How many social media posts do you recall? Do some go viral because they are for charity, like the ALS Ice Bucket Challenge? Or do some go viral because they happened at the right moment in time, like the Oreo tweet when the lights went out at the 2013 Super Bowl? Or do some go viral and become memorable simply because they're funny?
In a new monthly series on my blog - appearing during the first week of each month - I am sharing the best social media post of the preceding month. The choice may appear on Twitter/X, Facebook, Instagram, Threads, Bluesky, LinkedIn, YouTube, etc.
According to Google, "The best social media post of the month is typically one that effectively combines high engagement with relevance to current events, holidays, or trending topics, while also aligning with your brand identity and authentically connecting with your audience; this could include a thought-provoking question, a relatable story, a visually appealing image, a timely meme, or a behind-the-scenes look, depending on your platform and target demographic."
Without further ado, the post that earns my recognition as the best social media post of the month from October 2025 was a THROWBACK post shared on October 7th, 2017, by the toy brand Ty Inc. on Twitter/X. Headquartered in Oak Brook, Illinois, a suburb of Chicago, the company was founded in 1986 by Ty Warner and designs, develops, and sells products worldwide, most notably Beanie Babies.
The post featured a plush Dalmatian sitting in front of a fire station and read:
"It's a day that means a lot to Marshall! It's #FirePupDay! Dalmatians originally teamed up with horses to guide the Fireman carriages!"
If you're a fan of dogs (and always enjoy the Budweiser Clydesdale and Dalmatian ads during the Super Bowl!) and appreciate the important work that firemen do to keep our communities safe, then you also liked this post!
According to The Dog People, "The image of a polka-dotted Dalmatian riding shotgun in a fire truck is indelible in American pop culture and lore, but the story of how they got there is lesser-known. In honor of National Fire Pup Day, we’ve delved into the history, evolution, and enduring legacy of the dogs who keep firefighters company. From 17th-century carriage dogs to modern-day firehouse mascots, these brave and beautiful canines serve as symbols of the heroic work of their human crewmates, and sometimes, they even get in on the action themselves...When horse-drawn fire carriages hit the scene in the late 1700's, carriage dogs became fire pups. Dalmatians were perfectly suited for the job, not only because of their carriage-trailing abilities but their grace under fire. Dalmatians were known to have a calming effect on horses, so while firefighters battled a blaze, the fire dog could stay with the horses and ease their stress. Back at the station, the fire dog would typically bunk in the stable alongside their equine charges...In the 20th century and beyond, fire stations across England and America kept Dalmatians on-site as firehouse residents and mascots. Also, during the 20th century, Dalmatians and other fire pups made an important move into education, helping firefighters demonstrate fire safety and emergency preparedness for school and community groups."
Brands that can align their products or services to an event, holiday, or trending news that everyone is talking about have the potential to be memorable. And Ty definitely succeeded in my book!
What brand will stand out during November, and why?
SHARE THIS: Brands that can align their products or services with an event, holiday, or trending news that everyone is talking about have the potential to be memorable. ~@DebbieLaskeyMBA #DebbieLaskeysBlog #SocialMediaTip
Image Credit: Ty Inc. via Twitter/X.
Read more about the history of fire dogs at:
https://www.rover.com/blog/fire-dog-history/
