Monday, February 3, 2025

Introducing the Best Social Media Post of the Month Series


How many social media posts do you recall? Do some go viral because they are for charity, like the ALS Ice Bucket Challenge? Or do some go viral because they happened at the right moment in time, like the Oreo tweet when the lights went out at the 2013 Super Bowl? Or do some go viral and become memorable simply because they're funny?

I'm introducing a new series here on my blog that will appear the first week of each month in which I will share the best social media post of the preceding month. The choice may appear on Twitter/X, Facebook, Instagram, Threads, Bluesky, LinkedIn, YouTube, etc.

According to Google, "The best social media post of the month is typically one that effectively combines high engagement with relevance to current events, holidays, or trending topics, while also aligning with your brand identity and authentically connecting with your audience; this could include a thought-provoking question, a relatable story, a visually appealing image, a timely meme, or a behind-the-scenes look, depending on your platform and target demographic."

Without further ado, my lead-off best social media post of the month from January 2025 was shared on January 20th, 2025, by THE DAILY SHOW. You may have seen this post around the web on various social media platforms, but I caught it on Instagram. It featured a photo of Melania Trump as incoming returning First Lady at the Presidential Inauguration combined with an image of Pizza Hut's name and logo showcasing what looked like the same hat. The single line of text read, "No one out-pizzas the Hut."

This post was memorable because it provided humor on what many of us considered to be a dark day for our country and also because it provided some promotion for a brand that is not normally associated with presidential inaugurations.

What brand do you think will stand out during February? Chime in and share.


Image Credit: The Daily Show via Instagram.

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