What Brand Best Embodies Black Friday?

There are a ton of brands that stand out during the holidays, but without a doubt, one is the embodiment of Black Friday, the day after Thanksgiving.

Turkey may be on everyone's mind during the Thanksgiving meal, but once the calendar turns the page to the next day, some people drive to their local Best Buy to stand in line for the early Friday morning deals.

According to Wikipedia, "Black Friday has evolved in meaning and impact over the years, initially referring to calamitous days, with a notable early instance being Black Friday (1869) in the US. This financial crisis saw a dramatic plunge in gold prices, affecting investors. The term was later used in American retail, starting ambiguously in the 1950s. Initially associated with workforce absence post-Thanksgiving, it was reinterpreted by Philadelphia police to describe the shopping-induced congestion. Attempts at rebranding to "Big Friday" failed, and the term "Black Friday" solidified by the 1980s, referring to the pivotal point where retailers purportedly shifted from loss ("in the red") to profit ("in the black"). Black Friday traditionally marks the start of the Christmas shopping season and is the busiest shopping day of the year in the United States. Many stores offer highly promoted sales at heavily discounted prices and often open early, sometimes as early as midnight or even on Thanksgiving."

Best Buy is a favorite Black Friday destination, and as a result, stand-out Black Friday brand, due to its HUGE price discounts on large screen televisions. Other deals include headphones and earbuds, laptops and tablets, gaming headsets and mice, smartwatches and fitness trackers, robot and stick vacuums, video doorbells, and kitchen appliances.

According to Best Buy's website, "At Best Buy, our purpose is to enrich lives through technology. We do that by leveraging our unique combination of tech expertise and human touch to meet our customers' everyday needs, whether they come to us online, visit our stores, or invite us into their homes. We have more than 1,000 stores and more than 85,000 employees in the United States and Canada."

In July 2024, Best Buy launched a brand refresh before the back-to-school shopping season. According to its website, "Innovation and technology are key to how we live our lives, and no one knows better than we do the incredible experiences and change they can create. For nearly six decades now, we've delivered on our purpose to enrich lives through technology by embracing change — in our tech assortment, the experiences we create, and how we're there for our customers. 

We're excited to share some changes that are coming — to our brand and the personalized experiences we're creating for our customers. But first, the why. Our customers are at the heart of all we do, and the role they want us to play in their lives and with technology has evolved. They don't always need us to be the expert anymore. Customers are more familiar with technology, do a tremendous amount of research on their own, and know we will be there with our expertise when they need it. Today, they want us to play a bigger role in helping them discover new technology, how it can elevate their lives, and the extraordinary things it can do for them.

imagine that.

The world of discovery we're building is centered on asking our customers, "What if? In finding the answer, we're introducing a new tagline, "imagine that." What if your fridge could tell you what's missing from your grocery list? What if a ring could show you your health? This simple-but-powerful question is where all new ideas and possibilities come from and leads to that exact moment when you realize how technology can unlock a little magic in ways you didn't expect.

Along with our new tagline, we're giving our brand a modern look and feel, which will be phased in over time. We'll also introduce a refreshed color palette. Our iconic blue and yellow aren't going anywhere, but we're adding hints of magenta, teal, and red. We've also added a modernized version of our tag that will show up across a variety of channels. Each of these new components bring to life the energy and vibrancy that is discovering new possibilities."

So, do you think Best Buy's brand refresh made the brand more helpful? Are you a regular Best Buy customer? Will you be visiting a local Best Buy store or make an online purchase on Black Friday?

Or will you be watching Black Friday's Chicago Bears and Philadelphia Eagles football game on Amazon Prime Video on your old tablet or smartphone?

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Image Credit: Best Buy.