How many social media posts do you recall? Do some go viral because they are for charity, like the ALS Ice Bucket Challenge? Or do some go viral because they happened at the right moment in time, like the Oreo tweet when the lights went out at the 2013 Super Bowl? Or do some go viral and become memorable simply because they're funny?
In a new monthly series on my blog - appearing during the first week of each month - I will share the best social media post of the preceding month. The choice may appear on Twitter/X, Facebook, Instagram, Threads, Bluesky, LinkedIn, YouTube, etc.
According to Google, "The best social media post of the month is typically one that effectively combines high engagement with relevance to current events, holidays, or trending topics, while also aligning with your brand identity and authentically connecting with your audience; this could include a thought-provoking question, a relatable story, a visually appealing image, a timely meme, or a behind-the-scenes look, depending on your platform and target demographic."
Without further ado, the post that earns my recognition as the best social media post of the month from March 2025 was shared on March 2nd 2025, by the restaurant known for its Bloomin' Onion appetizer, Outback Steakhouse. On that day, the 97th Academy Awards ceremony, presented by the Academy of Motion Picture Arts and Sciences (AMPAS), took place at the Dolby Theatre in Hollywood, California (my hometown).
The post featured the trophy emoji followed by the words, "And the award for Best Steak in a Leading Role goes to...our Victoria's Barrel Cut Filet Mignon." The emojis for a steak and applause were also included.
This post was memorable because it combined one of its products with timely content. Since the Oscars were the topic of the day, the post was a humorous way to align with the Oscars. Brands that can align their products or services to an event that everyone is talking about have the potential to be memorable.
What brand do you think will stand out during April, and why?
Image Credit: Outback Steakhouse via Twitter/X.
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