Debbie Laskey's Blog

Welcome to Debbie Laskey's insights and commentary about BRANDING, MARKETING, LEADERSHIP, SOCIAL MEDIA, EMPLOYEE ENGAGEMENT, and CUSTOMER EXPERIENCES. Debbie has worked in high-tech, the Consumer Marketing Department at Disneyland Paris in France, nonprofits, and insurance. Expertise includes strategic planning, brand development, marketing plans and audits, competitive positioning, websites, communications, public relations, employee engagement, customer experiences, and social media marketing.

Friday, January 31, 2025

Marketing News of the Week: Names, Brand Changes, Pandas, and More

During the last week (okay, the last couple of weeks), there were news stories that reflected advertising, brand identity, brand equity, co-branding, communications, corporate culture, personal branding, product packaging, and more.

FLAVORS FOR 2025

McCormick and Company announced its 2025 flavor forecast: tropical-inspired flavors. Food Business News predicts that beverage-inspired flavors such as strawberry margarita, pina colada, and mojito will be added to desserts during 2025.

PRESIDENTIAL INAUGURATION

Donald Trump's second inauguration took place on January 20th. (On a side note, check out my January 20th post featuring MY choices for TIME's Person of the Year.) Always a solemn day to recognize and celebrate the importance of our American democracy and the value we place on freedom of speech, freedom of religion, and equality, this year's event had dark and disturbing undertones.

SPANISH WHITE HOUSE WEBSITE

According to PBS, "Within hours of President Donald Trump's inauguration, the new administration took down the Spanish-language version of the official White House website. The site (https://www.whitehouse.gov/es/) now gives users an "Error 404/Page Not Found" message. A button was later added to read "Go To Home Page." Hispanic advocacy groups and others expressed confusion at the abrupt change and frustration at what some called the administration's lack of efforts to maintain communication with the Latino community, which helped propel him to the presidency. The Spanish profile of the White House' X (formerly Twitter) account, @LaCasaBlanca, and the government page on reproductive freedom were also disbanded."

"According to 2023 Census Bureau estimates, about 43.4 million Americans — 13.7 percent of the U.S. population age 5 and older — speak Spanish at home. The U.S. has no official language. Monica Rivera, a brand and communications strategist in New York City of Puerto Rican and Cuban descent, said the shutdown sends a clear signal. She said, "There are 43 million Latinos who speak Spanish as their first language and removing access to information directly from the White House draws a distinct line as to who they are serving and more dangerously, signals to the administration's MAGA base that we as Latinos are 'other' and a less significant part of this country."

LUNAR NEW YEAR

The Lunar New Year began on January 29th and welcomes the Year of the Snake. Many brands added a snake or the color red (because the Chinese believe red brings good luck, prosperity, and wards off evil) into their logo, mascot, promotions, or communications. If your brand missed the opportunity, check out my blog post from January 29th for some useful tips for next year.

GULF OF AMERICA & MOUNT MCKINLEY

In one of President Trump's numerous executive orders signed upon taking office on January 20th, he introduced two new names: the Gulf of America and Mount McKinley. Google said it will change the name of the Gulf of Mexico to "Gulf of America" and change Denali to "Mount McKinley." According to CNBC, "Google added that the name Gulf of Mexico will remain displayed for users in Mexico, but users in other countries will see both names. The mountain was named Mount McKinley until 2015, when President Barack Obama's administration changed it to Denali as a symbolic gesture to Alaska Natives."

HOLOCAUST REMEMBRANCE DAY

On January 27th, world leaders and Holocaust survivors gathered at the former site of the Auschwitz-Birkenau death camp in Poland to commemorate the 80th anniversary of its liberation by Soviet troops at the end of World War II. Leaders from around the world were present including Britain's King Charles III and French President Emmanuel Macron. The site (like many other concentration camps) now operates as a memorial site whose goal is to inform visitors about the atrocities that happened there.

CHEETOS OTHER HAND

According to Marketing Dive, "Cheetos is extending its Other Hand marketing campaign with a custom font timed to National Handwriting Day (January 23). Other Hand centers on people who only use their dominant hand to eat Cheetos, leading to mishaps. The Other Hand Font is deliberately wonky looking, allegedly created by designers relying on their non-dominant hand while indulging in a bag of the puffed cheese snacks. The Other Hand Font is available through Cheetos.com and a Google Chrome browser plug-in that switches out the typeface of other websites. The Frito-Lay snack brand is encouraging consumers to post their own Other Hand Font creations on social media for the chance to win a limited-edition bag inspired by the chicken scratch design."

NORAH O'DONNELL SIGNED OFF

According to Adweek, "After five years anchoring the CBS Evening News, Norah O'Donnell opened the Eye Network newscast for one last time on Thursday, January 23rd. She said, "This has been an honor of a lifetime to anchor this legacy broadcast. From the bottom of my heart, thank you for trusting us and welcoming hard news with heart." She is not leaving CBS News, but instead shifting into a broader role as the network's senior correspondent focusing on long-form reporting and interviews."

The broadcast's next era will be ushered in by John Dickerson and Maurice DuBois, who will co-anchor the Evening News out of Studio 47 within CBS News' Manhattan headquarters. The duo will joined by Margaret Brennan from Washington, D.C., and Lonnie Quinn, the chief weathercaster.

COSTCO FOOD COURT CHANGES

According to ABC7, "Costco shoppers will soon see a difference in drink choices at its food court. Costco's CEO announced Thursday that the company is bringing back Coca-Cola products. The big-box wholesaler said Coke will replace its archival Pepsi. For decades, Coke was a centerpiece at Costco food courts, but the company switched to Pepsi in 2013. Coke fountain drinks are expected to make a comeback at your local store beginning this summer."

STARBUCKS CHANGES

Beginning January 27th, according to ABC7, "Starbucks is bringing back condiment bars after they were taken away during the height of the COVID-19 pandemic, and baristas will return to hand-writing customers' names on their cups using Sharpies. Both changes are part of Starbucks' plans to reboot the coffee house vibe that's diminished in recent years. The return of milk and sugar stations are a small step for Starbucks, but it represents something much bigger for the world's largest coffee chain. It's an acknowledgment that Starbucks went too far in overloading its baristas with endless ways to prepare drinks. The return of personalizing cups is also a CEO Brian Niccol directive, who previously said the chain had to "track down" 200,000 Sharpies to make it happen."

KIA RECALLS

According to NBCNewYork, "Automaker Kia America is recalling more than 80,000 vehicles due to floor wiring beneath the front passenger seat that can become damaged and prevent airbags and seat belts from deploying properly. Damaged wiring can also cause an unintended side curtain air bag deployment, according to documents filed with the National Highway Traffic Safety Administration. To remedy the situation, dealers will inspect, replace, and reroute the floor wiring assembly, as necessary, for free. In addition, dealers will install wiring covers. Owners will be notified by letters mailed in March."

ITALIAN MUSEUMS AND DOGS

According to ArtNews, "Italian museums have started offering free dog-sitting services in a bid to boost visitor numbers. The scheme, initiated by the Bauadvisor dog services company, launched on January 26th in Rome at four major cultural sites. Forty dog owners reportedly used the service on its opening day. A 2024 report published by the Eurispes research company found that a third of Italian families have pets, and that almost 50 percent of those pets are dogs. Dino Gasperini, director of Bauadvisor, told the Times of London, "This project means owners can enjoy culture without being separated from their pets for long, and dogs will suffer less stress than they would if left at home." Gasperini claimed that half of dog owners forego visiting museums because they don’t want to leave their pets at home.

The service, which can be booked online, will tour 15 tourist hotspots across Italy for one day each month until April 2026. Dog owners will be able to leave their pets with trained minders at the entrances of selected museums. The dogs will then be walked and fed while their owners roam free inside each institution.

WELCOME TO DC'S PANDAS

Giant pandas have returned to Washington D.C. - and went on public view on January 24th! As part of the National Zoo's 52-year-old conservation partnership with the China Wildlife Conservation Association, the zoo is now home to two new bears, Bao Li and Qing Bao. In a ceremonial opening of the Asia Trail exhibit, the Zoo was declared as the "District of Panda."

According to the Smithsonian's website, "Panda fans nationwide can support NZCBI’s giant panda conservation program by purchasing limited-edition bags of giant panda-themed M&M'S on MMS.com and on-site at the Zoo, at Smithsonian museum stores and at the Smithsonian Store at Ronald Reagan Washington National Airport. For every limited-edition panda pack sold on MMS.com, Mars will donate $5 to NZCBI's giant panda conservation program. Through purchase of these limited-edition M&M'S, fans can directly contribute to the NZCBI's research and habitat protection efforts for one of the world's most beloved and iconic animals. The $14.99 10 oz. sharing-size bags include candies featuring a panda figure and a pawprint, showcasing the giant panda's pseudo-thumb used to grasp bamboo. The packaging features a fun fact about giant pandas and a QR code that connects fans to NZCBI's website, where they can learn more about this species."

Numerous hotels, restaurants, and even the Washington, DC public library are getting in the panda spirit!

Washington, DC Public Library: "Get ready to greet them with the library! Check out panda-themed books, stream documentaries about the species, create a panda paper mache mask with the help of Creativebug and more."

Some hotels, according to the Washingtonian:

Churchill Hotel: The "Panda-monium Getaway" package at the Churchill Hotel near Embassy Row includes a welcome cocktail for two, take-home panda-themed bucket hats plus a reusable bag, and $10 of your reservation fee will be donated to the Smithsonian Giant Panda Conservation Program. Rooms start at $208 a night.

Conrad Washington DC: The Conrad Hotel's two-night panda package includes a stay in a suite; transportation to and from the National Zoo; a private, in-suite visit from the hotel's panda mascot, Potomac the Panda; a gourmet picnic basket with lunch for four to take to the zoo; a "sponsor circle" zoo membership; luxury keepsakes for parents including a Gucci panda charm and a black-and-white silk twill scarf from Prada; and plush pandas and panda-themed treats for the kids. Packages start at $5,500.

Lyle Hotel: In addition to overnight accommodations at the Dupont Circle Hotel, the "Panda-monium at Lyle" package includes Panda-inspired cocktails at the bar, a black-and-white cookie treat in the room, a late checkout, and an Uber credit for getting to the zoo. Rates begin at $231 a night.

Melrose Georgetown Hotel: The panda package at this hotel includes welcome cocktails for two, take-home panda-themed bucket hats plus a reusable bag, and $10 of your reservation fee will be donated to the Smithsonian Giant Panda Conservation Program. Rates start at $262 a night.

Omni Shoreham Hotel: Just six blocks from the zoo, the Omni Shoreham always offers a zoo package, and the return of the pandas makes it as timely as ever. The package includes a $25 daily breakfast credit, one zoo-themed welcome gift per child, and hotel valet parking for one car. Rates start at $254 a night.

Watergate Hotel: The "Welcome Home, Pandas" package at the Watergate Hotel includes panda-themed treats, a panda-printed pajama set from Bellabubear for the kids, and a stuffed toy panda, plus transportation to and from the Zoo. Rates start at $504 a night.

Restaurants too, according to Axios DC:

Baked by Yael, a Kosher and nut-free bakery by the zoo, has tripled its revenue on big bear occasions. To fuel the craze, it bakes panda pops and cookies and sells merch.

The panda-themed pop-up takes over Duke's Counter, across from the zoo. Owner Daniel Kramer says they're "going all-in," from a green habitat-chic decor to panda-rita cocktails and photo-ready backdrops for the TikTok crowd. Expect bamboo everything, from edible garnishes to sustainable straws.

OREO'S LATEST PARTNERSHIP

According to PRNewsWire, "The OREO brand is starting off the new year with a twist. That is, the Limited Edition Post Malone OREO Cookies. In a sweet new collab, the OREO brand is teaming up with nine-time RIAA diamond-certified, GRAMMY Award-nominated phenomenon Post Malone to drop a cookie that celebrates the "twists" in all of us. The OREO cookies star a first-of-its-kind swirled creme combining salted caramel and shortbread flavor creme, sandwiched between an OREO chocolate cookie and a signature golden cookie for a delicious duet of flavors in every bite."

CHAMPAGNE SALES SINK

According to CNN, "Champagne sales have lost their pop as people around the world aren't in the mood to say "cheers." The total number of Champagne shipments from France sank nearly 10 percent last year to 271 million bottles, marking the second consecutive year of declines as inflation-weary consumers cut back and a generally glum mood permeates across the globe. That's according to new report from Comité Champagne, a trade association representing more than 16,000 winegrowers and 320 Champagne houses, which painted a dour picture of the industry that aligns with sales of other alcoholic beverages. Sales in France of the home-grown beverage also dipped 7 percent, to 118 million bottles, because the domestic market is still suffering from the prevailing gloomy political and economic context."

INSTAGRAM SNAFU

Following the Presidential Inauguration, some Instagram users were mysteriously unable to UNFOLLOW Trump and Vance. Users had previously followed the POTUS and VP accounts because they wanted to read/see posts by President Joe Biden and Vice President Kamala Harris, but for political reasons, chose to unfollow the new leaders. For unknown reasons, some users clicked unfollow, but the requests were denied.

LANGUAGE SNAFU

According to Fortune, "Mark Zuckerberg lamented the rise of "culturally neutered" companies that have sought to distance themselves from "masculine energy," adding that it's good if a culture "celebrates the aggression a bit more."

Zuckerberg was quoted as saying, "Masculine energy I think is good, and obviously society has plenty of that, but I think that corporate culture was really trying to get away from it. It's like you want feminine energy, you want masculine energy. I think that that's all good. But I do think the corporate culture sort of had swung toward being this somewhat more neutered thing. If you're a woman going into a company, it probably feels like it's too masculine. It's — there is't enough of the energy that you may naturally have. You want women to be able to succeed and have companies that can unlock all the value from having great people no matter what their background or gender."

Zuckerberg added that he grew up with three sisters and has three daughters, and wants women to succeed in corporations. Hard to believe!

SPIRIT AIRLINES UPDATES ITS DRESS CODE

According to Travel+Leisure, "In January, the airline announced it revised its passenger policies to enforce a stricter dress code, prohibiting certain items of clothing and forcing passengers with specific types of body art to cover up. In its updated "Contract of Carriage," the airline states that passengers will not be allowed to board if they are "barefoot" or are "inadequately clothed," which it defines as in "see-through clothing; not adequately covered; exposed breasts, buttocks, or other private parts," or "whose clothing or article, including body art, is lewd, obscene, or offensive in nature or has an offensive odor unless caused by a qualified disability." The airline decided on the change following several incidents with passengers.

DATA PRIVACY DAY

According to NationalToday.com, "As the line between our offline and online lives continues to blur, Data Privacy Day on January 28 is the little nudge we need at the beginning of each new year to make safeguarding our personal information a priority. Although we live in an increasingly digital world, most of us give little thought to data privacy until after our personal data has been compromised. Our increased reliance on digital technologies to manage every facet of life necessitates the need to rethink what we share about ourselves, when and where we share it, and who we are sharing it with. Data Privacy Day is part of the global online safety, security, and privacy campaign called "STOP. THINK. CONNECT." - an initiative of the National Cyber Security Alliance (NCSA).

The unpleasant truth is that most people who have access to our personal data do not need it. These digital strangers with legitimate access to our personal data are the very people we should be preventing from accessing our personal information because they do not need it. Data Privacy Day is an important wake-up call for anyone who is on the grid, meaning, they use any type of digital device for any reason, and thinks having spam software and firewalls are keeping their data safe. Data Privacy Day reminds us to treat personal information like money. It has value and we need to protect it as if our lives depended on it - because sometimes they do."

SUPER BOWL 59

The biggest football game of the year takes place in just 9 days - on February 9th! Which brand's ads are you looking forward to watching?

What other recent marketing buzz caught your attention? Since there's always something happening that impacts marketing, read #DebbieLaskeysBlog for the scoop!

Image Credits: M&M's (Smithsonian's National Zoo Giant Panda), Cheetos/PepsiCo Foods US, and the White House.

Here's the link to the Giant Panda Cam:

https://nationalzoo.si.edu/webcams/panda-cam

Here's the link to purchase some panda MM's:

https://www.mms.com/en-us/gifts/smithsonian-zoo-panda-10oz/ct2346-p.html

Wednesday, January 29, 2025

Happy Lunar New Year 2025!

Gung Hay Fat Choy, or translated into Cantonese: "Wishing you prosperity."

2025 is the Year of the Snake and is celebrated around the world beginning today. It is an annual 15-day festival around the world that begins with the new moon that occurs sometime between January 21st and February 20th according to Western calendars - and festivities last until the following full moon.

According to the Calgary Herald, "Loathe them or love them, snakes are slithering into the spotlight this year. The snake brings with it wisdom, transformation, calmness, and creativity. These limbless reptiles, of course, have a less-than-stellar reputation in many societal references. A sneaky individual might be said to be as slippery as a snake or a snake in the grass. A slick salesperson can be called a snake oil salesman. And of course, we can’t forget the serpent's role in the Garden of Eden, as it tempted Eve to eat the forbidden fruit. Snakes are so despised by some people that there’s even a special word for the phobia associated with the creatures — ophidiophobia (ophis is Greek for snake.) It's one of the most commonly found animal phobias.

On the flip side, snakes also have their admirers. And a scroll through some snake owners' Instagram accounts shows some people even take to dressing up their pet snakes in cute little outfits. While animal experts say the brain structure of snakes doesn’t allow them to experience emotion, they can begin to recognize their owners and wrap around them, mostly for warmth.

It's also worth noting snakes have been important to ecosystems and a myriad of cultures over the centuries. Ancient Greeks used snakes to ward off evil and other cultures around the world have associated snakes with wisdom and healing. It's many of those positive beliefs that influence predictions for the year of snake in 2025. For those born in a Year of the Snake, the world often sees them as alluring, astute, charming and thoughtful. Celebrities born in years of the snake include Audrey Hepburn, Mahatma Gandhi and Pablo Picasso."

According to Travel+Leisure, here's how the holiday is celebrated throughout Asia:

"Celebrations around China primarily take place on New Year's Eve, with families coming together to mark the occasion. It's custom to wear new clothes to ring in the new year, usually in the lucky colors, red and gold. In northern China, traditional food eaten during Lunar New Year is made using flour, like baos, pancakes, noodles, and dumplings. Families often make these dishes from scratch. The dumplings are usually served with fish, as it symbolizes abundance for the year ahead, and sometimes contain a lucky coin that kids eagerly search for. Throughout China, family members give each other red envelopes with money as well."

"In Korea, the Lunar New Year is a three-day event offering a chance to pay respect to ancestors and elders. In Korean culture, people have an official age based on their birthday, but they also historically had a Korean age, which started at one on the day they were born and increased every first day of the year after that. Children show their respect to elders with deep bows (aka seh bae). As part of the celebration, children also receive money and words of wisdom for the forthcoming year."

"In Vietnam, Lunar New Year is spent with family. Just like other countries, Vietnam has its own traditional attire, a silk tunic with slits on either side that's worn over pants by both men and women for the New Year. Most families go to the temple together to pray for good luck, health, and fortune. Some superstitions include paying off all your debts and cleaning your house before the new year, as well as not throwing anything away on New Year's Day, as it's considered to be getting rid of good luck. Children receive red envelopes with money from their older relatives, too."

"In Singapore, where the population is approximately 75 percent Chinese, red envelopes that display the phrase "Fú" (meaning good luck) are distributed. It's also custom to pay respect to ancestors by going to a temple and lighting incense. The annual Chingay Parade is an extravagant celebration that includes everything from giant floats to lion dancers. Meanwhile, the largest Chinese New Year festival in Singapore is the River Hongbao, which is hosted at different locations across the country."

"In Malaysia, Lunar New Year welcomes spring. It lasts for 15 days, ending with a grand finale day called Chap Goh Mei. Red pocket envelopes (known as ang pow) are given to children and unmarried family members. Many Buddhist families invite lion dancers to their homes to bless their altars and ward off bad spirits. People in Malaysia don traditional outfits, called cheongsam (also known as qipao). They say that if you're celebrating your zodiac year, you should wear the color gold to attract even more abundance."

"Taiwan is another country that strongly associates the holiday with food. Dumplings are the most popular dish, closely followed by pineapple. It's considered good luck to not eat all the fish and keep some leftovers from your holiday meals. Most Taiwanese people spend time with family and their elders in their homes. They exchange red envelopes, and many neighborhoods set off fireworks."

"When the clock strikes midnight in the Philippines, children and adults jump for joy, as it's thought to make them grow taller. The most traditional celebration is called Media Noche, a midnight feast to summon a year of prosperity. The table is usually full of round-shaped fruits — a tradition that originates from China — as the shape represents family unity. One of the most unique superstitions is that wearing polka dots will bring prosperity, money, and good fortune, because of their round shape. Fireworks are also set off to create loud noises that scare away bad spirits, while lights are turned on and windows and doors are left open. Many people avoid spending money on the first day of the year to encourage better finances."

Will your brand add a snake or the color red (because the Chinese believe red brings good luck, prosperity, and wards off evil) into your logo, mascot, promotions, or communications? Here are ten brands that are participating in the festive celebrations:

MATTEL'S BARBIE

Mattel unveiled its 2025 Lunar New Year Barbie doll. According to Mattel, "As the firecrackers ignite, Barbie steps into the Lunar New Year celebration in a lucky red qipao (which symbolizes empowerment and beauty). She steals the scene in this quintessential dress with a modern mermaid gown silhouette, traditional mandarin collar, meihua plum blossom prints, and sheer bell sleeves that flutter as she claps to a festive lion dance. Her dress features a plum blossom floral print, a flower that symbolizes prosperity and resilience, because it can bloom in the cold of winter. To complete her look, Chinese knots, a symbol of good fortune, appear at the collar and adorn her belt. Golden drop earrings, matching the knot color, are also meant to bring good luck. The doll was designed by Joyce Chen."

According to Barbie doll designer Joyce Chen, "Being able to design the Lunar New Year Barbie series has felt really impactful for both me as a designer and to the consumer market that has always been yearning for more representation in the doll category. Growing up as an Asian American, I feel like it was rare to find toys or dolls that I could connect with. Being able to design the Lunar New Year dolls has been so meaningful for me because I can get in touch with and be inspired by my own culture. I also see how important it is for others when they have a doll that they can relate to. It makes me happy to create such a special Barbie for a holiday that is celebrated by many...I love seeing the continued growth of diversity and representation in dolls, and hope that one day every person in the world can find a doll they connect with."

BACCARAT

According to the brand's website, "2025 will be the Year of the Snake, one of the most enigmatic Chinese zodiac signs. Baccarat celebrates this mysterious beauty with an original creation, the Zodiaque Snake 2025, designed by animal sculptor Allison Hawkes. Crafted in the purity of crystal, this exceptional piece captures the very essence of the serpent. With a stately demeanor, the reptile appears to observe the world with discernment, a reminder of the intelligence and profound intuition characteristic of this sign. This exceptional talisman, a bearer of light, promises to illuminate the twelve months to come." The cost of the artwork is $450.

ESTEE LAUDER

Estee Lauder created an intricately designed, exquisitely crafted, one-of-a-kind Year of the Snake Compact with Perfecting Setting Powder. According to the brand's website, "The Year of the Snake brings a year full of good luck and prosperity. People born in this year are known to be very intelligent and flexible, the perfect 'blend' for success."

SANRIO'S HELLO KITTY

According to Sanrio's website, "Celebrate the enchanting 2025 Lunar New Year with Hello Kitty in her vibrant green and pink Wood Snake costume! Embrace the spirit of friendship and forge meaningful connections this Year of the Snake. Hello Kitty features 2025 on her foot, commemorating the New Year, and she adds a green and pink flair to the wood snake costume, complete with a classic pink bow ready to ring in the new year! Limited edition to 3,000."

PRADA

According to Women's Wear Daily, "Prada’s campaign for Lunar New Year 2025 celebrates the start of the Year of the Snake, with images that reinterpret the coils of the animal that is much respected in Chinese culture. Photographed by Oliver Hadlee Pearch, under the creative direction of Ferdinando Verderi, the "We, The Snake" campaign features brand ambassadors Jia Ling, Li Xian, Ma Long, Ma Yili and Yang Shuyu; art historian Wu Hung; artists Peng Wei and Zhang Enli; architect Rossana Hu, and models Du Juan, Ju Xiaowen and Zhao Lei and a snake-like chain of human silhouettes. Prada said the curves of the coils trace twisting spirals and become a visual representation of the concept of community, documented as a winding row of people from a variety of disciplines who interact and bring to life this sign of the Chinese zodiac. The campaign transforms the snake — typically perceived as an archetype of individualism — into a figure devoted to sharing."

SEE'S CANDIES

See's Candies created festive packaging in shades of red and gold to celebrate the Year of the Snake.

GODIVA

Godiva created an elegantly festive collection that was adorned in bright ruby reds and dazzling golds with delicate imagery inspired by the Year of the Snake.

SUGARFINA

Sugarfina created a Lunar New Year 2025 9 Piece Mini Trunk. According to the brand's website, "Sweeten the Year of the Snake with our Lunar New Year Candy Trunk! Discover nine candies from around the world tucked inside this keepsake gift. Flavors include: Lucky Mandarins, Prosperous Pineapples, Sweet Mangos, Yuzu Caramels, Lychee Blossoms, Peach Blossoms, Peach Jellies, Happy Tangerines, and Coconut Toffee Macadamias."

SWAROVSKI

According to the jewelry brand's website, "With an endless vibration of energy and light, this Swarovski pendant celebrates the Year of the Snake in colorful style. Suspended from a delicate chain, the central motif features a mesmerizing snake, crafted from Swarovski Zirconia, with a red dancing stone at the center for good luck. Infinite light reflections are created in the rose gold-tone plated design, adding vitality and unique beauty to the look. Gift it to someone special as a meaningful symbol of rebirth."

LEGO

LEGO announced three sets to celebrate the Chinese Spring Festival, which were released on January 1st: Trotting Lantern with 1,295 pieces; Good Fortune with 585 pieces; and Lucky Cat with 280 pieces. The Trotting Lantern was a build-together set, a great way for the entire family to celebrate the Year of the Snake - and also included five minifigures: two adults, two children, and a character in a Year of the Snake costume.

According to ChinaHighlights.com, do not give a clock or watch as a Chinese New Year gift. "Clocks and watches symbolize running out of time. This is especially an uncomfortable reminder for seniors. Giving a clock or watch as a gift is the biggest no-no in Chinese culture."

Next year, the Year of the Horse will begin on February 17, 2026. So, all of you brands who plan to integrate Lunar New Year into your marketing campaigns or brand identity, start counting the days!

Image Credits: iStock, Mattel, Sanrio, Estée Lauder, and See's Candies.

If you need red envelopes to give family members money, check these out:

https://buddhastoneshop.com/collections/year-of-the-snake-2025/products/buddha-stones-6pcs-chinese-red-envelope-year-of-the-snake-lucky-money-envelopes-2025-new-year

Read more about the history of the Chinese zodiac:

https://www.britannica.com/topic/Chinese-zodiac

Monday, January 27, 2025

"Top 10" New Year's Resolutions for Leaders for 2025

Last January, after I read an inspiring post by the esteemed leadership expert Eric Jacobson entitled, "70 New Year's Resolutions for Leaders," I chose ten from those 70 and featured them in a post.

Since Eric's list included 70 resolutions, and New Year's resolutions are on many people's minds this month, I thought I would revisit Eric's post and choose my "Top 10" for 2025.

With much gratitude to Eric for his comprehensive list and inspiration for this post, here are my "Top 10" New Year's Resolutions for Leaders for 2025:

[1] View every problem as an opportunity to grow.

[2] Praise when compliments are earned.

[3] Assess your company's strengths and weaknesses at all times.

[4] Listen carefully and don't multi-task while listening.

[5] Teach something new to your team.

[6] Explain how a change will impact employees' feelings before, during, and after a change is implemented.

[7] Give feedback promptly and make it individualized and specific.

[8] Promote excellent customer service both internally and externally.

[9] Be willing to change your decisions.

[10] End every meeting with a follow-up To-do list.

And because I've been a passionate reader my entire life, I will repeat (and always include) this annual resolution: "Read leadership books to continue your leadership journey." Don't forget to read works of fiction because they ALSO contain important leadership lessons.

Lastly, here's one of Eric's favorite quotes from a previous appearance on my blog:

Friday, January 24, 2025

Celebrate International Day of Education with Sucheta Rawal

Following the November Presidential election, I read an opinion piece in Huffington Post entitled, "I Thought America Was the Best Country to be a Woman, Until Now. Does America Need Another Women's Suffrage Movement?" by Sucheta Rawal. The article provided excellent commentary about the state of women in the United States following the election, and I strongly urge you to read it (link at end of this post).

I was so impressed by the article that I reached out to its writer, Sucheta Rawal, and invited her to appear here on my blog in a Q&A. Sucheta's bio follows below, but first, the reason for publishing the Q&A today.

Are you aware of today's significance? The United Nations (UN) General Assembly proclaimed January 24th as International Day of Education in celebration of the role of education for peace and development with the aim to "ensure inclusive and equitable quality education and to promote lifelong learning opportunities for all" by 2030.

According to the UN, "Education offers children a ladder out of poverty and a path to a promising future. But about 244 million children and adolescents around the world are out of school; 617 million children and adolescents cannot read and do basic math; less than 40 percent of girls in sub-Saharan Africa complete lower secondary school, and some four million children and youth refugees are out of school. Their right to education is being violated and it is unacceptable. Without inclusive and equitable quality education and lifelong opportunities for all, countries will not succeed in achieving gender equality and breaking the cycle of poverty that is leaving millions of children, youth, and adults behind."

Thursday, January 23, 2025

Words and Terms that Told the Story of 2024

While many marketing and news commentators (including this blogger) have talked about the people, food, brands, films, books, color, and notable deaths that made news during 2024, let's not forget the memorable words and terms that told the story of 2024.

MERRIAM-WEBSTER

According to Merriam-Webster's website, "Merriam-Webster's 2024 Word of the Year is polarization, which happens to be one idea that both sides of the political spectrum agree on. Search volume on Merriam-Webster.com throughout the year reflected the desire of Americans to better understand the complex state of affairs in our country and around the world.

We define polarization as "division into two sharply distinct opposites; especially, a state in which the opinions, beliefs, or interests of a group or society no longer range along a continuum but become concentrated at opposing extremes."

MSNBC observed that, "The 2024 presidential election has left our country more polarized than ever.” The word was also used to describe divides beyond the U.S. election, as when Forbes warned that in workplaces, "cultural polarization is becoming a pressing challenge."

DICTIONARY.COM

According to Dictionary.com's website, "Each year, Dictionary.com's Word of the Year and short-listed nominees capture pivotal moments in language and culture. These words serve as a linguistic time capsule, reflecting social trends and global events that defined the year. The Word of the Year isn't just about popular usage; it reveals the stories we tell about ourselves and how we've changed over the year. And for these reasons, Dictionary.com’s 2024 Word of the Year is "demure."

To select the 2024 Word of the Year, our lexicographers analyzed a large amount of data including newsworthy headlines, trends on social media, search engine results, and more to identify words that made an impact on our conversations, online and in the real world.

The word demure experienced a meteoric rise in usage in 2024. Between January and the end of August, this term saw a nearly 1200 percent increase in usage in digital web media alone. This sharp rise is mainly attributed to TikToker Jools Lebron's popularization of the phrase "very demure, very mindful" in a series of videos posted to the platform in early August.

Though the term demure has traditionally been used to describe those who are reserved, quiet, or modest, a new usage has spread through social media — one used to describe refined and sophisticated appearance or behavior in various contexts, such as at work or on a plane. This increased focus on public appearance and behavior comes at a time when employees are increasingly returning to offices after hybrid remote work following the pandemic."

OXFORD UNIVERSITY PRESS

According to Oxford University Press' website, "Following a public vote in which more than 37,000 people had their say, we're pleased to announce that the Oxford Word of the Year for 2024 is 'brain rot.' Our language experts created a shortlist of six words to reflect the moods and conversations that have helped shape the past year. After two weeks of public voting and widespread conversation, our experts came together to consider the public's input, voting results, and our language data, before declaring brain rot as the definitive Word of the Year for 2024. Our experts noticed that brain rot gained new prominence this year as a term used to capture concerns about the impact of consuming excessive amounts of low-quality online content, especially on social media. The term increased in usage frequency by 230 percent between 2023 and 2024.

Brain rot is defined as “the supposed deterioration of a person's mental or intellectual state, especially viewed as the result of overconsumption of material (now particularly online content) considered to be trivial or unchallenging. Also: something characterized as likely to lead to such deterioration.

The first recorded use of brain rot was found in 1854 in Henry David Thoreau's book Walden, which reports his experiences of living a simple lifestyle in the natural world. As part of his conclusions, Thoreau criticizes society's tendency to devalue complex ideas, or those that can be interpreted in multiple ways, in favor of simple ones, and sees this as indicative of a general decline in mental and intellectual effort."

CAMBRIDGE DICTIONARY

The Cambridge Dictionary's word of the year for 2024 was "manifest," which means to use methods like visualization and affirmation to imagine achieving something you want. The word was chosen in part because of the controversial global trend of manifesting. It was looked up almost 130,000 times on the Cambridge Dictionary website, making it one of the most-viewed words of 2024. According to Cambridge Dictionary's website, "The word jumped from use in the self-help community and on social media to being widely used across mainstream media and beyond, as celebrities such as singer Dua Lipa, Olympic sprinter Gabby Thomas, and England striker Ollie Watkins spoke of manifesting their success in 2024. Mentions of it gained traction during the pandemic and have grown in the years since, especially on TikTok and other social media, where millions of posts and videos used the hashtag #manifest."

COLLINS DICTIONARY

Collins Dictionary has named "brat" as its 2024 word of the year for 2024, defining it as someone "characterized by a confident, independent, and hedonistic attitude." The dictionary credited British singer Charli XCX with making "brat" one of the most talked-about words in 2024. According to CNN Style, "Accompanied by a virulent shade of lime green, the sights and sounds of brat were everywhere to be found this year – including in US Vice President Kamala Harris' election campaign. In July, Charli XCX gave Harris her seal of approval, proclaiming on X: "kamala IS brat." Memes and t-shirts with Harris' name in the "brat" style followed."

THE ECONOMIST

In a striking commentary on global political trends, The Economist has declared "kakistocracy" as its Word of the Year for 2024. Defined as "government by the worst, least qualified, or most unscrupulous citizens," the term has gained significant traction in public discourse, reflecting widespread dissatisfaction with governance across various nations. The word has seen a resurgence in popular use, particularly on social media platforms, where hashtags such as #Kakistocracy and #LeadershipCrisis have trended during major political upheavals. The rise of kakistocracy in the global lexicon also reflects a deeper introspection among voters, who are increasingly vocal about the need for accountability, integrity, and meritocracy in public office.

MOST SEARCHED TERMS ON GOOGLE

According to the tech giant's annual list of top trending searches, the number one search term overall in the United States during 2024 was "election," followed by "Donald Trump," "Connections," "New York Yankees," and "Kamala Harris."

GLASSDOOR

According to HR Dive, "The 2024 word of the year is "divisive," according to Glassdoor's 2024 Best and Worst of Worklife wrap-up. In Glassdoor communities, mentions of the word "divisive" grew 33 percent during 2024, which the organization said was related to a range of issues, including election concerns, toxic workplaces, and shifts in company stances on diversity, equity, and inclusion (DEI) initiatives."

GLICKED ENTERS THE LEXICON

While two summer blockbusters from 2023 created a new portmanteau (a word formed by combining the sounds and meanings of other words), "Barbenheimer" derived from BARBIE THE MOVIE and OPPENHEIMER, 2024's pre-Thanksgiving weekend saw the arrival of "Glicked" to promote WICKED and GLADIATOR II. According to CNN, "A lesson learned is that two very high-profile movies can go head-to-head, and both can thrive in the theatrical marketplace."

According to Yahoo Entertainment, "Celebrate "Glicked" by watching both movies either as a double feature or over the course of a weekend and dress the part donning something earthy and Romanesque for Gladiator II and either Galinda pink or Elphaba green for Wicked."

CALIFORNIA REMOVES THE WORD "SQUAW"

The state of California is removing the word "squaw," a derogatory term for indigenous women, from dozens of place names across 15 counties. According to CNN, "For decades, the names of more than 100 of the state's parks, buildings, streets, bridges, and other geographic features and locations have included the term, which is considered racist and offensive toward Native American women, according to a bill signed into law by California Governor Gavin Newsom in 2022. The updated place names were expected to go in effect by January 1, 2025. The upcoming changes are part of nationwide efforts to examine and replace derogatory terms on geographic features."

SWIFT-ONOMICS

Two terms have appeared as a result of Taylor Swift's international fame: "Visitor Economy" and "Economic Fairy Dust" = the impact on local economies where she performs because visitors flock to each location's airports, hotels, restaurants, and more - and Swift dusts the cities with an economic boom.

KAMALA-MEMTUM

During the Democratic National Convention in Chicago in August, upbeat Democrats rode a wave of "Kamalamemtum," or Kamala momentum.

NOVID

It may be nearly five years since the Corona Virus or Covid pandemic changed everyone's lives, but NOVID has become the term to stand for NEVER HAD COVID.

ADDITIONS TO MERRIAM-WEBSTER

During October, Merriam-Webster announced the addition of 200 new words and definitions. Some of the additions include: beach read, true crime, heat index, For You Page, nepo baby, far right, far left, and MAGA. According to Peter Sokolowski, Editor at Large for Merriam-Webster, "Our lexicographers monitor a huge range of sources to select which words and definitions to add. From academic journals to social media, these give us a very thorough view of the English language." And according to Gregory Barlow, President of Merriam-Webster, "The one constant of a vibrant living language is change. We continuously encounter new ways of describing the world around us, and the dictionary is a record of those changes."

During 2024, leadership expert Kevin Eikenberry wrote that five buzzwords lost their meaning. These buzzwords were synergy, alignment, leverage, collaboration, and culture. Eikenberry explained that, "when they become overused buzzwords, the cynicism in our minds mutes the power of the message." His suggestions for using these words to communicate effectively were: use them less often, choose synonyms, and define them again. He wrote, "Buzzwords exist and are a part of life. How we use them (or not) as a leader and communicator is entirely up to us. Choose how you use them wisely and your communication success will improve."

And, lastly, since this past year on December 25th, Christmas and Hannukah took place on the same day (for the fourth time since 1900), a new term appeared: Chrismukkah as a pop-culture portmanteau referring to the merging of the holidays of Christianity's Christmas and Judaism's Hanukkah.

As the famous writer Joseph Conrad wrote, "My task which I am trying to achieve is by the power of the written word, to make you hear, to make you feel - it is, before all, to make you see. That — and no more, and it is everything."

What words and terms will define 2025? We'll have to wait and see - but in the interim, join me on October 16th, 2025, to celebrate National Dictionary Day, which is celebrated on the birthday of Noah Webster. Browse through your dictionary in your free time and learn new words.

Image Credit: KHQ.

Curious as to which are the most misspelled words by State?

https://www.rd.com/article/most-misspelled-words/

Wednesday, January 22, 2025

A Look Back at 2024 through the Lens of Krispy Kreme

Many brands are successful at telling and sharing their stories or their brand purpose. Some brands excel at this form of marketing, also known as brand storytelling. However, there are few that rival the effectiveness of Krispy Kreme. Here's a look back at 2024 through the lens of this clever food brand.

But first, some history. According to Wikipedia, "Krispy Kreme, Inc. (previously Krispy Kreme Doughnuts, Inc.) is an American multinational doughnut company and coffeehouse chain. The company was founded by Vernon Rudolph, who bought a yeast-raised recipe from a New Orleans chef, rented a building in 1937 in North Carolina, and began selling to local grocery stores. Steady growth preceded an ambitious expansion as a public company in the period from 2000 to 2016, which ultimately proved unprofitable. In 2016, the company returned to private ownership under JAB Holding Company, a private Luxembourg-based firm. In July 2021, Krispy Kreme became publicly traded again on the Nasdaq. The brand name is a deliberate non-standard spelling of 'crispy cream,' for marketing effect."

Although initially based on informal advertising, such as word-of-mouth, in 2006, Krispy Kreme began using television and radio advertisements. On a personal note, when my aunt first heard that a Krispy Kreme store was moving into her Southern California suburb, she could hardly contain her excitement and was one of the first to purchase a dozen.

In March 2021, Krispy Kreme announced that they were providing a free Original Glazed doughnut every day (except Thanksgiving Day and Christmas Day) for the rest of that year to customers in the United States who could prove that they had received a COVID-19 vaccine.

Truly an international company, Krispy Kreme operates in Canada, Egypt, France, United Kingdom, Australia, New Zealand, South Africa, Lebanon, Turkey, India, Dominican Republic, Iceland, Ireland, Kuwait, Guatemala, Mexico, Costa Rica, Panama, Colombia, Peru, Chile, Russia, Taiwan, South Korea, Malaysia, Thailand, Indonesia, Philippines, Japan, Singapore, Cambodia, Jordan, United Arab Emirates, Qatar, Saudi Arabia, Bahrain, Hong Kong, Nigeria, Ethiopia, South Africa, and Morocco.

And now, how does Krispy Kreme align its brand with the important dates on the calendar to stay relevant and in consumers' minds? It's simple while simultaneously imaginative: the brand celebrates holidays!

Doughnuts are decorated to celebrate many holidays, and in the process, stays top of mind with customers and fans:

* DECEMBER 29-31, 2023: To celebrate the new year, two dozen doughnuts cost $20.24

* FEBRUARY: Valentine's Day Heart-Shaped Collection: You Color My World!, You're Berry Sweet!, Without You, I'd Crumble!, and I Love You A-Choco-Lot!

* FEBRUARY: Super Bowl Chocolate Iced Kreme filled football doughnuts

* MARCH: St. Patrick's Day Collection

* MARCH 17: Free Original Glazed GREEN doughnut by walking into a store wearing green

* MARCH: Spring Minis Collection for Easter

* APRIL: Total Solar Eclipse Day Collection

* APRIL: Show a friendship bracelet for a free Original Glazed Doughnut due to the success of Taylor Swift's Eras Tour

* APRIL 15: Pay only sales tax for an Original Glazed Dozen Doughnuts

* MAY 12: Mini Doughnut Collection for Mother's Day

* MAY: Dolly Parton's Southern Sweets Doughnut Collection: Dolly Dazzler Doughnut, Peachy Keen Cobbler Doughnut, Banana Puddin' Pie Doughnut, and Chocolate Creme Pie Doughnut

* JUNE 7: National Doughnut Day (of course!)

* JULY 4: Fourth of July Collection

* JULY/AUGUST: Go USA Olympics Collection

* JULY/AUGUST: Passport to Paris Collection: Creme Brulee Doughnut, Double Chocolate Eclair Doughnut, and Raspberry & Vanille Creme Doughnut

* AUGUST: Pumpkin Spice Essentials Collection

* SEPTEMBER: Barbie 65th Birthday Collection: Barbie Pink Doughnut, Barbie Berries 'n Kreme Doughnut, Malibu Dream Party Doughnut, and Barbie Sweet 65th Doughnut

* OCTOBER: Super Moon Super Doughnut

* OCTOBER: Halloween Ghostbusters Collection

* NOVEMBER 5: Show your "I Voted" sticker and receive a free Original Glazed Doughnut

* NOVEMBER: Thanksgiving Pies Collection: Chocolate Silk Pie Doughnut, Lemon Creme Pie Doughnut, Blueberry Crisp Doughnut, and Apple Crumble Doughnut

* DECEMBER: Merry Grinchmas Collection: Grinch Doughnut, Grinchy Claus Doughnut, Cindy Lou Who Merry Berry Tree Doughnut, and Santa Belly Doughnut

With all these themed doughnuts, there is no doubt as to why Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. This effective brand storytelling may be the secret ingredient.

Tuesday, January 21, 2025

Food Branding News of 2024

While there were countless brands that made news during 2024 due to name changes, logo changes, and entire brand refreshes, how many FOOD brands can you recall that transformed themselves and made news?

Here's a recap of the memorable food industry brands that made marketing news during 2024:

FLAVOR OF THE YEAR (January)

McCormick & Company, the top-selling maker or seasonings and spices, named Tamarind as its "2024 Flavor of the Year." Tamarind comes from a tree that commonly grows throughout Africa, Mexico, Asia, and India, and produces pods containing the acidic and tangy-sweet flavor that can be added to a number of foods, such as potato chips, ice cream, and coffee. According to CNN, "McCormick partnered with Black Tap Craft Burgers, a restaurant with seven US locations and known for its over-the-top foods, to feature tamarind in milkshakes, burgers, and fries beginning on February 1, 2024, for a limited time."

TROPICANA'S LIMITED EDITION PACKAGING (January)

While Artificial Intelligence, also known as AI, was on everyone's mind at the 2024 Consumer Electronics Show in Las Vegas, one company did not want it anywhere near its brand. Tropicana, the top-selling orange juice brand, released limited-edition bottles with a slight change to its name. On the bottles, the letters "A" and "I" were removed from the name so that it showed as "TROPCN." According to the company, the marketing campaign highlighted "the fact that there is nothing artificial, and never has been anything artificial" in the orange juice.

SUBWAY'S SIDEKICKS (January)

What goes best with a foot-long sandwich? How about a foot-long cookie? Subway announced that its new Sidekicks menu would feature "a collection of three new foot-long snacks: a foot-long cookie, a foot-long churro, and a foot-long pretzel, all costing between $2-$3." The company partnered with Auntie Anne's to create the pretzel and Cinnabon to create the churro.

APPLEBEE'S DATE NIGHTS (January)

Applebee's offered a limited number of subscription date night passes for $200. The pass covered a year of weekly date nights starting on February 1 and ending on January 31, 2025. The pass was valid 52 times and covered up to $30 of food and non-alcoholic beverages.

THE SOUR TASTE OF SELF-CHECKOUT (February)

Do you use self-checkout? According to a study by researchers at Drexler University published in the Journal of Business Research, "Regular checkout featuring a human cashier makes customers more loyal to a store and more likely to revisit in the future than self-checkout. The study comes as some companies remove self-checkout machines and others adjust their self-checkout operations. Customers feel more rewarded by a store and feel like they were treated more valuably when using regular checkout because it involves less effort and cashiers handle the scanning, bagging, and payment process, the researchers found. Regular checkout also makes people feel that they are receiving the service they are entitled to as customers, the study found."

In addition, a survey from hospitality product provider Tensator revealed that 33 percent of retail shoppers chose not to complete a purchase because of a bad experience with a self-service kiosk. Consider how these negative experiences - where customers would like to pay and complete transactions - can - and do - affect a brand experience.

COCA-COLA'S NEW FLAVOR (February)

Coca-Cola launched its newest flavor, Coca-Cola Spiced, to cater to America's changing demographics. The company explained that the new Spiced flavor blended the traditional Coke flavor with raspberry and spiced flavors.

BEVERAGES AND SUBWAY (March)

PepsiCo, Inc. reached a 10-year agreement to become the exclusive provider of beverages at all Subway sandwich shops in the United States replacing rival Coca-Cola.

OREO'S JOKE ON APRIL FOOLS' DAY (April)

On April Fools' Day, Oreo shared the best post after changing its brief description to: "We're done."

Oreo posted the following message on Twitter/X:

"After time and consideration, we have made the decision to separate the cookie and the creme duo that you all know to be as OREO cookies. There are no secrets or anyone to blame, we are just two best friends who met at a very young age and have grown over the past 112 years in our own ways. We appreciate your continuous support as we enter this new chapter, separately."

A follow-up post stated: "Just the Creme and Just the Wafer hit shelves 4/31."

However, April has only 30 days. So, if you had not realized that this content was an April Fools' Day joke, that final message provided the gotcha!

MCDONALD'S AND KRISPY KREME (April)

Beginning in 2024, Krispy Kreme's doughnuts would be available at McDonald's restaurants. Will you order a Big Mac, French fries, and a Krispy Kreme doughnut?

McDONALD'S BILLBOARD AD (April)

Have you ever smelled a billboard? McDonald's created a scented billboard in the Netherlands. The company installed a tray of French Fries into the billboard and then used ventilators to suck and diffuse the scent. The billboard was also placed within 2,000 feet of a McDonald's restaurant so that customers could follow the scent.

MCDONALD'S GRANDMA MCFLURRY (May)

On May 21st, McDonald's released its newest McFlurry flavor for a limited time, the Grandma McFlurry, a sweet treat that mixed syrup, vanilla ice cream, and crunchy candy pieces. According to McDonald's, it's "like grandma's favorite treat that she hid in her purse. Grandmas have always held a special place in our hearts, and today, they're having a major moment influencing culture - inspiring trends in fashion, decor, and now, even food with our newest McFlurry."

SPECIAL K'S LATEST PACKAGING (June)

In an amazing first, Special K featured a pregnant woman on its cereal box. The box, which showed Molly Baz with an exposed pregnant belly, was available for purchase on the Kellogg website. It's part of the brand's "Special for a Reason" marketing campaign, which features "inspiring individuals."

DR PEPPER'S MARKET SHARE NEWS (June)

After years of slowly gaining market share, Dr Pepper inched ahead of Pepsi as the number two soda brand in the United States, according to Beverage Digest. FYI, Coca-Cola leads the sector by a comfortable margin. Founded in 1885 in Waco, Texas, Dr Pepper established a small but devoted following in the American South. Today, Dr Pepper experiments with new flavors including Strawberries & Cream and Creamy Coconut.

COSTCO'S HOT DOG PRICE (June)

Costco announced that the price of its hot dog would remain at $1.50. Costco had been selling its hot-dog-and-soda combo for $1.50 since it first hit menus in the mid-1980's. The price tag has held steady over the years despite inflation — otherwise it would be closer to $4.40 today. According to NPR, "The $1.50 hot dog and the $4.99 rotisserie chicken are what experts have called an example of loss-leader pricing - a strategy in which companies sell certain products below their market cost in order to get customers in the door and, ideally, putting more profitable goods in their carts."

SCRUB DADDY AND DUNKIN' DONUT (June)

To celebrate this year's National Donut Day on June 7th, Dunkin' teamed up with Scrub Daddy to create a limited-edition Scrub Daddy and Scrub Mommy. According to Scrub Daddy's website, "This delicious duo is perfect for scrubbing away donut crumbs and wiping up iced coffee spills...Despite appearing good enough to eat, these scrubbers are not for consumption...and edible donuts are not included."

COLD STONE CREAMERY AND MINIONS (June)

Known for its customizable ice cream options, Cold Stone Creamery announced its partnership with Illumination's "Despicable Me 4" film with the release of its Despicamallow Ice Cream. According to a press release, "The new creation, called Mega Minion Marshmallow Meltdown, features Despicamallow Ice Cream, Chocolate Chips, Marshmallows, and Yellow & Blue Sprinkles, inspired by the mischievous antics of the Minions. Cold Stone will also feature Heist Cream Cake with layers of moist Yellow Cake and Despicamallow Ice Cream with Yellow & Blue Sprinkles and wrapped in fluffy White Frosting featuring the Mega Jerry Minion. Guests can dive into these limited-time offerings at participating Cold Stone Creamery locations nationwide from June 12 through July 30."

S'MORES ANYONE? (July)

Ramen is not the first food when thinking about dessert. However, Cup Noodles launched a new limited-edition s'mores-flavored instant ramen. Ready to eat via microwave, the product came with a sauce-based flavor blend of chocolate, marshmallow, and graham crackers. According to Nissin Foods USA Senior VP of Marketing Priscilla Stanton, the limited-edition offerings of Cup Noodles were an effort to expand beyond a "pantry staple." The line-up of flavors included Pumpkin Spice, Everything Bagel, and Breakfast (which is a mixture of the classic breakfast combination of maple syrup pancakes, sausage, and eggs).

STARBUCKS AND PUMPKIN SPICE LATTE (August)

Nothing says fall better than pumpkin drinks or Starbucks' Pumpkin Spiced Latte, but the coffee giant announced that its Pumpkin Spice Latte would return to stores on August 22nd, earlier than ever.

CARVEL ICE CREAM (August)

Carvel Ice Cream announced that on August 15th, it would kick off the fall season with the re-introduction of its Pumpkin Cheesecake menu items. Initially offered in 2023, pumpkin lovers rejoiced with these limited-time items: Pumpkin Cheesecake Soft Serve, Pumpkin Cheesecake Scooped, Pumpkin Cheesecake Shake, Pumpkin Cheesecake Sundae Dasher, Pumpkin Cheesecake Flying Saucer, and Pumpkin Cheesecake Ice Cream Pop.

PIZZA HUT'S TABLE (August)

Pizza Hut offered customers who were moving to a few cities something extra. The pizza chain offered a special pizza box that turned into a miniature table with an order of a large regular-priced pizza in Dallas, Texas; Charlotte, North Carolina; and Orlando, Florida. Pizza Hut explained that it chose those cities based on a Penske Truck Rental list that ranked those cities among the country's top moving destinations. The table box's corrugated structure folded into a base that could support a pizza box - and the table was only available through take-out. According to Pizza Hut's Chief Marketing Officer, "Many can relate to the chaos that comes with moving, and the last thing you want to worry about is unpacking to enjoy a hard-earned meal at the end of a long day."

COCA-COLA AND OREO (September)

Coca-Cola and Oreo announced their partnership with two limited-edition products: Oreo Coca-Cola Sandwich Cookies and Coca-Cola Oreo Zero Sugar limited-edition soda.

KRISPY KREME AND BARBIE DOUGHNUTS (September)

To celebrate the 65th birthday of Mattel's Barbie doll, Krispy Kreme Doughnuts partnered with Mattel and launched the limited-edition Barbie Collection featuring four doughnuts: the Barbie Pink Doughnut, the Barbie Berries ‘n Kreme Doughnut, the Malibu Dream Party Doughnut, and the Barbie Sweet 65th Doughnut.

CAMPBELL SOUP COMPANY NAMECHANGE (September)

Remember when Dunkin' Doughnuts dropped the word "doughnuts" from its name? Or when Kentucky Fried Chicken became KFC to move away from the "fried chicken" emphasis in its name? Well, the 155-year-old Campbell Soup Company announced that it would drop the word "Soup" from its name and rebrand as The Campbell's Company. The company owns snack brands including Goldfish, Snyder's of Hanover, Cape Cod, Pepperidge Farm, and others. Therefore, the brand wishes to move away from the idea that it's only soup.

HERSHEY'S FORAY INTO FITNESS MARKET (October)

While everyone associates the Hershey brand with chocolate and its own town in Pennsylvania, the company is now expanding into the fitness market with a new product line of energy drinks and protein powders. Will the flavors be chocolate? Time will tell if this will be a successful line extension or a bad idea.

GOLDFISH NAMECHANGE TO CHILEAN SEA BASS (October)

According to CNN, "The Pepperidge Farm snack brand is tweaking its name for a limited time to "Chilean Sea Bass," a more grown-up title. It's part of a strategy to attract adults and re-establish its relevance amid a decline in snacking following a pandemic peak. But the Chilean Sea Bass snacks won't appear on shelves: Bags featuring the unique branding are only being sold online for one week the last week of October. Goldfish reminds people that the traditionally branded bags are still available at retailers nationwide. Fun Fact: The tweaked name is a nod to the snack's roots. Pepperidge Farm launched Goldfish in the United States in 1962 initially aimed at adults as a bar snack. Since the 1990's, however, Goldfish has been sold as a snack for kids with playful packaging."

SUBWAY'S FOOTLONG COOKIE GETS DRESSED FOR HOLIDAYS (October)

According to Restaurant Business, "Subway is getting a jump on the winter holiday season with its launch of the Double Chocolate Peppermint Footlong Cookie. It has a 12-inch-long base of double chocolate cookie dough that's packed with chocolate and white chocolate chips, swirled with peppermint extract, and topped with red and white candy cane pieces. It's served warm and comes packaged in a holiday gift box."

RAO FLOAT APPEARS IN MACY'S DAY PARADE (October)

According to the Macy's Thanksgiving Parade website, "Rao's is an Italian-American restaurant founded in East Harlem, New York City, in 1896 by Joshua Anthony Rao, who moved with his parents from Italy to the United States. In December 2006, Rao's opened a second restaurant in Las Vegas. In 2024, it was announced that Rao's Homemade would sponsor a float called "Pasta Knight" in Macy's Thanksgiving Day Parade. The float will display a scene made entirely of food and other kitchenware depicting a knight on horseback with a white flag that says "Rao's Homemade" in a battle against a dragon."

KFC CANDLES (November)

KFC (formerly Kentucky Fried Chicken) teamed up with Homesick Candles to launch two candles for the holiday season: a bucket of chicken candle and a buttery biscuit candle.

RETURN OF SELF-SERVE MILK AND SUGAR AT STARBUCKS (November)

According to CNN, "The return of milk and sugar stations is a small step for Starbucks, but it represents something much bigger for the world's largest coffee chain. It's an acknowledgment that Starbucks went too far in overloading its baristas with endless ways to prepare drinks."

Did these changes cause you to purchase more or less? Did these changes stand out in your mind? Were they good strategic decisions? What food brands will stand out during 2025. Tune in next January for a recap.

Image Credits: Oreo and Tropicana.

Monday, January 20, 2025

MY Choices for TIME Magazine's 2024 Person of the Year

In December, TIME Magazine announced its choice for its annual Person of the Year recognition. Since today is Inauguration Day of the new American President, I thought it would be an appropriate day for me to share MY choices for TIME's Person of the Year.

SNOOP DOGG

Rapper, actor, record producer, and entrepreneur Calvin Cordozar Broadus Jr., better known by his stage name of Snoop Dogg, re-imagined his personal brand during 2024 by becoming a judge on the NBC TV show, "The Voice;" appearing in a myriad of television ads for T-Mobile; and serving as a commentator at the Paris Summer Olympics - with special dressage clothing with his friend Martha Stewart.

Snoop has said, "As a kid born in the 1970's, my mom used to put on a TV show called Charlie Brown. And there was a character on there named Snoopy. And I used to love him to death. And my mama said I started to look like him so much 'cause I watched him all the time, and that's what they used to name me."

Snoop spoke with CNBC's Maria Bartiromo in 2019, about how social networking has become an important means to further his brand. "I realize that that's the key nowadays. You have to be in the media as far as with the Internet and the social activity that's goin' down with the computers nowadays. So, I try to have my hands in everything that's movin', you know, from YouTube to MySpace to Twitter to, you know, whatever is popping, I'm tryin' to get involved with it and make sure that my name and my brand is on it. And I make it personal so it's not somebody doin' it for me. It's me doin' it in actuality."

SIMONE BILES

Simone Biles added more medals to her count during the Paris Summer Olympics to become the greatest athlete of all time in gymnastics. Following her withdrawal from the 2021 Summer Olympics citing mental health concerns, she competed in Paris in 2024 to earn four medals (the silver medal in floor exercise and three golds in the vault final, team, and all-around). Her 11 Olympic medals and 30 World Championship medals make her the most decorated gymnast in history.

ARIANA GRANDE AND CYNTHIA ERIVO

These two actresses and singers star in the film version of the musical Wicked, which takes place before the story of The Wizard of Oz. Fans eagerly awaited the film's arrival in theaters on November 22nd.

According to Variety, "Universal's adaptation of Act One of the popular Broadway musical was number one in North America with $114 million from 3,888 theaters over its first weekend...Wicked, directed by Jon M. Chu and starring Ariana Grande and Cynthia Erivo, landed in theaters after more than a decade in development and a promotional push (including 400 brand partnerships) that rivaled the ubiquity of Barbie. Universal needed the song-and-dance film to strike a chord with moviegoers because Wicked: Part Two, which chronicles the musical's second act, arrives on the big screen in November 2025. The two films cost a combined $300 million to produce, not including the mega marketing budget."

Ariana Grande-Butera is an American singer, songwriter, and actress. Regarded as a pop icon, she is an influential figure in popular music and is known for her four-octave vocal range which extends into the whistle register. She began her career as a child actress by appearing in the Broadway musical "13" in 2008. She signed with Republic Records and released her retro-pop and R&B-influenced debut studio album, Yours Truly in 2013, which debuted at number one on the Billboard 200.

Cynthia Chinasaokwu Onyedinmanasu Erivo is a British actress and singer. She has received several accolades, including a Daytime Emmy Award, a Grammy Award, and a Tony Award, as well as nominations for two Academy Awards and four Golden Globe Awards. She is one of the few artists to receive nominations for the EGOT. She made her West End (London theater) debut in the stage musical The Umbrellas of Cherbourg in 2011.

KAMALA HARRIS

When Kamala Harris made history (or HERstory) when chosen by Joe Biden and eventually becoming the first female Vice President of the United States (and also the first Black woman and the first woman of Indian heritage in that role), she said on November 7th, 2020, "While I may be the first woman in this office, I will not be the last — because every little girl watching tonight sees that this is a country of possibilities."

When President Joe Biden decided to end his candidacy for re-election after a poor June 2024 debate performance, he endorsed Kamala Harris to run as the Democratic nominee. Harris stepped in and ran an inspiring campaign. Not every politician could have done that. She earned the support of Biden's backers, and in a short time, she raised millions of dollars.

While the election winner was not what half the country wanted, Harris said in her concession speech, "I will never give up the fight for a future where Americans can pursue their dreams, ambitions, and aspirations. Where the women of America have the freedom to make decisions about their own body and not have their government telling them what to do. We will never give up the fight to protect our schools and our streets from gun violence. And America we will never give up the fight for our democracy, for the rule of law, for equal justice, and for the sacred idea that every one of us, no matter who we are or where we start out, has certain fundamental rights and freedoms that must be respected and upheld.

And we will continue to wage this fight in the voting booth, in the courts and in the public square. And we will also wage it in quieter ways: in how we live our lives by treating one another with kindness and respect, by looking in the face of a stranger and seeing a neighbor, by always using our strength to lift people up, to fight for the dignity that all people deserve. The fight for our freedom will take hard work. But, like I always say, we like hard work. Hard work is good work. Hard work can be joyful work. And the fight for our country is always worth it. It is always worth it. To the young people who are watching, it is okay to feel sad and disappointed. But please know it's going to be okay.

...And I'll close with this. There's an adage a historian once called a law of history, true of every society across the ages. The adage is, only when it is dark enough can you see the stars. I know many people feel like we are entering a dark time, but for the benefit of us all, I hope that is not the case. But here's the thing, America, if it is, let us fill the sky with the light of a brilliant, brilliant billion of stars. The light, the light of optimism, of faith, of truth and service."

Who would you have chosen if you were the Editor of TIME Magazine?

Image Credits: Kapwing.com (TIME template), REUTERS/Brendan McDermid (Kamala Harris), Variety via Getty Images (Cynthia Erivo and Ariana Grande of WICKED, PA Images via Getty Images (Snoop Dogg), and Mike Blake/REUTERS via CNN Newsource (Simone Biles).

Read the full transcript of Kamala Harris' speech:

https://time.com/7173617/kamala-harris-concession-speech-full-transcript/

Listen to "Defying Gravity" from Wicked's soundtrack:

https://youtu.be/qeqj5GnoFUY?si=P0DfRafBl10-Ky0M

Sunday, January 19, 2025

Marketing News of the Week: Advertising, Branding, Community Support, and More

During the last week, there were news stories that reflected advertising, brand identity, community stewardship, employee experience, personal branding, and more.

INSENSITIVE ADVERTISING

According to EuroNews, "Pakistan's national airline has said that an ad campaign showing a plane heading toward the Eiffel Tower was never intended to evoke the memories of the 9/11 terrorist attacks in New York. The illustration shows a plane superimposed over the French flag and tilted toward the Paris landmark, with the words "Paris, we're coming today." The ad was posted on X by Pakistan International Airlines (PIA) on 10 January, the day the company resumed flights to European Union countries after a four-year ban by the bloc's aviation safety agency. On January 14th, Deputy Prime Minister Ishaq Dar described the ad as an act of "stupidity." PIA spokesperson Abdullah Hafeez said, "We want to make it clear that we had no intention to hurt the feelings of anyone. The Eifel Tower was shown in the ad because it's one of the best places in the world."

LOS ANGELES WILDFIRES

Due to the catastrophic wildfires that have been raging in the Los Angeles area since January 7th and the destruction they have caused, many organizations have stepped up to provide food and clothing to the people most affected. In addition, many brands have shown their dedication to being thoughtful corporate citizens.

Living Spaces, the furniture company, stated on its website, "We Support LA. Free mattress set for fire victims. As of January 16th, the company has donated 192 mattresses for LA fire relief. According to the website, "We want to extend our heartfelt support to the communities and families impacted by the recent wildfires. Los Angeles is our home, and we stand with you in recovering and rebuilding from the devastation. To help ease the burden, we are offering a Revive Hawaii mattress and foundation in any size to anyone who has lost their home. Just show us your FEMA or insurance paperwork, and we will make sure you have what you need to get a good night’s sleep. From our family to yours, we are here for you."

According to MLB.com, "As devastating wildfires ravage the Los Angeles area, the sports world is hoping to provide whatever help it can for those who have been impacted by the disaster. MLB, other major professional sports leagues and 15 Los Angeles sports organizations are partnering with Fanatics to produce an "LA Strong" merchandise collection, beginning with t-shirts and expanding to other products. Fanatics and the participating leagues and teams will not profit from the sale of items in this collection, with donations going directly to the American Red Cross and the Los Angeles Fire Department Foundation. The American Red Cross provides assistance to those affected by the fires and the Los Angeles Fire Department Foundation provides much needed support and equipment to first responders."

The Walt Disney Company committed $15 million to help with response and rebuilding efforts. The money will help services on the ground, such as the American Red Cross, Los Angeles Fire Department Foundation, Los Angeles Regional Food Bank, and more. CEO Bob Iger said, "As this tragedy continues to unfold, The Walt Disney Company is committed to supporting our community and our employees as we all work together to recover and rebuild from this unbelievable devastation. Walt Disney came to Los Angeles with little more than his limitless imagination, and it was here that he chose to make his home, pursue his dreams, and create extraordinary storytelling that means so much to so many people around the world."

ROYAL WARRANTS AND PRINCESS OF WALES

In what could easily be called the biggest brand ambassador news from England, according to Tatler, "As reigning monarch, King Charles decides which members of the royal family are permitted to hand out royal warrants, signifying their own personal use of a specific brand. Kate Middleton is set to break from decades of tradition and bestow her first set of royal warrants for the first time ever, it has been confirmed. When the Princess of Wales announces her decisions, it will mark the first time in over 70 years that a royal bearing the title Princess of Wales has had the opportunity to grant the honour – an opportunity that was not bestowed upon Princess Diana.

It's one of the highest honours a British brand can receive: a seal of approval from the Princess of Wales herself, who has said she wishes to recognize British skills and industry. Catherine's impact on the world of British business is monumental. The so-called 'Kate Effect,' referring to the stratospheric uptick in sales of a garment worn by the mother-of-three, has reportedly added one billion pounds to the fashion industry as of 2021. For any brand, be it a style favourite or a technological go-to, receiving an official nod as one of Catherine's personal staples will surely see sales skyrocket.

Over the years, the Princess of Wales has built up a portfolio of preferred brands, especially when it comes to fashion. Many will expect Alexander McQueen, considered Catherine's go-to fashion house, to soon bear her coat of arms. From her Victorian-inspired lace wedding gown designed by creative director Sarah Burton, to the red double-breasted coat that she wore for her milestone return to the Together At Christmas carol concert last December, the Princess of Wales turns to the legendary designer for her most personal of engagements.

As for Catherine, no timeline has been specified for the awards, but brands throughout the country will be waiting with bated breath to see if they might benefit from the 'Kate Effect.' From Mulberry to Manolo Blahnik, Boden to L.K Bennett – for a royal as synonymous with style as the Princess of Wales, the list is both extensive and exclusive."

According to the Independent, "Companies holding a royal warrant are recognised for providing goods or services to the monarchy and are allowed to use the coat of arms of the royal they are associated with on packaging, as part of advertising or on stationery. Companies are also required to demonstrate that they have an appropriate environmental and sustainability policy and action plan – a requirement brought in by Charles as the Prince of Wales. A royal warrant is usually granted for up to five years and reviewed in the year before it is due to expire so that a decision can be made as to whether it should be renewed for another period of up to five years. Last year more than 500 companies were granted royal warrants, a list which was largely drawn from companies that previously held a royal warrant of appointment from Queen Elizabeth II or from King Charles when he was Prince of Wales."

STARBUCKS POLICY

Starbucks announced that it was reversing a 2018 policy that invited everyone into its stores, and now, if you want to hang out or use the restroom at Starbucks, you will have to buy something. Starbucks spokesperson Jaci Anderson said the new rules are designed to help prioritize paying customers, "We want everyone to feel welcome and comfortable in our stores. By setting clear expectations for behavior and use of our spaces, we can create a better environment for everyone."

STARBUCKS MISSION

Starbucks announced its new mission statement, "To be the premier purveyor of the finest coffee in the world, inspiring and nurturing the human spirit – one person, one cup and one neighborhood at a time."

According to the brand's website, "Our mission statement defines what sets Starbucks apart – our identity and our responsibility in the world. Our name, Starbucks Coffee Company, also captures our role. Coffee reflects our commitment to source, roast and serve the highest-quality coffee, and Company captures our role in bringing people together to inspire and nurture the human spirit. According to Brian Niccol, Chairman and CEO, "When the barista hands the customer their cup of coffee, it is this moment of connection that doesn't happen in any other moment in the day, for a lot of people. The humanity of that moment is really powerful. When you stop and think about it, what are we all about? We provide the best coffee in the world, and we do it with the purpose of having these moments of connection with each other. If we keep it very straightforward – coffee, people and humanity – we're going to be in really good shape."

BAN OF RED DYE

According to Good Housekeeping, "The U.S. Food and Drug Administration (FDA) revoked the use of Red Dye No. 3 in food and ingested drugs as of January 15th. Over 20 consumer advocacy groups had argued for the removal of Red Dye No. 3 from food and dietary supplements citing studies that high doses of the color additive had been linked to cancer in rats. The move follows California's 2023 ban, which prohibits the sale of foods containing Red Dye No. 3 in the state starting in 2027, and aligns the U.S. with much of the world, including the European Union, Australia and New Zealand, where the dye is already restricted.

Not everything containing Red Dye No. 3 falls into the food categories below. The dye is also used in drugs and dietary supplements. If you're unsure, check the product's ingredient label before purchasing, and keep in mind that Red Dye No. 3 may also be listed as "Red No. 3," "Red 3," or "Red #3."

Common food products that can contain Red Dye No. 3 include:

*Sprinkles

*Icing

*Baking mixes

*Cereals

*Berry- and cherry-flavored candy

*Strawberry milk

*Peppermint candies

*Soda

*Fruit cocktail

*Cookies

*Maraschino cherries

*Smoked sausages, bacon and other types of processed meats

*Ice cream and frozen yogurt treats

*Chewing gum and mints

*Biscuits

*Fruit and vegetable juices

*Seasoning mixes and marinades

MORE MACY'S CLOSURES

Macy's is expected to close 65 locations by the end of 2025, an increase from the 50 locations the company said it would initially close this year. The retailer announced back in February 2024 plans to shut down 150 "underproductive" Macy's store locations by 2026. The plan "is designed to return the company to sustainable, profitable sales growth. According to Tony Spring, Macy's Chairman and CEO, "Closing any store is never easy, but as part of our Bold New Chapter strategy, we are closing under-productive Macy's stores to allow us to focus our resources and prioritize investments in our go–forward stores, where customers are already responding positively to better product offerings and elevated service."

CHANGING LANDSCAPE OF DEI

Axios reported that Meta (parent company of Facebook, Instagram, and Threads) is eliminating its DEI efforts, effective immediately, including ones that focused on hiring a diverse workforce, training, and sourcing supplies from diverse-owned companies. Its DEI department will also be eliminated. In a memo leaked to the outlet, Meta said it was making these changes because the "legal and policy landscape surrounding diversity, equity, and inclusion efforts in the United States is changing."

DEATH OF BOB UECKER

According to AP, "Bob Uecker, who parlayed a forgettable playing career into a punch line for movie and TV appearances as Mr. Baseball and a Hall of Fame broadcasting tenure, has died at age 90. Baseball Commissioner Rob Manfred said in a statement, "Bob was the genuine item: always the funniest person in any room he was in, and always an outstanding ambassador for our national pastime." Uecker was best known as a colorful comedian and broadcaster whose sense of humor and self-deprecating style earned him fame and affection beyond his .200 batting average...Uecker often joked, "Career highlights? I had two. I got an intentional walk from Sandy Koufax and I got out of a rundown against the Mets."...He got his big break off the field after opening for Don Rickles at Al Hirt's nightclub in Atlanta in 1969. That performance caught Hirt's attention, and the musician set him up to appear on The Tonight Show with Johnny Carson. He became one of Carson’s favorite guests, making more than 100 appearances - and it was Carson who dubbed Uecker 'Mr. Baseball.' And the name stuck."

SUPER BOWL 59

The biggest football game of the year takes place three weeks from today - on February 9th! Which brand's ads are you looking forward to watching?

What other recent marketing buzz caught your attention? Since there's always something happening that impacts marketing, read #DebbieLaskeysBlog for the scoop!

Image Credits: Fanatics and Pakistan International Airlines (PIA).

Friday, January 31, 2025

FLAVORS FOR 2025

PRESIDENTIAL INAUGURATION

SPANISH WHITE HOUSE WEBSITE

LUNAR NEW YEAR

GULF OF AMERICA & MOUNT MCKINLEY

HOLOCAUST REMEMBRANCE DAY

CHEETOS OTHER HAND

NORAH O'DONNELL SIGNED OFF

COSTCO FOOD COURT CHANGES

STARBUCKS CHANGES

KIA RECALLS

ITALIAN MUSEUMS AND DOGS

WELCOME TO DC'S PANDAS

OREO'S LATEST PARTNERSHIP

CHAMPAGNE SALES SINK

INSTAGRAM SNAFU

LANGUAGE SNAFU

SPIRIT AIRLINES UPDATES ITS DRESS CODE

DATA PRIVACY DAY

SUPER BOWL 59

Wednesday, January 29, 2025

MATTEL'S BARBIE

BACCARAT

ESTEE LAUDER

SANRIO'S HELLO KITTY

PRADA

SEE'S CANDIES

GODIVA

SUGARFINA

SWAROVSKI

LEGO

Monday, January 27, 2025

SHARE THIS: Leaders are measured by the caliber of leaders they develop, not the caliber of their own leadership. ~John C. Maxell via @EricJacobsonKC #DebbieLaskeysBlog

Friday, January 24, 2025

SHARE THIS: Without inclusive and equitable quality education for all, countries will not succeed in achieving gender equality. ~@UN and @UNESCO #InternationalDayofEducation #DebbieLaskeysBlog

SHARE THIS: As travelers, we have a unique opportunity to represent not only ourselves but also our countries, cultures, and beliefs. Citizen diplomacy involves all individuals helping to build relationships and promote mutual understanding across borders. ~@Sucheta Rawal #DebbieLaskeysBlog

Thursday, January 23, 2025

MERRIAM-WEBSTER

DICTIONARY.COM

OXFORD UNIVERSITY PRESS

CAMBRIDGE DICTIONARY

COLLINS DICTIONARY

THE ECONOMIST

MOST SEARCHED TERMS ON GOOGLE

GLASSDOOR

GLICKED ENTERS THE LEXICON

CALIFORNIA REMOVES THE WORD "SQUAW"

SWIFT-ONOMICS

KAMALA-MEMTUM

NOVID

ADDITIONS TO MERRIAM-WEBSTER

Wednesday, January 22, 2025

SHARE THIS: A great salesperson knows how to tell a story in which the product is the hero. ~Peter Guber #BrandStorytelling #DebbieLaskeysBlog

Tuesday, January 21, 2025

Monday, January 20, 2025

SNOOP DOGG

SIMONE BILES

ARIANA GRANDE AND CYNTHIA ERIVO

KAMALA HARRIS

Sunday, January 19, 2025

INSENSITIVE ADVERTISING

LOS ANGELES WILDFIRES

ROYAL WARRANTS AND PRINCESS OF WALES

STARBUCKS POLICY

STARBUCKS MISSION

BAN OF RED DYE

MORE MACY'S CLOSURES

CHANGING LANDSCAPE OF DEI

DEATH OF BOB UECKER

SUPER BOWL 59