Five Business Lessons from the Milano Cortina 2026 Winter Olympics

While the Milano Cortina 2026 Winter Olympics and my #OlympicsLeadershipSeries2026 are now history, there are many take-away business lessons from this exciting international event. I'd like to share five.

SHARE THIS: The Olympic Games have the power to unite us because we can all find something we can relate to in each athlete’s story, whether it’s a story of success or of disappointment. –Tatjana Schoenmaker #WinterOlympicGames #DebbieLaskeysBlog

PLANNING

According to Wikipedia, "The 2026 Winter Olympics, officially the XXV Winter Olympic Games and commonly known as Milano Cortina 2026, were an international multi-sport event that took place from 6 to 22 February 2026 at multiple sites across Lombardy and Northeast Italy, with competition in selected events beginning 4 February 2026. The 2026 Games featured the debut of ski mountaineering as a Winter Olympic event, and they were the first Olympic Games under the International Olympic Committee (IOC) presidency of Kirsty Coventry.

A joint bid by Milano and Cortina d'Ampezzo was awarded the 2026 Winter Olympics at the 134th IOC Session on 24 June 2019 (and planning began soon after). Milano Cortina 2026 was the first Olympic Games to be officially co-hosted by two cities. Milan primarily hosted the ice events, while the remaining events were hosted in clusters around Cortina, Livigno, and Fiemme. These marked the third Winter Olympics, and the fourth Olympics overall, hosted by Italy; Cortina d'Ampezzo previously hosted the 1956 Winter Olympics.

Norway finished at the top of the medal table for the fourth successive Winter Olympics with 18 gold and 41 medals overall, setting a new record for the largest number of gold and total medals won at a single Winter Olympics. The United States finished second with 12 gold and 33 medals overall. The Netherlands finished third with 10 gold and 20 medals overall, making this its most successful Winter Olympics in terms of gold medals. Host nation Italy finished fourth with 10 gold and 30 medals overall, setting a new record for number of medals won. Brazil won the first medal and first gold medal in their Winter Olympics history."

The Games had the highest percentage of women's participation in Winter Olympics history, although the Nordic combined event remained as the only Winter Olympic sport in which only men compete. There were 92 nations participating; 116 events in 8 sports; and 2,871 total athletes broken down into 1,533 men and 1,338 women.

A take-away for businesses is, when tasked with a large project, spend the time to learn all the facts, assemble a talented and enthusiastic team with many areas of expertise, and above all, don't be afraid to think outside the box to create an incredible result.

COURTESY

Athletes demonstrated courtesy toward one another. And IOC President Kirsty Coventry demonstrated courtesy when in discussion with Ukrainian skeleton pilot Vladyslav Heraskevych, who wished to wear a customized helmet during competition that commemorated fellow Ukrainian athletes who had lost their lives since the Russian invasion first began - despite the fact that a mutually-agreeable ending could not be reached and Heraskevych was eventually disqualified from competing.

A take-away for businesses is to always demonstrate courtesy toward employees and customers and to also acknowledge errors in judgment when they occur.

TEAMWORK

While athletes competed in both individual and team competitions, they all represented their countries, for example, TEAM USA represented the United States.

A take-away for businesses is to explain the importance of teamwork in onboarding activities, on-going training, and the creation and maintenance of a positive corporate culture.

And to quote American Olympian Chloé Dygert, an American professional racing cyclist who has won seven gold medals at the UCI Track Cycling World Championships and three medals (one silver and two bronze) at the Olympic Games, "The team BEHIND the team is everybody."

COMMUNICATION

Since 92 countries were represented, how did athletes and fans communicate? There are two official languages for all IOC proceedings, however, the host language, in this case, Italian, was used for local operations, signage, and announcements. Also, some sports have universally-understood words or phrases.

A take-away for businesses is to avoid industry lingo when possible. It's important to present information in as clear a manner as possible to employees, customers, and fans.

RECOGNITION

Exceptional athletes received medals (gold, silver, and bronze), and during the medal ceremonies, the three top winners stood on podiums and listened to the national Anthem of the gold medalist. While some athletes who were favored to win gold medals didn't win (although, what's wrong with winning silver or bronze medals at the Olympics?), no one will soon forget American (and fellow Californian) figure skater Alysa Liu's amazing Olympic gold medal performance!

A take-away for businesses is to recognize the quality work product of employees on a regular basis and also create unique ways to showcase special employees and/or their successes.

What other business lessons did you learn from the Olympics? Chime in and share.

Image Credits: International Olympic Committee (IOC).