What Will You Read Today on Blogger Day?

Do you know today's significance? If you're reading this blog and/or write your own, then you probably know that today is Blogger Day.

Since 1999, each year on August 5th, Blogger Day is observed. A blog, a shortening of the word "weblog," is an informational website published on the Internet that consists of story-like text entries typically displayed in reverse chronological order.

SHARE THIS: Don't focus on having a great blog. Focus on producing a blog that's great for your readers. ~Brian Clark #DebbieLaskeysBlog #BloggerDay

According to Holidays Calendar, "Although blogs originally started out as the work of individuals, they have increasingly been used by organizations, universities, and media outlets to distribute information. Today, there are over 600 million blogs published among the 1.9-plus billion websites that currently exist on the Internet. Over two million blog posts are published every day. In the United States alone, there are over 32.7 million bloggers; and it's been estimated that approximately 80 percent of all Internet users read blogs."

According to Cuyahoga East Chamber of Commerce, "Reach out to bloggers within your industry or local area to collaborate on a featured post. Collaborating on a featured post could involve them reviewing your products or services, interviewing you about your business journey, or giving them an exclusive look at a new product launch. Offering them a unique story or access can result in valuable exposure through their channels."

So, to celebrate Blogger Day, I'd like to share 10 of my favorite bloggers - if you're not already familiar with them, check them out!

ERIC JACOBSON - leadership expert

https://ericjacobsononmanagement.blogspot.com/

ERIKA ANDERSEN - leadership expert

https://erikaandersen.com/blog/

JAMES STROCK - leadership expert

https://servetolead.com/blog/

JOHN BALDONI - leadership expert

https://johnbaldoniblog.com/

KEVIN EIKENBERRY - leadership expert

https://kevineikenberry.com/blog/

SABINA NAWAZ - management coach

https://sabinanawaz.com/articles/

KASSY LABORIE - the trainer's trainer

https://kassylaborie.com/blog/

JOSEPH LALONDE - leadership and film expert

https://jmlalonde.com/

TIM CALKINS - brand marketing expert

https://timcalkins.com/

ANTHONY GAENZLE - brand marketing expert

https://eicreative.online/category/articles/

What blog do you follow on a regular basis? Chime in and share.

SHARE THIS: It's been estimated that approximately 80 percent of all Internet users read blogs. #DebbieLaskeysBlog #BloggerDay #FunFact 

Image Credit: Copysmiths. 

Celebrating Post Number 750 on #DebbieLaskeysBlog

I love to write, and perhaps, in a previous life, I was a novelist. But in this life, I enjoy writing blog posts and sharing my commentary about marketing and leadership - and I've been blogging since 2009. Post number 500 was written and published with no trumpets blaring and no big celebration, however, not 750. For post number 750, I'm sharing a recap of my favorite topics, posts, and guest experts. So find a comfortable chair and join me on a journey down memory lane.

My first post was published on October 9th, 2009, and was entitled, "GM Hired a Woman to Lead US Sales - Yes, a Woman." I vividly recall my discussion with my company's web designer at the time as we discussed this exciting announcement. He suggested that, if I felt strongly about the news, I should start a blog to share my commentary. I did, and my blog is going strong nearly 16 years and 750 posts later.

As the URL evolved into the name of the blog, Debbie Laskey's Blog, it was time for a hashtag to also appear, thus, the creation of #DebbieLaskeysBlog in August 2021. This hashtag, as a form of marketing and building brand identity, has since accompanied all posts on Twitter/X, Instagram, Facebook, LinkedIn, Threads, Mastodon, and Bluesky.

As I wrote in November 2009, "Should You Blog? Blogs have been around since the early 1990's, but should you have one? If you answer YES, then find your voice. If you are an individual, write as you speak and share your expertise. If a company, determine your company's voice and make sure that the senior management team approves. Second, develop a timeline for updating your Blog. Daily may be too much work – weekly or monthly may be better options. Third, create a strategy for content. Decide on key themes or topics. Future topics will be derived from visitor feedback, and research industry-specific venues for additional ideas. Now, start blogging!"

Here are some memorable posts about brand identity, brand strategy, personal branding, leadership tips, and brand promotions:

*April 2016: When Creating a Product Name, ONE WORD Can Make a Difference 

*October 2016: Three Branding Lessons from Binge Watching

*November 2016: Five #LeadershipTips from the 2016 Presidential Election

*November 2016: Six Branding Tips from the LA Auto Show

*February 2020: What's Your Favorite Valentine's Day Brand?

*April 2020: What's Your Favorite Easter Brand? 

*April 2021: Does Your Brand Recognize April Fools' Day?

*November 2022: What Brand Stands Out on Thanksgiving?

*December 2022: What Are Your Favorite Holiday Ads? 

*December 2022: Five Personal Branding Lessons from Santa 

*December 2022: What's Your Favorite Brand the Day After Christmas? 

*December 2022: What Are the Most Famous Brands on December 31st and January 1st? 

*April 2023: Don't Fool Your Customers TOO Much on April Fools' Day 

*December 2023: Happy #NationalChampagneDay 

*January 2024: "Top 10" New Year's Resolutions for Leaders (inspired by Eric Jacobson)

*January 2025: "Top 10" New Year's Resolutions for Leaders for 2025 (inspired by Eric Jacobson)

*February 2025: Don't Forget that Timeless Marketing Mantra: Don't Judge a Book by Its Cover (inspired by Melanie Bell and her Leaders Who Fiction virtual book club)

Beginning in December 2022, I created a weekly series called "Marketing News of the Week." From the health scare of Buffalo Bills Damar Hamlin and the amazing amount of donations to re-designed products promoting the Lunar New Year, these posts provided explanations as to how mainstream news impacted marketing. While intended to be a weekly series, these posts sometimes appear a couple of times a month - as well as monthly recaps.

As a lifelong fan of reading who has shared a myriad of book reviews on my blog, during the fall of 2023, I created a series called the "Fall Back to Reading Series" and invited 30 leadership, marketing, and customer experience experts to answer questions ranging from the three business books that made the biggest impact on their careers to their favorite authors to creative names for a nonprofit to promote reading to children and young adults. Series highlights appeared on my blog on January 31, 2024.

From March through June 2024, I invited 30 thought leaders to share their commentary to think about leadership in nontraditional ways. This #SpringLeadershipSeries featured TV shows, films, works of fiction, products, and brands that either showcased leadership or were embodiments of industry leaders. Series highlights appeared on my blog on June 20, 2024.

During the 2024 Summer Olympics from July through August 2024, I invited 17 leadership experts to share insights as to how leadership aligned with the Olympics in what I named my #OlympicsLeadershipSeries. Series highlights appeared on my blog on August 12, 2024.

Following the presidential election of 2024, I invited five female leadership experts to share commentary about leadership, gender bias, misinformation, and more as part of my #PostElectionSeries that appeared during November and December 2024.

From October through December 2024, a series entitled "Holiday Leadership Series" appeared on my blog and featured 10 thought leaders and their commentary as to how leadership and marketing were impacted by the holiday season in what I called my #HolidayLeadershipSeries. Series highlights appeared on my blog on December 31, 2024.

And another series is currently running entitled, "Spring Leadership Series 2025" featuring 25 experts. In my #SpringLeadershipSeries2025, I have asked thought leaders five questions about team-building, reading, and leadership. This series runs from March through June 2025.

Each year while watching the Super Bowl, I also watched the ads, also referred to as the #AdBowl and the #BrandBowl. Then, on the following Monday, while football experts played "Monday Morning Quarterbacking" about the game's highs and lows, I always posted my recap of the best (and sometimes worst) ads. To date, I've written 13 of these posts. 

As a marketing pro, without a doubt, my favorite series has been my annual "Top 10 Marketing Highlights" posts. They were written with a nod to David Letterman for the format and appeared on the first day of each year. To date, I've written 15 of these posts.

Starting in 2022, I created an annual series called "(year) Was the Year of #BrandIdentity Changes." In this annual recap published in January, I provided details of interesting brands that either rebranded, changed their logo, changed their name, co-branded, formed an interesting partnership, created a unique hashtag to match a campaign, changed iconic packaging, or in some other way made branding news during the year. So far, I've written three of these posts.

In 2023, there were so many food-related brands that made news that I started a separate "Food Branding Series of (year)." So far, I've written three of these posts.

Started in 2022, I created an annual series called "Words and Terms that Told the Story of (year)." In this annual recap published each January, I shared key words that appeared again and again in news broadcasts as well as the most searched term on Google. So far, I've written three of these posts.

Started in 2022, I created an annual series called "Notable Deaths in (year) and Some Personal Branding Tips." In this annual recap published each January, I shared a list of individuals who passed away the previous year and why they inspired me. So far, I've written three of these posts.

Started in 2022, I created an annual series called "Barbie Made News in (year)." In this annual recap published each January, I provided details of the Barbie dolls released by Mattel during the year to celebrate important women and their accomplishments. Of course, during 2023, the blockbuster film made news. So far, I've written three of these posts.

Started in 2022, I recognized "National Leadership Day," and on February 20th, I invited a leadership expert to share commentary about leadership. So far, I've posted three of these Q&A's.

Started in 2023, I created a new annual series entitled, "Best Book I Read" for the previous year. So far, I've shared my picks from 2023 and 2024, and the posts appeared in early February each year.

Started in 2025, I created a monthly series called "Best Social Media Post of the Month." This series was inspired by Oreo's April Fools' Day post in 2024. So far, there have been three of these posts - and they appear the first week of each month.

From February 2013 through June 2014, I served as a writer for the "IBM Midsize Insider Program," and many of my posts during that time were written about marketing and social media put into perspective for midsize businesses. Those posts appeared first on IBM's website, and once live, they then appeared on my blog.

Over the years, my blog has received some much-appreciated recognition. As a result of my posts, I was invited to be a "Featured Contributor" to Business2Community.com, and I wrote unique posts specifically for that online community. In addition, my blog was included in the BRANDING category in James Strock's SERVE TO LEAD BLOGS LIST in 2021 and also in the Center for Management & Organization Effectiveness TOP LEADERSHIP BLOG LIST in 2014.

Lastly, 20 experts (authors/speakers/coaches/instructors) graciously appeared on my blog in Q&A formats several times. I'd like to give a BIG shout-out with applause to them now: Erika Andersen, Melanie Bell, Julia Carcamo, Susan Colantuono, Doug Dickerson, Amy Diehl, Kevin Eikenberry, Joni M. Fisher, Lee Goldberg, Mark Herbert, Rebecca Herold, Rebecca Rucker, Shep Hyken, Eric Jacobson, Jim Joseph, Michael McKinney, Katherine Spinney, Eric Stone, James Strock, and Ron Thomas. These individuals have inspired me and made a long-lasting impact on my blog and on me, and for that, I am incredibly grateful.

Writers often talk about writer's block. But this recap has demonstrated that, when you view the world through "marketing-tinted glasses," then writer's block is definitely NOT a problem. There are too many marketing-related topics to write about. 

I wish to thank you for joining me on this trip down memory lane and for continuing to read my posts (and sharing comments). See you next time on #DebbieLaskeysBlog - for post #751 and beyond!

SHARE THIS: When you view the world through "marketing-tinted glasses," then writer's block is not a problem! ~@DebbieLaskeyMBA #DebbieLaskeysBlog 

Image Credit: Shutterstock.

Let's Celebrate International SEO Day!

Do you know what today is? If you answered International SEO Day, then you're correct! On this day, digital marketers, web developers, and businesses worldwide recognize the power of SEO and its impact on the digital age. And on September 27, 1998, the Google search engine was launched.

According to Wikipedia, "Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or web page from search engines. SEO targets unpaid traffic (known as natural or organic results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers."

To recognize the importance of SEO, I recently had a discussion with Lisa Sicard who's based in Maine, who I met on Twitter/X. Highlights follow a brief introduction. Lisa has over 25 years of experience and loves helping others with social media, blogging, and content marketing. She specializes in helping small businesses and bloggers to thrive and succeed online. She wrote a book, How to Tweet and Thrive on Twitter in 2020; and her blog was nominated as One of the Best Internet Marketing Blogs by Infinity Blog Awards in 2019, and also one of the Best Top Marketing Blogs in 2015 and 2016 by Fit Small Business. 

QUESTION: Since you've been blogging for over a decade, what are your three best blogging tips?

LISA SICARD: Here are my three tips:

(1) Mastering SEO can make or break your blog. Start with thorough keyword and topic research before you write. This ensures that you're creating content people actually search for.

(2) Many bloggers miss out on the power of internal linking. Make sure to link your posts to each other. This not only helps with SEO, but it also keeps readers on your site longer.

(3) Lastly, your blog isn't a "set it and forget it" project. Update your posts every six months with fresh stats and new info. This keeps your content relevant and boosts your SEO rankings. Keep these tips in mind, and your blog will thrive.

SHARE THIS: Your blog isn't a "set it and forget it" project. ~@lisapatb #SEOtip #DebbieLaskeysBlog

QUESTION: In the words of Brian Clark, CEO of Copyblogger Media and founder of Copyblogger.com, “Don’t focus on having a great blog. Focus on producing a blog that's great for your readers.” What does this quote mean to you?

LISA SICARD: Based on my blogging experience, the key to a successful blog is simple: put your readers first. Instead of aiming to create content that just looks or sounds great, focus on solving your readers' problems. Understand what they need and tailor your posts to address those needs.

For instance, if your readers struggle with gaining followers on Twitter/X, provide them with practical, step-by-step guides that help them. If your audience seeks career advice, offer actionable tips that they can apply right away. The goal is to make your blog a "go-to" resource for them.

In my years of blogging, I've learned that when you prioritize your readers' needs, they keep coming back. They share your content, they engage more, and they trust you. This trust turns into a loyal following, which is far more valuable than just having a "great" blog.

Keep it simple, keep it relevant, and always think about how you can make your readers' lives easier or better. That's the real secret to a great blog.

QUESTION: What’s your favorite social media platform, and why?

LISA SICARD: Twitter/X is, and always has been, my favorite social media platform. I love the brevity of it, though longer tweets are more engaging today and help the algorithm. I've met more people on Twitter/X than on any other platform, and Twitter/X has generated more traffic to Inspire To Thrive (my website) than any other platform. With 12 years of blogging experience and 15 years on Twitter/X, I find it indispensable for connecting with others and driving traffic.

QUESTION: As a social media strategist, how do you convince senior leaders to integrate social media into an overall marketing plan to create consistent messaging?

LISA SICARD: To convince senior leaders to integrate social media into an overall marketing plan, start by showing them concrete examples and stats. Numbers don't lie, and seeing real-world success can be a game-changer. Know your company's audience before recommending a specific platform because each platform has a different user base. It's crucial to align the choice with where the target audience hangs out.

Once you've chosen the right platform, run tests and closely monitor the results. Use data to show what's working and what isn't. Always be ready to make adjustments based on these insights. Social media trends change fast, and your strategy should be flexible. You will need to keep up with the latest network changes. 

Lastly, it's all about repetition. Test, monitor results, pivot, and repeat. This cycle will maximize your reach and engagement. I've seen firsthand how powerful this approach can be. Consistent messaging across social platforms isn't just possible; it’s essential for modern marketing success.

QUESTION: Many people remember the famous OREO Tweet during the 2013 Super Bowl. With that in mind, what's your favorite social media marketing campaign?

LISA SICARD: The Dove Soap Beauty Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 aiming to build self confidence in women and young children. It made everyone seem so real.

My gratitude to Lisa for appearing on my blog, and for sharing her digital marketing insights.

Image Credit: WordSwag.

Learn more about International SEO Day:

https://www.thereisadayforthat.com/holidays/various/international-sEO-day

Connect with Lisa at these links:

Website: https://inspiretothrive.com

Blog: https://inspiretothrive.com/blog

LinkedIn: https://www.linkedin.com/in/lisasicard

Twitter/X: https://www.twitter.com/Lisapatb

Twitter/X: https://www.twitter.com/InspireToThrive

Let's Celebrate Blogger Day!

Do you know today's significance? If you're reading this blog and/or write your own, then you probably know that today is Blogger Day.

Since 1999, each year on August 5th, Blogger Day is observed. A blog, a shortening of the word "weblog," is an informational website published on the Internet that consists of story-like text entries typically displayed in reverse chronological order.

According to Holidays Calendar, "Although blogs originally started out as the work of individuals, they have increasingly been used by organizations, universities, and media outlets to distribute information. Today, there are over 600 million blogs published among the 1.9-plus billion websites that currently exist on the Internet. Over 2 million blog posts are published every day. In the United States alone, there are over 32.7 million bloggers; and it's been estimated that approximately 80 percent of all Internet users read blogs."

So, to celebrate Blogger Day, I'd like to share my top ten favorite bloggers (in no particular order) who post regularly on their blogs - if you're not already familiar, check them out!

SHEP HYKEN - customer experience expert

https://hyken.com/topic/sheps-articles/

JIM JOSEPH - brand marketing expert

https://www.jimjoseph.com/new-blog

TIM CALKINS - brand marketing expert

https://timcalkins.com/

SUSAN FRIESEN / EVISION MEDIA - marketing expert

https://evisionmedia.ca/resources/blog/

BJ BUENO / CULT BRANDING - marketing expert

https://cultbranding.com/ceo/

MICHAEL MCKINNEY - leadership expert

https://www.leadershipnow.com/leadingblog/index.html

KEVIN EIKENBERRY - leadership expert

https://kevineikenberry.com/blog/

ERIC JACOBSON - leadership expert

https://ericjacobsononmanagement.blogspot.com/

ERIKA ANDERSEN / PROTEUS - leadership expert

https://erikaandersen.com/blog/

and

https://proteus-international.com/blogs/

KATHERINE SPINNEY - leadership coach

https://katherinespinney.com/coaching-blog/

SHARE THIS: It's been estimated that approximately 80 percent of all Internet users read blogs. #DebbieLaskeysBlog #BloggerDay

What blog do you follow on a regular basis? Chime in and share.

Image Credit: Freepik.

Celebrating Post Number 600 on #DebbieLaskeysBlog!

I have enjoyed writing blog posts and sharing my commentary about marketing and leadership for many years, since 2009 to be exact. Post number 500 was written and published with no trumpets blaring and no big celebration - however, not 600. For post number 600, I've decided to share a recap of my favorite topics, posts, and guest experts. So find a comfortable chair and join me on a journey down memory lane.

My first post was published on October 9, 2009, and was entitled, "GM Hired a Woman to Lead US Sales - Yes, a Woman." I vividly recall my discussion with my company's web designer at the time as we discussed this exciting announcement. He suggested that, if I felt strongly about the news, I should start a blog to share my commentary. I did, and my blog is going strong nearly 15 years and 600 posts later.

As the URL evolved into the name of the blog, Debbie Laskey's Blog, it was time for a hashtag to also appear, thus, the creation of #DebbieLaskeysBlog in August 2021. It has since accompanied all posts on Twitter/X, Instagram, Facebook, LinkedIn, Threads, and Mastodon.

As I wrote in November 2009, "Should You Blog? Blogs have been around since the early 1990’s, but should you have one? If you answer YES, then find your voice. If you are an individual, write as you speak and share your expertise. If a company, determine your company’s voice and make sure that the senior management team approves. Second, develop a timeline for updating your Blog. Daily may be too much work – weekly or monthly may be better options. Third, create a strategy for content. Decide on key themes or topics. Future topics will be derived from visitor feedback, and research industry-specific venues for additional ideas. Now, start blogging!"

Some memorable posts include the following about brand identity, brand strategy, personal branding, leadership tips, and brand promotions:
 
*April 2016: When Creating a Product Name, ONE WORD Can Make a Difference
*October 2016: Three Branding Lessons from Binge Watching
*November 2016: Five #LeadershipTips from the 2016 Presidential Election
*November 2016: Six Branding Tips from the LA Auto Show
*February 2020: What's Your Favorite Valentine's Day Brand?
*April 2020: What's Your Favorite Easter Brand?
*April 2021: Does Your Brand Recognize April Fool’s Day?
*November 2022: What Brand Stands Out on Thanksgiving?
*December 2022: What Are Your Favorite Holiday Ads?
*December 2022: Five Personal Branding Lessons from Santa
*December 2022: What's Your Favorite Brand the Day After Christmas?
*December 2022: What Are the Most Famous Brands on December 31st and January 1st?
*April 2023: Don't Fool Your Customers TOO Much on April Fools' Day
*December 2023: Happy #NationalChampagneDay
*January 2024: "Top 10" New Year's Resolutions for Leaders

Beginning in December 2022, I created a weekly series called "Marketing News of the Week." From the health scare of Buffalo Bills Damar Hamlin and the amazing amount of donations to redesigned products promoting the Lunar New Year, these posts provided explanations as to how mainstream news impacted marketing. While intended to be a weekly series, these posts sometimes appear a couple of times a month.

As a lifelong fan of reading who has shared a myriad of book reviews on my blog, during the fall of 2023, I created a series called the "Fall Back to Reading Series" and invited 30 leadership, marketing, and customer experience experts to answer the same questions ranging from the three business books that made the biggest impact on their careers to their favorite authors to creative names for a nonprofit to promote reading to children and young adults. Series highlights appeared on my blog on January 31, 2024.

Each year while watching the Super Bowl, I also watched the ads, also referred to as the #AdBowl and the #BrandBowl. I sometimes annoyed family and friends because I took notes during the ads and asked my fellow game watchers to quiet down during the ads - not something easily accomplished during the year's most important football game. And then, the following Monday, while football experts played "Monday Morning Quarterbacking" about the game's highs and lows, I always posted my recap of the best (and sometimes worst) ads. To date, I've written 12 of these posts.

As a marketing pro, without a doubt, my favorite series has been my annual "Top 10 Marketing Highlights" posts. They were written with a nod to David Letterman for the format and appeared on the first day of each year. To date, I've written 14 of these posts.

Starting in 2022, I created an annual series called "(year) Was the Year of #BrandIdentity Changes." In this annual recap published in January, I provided details of interesting brands that either rebranded, changed their logo, changed their name, co-branded, formed an interesting partnership, created a unique hashtag to match a campaign, changed iconic packaging, or in some other way made branding news during the year. So far, I've written two of these posts.

Also starting in 2022, I created an annual series called "Words and Terms that Told the Story of (year)." In this annual recap published in January, I shared key words that appeared again and again in news broadcasts as well as the most searched term on Google. So far, I've written two of these posts.

Also started in 2022, I created an annual series called "Notable Deaths in (year) and Some Personal Branding Tips." In this annual recap published in January, I shared a list of individuals who passed away the previous year and why they inspired me. So far, I've written two of these posts.

Also starting in 2022, I created an annual series called "Barbie Made News in (year)." In this annual recap published in January, I provided details of the Barbie dolls released by Mattel during the year to celebrate important women and their accomplishments. Of course, during 2023, the blockbuster film made news. So far, I've written two of these posts.

From February 2013 through June 2014, I served as a writer for the "IBM Midsize Insider Program," and many of my posts during that time were written about marketing and social media put into perspective for midsize businesses. Those specific posts appeared first on IBM’s website, and once live, they then appeared on my blog.

Over the years, my blog has received some much-appreciated recognition. As a result of my posts, I was invited to be a "Featured Contributor" to Business2Community.com, and I wrote unique posts specifically for that online community. In addition, my blog was included in the BRANDING category in James Strock's SERVE TO LEAD BLOGS LIST in 2021 and also in the Center for Management & Organization Effectiveness TOP LEADERSHIP BLOG LIST in 2014.

Lastly, 18 experts (authors/speakers/coaches) graciously appeared on my blog in Q&A formats several times. I'd like to give a BIG shout-out with applause to them now: Erika Andersen, Melanie Bell, Julia Carcamo, Susan Colantuono, Doug Dickerson, Amy Diehl, Kevin Eikenberry, Joni M. Fisher, Lee Goldberg, Mark Herbert, Rebecca Herold, Shep Hyken, Eric Jacobson, Jim Joseph, Michael McKinney, Katherine Spinney, James Strock, and Ron Thomas. These individuals have made a long-lasting impact on my blog and on me, and for that, I am incredibly grateful.

Writers often talk about writer's block or looking at a blank piece of paper with a big question mark. But this recap has shown that when you view the world through "marketing-colored glasses," then writer's block is not an issue. There are just too many marketing-related topics to write about. I wish to thank you for joining me on this trip down memory lane and for continuing to read my posts. See you next time on #DebbieLaskeysBlog - for post #601 and beyond!


Image Credit: Debbie Laskey.

Do You Lead with the Greater Good As Your North Star?

 

To quote Matthew Kobach (@mkobach), "Twitter is a key that unlocks thousands of doors, some of which you never even knew existed." As a member of the Twitterverse for almost 13 years, I always enjoy meeting new people and learning from them. I recently connected with Cynthia Trevino and invited her to appear here on my Blog in a Q&A format. Highlights of our conversation follow a brief introduction.

Based in San Diego, California, Cynthia Trevino is a marketing mentor, content coach, recovering corporate staffer, small dog mom, self-published author of an Amazon #1 best seller, blogger, wife, evil stepmother, and espresso lover. She went from working 70-hour weeks as a marketing director for a Silicon Valley startup to, along with half the company, being unceremoniously laid off. As she explains, "Without a plan, (which I don’t recommend) I dove headlong into starting my own consulting company. Hey, it’s just like they say. Build the plane as you fly. After tons of bumps, fumbles, and hard-won lessons about marketing myself and enrolling clients, I became a happy, busy, self-employed consultant for small businesses and startups. [But] sadly, in 2018 I uncovered enraging statistics about the earnings gap between women and men entrepreneurs.The well-documented corporate America gender earnings gap, is alive and well amongst entrepreneurs. In just one study (Freshbooks), women business owners earned 28% less than men did for the exact same services. That was unwelcome news! [So] to do my part to level the playing field, I shifted from consulting to mentoring, teaching, and coaching women entrepreneurs so they can better market their businesses to ideal clients. At the time, I fervently wanted more women to close the entrepreneurial earnings gap. And that’s still my biggest mission today."

QUESTION: You wrote a post on your blog entitled, “9 Ways to Improve Your Blog Writing Skills (So You Can Engage Coaching Clients).” What were your three favorite ways, and why?

(Read the post here:
https://shemarketsmentor.com/improve-blog-writing-skills-so-you-can-engage-coaching-clients/)

CYNTHIA TREVINO: Here are my three favorite ways:
FIRST: Write the way you speak.

Here’s the deal, as a business owner, your primary goal when creating content is to engage dream clients, right? So remember, you’re not creating your blog post for Harvard Business Review, you’re writing to let dream clients know that you understand their pain. That you believe in them. That you know they can become the better people they want to be. Avoid writing your website pages, your blogs, or podcasts like you'd write a college term paper. The truth is, you want to be conversational when writing anything for future clients.

Pro Tip: To tap into your dream client's mindset, write as though she’s sitting across the table from you.

SECOND: Adopt the best copywriter's favorite rule: “The You Rule.”

The ability to talk with your dream clients in your written (or recorded) content is the holy grail. It means you’re re-creating what it’s like to have an in-person conversation with potential clients. In order to do that, be extra-intentional about using "you" in your content. That includes you, your, you’ll, you’re, yours, etc.

THIRD: Make your posts long enough so you can engage your readers.

Online marketing experts say that search engines prefer blog posts with at least 800 to 1200 words. Experts also say that posts with 2,000 words or more are shared most often.

It breaks my heart when coaches, looking to get their voice out, write super short blog posts (less than 500 words). What if the website visitor doesn't know you yet? Are you sharing enough in blog posts about who you are as a coach, so potential clients are fascinated to learn about your services? Will website visitors, blog readers, remember you after reading your post? Will blog readers be engaged enough to subscribe to your list?

No question, you can break the rules and write short content. After all, you’re the boss. As you decide which rules to break and which to follow, consider this: You want future clients to think this, after reading your blogs and website content: "Wow, she understands where I'm coming from. I love how she explained my problem. Wonder what her packages are like."

QUESTION: You wrote a book entitled, “She Markets.” What are three take-aways you hope readers have?
CYNTHIA TREVINO: I loved writing my book and followed the marketing advice I share with women entrepreneurs.

Take-away #1: Always create content as though you’re sitting at a table, having coffee with your dream client. Think of your dream clients as the North Star for your business. Develop your content, your marketing, your website, and your programs based on the problems your ideal clients want to solve. Imagine that she’s just poured out her heart to you about a huge struggle. What do you say? What baby steps can you share to give her hope? How do you share snippets of your expertise to guide her?

Take-away #2: Don’t leave marketing and content creation to chance. Put together a plan for creating your unique content, publishing it, and sharing it online.

Take-away #3, is a bit like the first one: You don’t have to become a marketing expert to bring in dream clients and grow your business. You only have to be the expert in who your dream clients are. Invest your energy in discovering what are your specific ideal clients’ fears, hopes, dreams, and challenges.

QUESTION: If you could dine with three women leaders - from history or business - who would they be, and why?
CYNTHIA TREVINO: Here are my three:
(1) Oprah Winfrey because she’s a trailblazer at starting amazing movements and businesses. And she does it all with empathy. Oprah is a powerful leader who is an incredible audience (community) builder. She knows where her community is going, what we’re going to be fascinated by next, and helps us make sense of the constant moral dilemmas that the fast-moving world dumps at our feet.

(2) Sarah Blakely, founder CEO of Spanx, not just because she’s on tons of “Most Powerful” lists, a philanthropist, a relentless supporter of startups founded by women, but because she was turned away by every hosiery company in North Carolina when she initially tried to introduce Spanx. Happily, she persisted.

(3) Tina Fey because she makes me laugh, and I'd like to have some humor added to the moment. She’s hugely talented as a performer, author, writer, and a producer/entrepreneur, so she’s developed the business side as well.

QUESTION: When President Obama introduced Janet Yellen as the new Federal Reserve Chair in October 2013, he said, "Janet Yellen is a proven leader who knows how to build consensus, the kind of person who makes everybody around her better." President Biden celebrated this when he nominated her as the first woman Secretary of the Treasury, and today, she serves as the 78th Secretary of the Treasury. What three characteristics do you think are necessary to create a consensus-builder?
CYNTHIA TREVINO: The truth is, our community, our country, and our economy needs every last consensus-builder we can get. Three characteristics necessary to create a consensus-builder are:

(1) Listening skills must be their top superpower. Everyone at the table deserves to have their voices not only heard, but taken into account as organizations explore potential approaches and execute the optimal solution.

(2) Empathy. My hope is that we all tap into our abilities to infuse empathy in our lives, government entities, and businesses. That means spending time “walking” in our customers, clients, constituencies, and family’s shoes. And as Scott Cook, the founder of Intuit, famously said, “First we must take off our own shoes.”

(3) Leadership that prioritizes both listening and empathy. Consensus-builders must have the kind of leadership that sets aside our own egos and self interests and places the greater good above all else. I love women and men who behave and lead with the greater good as their North Star.

QUESTION: What is your favorite quote from former Supreme Court Justice Ruth Bader Ginsburg, and why?
CYNTHIA TREVINO: My favorite Ruth Bader Ginsburg quote is one that I’m going to paraphrase because I can't recall it exactly. It was I believe when she was arguing a case in front of the Supreme Court.

The Ginsburg quote is this: “He’s never been a 13-year-old girl.”

The context was when a male justice had asked a decidedly non-empathetic question.

My backstory for this quote is that when he posed the question, the patriarchal, male justice did not for one split second, consider the impacts to the victim. He simply could not/would not put himself in another’s shoes, even for a moment. Not even in a child’s shoes.

(Read the details about this case from 2009:
https://www.washingtonpost.com/education/2020/09/25/ruth-bader-ginsburg-case-13-year-old-girl-strip-searched-school/)

QUESTION: One of my favorite leadership quotes is from author and consultant Mark Herbert (@NewParadigmer on Twitter): “Leadership doesn't require you to be the smartest person in the room. It requires you to block and tackle for others.” What does this quote mean to you?
CYNTHIA TREVINO: This quote highlights the need for empathy, again. Blocking and tackling for others means to me that, as leaders in every situation, we owe it to everyone to be on alert for times when under-served people need us to hold space for them. Or when the people who aren't in the room, still need their rights, needs, and interests considered when decisions are made for an organization of any kind.

Blocking and tackling for others particularly applies in public sector situations where those with entrenched power rush to preserve the status quo, because it benefits them.

As leaders in ALL sectors of our society, the under-served need us to create space for their viewpoints to be heard. We must constantly create space for their problems to be acknowledged and a fair hearing for the ongoing issues of women, children, and People of Color to be elevated to a level where they can be solved. I wish schools and colleges taught blocking and tackling leadership skills!

TWEET THIS: As leaders, the under-served need us to create space for their viewpoints to be heard. ~@ConnectUrGenius #LeadershipTip #DebbieLaskeysBlog

My thanks to Cynthia for sharing her inspiring leadership and equality insights and for appearing here on my Blog.

Image Credit: Shutterstock.

Check out Cynthia's links:

Blog: https://shemarketsmentor.com/blog
LinkedIn: https://www.linkedin.com/in/cynthiatrevino/
Facebook: https://www.facebook.com/CynthiaTrevinoMentor/
Instagram: https://www.instagram.com/cynthiamentor/
Twitter: https://twitter.com/ConnectUrGenius  
Book: https://shemarketsmentor.com/she-markets-book/

Social Media: Prioritize QUALITY Over QUANTITY

To quote Matthew Kobach (@mkobach), "Twitter is a key that unlocks thousands of doors, some of which you never even knew existed." As a member of the Twitterverse for nearly 13 years, I always enjoy meeting new people and learning from them. I recently connected with Kim Scaravelli and invited her to appear here on my Blog in a Q&A format. Highlights of our conversation follow a brief introduction.

Kim Scaravelli, B.A., B.Ed., is the author of “Making Words Work: A Practical Guide to Writing Powerful Content.” She is the Founder/CEO of Trust Communications (https://trustcommunications.ca/), Managing Partner of the Canadian Diversity Initiative (https://candiversity.com/), and an award-winning content strategist with 20+ years of practical experience. Kim's writing appears on more than 400 corporate and nonprofit websites across Canada, the United States, and Europe. She is also a keynote speaker, mom, and butler to several demanding pets. You can follow her on Twitter (https://twitter.com/KimScaravelli), Instagram (https://www.instagram.com/kimscaravelli/), and LinkedIn (https://www.linkedin.com/in/kimscaravelli/).

QUESTION: Many people remember the famous OREO Tweet during the 2013 Super Bowl. With that in mind, what's your favorite social media marketing campaign?
KIM SCARAVELLI: I liked Dove’s #PassTheCrown campaign. As with past campaigns, Dove leaned into strong core values of positive body image and inclusivity. Hard to argue with that. I also got a kick out of the #RIPeanut campaign. Humour is a hard thing to pull off and it was risky to kill an icon like Mr. Peanut, but it worked for them! Made me smile and I actually DID pick up a container of peanuts at the grocery store, which I had not done in a very long time.

QUESTION: What is your favorite social media platform or platforms for brand-building, and why?
KIM SCARAVELLI: I love this question because it aligns with my belief that social media is best used for long-term goals, like brand-building, rather than short-term objectives, like trying to boost sales for the month or the quarter.

Social lets you speak to your audience so directly and authentically that it’s an ideal way to engage and build trust with people. With that in mind, the ideal social media platform depends on the brand and the objectives. Personally, because I'm a writer by trade, I adore Twitter! It allows me to lean into my strengths and play with words. That said, if I were a chef, I might be more inclined to focus on Instagram, because food is so deliciously visual.

The key is to find the most natural ‘fit’ because it makes long-term effort easier and more fun, and thereby more sustainable. I’m not saying you can’t be on multiple platforms, but I do think most smaller brands, and even many larger ones, need to have a favourite that they can really dig into.

TWEET THIS: Social media is best used for long-term goals, like brand-building, rather than short-term objectives. -@KimScaravelli #SMTIP #brandexperience #DebbieLaskeysBlog

QUESTION: What are your three tips for creating excellent content?
KIM SCARAVELLI: My number one tip is to BE HELPFUL. Content that answers a question or solves a problem is always a winner. No one cares about features and benefits - they care about HOW those features and benefits serve them and their needs.

My second tip is to CHOOSE CLEAR OVER CLEVER. If you can be both - fantastic. But the purpose of content is to inform, educate, and/or entertain. All of these goals can be reached as long as your communication is clear. Clever is an add-on.

My last tip is to EDIT. EDIT. EDIT. Powerful content is almost always created through repeated editing. It is very rare for thoughts and ideas to land on the page perfectly formed.

QUESTION: Many CEO’s and leadership teams question how to track ROI when the topic of social media is raised. What social metrics do you measure and why, and how often?
KIM SCARAVELLI: I am obsessed with engagement numbers. I check them monthly and I also check engagement rates for competitors, so I have accurate benchmarks. Engagement is how you know you’ve made real connections, so it’s the bomb. That said, I don’t make massive corrections based on what I see happening. Sometimes, things need time to heat up. When it comes to social media strategies, I believe you should stay the course, but make small tweaks based on the numbers you’re seeing. Continual improvements are the way to go.

QUESTION: Blogs are easy and inexpensive marketing tools to promote experts and expertise. What five ways do you recommend generating content on a regular basis?
KIM SCARAVELLI: I believe in strategy:
1. Figure out who your ideal audience is. Hone in on their needs and wants.
2. Choose topics based on that audience.
3. Now create topic clusters. (One main topic that’s BIG to your audience, with 3-5 smaller, related topics.)
4. Decide how much time you can commit to blogging each month, realistically.
5. Now make a schedule that prioritizes one piece that’s a deep dive into the main topic, with subsequent easier content covering the smaller topics.

Prioritize quality over quantity. By starting with the most authority-building, valuable piece, you have a strong foundation. After that, it’s about staying on schedule!

QUESTION: Some experts recommend that you should add one new social platform each year. If you agree with this, which one will you add to your marketing arsenal this year, and why? And if you stop using one, which one, and why?
KIM SCARAVELLI: I disagree. When it comes to social, each brand is unique. And there is a point where you may simply be spreading yourself too thin. I recommend being on 2-3 platforms. Master them. Don’t give in to the pressure to be everywhere.

Professionally, I ventured into Clubhouse in 2021, but it really wasn’t my thing. I didn’t feel comfortable or productive there, so I gave it up. Couldn’t see the benefits for myself. That said, I’m sure it works for lots of other folks. There’s no shame in taking a pass on things now and then.

TWEET THIS: When it comes to social, each brand is unique. -@KimScaravelli #socialmediamarketing #DebbieLaskeysBlog

My thanks to Kim for sharing her inspiring social media insights and for appearing here on my Blog.

Image Credit: Wordswag.

Can You Build a Brand and Tell a Story with a #Hashtag?

Back in 2014, while I was watching the Super Bowl and the ads, I encountered a stream of live Tweets on Twitter led by Jim Joseph in New York. While 3,000 miles away, I enjoyed the discussion about the ads (and sometimes about the football game, too!) with fellow branding and marketing experts. Over the last four years, I've continued to participate in Jim’s Super Bowl chats as well as others he’s led on Twitter during other big events. Based on Jim's expertise, I've invited him to participate in a Q&A about branding and marketing, and highlights follow his bio below.

To quote Jim Joseph, “Marketing is a spectator sport,” and he’s one of the industry’s most engaging, enthralling, and entertaining commentators. As the Global President, Brand Solutions of marketing communications agency BCW, Jim constantly puts his experience to the test. He is also an award-winning author of The Experience Effect series and an adjunct instructor at New York University where he teaches a graduate class in integrated marketing. Entrepreneur of the Year, Agency of the Year, Consumer Launch Campaign of the Year, Most Creative Agency, Best Place to Work, Social Media Icon, Hall of Fame – these are the accolades that Jim has amassed through his long career in marketing. But none are more important than the daily badge he wears with the most pride: Dad. Follow Jim on Twitter @JimJosephExp and check out his Blog.

QUESTION: Since we "met" as a result of your live-Tweeting chat during the Super Bowl in 2014 (#SBexp has evolved into #SuperBowlExp), can you share a brief history about the chat?
JIM JOSEPH: I started out doing the Super Bowl Twitter chats because I noticed that a lot of people were commenting about Super Bowl advertising during the game on Twitter. Then a friend started chatting with me about it too, so I formalized it with a hashtag and invited viewers to join in. It sort of took off from there! It's great fun to chat about the advertising during a television event in real time. It keeps us connected from our various couches! I've done the Twitter "EXP" chats for the Super Bowl every year, and often do them for the Golden Globes, Oscars, Grammys, etc.

QUESTION: How did you come up with your Twitter handle (@JimJosephExp)?
JIM JOSEPH: My first marketing book was titled "The Experience Effect," so "EXP" comes from "EXPERIENCE" as in the “BRAND EXPERIENCE.” So, I just added "EXP" to my name to establish it as a bit of a brand for me.

QUESTION: What's your favorite brand, and what makes it stand out?
JIM JOSEPH: I always cite Starbucks as a fave brand because it's a great example of a brand going well beyond just the product it sells, and standing for a full experience as an active member of the community. Starbucks actively promotes local community organizations and speaks out on social issues. Starbucks actively utilizes its physical and social footprint to add value to people's lives, and, of course, Starbucks sells coffee!

QUESTION: Most organizations have a digital footprint with Twitter, Facebook, LinkedIn, YouTube, and Instagram. But it seems as if blogs have become a poor step-child in recent years. How can orgs use blogs to build brand equity and create brand awareness?
JIM JOSEPH: Blogs are great when you have a point of view, but they are only effective when they are integrated into a full social marketing strategy. They have become less effective recently because of the rise of content on other social channels, but when fully incorporated, they can be a great driver of social engagement.

QUESTION: How do you get all your timely ideas for your blog posts?
JIM JOSEPH: I pay attention! I love observing marketing, and since it's happening all day every day, it's easy to get a lot of content. My motto is "Marketing is a spectator sport," so we can learn a lot from each other.

QUESTION: How can an organization's President/CEO be its best brand ambassador and set an example for all employees?
JIM JOSEPH: The CEO is the brand and should live the brand every day. It's nearly impossible now to separate an organization's leadership and its values from a brand. They are completely linked. The best thing a CEO can do is to live by example of the brand. 

TWEET THIS: It's nearly impossible now to separate an organization's leadership and its values from a brand. They are completely linked. ~@JimJosephExp

 ________________

My gratitude to Jim Joseph for appearing on my Blog and for sharing his amazing insights about our passion, branding. Hope you join us during the 53rd Super Bowl on February 3, 2019, from the comfort of your living room and smartphone or tablet on Twitter for Jim's live TweetChat. And remember to add hashtag #SuperBowlExp to your tweets!

Image Credits: Altoday.com and UGAresearch.uga.edu.

A Social Media Conversation

I would like to introduce Keri Jaehnig to my blog. As a social media expert, Keri's quotes have appeared several times here in group posts when I've featured social media tips over the last several years. We met through social media, and while we're on different sides of the country, our regular communications are an example of the benefits of social media. 

Keri is the Founder and CMO of Idea Girl Media, a Social Media Marketing Agency that works with business brands, public figures, and nonprofits to achieve social media success and positive online reputations. She has received a commendation for Outstanding Attainment in Social Media from the Senate of the State of Ohio and is also featured on Social Media Today, SteamFeed, Search Engine People, AOL Small Business, Forbes, and Business Insider. We recently talked about the state of social media and changes for 2015, and highlights of our conversation follow.

QUESTION: In today’s era of immediacy, all businesses need a digital footprint to reach the largest audience. As a result, what three things do you consider critical as part of a social media marketing strategy?
KERI JAEHNIG: The footprint must come first before the social media: The top three things should be: quality, consistent branding; a well designed, mobile responsive website; and a blog offering at least some brand content that serves as the hub of social media. Once these elements are established as the foundation, brands can begin social media with success. Also, I recommend using a variety of content to share on social channels: images, audio, video, links, and text.

QUESTION: What’s your favorite social platform, and why?
KERI JAEHNIG: Each social platform serves a different purpose to achieve a separate and unique goal. So I like a select few for different reasons. But if you make me choose one, right now I would choose Instagram because it's fun and always with us. It began, and has stayed, a mobile platform. So, because we always have our mobile phones, it's always accessible in our pockets or purses. Instagram is also easy and has cool features! The filters and apps to make cool graphics make even the worst photographer (myself) look like a semi-pro.

Also consider that people absorb and react more quickly to images than to other forms of media, and it is almost destined to be uber-successful. You can very easily syndicate photos to other popular social networks, which I love. And, hashtags are the key to connections. Posts are not limited to amount of text, and you can use up to 30 hashtags per post. In short, having a presence on Instagram is almost a recipe for sure success!

QUESTION: Many CEO’s and leadership teams question how to track ROI when the topic of social media is raised and marketing teams pitch moving forward with the implementation of a social media marketing strategy. What social metrics do you measure - why, and how often?
KERI JAEHNIG: I'm afraid I'm not going to make some CEOs very happy here. Tracking reach, clicks, and shares is a good idea to know what your audience reacts to - and where website traffic is coming from. But a good social media manager knows when things aren't going well - so they adjust. That same good social media manager will also be tracking results and trends ALL THE TIME. Some all day, some once a day, some once a week, and then totaling when reports are due.

The bottom line is....the bottom line:
* Are more people served?
* Are there less service failures?
* Are there more products or services sold?
* Are there more subscriptions or downloads?
* Were there cost savings?

All will be indicators of success. None of those will come immediately. "Traction" takes time, and that time is different for each brand, as well as each strategy for each brand.

QUESTION: Many people remember the famous OREO tweet during the 2013 Super Bowl. With that in mind, what's your favorite social campaign?
KERI JAEHNIG: OREO did a great job with a strategy using new techniques. They nailed it partly because the formula had not been done yet. That same approach today may or may not be as successful mainly because we've all set it with that campaign. Hashtags are now mainstream. Many of us make our own YouTube videos. So, they were good at using technology AND timing with lovely color and tune. Bravo!

Do I have a favorite social campaign? No. But an organization that did well spreading its message through social channels was The ALS Association with The Bucket Challenge. Whether or not they reached their fundraising goals, that message traveled far and wide! They earn bonus points for getting celebrities involved who committed to actually doing it. Other memorable campaigns: Old Spice, Go Granny, and the Budweiser puppies. Those were mainly advertising, but they all "went viral" via social media.

QUESTION: Blogs are easy and inexpensive marketing tools to promote experts and expertise. What five ways do you recommend generating content on a regular basis?
KERI JAEHNIG: They key word is regular, or consistent. Creating good blog content on a regular basis can be challenging for entrepreneurs. Medium-sized businesses and larger brands with designated employees and teams to do this have an advantage. Following an editorial calendar is also key.

Here are some ideas for generating content - there are surely more options, but these may be the easiest for busy teams to execute.
* Feature a few writers from your team so no one person is responsible for all content.
* Answer questions from your customers and clients.
* Accept guest posts from respected professionals in niches complimentary to yours.
* Embed videos, infographics, or SlideShare presentations in blog posts for variety and to re-purpose good content.
* Feature collaborative posts, i.e., accept answers to important industry questions from several team members or industry professionals. These are often bookmarked as resources for readers.

QUESTION: Pundits recommend that you should add one new social platform each year. Which one will you add to your marketing arsenal this year, and why?
KERI JAEHNIG: My first question is: Who is recommending this for every business or entrepreneur? There is no "one size fits all" strategy, and to assume every organization should be building by one social platform each year is a bit presumptuous. Of course, if you've started with Facebook, your next steps might include Twitter or Google+. Maybe a Company LinkedIn Page, depending on your industry. Or you might consider if YouTube is a good fit. It all depends on what is most fitting for your business niche, and what platform could deliver the desired result. It ALL boils down to: Where does your target market hang out online, and when?

I maintain a presence on Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, YouTube, and Quora. For a few of those, I have a personal and business account. When the new Ello and Tsu platforms were introduced, I created profiles to experiment and become familiar. I felt it was my responsibility to know and see where they would go. 

Will I be adding another social platform this year? Absolutely not! Because more consistent blogging is the best answer for me and my business, knowing what I know about changes that are coming. I suspect the same is true for many: they should be blogging more consistently. But if a miracle occurred, and I magically had eight more hours in every day, I would be compelled to experiment with podcasting.

Learn more on Keri's website and follow her regularly on Twitter @ideagirlmedia and @kerijeahnig.