How many social media posts do you recall? Do some go viral because they are for charity, like the ALS Ice Bucket Challenge? Or do some go viral because they happened at the right moment in time, like my favorite tweet of all time, the Oreo tweet when the lights went out at the 2013 Super Bowl? Or do some go viral and become memorable simply because they're funny?
In a monthly series on my blog (hard to believe I've been writing these posts for more than a year!) appearing during the first week of each month, I share the best social media post of the preceding month. My choice may appear on Twitter/X, Facebook, Instagram, Threads, Bluesky, LinkedIn, YouTube, etc.
According to Google, "The best social media post of the month is typically one that effectively combines high engagement with relevance to current events, holidays, or trending topics, while also aligning with your brand identity and authentically connecting with your audience; this could include a thought-provoking question, a relatable story, a visually appealing image, a timely meme, or a behind-the-scenes look, depending on your platform and target demographic."
Without further ado, the post that earns my recognition as the best social media post of the month from February 2026 was a post on February 2nd, by the Dallas-Fort Worth (Texas) Airport, the second largest airport hub in the United States for passenger traffic according to the FAA, that appeared on Twitter/X.
The post stated:
"We saw our shadow and you know what that means...48 weeks left of travel this year. #GroundhogDay"
A photo of an airplane's wing and an airplane's shadow was included.
Some brands shared posts about the history of Groundhog Day or photos of the country's most famous groundhog, Punxsutawney Phil, but since everyone wondered if Phil saw his shadow (meaning that there would be six more weeks of winter), this was a clever and on brand post.
Brands that can align their products or services to an event, holiday, or trending news that everyone is talking about have the potential to be memorable. And the DFW Airport definitely succeeded in my book!
On a related note, the Philadelphia International Airport, which ranks 21st in the U.S. for passenger volume in 2024 per the FAA, also shared a memorable post on February 2nd. On the airport's Twitter/X feed, it posted, "Breaking news: Phil the Groundhog spotted at PHL en route to Cancun. In a brief statement before departure, Phil cited the forecast as the deciding factor, saying, "Six more weeks of winter was simply more than I was prepared to endure." Four photos of Phil were included: one pulling his luggage, one taking a selfie with a statue of Rocky Balboa, one carrying a LEGO shopping bag, and one eating a snack.
Which brand will stand out during March, and why? Swing by #DebbieLaskeysBlog during the first week of April to read about my choice.
SHARE THIS: Brands that align their products or services with trending news have the potential to be memorable. ~@DebbieLaskeyMBA #SocialMediaMarketingStrategy #DebbieLaskeysBlog
Image Credits: DFW Airport and PHL Airport via Twitter/X.
