When someone asks a marketing professional to explain branding, brand management, or brand-building, are there easy answers? In lieu of directing someone to Google or Wikipedia, or even the online dictionary of marketing terms presented by the American Marketing Association, there are some excellent quotes by famous people that succinctly explain branding’s importance when creating products or services for either the B2C, B2B, or nonprofit sectors.
Do you have a favorite branding quote that you’ve taped to your wall? Here are MY top ten branding quotes.
[1] A brand is a living entity – and is enriched or undermined cumulatively over time – the product of a thousand small gestures.
-Michael Eisner, former CEO of the Walt Disney Company
[2] Products are made in the factory, but brands are created in the mind.
-Walter Landor, Founder of Landor Associates
[3] Your brand is what other people say about you when you're not in the room.
-Jeff Bezos, Founder of Amazon.com
[4] A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another.
-Seth Godin, author and entrepreneur
[5] Within every brand is a product, but not every product is a brand.
-David Ogilvy, Founder of Ogilvy & Mather
[6] It's not the customer's job to know what they want. In order for a brand to be truly successful, it has to know how to anticipate need. Think different.
-Steve Jobs, Founder of Apple
[7] A great brand is a story that's never completely told.
-Scott Bedbury, CEO of Brandstream
[8] Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception.
-Ashley Friedlein, Founder of Econsultancy
[9] If people believe they share values with a company, they will stay loyal to the brand.
-Howard Schultz, Founder of Starbucks
[10] The art of marketing is the art of brand building. If you are not a brand, you are a commodity.
-Philip Kotler, Marketing professor and author
What’s your fave? Please chime in and share.
Welcome to Debbie Laskey's insights and commentary about BRANDING, MARKETING, LEADERSHIP, SOCIAL MEDIA, EMPLOYEE ENGAGEMENT, and CUSTOMER EXPERIENCES. Debbie has worked in high-tech, the Consumer Marketing Department at Disneyland Paris in France, nonprofits, and insurance. Expertise includes strategic planning, brand development, marketing plans and audits, competitive positioning, websites, communications, public relations, employee engagement, customer experiences, and social media marketing.
No comments:
Post a Comment
Thank you for your comment!