Best Social Media Post of the Month of December

How many social media posts do you recall? Do some go viral because they are for charity, like the ALS Ice Bucket Challenge? Or do some go viral because they happened at the right moment in time, like the Oreo tweet when the lights went out at the 2013 Super Bowl? Or do some go viral and become memorable simply because they're funny?

In a monthly series on my blog (hard to believe I've been writing these posts for a year!) appearing during the first week of each month, I share the best social media post of the preceding month. The choice may appear on Twitter/X, Facebook, Instagram, Threads, Bluesky, LinkedIn, YouTube, etc.

According to Google, "The best social media post of the month is typically one that effectively combines high engagement with relevance to current events, holidays, or trending topics, while also aligning with your brand identity and authentically connecting with your audience; this could include a thought-provoking question, a relatable story, a visually appealing image, a timely meme, or a behind-the-scenes look, depending on your platform and target demographic."

Without further ado, the post that earns my recognition as the best social media post of the month from December 2025 was a post on December 4th, by David's Bridals, the bridal gown brand, that appeared on Instagram.

The post stated:

"Seems to us Pantone is in their bridal era."

This post was amusing because David's Bridals was referencing Pantone, the global color brand, and its announcement on the same day of its 2026 Color of the Year. The color was a shade of white called CLOUD DANCER, and according to the executive director of Pantone, "Cloud Dancer represents a calming influence in a frenetic society, rediscovering the value of measured consideration and quiet reflection. The color is associated with new beginnings and signifies our desire for a fresh start."

Brands that can align their products or services to an event, holiday, or trending news that everyone is talking about have the potential to be memorable. And David's Bridals definitely succeeded in my book!

What brand will stand out during January, and why? Swing by #DebbieLaskeysBlog during the first week of February to see my choice.

SHARE THIS: Brands that can align their products or services with an event, holiday, or trending news that everyone is talking about have the potential to be memorable. ~@DebbieLaskeyMBA #DebbieLaskeysBlog #SocialMediaTip

Image Credit: David's Bridals via Instagram.