How many social media posts do you recall? Do some go viral because they are for charity, like the ALS Ice Bucket Challenge? Or do some go viral because they happened at the right moment in time, like my favorite tweet of all time, the Oreo tweet when the lights went out at the 2013 Super Bowl? Or do some go viral and become memorable simply because they're funny?
In a monthly series on my blog (hard to believe I've been writing these posts for more than a year!) appearing during the first week of each month, I share the best social media post of the preceding month. My choice may appear on Twitter/X, Facebook, Instagram, Threads, Bluesky, LinkedIn, YouTube, etc.
According to Google, "The best social media post of the month is typically one that effectively combines high engagement with relevance to current events, holidays, or trending topics, while also aligning with your brand identity and authentically connecting with your audience; this could include a thought-provoking question, a relatable story, a visually appealing image, a timely meme, or a behind-the-scenes look, depending on your platform and target demographic."
Without further ado, the post that earns my recognition as the best social media post of the month from January 2026 was a post on January 4th, by the New York Public Library, one of the most famous public library brands in the United States, that appeared on Twitter/X.
The post stated:
"On this day in 1809, Louis Braille, the inventor of Braille, was born in France. The system he devised as a teenager is still used today, over 200 years later, including at NYPL! We provide braille books to all who need them through the Andrew Heiskell Braille and Talking Book Library. Learn more at (link provided)."
The link provided in the post explained, "The Andrew Heiskell Braille and Talking Book Library provides free accessible reading material for patrons who are blind, visually impaired, or are otherwise physically unable to read standard print. Heiskell Library offers materials to borrow in a wide range of formats, including braille, talking books, and magazines, for users of all ages, as well as players and apps. Patrons can also find accessible programming and events, individual coaching in assistive technology, group workshops, braille study groups, the Dimensions Lab for tactile creation, and more."
This post was timely because it celebrated the importance of Louis Braille's invention on his birthday and also shared details about the NY Public Library's Andrew Heiskell Braille and Talking Book Library.
Brands that can align their products or services to an event, holiday, or trending news that everyone is talking about have the potential to be memorable. And the New York Public Library definitely succeeded in my book!
Which brand will stand out during February, and why? Swing by #DebbieLaskeysBlog during the first week of March to read about my choice.
SHARE THIS: Brands that align their products or services with trending news have the potential to be memorable. ~@DebbieLaskeyMBA #SocialMediaMarketingStrategy #DebbieLaskeysBlog
Image Credit: New York Public Library via Twitter/X.
Link provided in post:
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