How many social media posts do you recall? Do some go viral because they are for charity, like the ALS Ice Bucket Challenge? Or do some go viral because they happened at the right moment in time, like the Oreo tweet when the lights went out at the 2013 Super Bowl? Or do some go viral and become memorable simply because they're funny?
In a new monthly series on my blog - appearing during the first week of each month - I am sharing the best social media post of the preceding month. The choice may appear on Twitter/X, Facebook, Instagram, Threads, Bluesky, LinkedIn, YouTube, etc.
According to Google, "The best social media post of the month is typically one that effectively combines high engagement with relevance to current events, holidays, or trending topics, while also aligning with your brand identity and authentically connecting with your audience; this could include a thought-provoking question, a relatable story, a visually appealing image, a timely meme, or a behind-the-scenes look, depending on your platform and target demographic."
Without further ado, the post that earns my recognition as the best social media post of the month from April 2025 was shared on April 1st, 2025, by the dictionary brand Merriam-Webster on Twitter/X, Facebook, and Instagram. While April 1st is also known as April Fools' Day, some brands change their recognizable colors, competitive positioning, or some other form of brand marketing to stand out on that day. In this case, Merriam-Webster added some humor to the world of social media by promoting a new version of its best-selling dictionary: "Merriam-Webster's ALL CAPS, For People Who Are Mad." On Twitter/X, the following description accompanied the image: "PERFECT FOR SOCIAL MEDIA USERS!"
Brands that can align their products or services to an event or holiday that everyone is talking about have the potential to be memorable.
What brand do you think will stand out during May, and why?
Image Credit: Merriam-Webster via Twitter/X and Instagram.
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