How many social media posts do you recall? Do some go viral because they are for charity, like the ALS Ice Bucket Challenge? Or do some go viral because they happened at the right moment in time, like the Oreo tweet when the lights went out at the 2013 Super Bowl? Or do some go viral and become memorable simply because they're funny?
In a new monthly series on my blog - appearing during the first week of each month - I am sharing the best social media post of the preceding month. The choice may appear on Twitter/X, Facebook, Instagram, Threads, Bluesky, LinkedIn, YouTube, etc.
According to Google, "The best social media post of the month is typically one that effectively combines high engagement with relevance to current events, holidays, or trending topics, while also aligning with your brand identity and authentically connecting with your audience; this could include a thought-provoking question, a relatable story, a visually appealing image, a timely meme, or a behind-the-scenes look, depending on your platform and target demographic."
Without further ado, the post that earns my recognition as the best social media post of the month from November 2025 was a post on November 16th, by Sesame Street on Twitter/X.
The post stated:
“There is only one person who has known the power of 6-7 since the beginning…Ah, ah, ah!”
This post was amusing because the image accompanying the text featured “Count the Count,” a friendly vampire-like Muppet from Sesame Street who is known for his compulsive love of counting. According to Wikipedia, his main role is to teach counting skills to children, and he first appeared in 1972. When he finishes counting, he laughs and says “Ah! Ah! Ah!
This post was especially timely because Dictionary.com recently named "6 7" (pronounced "six-seven" and NEVER "sixty-seven) as its "2025 Word of the Year." According to Dictionary.com, "The annual pick serves as a linguistic time capsule, reflecting social trends and global events that defined the year. The term's exact origin is a bit unclear. Teachers and parents began hearing kids and teenagers use the term over the course of the year, and some say it can be interpreted as another way of saying "so-so," "maybe this," or "maybe that." Some have also linked the term to NBA player LaMelo Ball, who is 6 feet, 7 inches tall."
Brands that can align their products or services to an event, holiday, or trending news that everyone is talking about have the potential to be memorable. And Sesame Street definitely succeeded in my book!
What brand will stand out during January, and why?
SHARE THIS: Brands that can align their products or services with an event, holiday, or trending news that everyone is talking about have the potential to be memorable. ~@DebbieLaskeyMBA #DebbieLaskeysBlog #SocialMediaTip
Image Credits: Sesame Street via Twitter/X.
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