If your brand's name included “America” or “American,” what would you do during the months of June and July to capitalize on America's Independence Day?
Here are just some of the popular brand names that include some form of the word AMERICA:
- American Airlines
- American Express
- American Broadcasting Company
- American Greetings Corporation
- Bank of America
During the months of June and July, brand names including “America” or “American” often implement memorable marketing campaigns. The reason is simple: Brands want to capitalize on the buzz of the moment, and in the case of June and July in the United States, that buzz is Independence Day, also known as the Fourth of July.
Certainly, discounts are an option, or maybe, the launch of a new product or service, or perhaps, the implementation of a new loyalty or referral program.
Another spin on this topic is if a portion of your brand name is tied to a national park, national monument, theme park, hotel resort, etc. There is no doubt that your brand has a head start on brand awareness if the name of your business is Mount Rushmore Cement Company or Yellowstone Coffee or Liberty Bell Music Store.
In all of these scenarios, the first goal of all marketing campaigns has been achieved: There is immediate brand recognition.
However, don’t lose sight of your brand strengths and the competitive positioning that you’ve worked hard to achieve. The buzz of the moment should NEVER overshadow your core brand promise, brand story, and mission.
Image Credit: Debbie Laskey.