How will your brand recognize the Fourth of July?

Since today's date is July Fourth or the Fourth of July, it's celebrated as Independence Day in the United States. For those of us in the marketing arena, we are tuned in to brands who stand out based on how they celebrate.

Do the following brands stand out because they feature the word "American" in their names? American Airlines, American Broadcasting Company (ABC), American Eagle Outfitters, American Express, American Fireworks, American Freight, American Greetings Corporation, and Bank of America.

These brands may align their logo, email messaging, social media posts, and advertising with the red, white, and blue colors of the American flag. They may also include some form of "independence" wording or theme in their tagline or logo.

A long-time favorite brand is Sherwin-Williams, because it used one of its color swatches to match one of the colors on the American flag in a social media post years ago.

Another favorite brand is Canine Companions, a nonprofit formerly known as Canine Companions for Independence and currently celebrating its 50th anniversary, because it featured a group of puppies with celebratory hats in a social media post years ago.

And a final memorable brand is Krispy Kreme, who, last year, introduced its "Star Spangled Sweetness Collection" doughnuts: the Freedom Flag Doughnut, the Cotton Candy Sparkler Doughnut, the Firework Cookies and Kreme Filled Doughnut, and the Chocolate Iced with Patriotic Sprinkles Doughnut. In addition, according to the brand's website, "We’re sweetening your Independence Day this year with a FREE Original Glazed doughnut when you visit our shop wearing red, white, and blue. Valid July 4th only at all participating shops in shop and drive thru, limit one per person. Not available online."

However, remember, the buzz of the moment should NEVER overshadow your core brand promise, brand story, and mission.

So, which brand will be the winner as this year's stand-out brand on Independence Day?

SHARE THIS: Where you see wrong or inequality or injustice, speak out, because this is your country. This is your democracy. Make it. Protect it. Pass it on. ~Thurgood Marshall #July4th #DebbieLaskeysBlog

SHARE THIS: The essence of America, that which really unites us, is not ethnicity or nationality or religion. It is an idea, and what an idea it is — that you can come from humble circumstances and do great things. ~Condoleezza Rice #July4th #DebbieLaskeysBlog

SHARE THIS: Ask not what your country can do for you, ask what you can do for your country. ~John F. Kennedy #July4th #DebbieLaskeysBlog

SHARE THIS: With freedom comes responsibility. ~Eleanor Roosevelt #July4th #DebbieLaskeysBlog

Image Credits: Sherwin-Williams and Canine Companions.

Check out these interesting facts about the Fourth of July:

https://www.goodhousekeeping.com/holidays/g22022801/4th-of-july-trivia/