What Brand Best Embodies New Year's Eve?

While there are many brands that stand out on New Year's Eve, there are three interconnected brands that equally overshadow all others.

CITY OF NEW YORK

Every year on the final day of the year, everyone's attention is on the city known as "The Big Apple." New York City has hosted a memorable New Year's Eve party every year since 1907, with the exception of 1942 and 1943 - during World War II. Hundreds of thousands flock to Times Square to watch a truly brilliant event: the crystal ball drop as the final seconds of the year tick away toward midnight, ushering in a new year. According to the Times Square website: "Thanks to satellite technology, a worldwide audience estimated at over one billion people watch the ceremony each year. The lowering of the Ball has become the world's symbolic welcome to the New Year."

WATERFORD CRYSTAL BALL DROP AT TIMES SQUARE

The famous ball drop at New York City's Times Square is comprised of 2,688 Waterford Crystal triangles that vary in size. According to MarketWatch, the Times Square New Year's Eve Ball is worth over $1 million.  According to the Times Square website for 2025: "For The Ball is a geodesic sphere, 12 feet in diameter, and weighs 11,875 pounds. The 2,688 crystal triangles are bolted to 672 LED modules which are attached to the aluminum frame of the Ball. The Ball is illuminated by 32,256 LEDs (light emitting diodes). Each LED module contains 48 LEDs - 12 red, 12 blue, 12 green, and 12 white for a total of 8,064 of each color. The Ball is capable of displaying a palette of more than 16 million vibrant colors and billions of patterns that creates a spectacular kaleidoscope effect atop One Times Square."

What other brands come anywhere close to making such a memorable and impactful mark on New Year's Eve? If you cannot think of any, instead, plan to swing by my blog tomorrow morning for my "Top 10" Marketing Highlights of 2025.

SHARE THIS: The impulse for everyone, going into professional life as a designer, or as a communicator, is to have their work effective, and meaningful...to enter the culture through their work. ~Milton Glaser (designer of #ILOVENY logo) #DebbieLaskeysBlog

SHARE THIS: Three brands stand out for #NewYearsEve: City of New York, Waterford Crystal Ball Drop, and Times Square. #BrandExperience #DebbieLaskeysBlog

Image Credits: Milton Glaser via Gareth David Studio (ILoveNY) and Times Square NYC.