Are you ready for the Royal Wedding? Will you rise early on Saturday morning to watch the ceremony live?
As quickly as fans of the Royal Family are lining the streets of Windsor, brands are aligning themselves with what has been the most-talked about event of the year.
What has been the most memorable brand promotion? Here's a list of the brands that stand out by their promotions, celebratory announcements, or appropriate give-aways:
Disney Weddings, Orlando, Florida, USA - on its "Ever After Blog," shared tips about wedding dresses, lace, and tiaras, and also advertised its online brochure for hosting Disney's Fairy Tale Weddings and Honeymoons.
The London Eye, London, England - a lucky couple will win the chance to tie the knot in the air on the same day as the Royal Wedding.
Madame Tussauds Museum, London, England - created a life size version of the Royal couple for visitors to stand beside and take photos.
Golden Tours, London, England - in partnership with Madame Tussauds, offered a contest to win a bottle of Moet Pink Champagne and tickets to see the statues of Harry and Meghan at Madame Tussauds Museum.
Legoland, Windsor, England - this theme park created a mini version of the wedding venue with 39,960 Lego bricks. According to Rachel Thompson in Mashable, "It took 592 hours to build the replica of Windsor Castle, which happens to be just down the road from Legoland Windsor. The spectacle also features a teeny Ascot Landau carriage, made using 1,500 bricks. The carriage can be seen making its way down the mini Long Walk, which features two horses made from 200 bricks. Beyond the bridal party, there's along a crowd of 500 Lego people, made from an impressive 17,000 bricks, which aim to reflect the spectators who'll be showing up on the day to watch from a distance."
Amazon Handmade, online retailer - created a Geometric Wedding Ring Box.
Mills and Boon, book publisher, London, England - giving away a limited edition tea set plus a copy of Royals: Wed to the Prince! Also offered a Royal Wedding party pack that included wedding invitations, tiaras, wedding dress rating cards, and crowns.
Hallmark UK and Ireland - this British and Irish version of the American card company offered a bundle of Disney princesses due to the new Princess. Fans were asked to like or retweet to be eligible to win.
Virtue London, contemporary jeweler, London, England - offered a chance to win a gorgeous Royal stacking ring by sharing a detail - competition ran throughout week leading up to wedding with winner announced the day before the wedding.
Buckley London, celebrity fashion jeweler, London, England - offered a chance to win a stunning replica of Meghan's engagement ring, The Meghan Sparkle - to enter, simply follow or retweet - competition ended the day before the wedding.
Pink's Hot Dogs, Los Angeles, California, USA - offered a special hot dog including chili and two slices of bacon during the week leading up to the wedding.
Baskin Robbins, USA - shared a celebratory greeting with photo of a heart-shaped cake on Twitter with the message: When there’s one less eligible prince in the world, go for a slice of delicious ice cream cake.
Dunkin' Donuts, USA - offered a special Royal Love donut - delivered in New York City in a specially-themed coach, but not available in Southern California retail locations.
Walkers Shortbread cookies, England - offered a special tin with Harry's and Meghan's photo on the outside.
Hostess Royal Wedding Twinkies, England - Limited Edition of 10: bejeweled Twinkies packages were embellished with authentic crown jewels including sapphires, diamonds, and rubies.
Royal Mint, England - created a 5-pound coin with the likenesses of Prince Harry and his bride.
And lastly, AmazonFire, online - will show the wedding via live-streaming.
What other brands promoted the Royal Wedding in a unique or memorable manner? Chime in and share.
Welcome to Debbie Laskey's commentary about BRANDING, MARKETING, LEADERSHIP, SOCIAL MEDIA, EMPLOYEE ENGAGEMENT, and CUSTOMER EXPERIENCES. Debbie has worked in high-tech, the Consumer Marketing Department at Disneyland Paris in France, nonprofits, and insurance. Expertise includes strategic planning, brand development, marketing plans and audits, competitive positioning, websites, corporate communications, public relations, employee engagement, customer experiences, and social media marketing.
Thursday, May 17, 2018
Brands Celebrate the #RoyalWedding
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