How many social media posts do you recall? Do some go viral because they are for charity, like the ALS Ice Bucket Challenge? Or do some go viral because they happened at the right moment in time, like the Oreo tweet when the lights went out at the 2013 Super Bowl? Or do some go viral and become memorable simply because they're funny?
In a new monthly series on my blog - appearing during the first week of each month - I am sharing the best social media post of the preceding month. The choice may appear on Twitter/X, Facebook, Instagram, Threads, Bluesky, LinkedIn, YouTube, etc.
According to Google, "The best social media post of the month is typically one that effectively combines high engagement with relevance to current events, holidays, or trending topics, while also aligning with your brand identity and authentically connecting with your audience; this could include a thought-provoking question, a relatable story, a visually appealing image, a timely meme, or a behind-the-scenes look, depending on your platform and target demographic."
Without further ado, the post that earns my recognition as the best social media post of the month from August 2025 was shared on August 9, 2025, by NASA's Johnson Space Center on Twitter/X.
The post read:
It's #NationalBookLoversDay!
We love how books transport readers to new worlds! Even 250 miles above Earth, astronauts curl up with good books during their free time.
See how reading and other hobbies help crews unwind on the Space Station. (And a YouTube video link was included.)"
With many bibliophiles' minds on the importance of reading and favorite books, this post definitely stood out among the noise on social media.
According to the Gates Foundation, "At the Bill and Melinda Gates Foundation, we are fueled by the determination to create a world where everyone can live a healthy and productive life. But how can we begin to connect with the lives of individuals whose shoes we haven't walked in? And how do we find the language to process our own trajectories, traumas, and triumphs? We believe the answer is through reading. Far more than a pastime, reading reinforces our humanity by helping us to see others and be seen. On August 9, we celebrate National Book Lovers Day to take part in the excitement around reading and literature."
Brands that can align their products or services to an event, holiday, or trending news that everyone is talking about have the potential to be memorable. And NASA's Johnson Space Center definitely succeeded in my book! (No pun intended!)
What brand will stand out during September, and why?
SHARE THIS: Brands that can align their products or services with an event, holiday, or trending news that everyone is talking about have the potential to be memorable. ~@DebbieLaskeyMBA #DebbieLaskeysBlog #SocialMediaTip
Image Credit: NASA's Johnson Space Center via Twitter/X.
Learn more about NASA's Johnson Space Center:
https://www.nasa.gov/johnson/about-johnson
Read my post: What are you doing to celebrate National Book Lovers Day? (August 9, 2025)
https://www.debbielaskeysblog.com/2025/08/what-are-you-reading-today-to-celebrate.html
