Did you know that today is International Tiara Day? Created by Barbara Bellisimo in 2005, this annual event takes place on Queen Victoria's birthday. The intent is for all women to embrace and celebrate their inner beauty, self-worth, and leadership strength by wearing a physical or metaphorical tiara to feel confident.
According to Checkiday.com, "A tiara is a jeweled, ornamental crown, often made of a precious metal. Tiaras are usually worn by women, often at formal occasions. Royalty, as well as some socialites commonly, wear them. Tiaras made of less precious metals or of plastic are known as costume jewelry and are worn at homecomings, proms, quinceaneras, and weddings. Winners of beauty pageants are sometimes crowned with tiaras, and young girls dressing up as Disney princesses also wear them.
"Tiara" was the name for headdresses that were worn by Persian kings. In ancient times, both men and women wore head ornaments similar to tiaras, in order to show their high status. For example, the Ancient Greeks and Romans wore wreath-shaped head ornaments. As the Roman Empire declined and Christianity spread, tiaras became less prevalent. There was a revival of tiaras in the late eighteenth century, but they were almost exclusively worn by women. Napoleon gave his wife Josephine de Beauharnais tiaras, which helped to popularize them. And Britain's Queen Elizabeth II had the largest and most valuable collection of tiaras in the world."
And now, let's pivot to marketing and check out some brands featuring tiaras in their logos and brand storytelling. But first, tiaras are not as prevalent as crowns, so I've also included logos with crowns also:
CHAUMET PARIS
This more than 240-year-old Parisian jewelry brand has a memorable logo: The "C" from Chaumet appears atop the brand name and has diamonds along both the left and right sides to create the impression of a tiara.
ROLEX WATCH COMPANY
According to Swiss Watch Expo, "The Rolex logo, featuring a five-pointed golden crown (coronet) above the "Rolex" brand name, was designed to symbolize prestige, victory, and excellence. Registered in 1925, the iconic crown symbol matured from early, simple script-only branding (1908) to its present form, often featuring green and gold to represent prosperity and luxury." According to Rolex, "The Crown (Coronet): Represents the brand’s, and the owner's, "mastery over time" and high achievement. The Five Points: Symbolize the five fingers of a human hand (craftsmanship). The Color Palette: Green represents prosperity and growth, while gold represents wealth and luxury. The Name Rolex: Co-founder Hans Wilsdorf sought a word that was short, easy to say in any language, and looked symmetrical on a watch dial."
BUDWEISER
Introduced in 1876 by Adolphus Busch in St. Louis, Missouri, Budweiser refers to itself as "The King of Beers," so the use of a crown in its logo is appropriate.
HALLMARK
According to Fabrik, "Known for its movies, television channel, and greeting cards, Hallmark has long used the image of a crown as part of its brand identity. The organization has only made a handful of tweaks to its brand mark over the years, focusing on an elegant image. Alongside an iconic five-pointed crown, the Hallmark logo also includes a script-style wordmark designed to look like traditional calligraphy. Many versions of the Hallmark logo also include purple coloring, a shade commonly associated with luxury and royalty."
PANDORA
According to Fabrik, "The modern logotype of the jewelry company, Pandora offers an insight into how subtle and simplistic a crown symbol can be. Pandora is a Danish jewelry manufacturer, first established in 1982 and is best known for its charm bracelets and designer accessories. Like many jewelry companies, Pandora has updated and refined its logo a few times over the years. Still, the image of the crown has remained relatively consistent, sitting above the "O" in the wordmark."
RITZ-CARLTON
The hospitality brand was started by Caesar Ritz, known as the "King of Hoteliers, and Hotelier to Kings," and its first hotel opened in the United States in 1911 - following the Hotel Ritz in Paris. Caesar Ritz created the iconic brand's logo, which is a combination of the British royal seal (the crown) and the icon of a financial backer (the lion). First recorded in 1908, "the customer is never wrong" was the slogan of Caesar Ritz. Today, the Ritz-Carlton chain has more than a hundred luxury hotels around the world. In 1998, the business was bought by Marriott International, which operates the Ritz-Carlton hotels but does not own them. In addition to hotels, the hotel chain has exclusive residences and yachts.
What other famous brands feature tiaras or crowns in their logos? Chime in and share.
SHARE THIS: How can you celebrate #InternationalTiaraDay? Watch a Princess-themed movie: The Princess Bride, The Princess Diaries, Cinderella, or Frozen. #BrandStorytelling #DebbieLaskeysBlog
Image Credits: Chaumet Paris, Rolex, Budweiser, and Hallmark.
Watch an interactive timeline of the more than 240-year-old Chaumet Paris jewelry brand:
https://www.chaumet.com/us_en/our-maison/milestones
Learn about "The Art of Creating a Tiara" from Chaumet Paris:
https://www.chaumet.com/us_en/our-maison/craftsmanship/the-art-of-creating-a-tiara
Read all about "The Most-Loved Royal Wedding Tiara in History" from Garrard:
https://www.garrard.com/en-us/blogs/house/the-most-loved-royal-wedding-tiara-in-history
Check out Budweiser's salute to 150 years of Budweiser and Baseball with 2026 MLB Team Cans:
Read the history of the slogan: The customer is always right:
https://en.wikipedia.org/wiki/The_customer_is_always_right
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