I recently had the opportunity to visit the Pantages Theater in Hollywood to watch a performance of MOULIN ROUGE! THE MUSICAL.
As a fan of musical theater, this was great fun. The show featured singing, dancing, music, lighting, amazing choreography, colorful costumes, convincing scenery, and talented performers!
Imagine my surprise when a few hours after the show ended and I returned home, I received an email from the Pantages Theater that read, "Thank you for joining us for MOULIN ROUGE! THE MUSICAL. Your feedback is extremely valuable to us, especially now. Every response is read and considered. Please take a few moments to offer your thoughts, so that we may understand and improve. Click to complete the survey. Thank you."
I have attended dozens of musicals and dramatic theatrical productions in my lifetime and never once received an email like this. I was incredibly impressed because of the content of the email and the timing, so close to the end of the show.
My theater and parking experience had been excellent so I was able to share that information while completing the survey. Since I have tickets for upcoming shows, I'm sure that the Pantages is happy that I'm a happy repeat customer/fan.
Here's a highlight from the show's review in The San Diego Union-Tribune by Pam Kragen, "Besides the eye candy that "Moulin Rouge" provides, the most entertaining and funny part of the show is the clever storytelling its Tony Award-winning orchestrators have created by weaving together and overlapping snippets of songs by more than 160 pop/rock composers, including Lady Gaga, Adele, Elton John, Katy Perry, The Police, the Rolling Stones, and more." There was also music from Tina Turner and "The Sound of Music."
What can your brand learn from this efficient request for feedback?
Image Credit: Pantages Theater's email communication.
Enter the spectacular world of the Moulin Rouge! The Musical:
https://youtu.be/fQucEg85p50?si=VJb-dqSwYvGTEHgY
Read about the history of the Moulin Rouge in Paris:
https://en.wikipedia.org/wiki/Moulin_Rouge
Read secrets about Paris' Moulin Rouge:
https://frenchmoments.eu/moulin-rouge-paris/
Check out Moulin Rouge art by Henri de Toulouse-Lautrec:
https://www.metmuseum.org/art/collection/search/333990
and
https://www.artic.edu/artworks/61128/at-the-moulin-rouge
and
https://www.nga.gov/artworks/46696-quadrille-moulin-rouge
Read the entire story of the Moulin Rouge! The Musical:
https://en.wikipedia.org/wiki/Moulin_Rouge!_(musical)
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