How many social media posts do you recall? Do some go viral because they are for charity, like the ALS Ice Bucket Challenge? Or do some go viral because they happened at the right moment in time, like my favorite tweet of all time, the Oreo tweet when the lights went out at the 2013 Super Bowl? Or do some go viral and become memorable simply because they're funny?
In a monthly series on my blog appearing during the first week of each month (hard to believe I've been writing these posts since February 2025), I share my choice for the best social media post of the preceding month. My choice may appear on Twitter/X, Facebook, Instagram, Threads, Bluesky, LinkedIn, YouTube, etc.
According to Google, "The best social media post of the month is typically one that effectively combines high engagement with relevance to current events, holidays, or trending topics, while also aligning with your brand identity and authentically connecting with your audience; this could include a thought-provoking question, a relatable story, a visually appealing image, a timely meme, or a behind-the-scenes look, depending on your platform and target demographic."
Without further ado, the post that earns my recognition as the best social media post of the month from June 2026 was a post on June 8th by the Illumination's movie brand MINIONS in a response/share of Wendy's fast-food restaurant promotion for the new movie MINIONS & MONSTERS (that arrived in theaters yesterday), that appeared on Twitter/X. The partnership with Wendy's added another amusing perspective to all the buzz and co-branding surrounding the new movie.
The MINIONS account posted "Love the new profile pic @Wendy's." The comment included a share of the new profile pic of the Wendy's spokesperson DRESSED AS A MINION plus an updated header image featuring the co-branded WENDY'S x ILLUMINATION'S MINIONS & MONSTERS MEAL.
Brands that can align their products or services to an event, holiday, or trending news that everyone is talking about have the potential to be memorable. And MINIONS & MONSTERS and Wendy's definitely succeeded in my book!
Which brand will stand out during July, and why? Swing by #DebbieLaskeysBlog during the first week of August to read about my choice.
SHARE THIS: Brands that align their products or services with trending news have the potential to be memorable. ~@DebbieLaskeyMBA #SocialMediaMarketingStrategy #DebbieLaskeysBlog
Image Credits: Illumination's MINIONS & MONSTERS and Wendy's via Twitter/X.
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