By now, everyone has heard the surprising news from President Joe Biden, that he has agreed with his advisors and members of his Democratic party and has withdrawn from the 2024 Presidential race and endorsed his Vice President, Kamala Harris. By doing so, he has cemented his legacy of a half-century as a statesman and patriot – and is passing the baton to a younger generation of leaders.
Although Harris has not been in the limelight as much as we’d hoped back on Inauguration Day in January 2021, her time to shine has arrived, and as a result, we can learn five personal branding lessons from her as she begins the next chapter of her political career.
BE A TEAM PLAYER
From the day that President Biden chose Harris as his running mate, she has been his political partner. She has explained, “It has been the honor of a lifetime to serve alongside our Commander-in-Chief, my friend, President Joe Biden – one of the finest public servants we will ever know…And I am eager to run on the record of what Joe and I have accomplished together.”
CHOOSE YOUR LANGUAGE
Once Biden made his announcement, Harris said, “I am honored to have the President’s endorsement and my intention is to earn and win this nomination.” She chose her words wisely, showed her appreciation for Biden’s support and spoke directly to members of the Democratic Party to demonstrate her desire for the party to nominate her at the upcoming convention in August.
EMBRACE YOUR ISSUES
According to The19th, “Harris has already become the administration’s leading voice on the importance of abortion rights, one of the Democratic Party’s top issues, at the federal and state level. She has spent the last year using rallies and interviews to make a clear-eyed case to voters on how a second Donald Trump presidency and Republican majorities in Congress could restrict abortion access.”
SHOW HUMOR AND BE RELATABLE
Harris is a stepmother to her husband’s two adult children and has often explained that they refer to her as “Mom-ala” to rhyme with her name “Kamala.”
DON’T BE AFRAID OF BEING A FIRST
Harris has often shared this quote. “My mother had a saying, ‘Kamala, you may be the first to do many things, but make sure you’re not the last.’” She has never shied away from her challenges as the first female Vice President, and as a result, has earned her place in history (or should we say, HERSTORY).
And finally, let’s not forget what Hillary Clinton said during her concession speech in November 2016, “I know we have still not shattered that highest and hardest glass ceiling, but someday, someone will.”
What personal branding lessons have you learned from Kamala Harris? Chime in and share.
SHARE THIS: I know we have still not shattered that highest and hardest glass ceiling, but someday, someone will. ~Hillary Clinton #KamalaHarrisforPresident #DebbieLaskeysBlog
Image Credit: Amazon.
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