Monday, June 6, 2022

Social Media Is a Way to Lift Up Others


To quote Matthew Kobach (@mkobach), "Twitter is a key that unlocks thousands of doors, some of which you never even knew existed." As a member of the Twitterverse for nearly 13 years, I always enjoy meeting new people and learning from them. I recently connected with Noel Davila from San Juan, Puerto Rico, and invited him to appear here on my Blog in a Q&A format. Highlights of our conversation follow a brief introduction.

Noel Dávila has been writing for online publications since 2008. Before moving over to editorial, Noel had a decade-long career in the advertising industry. Currently, Noel is finishing up work on his first novel. Visit his website at and connect on Twitter @noeldavila.

QUESTION: You describe your strengths in your Twitter bio as "copywriting, content, storytelling, and professional growth." What are your favorite things to tweet and why?
NOEL DAVILA: I love to tweet anything that will resonate with my audience. That may seem simplistic, but it’s a constant challenge. After finding my niche, I’ve stuck mostly to copywriting insights, stories from agency life, and platitudes about growth and development. Threads are also a big part of my content strategy, and they’ve served me well. I also love to include photos I’ve taken with some of my tweets; I find that adding a visual component makes the content stand out in people's timelines.

QUESTION: Your pinned tweet on Twitter is "Lift up others around you. Their success is your success." Who inspired that quote? A boss? A family member? Please elaborate on the inspiration for that amazing quote.
NOEL DAVILA: The inspiration for that thought came from legendary ad man, David Ogilvy and his quote: “If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.” I feel that by helping other people, I grow in the process as well. Also, since I’ve had help from mentors through the years, it’s incumbent upon me to pay it forward.

TWEET THIS: Lift up others around you. Their success is your success. ~@noeldavila #SMTips #DebbieLaskeysBlog

QUESTION: What’s your favorite social platform, and why?
NOEL DAVILA: Twitter! Without a doubt. I’ve been tweeting since 2009, and during that time, I’ve made great friends on Twitter. I’ve also learned so much because the platform gives me access to some extraordinary thinkers and writers. Fortunately, I’ve been able to leverage my social media presence to further my career, so it’s been a win-win.

QUESTION: Many CEOs and leadership teams question how to track ROI when the topic of social media is raised and marketing teams pitch moving forward with the implementation of a social media marketing strategy. What social metrics do you measure - why, and how often?
NOEL DAVILA: I measure impressions and engagement. With impressions, I see how many people were exposed to my content and whether I’m leveraging the algorithm successfully to my advantage. With engagement, I can gauge the quality of the content. If the engagement rate drops off, I know that kind of content is not resonating. Once I find something that works, I double down on it. I’m still learning, so it’s essentially a work in progress.

QUESTION: Many people remember the famous OREO tweet during the 2013 Super Bowl. With that in mind, what's your favorite social campaign?
NOEL DAVILA: I’m a big fan of Apple, mostly because they’ve transcended the brand designation and become a lovemark. Also, I just love their products. With that said, I’ve always been in awe of their advertising, a lot of it spearheaded by Lee Clow. Their ‘Shot on iPhone’ campaign was beyond brilliant, mostly because it empowered consumers and gave them a sense of belonging. If you manage to do one of those things, it’s extraordinary. But to do both? That’s phenomenal advertising right there.

Read more about Lovemarks here:

My thanks to Noel for sharing his inspiring social media insights and for appearing here on my Blog.

Image Credit: Pawel Czerwinski via Unsplash.

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