If you're a fan of the movie series TOY STORY, then today is a special day, because TOY STORY 5 arrives in theaters.
SHARE THIS: Who knew that talking toys could teach us so much about friendship, feelings, and growing up? ~Disney #ToyStory5 #BrandStorytelling #DebbieLaskeysBlog
This is the fifth movie of the series about toys and their antics led by Woody (voiced by Tom Hanks) and Buzz Lightyear (voiced by Tim Allen). In this installment, 8-year-old Bonnie becomes enamored with her new favorite toy, a frog-like tablet named Lilypad. According to Variety, "The movie tees up an all too familiar question. What's a toy's purpose when childhood is increasingly dominated by screens? Woody and Buzz reunite to stop technology from taking over kids' lives."
SHARE THIS: Toys are for play, but tech...is for everything. ~Woody from #ToyStory5 #BrandStorytelling #DebbieLaskeysBlog
But, while much attention will be on the actual story, many eyes will also focus on the co-branding surrounding the movie. So, where else will this movie and its characters appear?
According to Disney, "Celebrate the release of Disney and Pixar's highly anticipated "Toy Story 5" with Mystery Minis from Funko. Each box includes one of the 12 mini vinyl characters from the movie, but you won't know which one you have until you open the box."
According to DesignRush, "Papa Johns is making pizza a part of your movie night rituals again, this time with the help of Woody and Buzz Lightyear. The pizza chain has teamed up with Disney and Pixar for a global campaign tied to Toy Story 5, marking the franchise's first-ever collaboration with a pizza brand ahead of a theatrical release. Launching before the film hits theaters on June 19, the campaign turns Papa Johns locations into a merchandise drop, an activation, and a full-fledged nostalgia machine. It's an ode to the families who grew up with the franchise over the last three decades. The campaign is set to launch across 42 international markets including Los Angeles, London, Seoul, and Madrid. Ultimately, the pizza giant is pulling all the strings to embed itself into the Toy Story universe through food, digital engagement, merchandise, and experiential activations that will continue through July."
According to Associated Press, "WK Kellogg Co. announced that it's including toys with some of its breakfast cereals for the first time in more than a decade. Starting on April 26th, special edition boxes of Frosted Flakes, Froot Loops, AppleJacks, and Corn Pops will have plastic toys shaped like characters from Disney and Pixar's "Toy Story 5." Plastic toys used to be a mainstay in breakfast cereal, but the toys gradually disappeared as manufacturers tried to cut costs and consumers worried about choking hazards. Kellogg said it thought "Toy Story 5" was a good fit for the re-introduction, since it explores the role of toys in a tech-driven world."
According to Marketing Partnerships, "Fresh Del Monte, a global leader in fresh produce, has launched a global campaign with Disney and Pixar's Toy Story 5. Fresh Del Monte is sparking imagination and promoting healthy habits by bringing over 600 million co-branded pineapple hangtags and banana stickers to produce aisles across all participating regions. In addition to in-store activations, the campaign will include interactive, movie-inspired digital promotions and social media content featuring Woody, Buzz Lightyear, Jessie, and the whole gang, and a sweepstakes offering grocery shoppers a chance to win a five-night trip to Barcelona. This collaboration links Fresh Del Monte's core fruit products with a major family entertainment franchise, potentially strengthening brand recognition and reinforcing its positioning around health-focused, kid-friendly eating habits worldwide."
According to Women's Wear Daily (WWD), "For their first official collaboration, Dr. Squatch and Jukebox are teaming up to re-imagine three storied Pixar characters in scent form. Ahead of the film's premiere, the personal care brands will introduce three bar soaps — Howdy Hero, Cowgirl Courage, and Cosmic Captain — inspired by the beloved big-hearted toy cowboy Woody, his sister Jessie, and astronaut Buzz Lightyear, respectively. Designed to evoke elements of Woody, the Howdy Hero line blends snake root extract with notes of warm vanilla, desert sage, and worn leather. Cowgirl Courage, a nod to Jessie (Woody's sister), is comprised of horsetail extract, juicy fruit, bright citrus, sandalwood, and wildflowers. And Cosmic Captain is formulated to take consumers to infinity and beyond with evening star oil and hints of crisp pear, cedarwood, and creamy fig."
John Ludeke, chief brand officer at Dr. Squatch, explained, "Toy Story is one of the most iconic franchises in the world, and these characters have stood for adventure, loyalty, and courage for decades. Our collaboration is about bringing that same energy into your everyday routine, whether you're leading the charge like Woody, exploring new frontiers like Buzz Lightyear, or showing up with fearless confidence like Jessie. Launched in 2023, Jukebox is the sister brand of Dr. Squatch, which was acquired by parent company Unilever last year. Where Dr. Squatch offers a robust range of hygiene products for men, Jukebox offers a healthy assortment of bathroom essentials — think mists, soaps, and lotions — for women. This collaboration is the first time both brands have come together to drop a custom collection. This drop is just one example of Dr. Squatch's commitment to keeping its finger on the pulse of pop culture."
SmartyPants created limited-edition packaging featuring Toy Story characters for its Kids Multi and Omega vitamins to help support kids' brain health during the years they explore, discover, and play.
According to Sneaker News, "Long-time partner adidas has debuted a trio of footwear themed around the Toy Story series' most recognizable characters. Leading the collection is a cowboy-inspired take on the adidas Samba dedicated to Woody. The classic silhouette adopts details pulled directly from Woody's iconic outfit, incorporating cow-print textures, denim-inspired blue accents, and yellow plaid elements reminiscent of the sheriff’s signature western look. Buzz Lightyear receives the futuristic treatment through the adidas Adistar Control 5. The chunky tech-runner arrives dressed in Buzz's unmistakable white, green, and purple color palette while embracing the model's naturally space-age aesthetic. Space Ranger badges appear at the heel, while the stripes are colored in blue, green, and red to match the suit's design. But what may be the most alluring feature of the Buzz Lightyear Adistar Control 5 is a detail that will only be found on kid's sizes: the midsole and heel of the shoe feature green and purple LED lights which can be powered on and off with the touch of a button at the heel. And rounding out the collection is a women's exclusive version of the adidas Samba Jane inspired by Jessie. Similar to Woody's pair, the design leans heavily into western-inspired details pulled directly from Jessie's cowgirl attire while adapting the slimmer Samba Jane silhouette."
According to Women's Wear Daily (WWD), "As summer nears, it was [timely for Disney Pixar] to reconnect with Crocs to give fans some new clogs to slip into. For the second time, the popular footwear brand is bringing the beloved "Toy Story" characters and Andy's toys to life with a playful new collection that includes its own version of a cowboy boot. The Crocs collaboration is set to include two new pairs of co-branded clogs, including the Disney Pixar's "Toy Story" Jessie Boot. The playful shoes are designed to honor the cowgirl's Western vibes, so the boot is adorned with four Jibbitz charms, including Jessie's red cowboy hat, and another one of Bullseye, her horse. As a nod to Jessie's signature style, boots feature denim accents and a cow print. The silhouette brings Western flair to the Crocs clogs by giving them an ankle-length with a red collar, and it's finished with a backstrap and gold metallic buckle for a bold touch. The collection also includes the new Alien Classic Clogs, featuring the aliens' full faces, complete with sweet grins, three curious eyeballs, a Pizza Planet Jibbitz, and pointy ears that double as the rivets. The two new designs follow the two classic "Toy Story" Buzz and Woody clogs Crocs that were released in 2024, which will be available for purchase again, along with the latest designs starting on June 16th."
Note, in case you need a definition: Jibbitz are small, decorative charms designed to be popped directly into the ventilation holes of classic Crocs clogs and slides. They are made by Crocs to allow wearers to easily customize, personalize, and show off their personality.
And according to the Porsche newsroom, "Porsche, Disney, and Pixar have joined forces to create three one-of-a-kind Porsche 911 vehicles inspired by the beloved "Toy Story" characters Woody, Buzz Lightyear, and Jessie, in celebration of the highly-anticipated release of "Toy Story 5." The three cars will make their debut at the "Toy Story 5" red carpet premiere in Los Angeles on June 8th. As "Toy Story 5" explores a new chapter where toys navigate an increasingly digital world, this collaboration brings that same spirit to life by blending timeless storytelling with modern innovation. Each vehicle captures the personality and energy of its corresponding character. Each car's design is individually hand-crafted. The result is a trio of highly customized vehicles that reflect both the emotional connection of the "Toy Story" franchise and Porsche's commitment to precision and performance. The three one-off 911s will be sold together as part of a broader charitable initiative to benefit three designated non-profit organizations devoted to helping children and people in need."
Lylle Breier, EVP, Partnerships, Promotions, Synergy, and Events at The Walt Disney Studios, explained, "This collaboration with Porsche is a celebration of Woody, Buzz Lightyear, and Jessie that feels both unexpected and true to the spirit of "Toy Story," and we love how it brings the film into a completely different creative space. For decades, Porsche and The Walt Disney Company have each defined what it means to inspire audiences through creativity and innovation. Even more meaningful is the opportunity to channel this collaboration to benefit deserving charities."
Timo Resch, President and CEO of Porsche Cars North America, explained, "Porsche and the "Toy Story" franchise share a commitment to creating special moments that last a lifetime. Many people fondly look back on their first toy - much like the feeling they experience when they drive one of our cars for the first time. We're excited...to create Woody, Buzz Lightyear, and Jessie inspired vehicles in 911 form.”
What other brand partnerships have you seen? Chime in and share, and see you at the movies!
SHARE THIS: Many people fondly look back on their first toy - much like the feeling they experience when they drive one of our cars for the first time. ~Timo Resch of @Porsche #BrandStorytelling #ToyStory5 #DebbieLaskeysBlog
Image Credit: The Walt Disney Company and Pixar.
Watch the teaser from Porsche and Pixar: "The most special toys only get better with age"
https://youtu.be/4QyLqAsBqHQ?si=LgzY32H99_4ZEy2E
Check out all the Jibbitz available for personalizing a pair of Crocs:
https://www.crocs.com/c/jibbitz
No comments:
Post a Comment
Thank you for your comment!