---A Little Overbooked (Book influencer)

---Adriana Trigiani (NY Times bestselling author)

---Savoir Flair (Middle East online magazine)

---Casey Bee Books (Book reviewer)

---Hyperbole Bookstore (Independent bookseller in College Station, Texas)

---Read Book Page (Independent monthly magazine for readers)

---St Martin's Press (An imprint of Macmillan USA)

---Bloomsbury Books US (Book fans)

---Helen Plum Library (Library in Lombard, Illinois)

---Marysville Public Library (Library in Evansville, Ohio)

---Sterling Book Club (Book club in Pittsburgh, Pennsylvania)

ART & ART MUSEUMS

THESE BRANDS POSTED PHOTOS OF MET GALA ATTENDEES WITH ARTWORK THAT MATCHED THEIR OUTFITS.

---Martin Lawrence Galleries (Art gallery founded in 1975 with locations throughout the USA)

---Ashmoleon Museum (Museum founded in 1683 and located in Oxford, UK)

---Art History Daily (Daily artwork posts)

---Art History Fashion (Art history plus fashion posts)

---Bazaar Thailand (Magazine)

---Frick Collection (Museum in New York City)

---Tinker Tailor Art (Floral and architectural art)

---Meelzonart (Pop culture art historian)

FOOD

THESE BRANDS POSTED PHOTOS OF MET GALA ATTENDEES WITH ARTWORK THAT MATCHED THEIR FOOD.

Costume art meets candy art. ~@SeesCandies

Fashion is art, art is cake. ~@SusieCakesBakery

---See's Candies (Chocolate candy since 1921)

---Voodoo Doughnut (Doughnuts made fresh daily)

---Susie Cakes Bakery (Bakery founded by Susie Sarich with locations in California, Texas, Nashville, and Oklahoma City - with shipping nationwide)

---Delicious Australia (Australia's number one premium food and lifestyle brand)

OTHER

---Westminster Kennel Club (150 years of championing purpose-bred dogs and celebrating all dogs) - featured Met Gala attendees with similar-looking dogs

---Moody Gardens (Home to the Rainforest and Aquarium Pyramids on Galveston Island in Texas) - compared Met Gala looks with Moody Gardens residents (penguin, harbor seal, sealion, Victoria Crowned Pigeon, and Scarlet Ibis)

---Pantone Color Institute via Nick Sizemore ("The global authority for color communications and inspiration since 1963") - compared Met Gala attendees with matching Pantone colors

---Mixbook (Publisher that turns ordinary photos into extraordinary stories) - featured Met Gala attendees with matching book covers

---Paper Blanks (Maker of journals to inspire creativity) - featured Met Gala attendees with matching journal covers

---J'adore Les Fleurs (florist in Los Angeles, CA) - featured Met Gala attendees with matching floral arrangements

---Bonkers Pets (Snacks for cats and dogs) - featured Met Gala attendees with cats wearing the same outfits

---Wine & Design (Coordinator of art and wine experiences) - featured Met Gala attendees paired with matching Wine & Design art projects

---Summer Thornton Design (Interior design firm based in Chicago) - featured Met Gala attendees with matching rooms and decor

---Color Me Magic (Disney fan) - featured Met Gala attendees with matching Disney characters and cultural icons

---Jonathan Adler (Designer of furniture, decor, art, and more since 1993) - featured Met Gala attendees with matching furniture, dinnerware, and lighting

Isn't it fun when brands think outside the box when it comes to brand messaging? What are some take-aways that other brands can apply? Chime in and share!

SHARE THIS: Brands that align their products with trending news or special events have the potential to be memorable. #MetGala #BrandAlignment #BrandStorytelling #DebbieLaskeysBlog

Image Credits: Delicious Australia, Simon Schuster Australia, Sees Candies, Wine and Design, Westminster Kennel Club, and Pantone via Nick Sizemore (all via Instagram).

Read my post: See How Six Brands Celebrated the Oscars! (March 23, 2026)

https://www.debbielaskeysblog.com/2026/03/see-how-some-brands-celebrated-oscars.html