How many social media posts do you recall? Do some go viral because they are for charity, like the ALS Ice Bucket Challenge? Or do some go viral because they happened at the right moment in time, like the Oreo tweet when the lights went out at the 2013 Super Bowl? Or do some go viral and become memorable simply because they're funny?
In a new monthly series on my blog - appearing during the first week of each month - I am sharing the best social media post of the preceding month. The choice may appear on Twitter/X, Facebook, Instagram, Threads, Bluesky, LinkedIn, YouTube, etc.
According to Google, "The best social media post of the month is typically one that effectively combines high engagement with relevance to current events, holidays, or trending topics, while also aligning with your brand identity and authentically connecting with your audience; this could include a thought-provoking question, a relatable story, a visually appealing image, a timely meme, or a behind-the-scenes look, depending on your platform and target demographic."
Without further ado, the post that earns my recognition as the best social media post of the month from September 2025 was a THROWBACK post shared on September 8th, 2022, by P&G, also known as Procter & Gamble on Twitter/X.
The post read:
"We're celebrating #AmpersandDay with a #TBT to our first ampersands! Before Procter and Gamble was P&G, the brothers-in-law had 2 separate companies selling soap & candles. During the Panic of 1837, their father-in-law convinced the men to go into business together. #PGHeritage"
If you're a fan of grammar, a grammarian (someone who studies and writes about grammar), a grammar specialist, or a history buff of America's largest companies, then you probably celebrate Ampersand Day. And what better way to celebrate than by recognizing a well-known brand that features the ampersand as part of its name?
According to DaysOfTheYear.com, "National Ampersand Day originated in 2015 thanks to Chaz DeSimone, a designer with a passion for typography. This celebration shines a light on the unique history of the ampersand, a symbol that originated from the Latin word “et,” meaning “and.” Over time, it evolved into the distinctive character we use today, making its mark on written language and design for centuries. Chaz DeSimone founded National Ampersand Day to celebrate this iconic symbol’s blend of practicality and artistry. The day recognizes the ampersand’s presence in various fields, from branding and advertising to literature and graphic design, and aims to inspire people to appreciate its unique aesthetic appeal and versatility. Every year, September 8th is a day to explore the ampersand’s fascinating story and creative potential. It’s a chance for writers, designers, and the general public to rediscover this often-overlooked yet essential symbol."
Brands that can align their products or services to an event, holiday, or trending news that everyone is talking about have the potential to be memorable. And P&G definitely succeeded in my book!
What brand will stand out during October, and why?
SHARE THIS: Brands that can align their products or services with an event, holiday, or trending news that everyone is talking about have the potential to be memorable. ~@DebbieLaskeyMBA #DebbieLaskeysBlog #SocialMediaTip
Image Credit: Procter & Gamble via Twitter/X.
Read interesting facts about the ampersand including its appearance in modern art:
https://www.daysoftheyear.com/days/national-ampersand-day/
Read about the history of P&G:
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