Memorable Brand Storytelling on Instagram during 2025

Many brands use Instagram to tell their stories and engage their customers, fans, and followers. To these brands, I applaud you. However, there are some brands that outshine all others with their posts that align with stories that dominate the mainstream news. To these brands, I salute you for your quick and timely posts.

Sherwin-Williams is a brand that shares content quickly based on the news of the day - and does it amazingly well! Brands can learn a myriad of lessons from Sherwin-Williams about brand storytelling, social media marketing, social media engagement, social listening, and social metrics.

Without further ado, here are my favorite picks from Sherwin-Williams' posts on Instagram during 2025.

NOVEMBER

Arrival of WICKED: FOR GOOD in movie theaters

"You're trying to pick between two wickedly good colors: green, pink, green, pink."

NOVEMBER

The colors of the Northern Lights

"Did Mother Nature paint the skies where you live this week?"

FALL - OCTOBER

Colors of fall

"Which seasonal color will you fall for?"

SUMMER - JUNE

Lemonade

"Savor summer with our June color of the month. Try icy lemonade on cabinets, walls, and furniture."

MAY

Mother's Day

"Don't forget to send flowers. Happy Mother's Day."

MARCH

St. Patrick's Day

"No luck needed. Find your next paint color with help from our Color to Go samples."

What brand impressed you with its timely posts on Instagram during 2025? Chime in and share.

SHARE THIS: People think in stories, not statistics, and marketers need to be master storytellers. ~Arianna Huffington #BrandStorytelling #DebbieLaskeysBlog

Image Credits: Sherwin-Williams via Instagram.