How many social media posts do you recall? Do some go viral because they are for charity, like the ALS Ice Bucket Challenge? Or do some go viral because they happened at the right moment in time, like the Oreo tweet when the lights went out at the 2013 Super Bowl? Or do some go viral and become memorable simply because they're funny?
In a new monthly series on my blog - appearing during the first week of each month - I am sharing the best social media post of the preceding month. The choice may appear on Twitter/X, Facebook, Instagram, Threads, Bluesky, LinkedIn, YouTube, etc.
According to Google, "The best social media post of the month is typically one that effectively combines high engagement with relevance to current events, holidays, or trending topics, while also aligning with your brand identity and authentically connecting with your audience; this could include a thought-provoking question, a relatable story, a visually appealing image, a timely meme, or a behind-the-scenes look, depending on your platform and target demographic."
Without further ado, the post that earns my recognition as the best social media post of the month from June 2025 was shared on Twitter/X on June 4th, 2025, by the Broadway musical (and traveling musical) sensation CATS!
June 4th was HUG YOUR CAT DAY, so this was an especially timely post that featured two actors from the show dressed as cats in a warm embrace. For fans of the musical and for cat fans around the world, this was a memorable and purrfect post to commemorate the day.
Brands that can align their products or services with an event, holiday, or trending news that everyone is talking about have the potential to be memorable. And CATS THE MUSICAL definitely succeeded in my book!
What brand do you think will stand out during July, and why?
SHARE THIS: Did your brand recognize #HugYourCatDay with a purrfect post? @CatsMusical did! Meow! #DebbieLaskeysBlog #BrandStorytelling #BrandExperience
Image Credit: CATS THE MUSICAL via Twitter/X.
