Why Are Email Subject Lines Important?

We all receive so many emails on a daily basis, that, to be honest, how many do we actually read? There are emails from stores we never visit, people we never contact, and spam we delete without opening. So, how can a brand stand out in a crowded email box?

According to Statistica, "People send and receive around 333 billion emails every single day. And that number’s only going up — by 2026, it’s expected to reach a staggering 392.5 billion daily emails. Daily email volume varies significantly by country, with the U.S. leading the pack at 9.7 billion emails sent daily. European countries such as Germany, Ireland, the Netherlands, the UK, and France each send over eight billion emails every day."

According to CRMGroup, "Nearly 50 percent of consumers made a purchase directly from an email in the past year. This confirms email’s direct impact on driving sales."

Without a doubt, subject lines must quickly grab the recipient’s attention. Think of a subject line as similar to a book's cover in that it strikes a balance between being informative and intriguing. 

Have you received any recent emails with memorable subject lines? A few weeks ago, I received an email with the following subject line and content:

SUBJECT LINE: Life is short. Buy the Artwork.

EMAIL CONTENT:

Life is short. Trim the tree. Buy the artwork.

30 percent off all Gray Malin Photography. Shop Now.

The subject line caught my attention, and I opened the email. While I read the email content and then clicked through to the website, I was immediately intrigued. While not a customer yet, I added this brand to my bucket list for a future purchase.

According to the brand's website, "Gray Malin is a modern day fine art photographer and New York Times best-selling author based in Los Angeles. Shooting from doorless helicopters, Gray has been a trailblazer in aerial beach, ski and park photography, and has photographed conceptual collections at historic properties including The Beverly Hills Hotel, The Plaza Hotel, Plaza Athèneè and The Colony Hotel in Palm Beach. Gray has an extraordinary ability to transport his audience to breathtaking destinations around the world with his distinct visual style. He invites you to Make Every Day a Getaway."

The photos were amazing (especially the ones of France since I'm a Francophile!) — the dogs are guaranteed to make you smile — but it was the email subject line that initially grasped my attention.

So, what can your brand learn and apply from this brand's effective email marketing?

Image Credits: Gray Malin.

Check out more stats about email marketing:

https://www.sixthcitymarketing.com/email-marketing-stats/

Meet Gray Malin and his fabulous photos:

https://graymalin.com/pages/meet-the-brand