Friday, December 5, 2025

Marketing News of the Week: Coat of Arms, Colors of the Year, and More


During the last week, okay, the last couple of weeks, there were news stories that reflected brand experiences, brand identity, brand storytelling, "of the year" news, personal branding, philanthrophy, special event marketing, and more.

GREEN FOR GOOD

Did you see WICKED: FOR GOOD when it arrived in movie theaters on November 21st? If not, it will be in theaters for awhile and most certainly in the news when Academy Award nominees are announced. In the meantime, consider this statement from the movie: GREEN FOR GOOD. THINK OF WHAT WE CAN DO...TOGETHER.

According to the movie's website, "The themes in Wicked: For Good remind us that we can all have the courage to stand up for what we believe in and to do real good in the world. Being Green for Good means carrying Elphaba’s spirit into our own lives – taking everyday steps to support nature and our communities. Our collective actions – big and small – truly matter. Our choices add up, and when we all work together, we achieve the extraordinary. Because like Elphaba and Glinda, together we’re unlimited. Elphaba’s journey illuminates a new kind of magic: the power of doing good, for people and the planet. From everyday actions to shared moments of stewardship, these can all contribute toward a better future for everyone. Gather your friends and join us in taking meaningful actions. For Good! From beautifying a local park to creating art that envisions a greener future, there are limitless ways to join the challenge. Post how you’re showing up for the environment on social media using #GreenForGood and your city (e.g. #GreenForGood #LosAngeles). Tag @wickedmovie and challenge a friend to keep it going! For every #GreenForGood hashtag, we will plant a native tree to protect wildlife habitats."

NATIONAL HOCKEY LEAGUE FIGHTS CANCER

During November, the National Hockey League showed its support to fight cancer - similar to when, during Major League Baseball's World Series, all fans were invited to #StandUptoCancer. According to the NHL website, "Hockey Fights Cancer was founded in 1998 as a joint initiative between the NHL and NHLPA. This remarkable initiative has raised over $44 million since its inception and been at the forefront of raising awareness and supporting those affected by cancer, touching the lives of millions. For the past 27 years the National Hockey League and the National Hockey League Players' Association have united players, teams, coaches, broadcasters, caregivers, doctors, nurses, patients, survivors, and fans behind the powerful Hockey Fights Cancer initiative at the national level through the NHL and NHLPA, and hyper- local level across the 32 NHL teams. Each season, every team hosts their own Hockey Fights Cancer night, and celebrates their hockey/cancer community locally, typically in November, which is Hockey Fights Cancer month."

Hockey Fights Cancer uses purple because it represents all cancers under the umbrella of the "Hockey Fights Cancer" initiative. Lavender is the universal ribbon color for all cancers, symbolizing unity and hope in the fight against the disease. Fans are encouraged to wear lavender to show their support, and players wear purple gear like helmets and jerseys during games to highlight the cause.

NEW SPOKESPERSON FOR AMERICAN EAGLE

People magazine reported, "Martha Stewart, the 84-year-old lifestyle guru has built an empire on her eye for design and exquisite taste, especially when it comes to all things festive. So, it just made sense when American Eagle asked her to be the face of its GIVE GREAT JEANS holiday campaign, spotlighting denim as a universal gift that never goes out of style."

Stewart explained, "I have spent decades helping people create beautiful holidays — from setting the perfect table to trimming the tree to finding that last-minute gift that saves the day. So when American Eagle approached me about being part of their holiday gifting campaign, I was immediately intrigued. Denim is a universal gift that works for everyone on your list. Jeans have always been a staple in my wardrobe, and giving a great pair of AE jeans is always a nice gift to give. I’m constantly moving between decorating, cooking and, most importantly, wrapping gifts, and I need to make sure I have an outfit that is comfortable and stylish. The beauty of AE jeans is their versatility and ability to move with you throughout the day. They are flattering, sleek, and soft enough to make wrapping gifts or hosting a dinner in them effortless."

According to Marketing Dive, "Martha Stewart Does the Holidays in American Eagle sees the apparel brand embrace a multi-generational audience of both gift givers and recipients. That goal is achieved through the presence of Stewart, who is easily recognized by older and younger generations alike, explained CMO Craig Brommers. The campaign was informed by an E-Poll study which found that Stewart’s name and image awareness among Gen Z grew by 33 percent between 2020 to 2024 and is now on par with millennials. Stewart has become something of a marketing mainstay in recent years, working with brands ranging from Pure Leaf to Miracle-Gro and Tito’s vodka."

UNVEILING OF NEW COAT OF ARMS BY PRINCE AND PRINCESS OF WALES

According to Marie Claire, "The couple received their Conjugal Coat of Arms, which represents them in heraldic terms as a married couple, in 2013, two years after they tied the knot. The new version of the royal symbol has been updated to incorporate imagery representative of their status as Prince and Princess of Wales. The couple's original Conjugal Coat of Arms featured William's badge on the left and Kate's badge on the right, flanked by the Supporters of the Royal Lion and Unicorn, respectively."

In the event brochure for a late-November Royal Variety Performance at Royal Albert Hall in London, the couple quietly unveiled an updated version of their Coat of Arms. "The updated version incorporates elements associated with the Prince of Wales, specifically, the Prince of Wales' feathers, which have been associated with the title since the 14th century, as well as a coronet of the Prince and Peers and the Prince of Wales' official motto "Ich DIen," which is German for "I Serve." The ornamental emblem in the design is topped with a lion in both versions, but in the updated Coat of Arms, the lion wears a coronet and the emblem is surrounded by a plume of feathers."

MACY'S THANKSGIVING DAY PARADE

While there are many brands that stand out on Thanksgiving, one overshadows them all. The parade is held from 8:30am to 12noon Eastern time on Thanksgiving Day and has been televised nationally on NBC since 1952. According to New York Dearest website, more than 45 million people tune in to watch the parade on TV. According to The Wrap, "As of 2024, NBC pays Macy's $20 million per year for the license to be the parade's official broadcaster; the parade earns a substantial profit for the network, with ad buys averaging $900,000 per 30-second commercial in 2023 — a fee comparable to NBC Sunday Night Football — bringing in a gross revenue of $52 million." A unique aspect of working at Macy’s is that Macy’s employees have the option of marching in the parade. And in 2026, the parade will mark its 100th anniversary.

FABERGE EGG

The AP reported, "A rare crystal and diamond FabergĂ© egg crafted for Russia’s ruling family before it was toppled by revolution is going up for auction, valued at more than 20 million pounds ($26.4 million). Christie’s auction house says the Winter Egg is just one of seven of the opulent ovoids remaining in private hands. It will be offered for sale at Christie’s London headquarters on December 2nd. The 4-inch (10-centimeter) tall egg is made from finely carved rock crystal, covered in a delicate snowflake motif wrought in platinum and 4,500 tiny diamonds. It opens to reveal a removable tiny basket of bejewelled quartz flowers symbolizing spring. One of just two created by female designer Alma Pihl, the egg was commissioned by Czar Nicholas II for his mother Dowager Empress Maria Feodorovna as an Easter present in 1913. Pihl’s other egg is owned by Britain’s royal family. There are 43 surviving imperial FabergĂ© eggs, most in museums."

Margo Oganesian, the head of Christie’s Russian art department, said "The egg is THE MONA LISA for decorative arts."

SKECHERS PIVOTS

According to Retail Dive, "For Skechers, long known for its slip-on shoes, 2022 was a turning point. That was the year the brand became the official footwear sponsor of the U.S. Open for pickleball. What followed was three years of expansion in the performance footwear market, from soccer cleat and basketball shoe launches to signing numerous professional athletes. It’s a pivot for a brand that grew its reputation on selling comfortable shoes for kids and retirees, but it’s not without reason. One of the brand’s first forays into performance was in golf, a sport where athletes spend a lot of time walking and standing. That’s a natural bridge for a brand like Skechers."

One of Skechers’ greatest challenges in catering to the performance market may be branding. Competitors like Adidas and Nike have decades of experience serving athletes and decades of name recognition among buyers. But two recent brand ambassadorship deals demonstrated the company’s ambitions: actress and fashionista Sofia Vergara and the 7-foot-tall NBA center Isaiah Hartenstein. And of course, one way Skechers is differentiating itself is by focusing on comfort, one of the brand’s defining characteristics. Its performance shoes prioritize comfort features and some even integrate its slip-on technology. 

STARBUCKS BETS ON GEN Z AND RED CUP DAY

According to Nation's Restaurant News (NRN), "Starbucks is betting on Gen Z to help bring back coffeehouse culture. A recently published Starbucks-commissioned survey of 2,201 U.S. adults from Morning Consult found that 70 percent of Gen Z consumers plan to visit a coffee shop this Thanksgiving week, in comparison to about one-third of the same demographic who plan to visit a bar or pub. Perhaps even more telling, Starbucks said, is that nearly half of Gen Z plans to sit down and “savor the moment” with family or friends during their Thanksgiving week coffee shop visit, more than any other generation surveyed except for millennials."

In other Starbucks news, NRN reported that, "Red Cup Day was a huge win for Starbucks this year. The coffee giant reportedly saw a nearly 45 percent surge in traffic on November 13th, the day of the reusable holiday cup giveaway, according to Placer.ai data. It was the biggest sales day in company history for the North America market, Starbucks CEO Brian Niccol said. The giveaway day caused hour-long wait times for holiday drinks."

US PENTAGON AND SCOUTING AMERICA

NPR reported, "The century-old partnership between the U.S. military and Scouting America could be coming to an end. U.S. Defense Secretary Pete Hegseth is planning for the military to sever all ties with Scouting America, saying the group once known as the Boy Scouts is no longer a meritocracy and has become an organization designed to "attack boy-friendly spaces." In a draft memo to Congress, which sources shared with NPR but which has not yet been sent, Hegseth criticizes Scouting for being "genderless" and for promoting diversity, equity and inclusion. The military has provided support to the Scouts for more than 100 years, assistance that was formalized in 1937. But in one memo, Hegseth says, "The organization once endorsed by President Theodore Roosevelt no longer supports the future of American boys."

Scouting America released a statement in response, "Scouting is and has always been a nonpartisan organization. Over more than a century, we've worked constructively with every U.S. presidential administration — Democratic and Republican — focusing on our common goal of building future leaders grounded in integrity, responsibility, and community service."

BBC'S APOLOGY TO PRESIDENT TRUMP

According to CBS News, "The BBC has issued an apology to President Trump over the editing of a speech he gave on January 6th, 2021, that aired in its documentary "Trump: A Second Chance." Trump had threatened to sue the British broadcaster for $1 billion over the program about the Capitol riot, and the BBC noted in a statement Thursday that it "strongly disagree[s]" that there's a basis for a defamation claim. BBC lawyers wrote to Trump's legal team in response to a letter they received, the BBC Press Office said. In that letter, lawyers working for Trump alleged that the October 28th, 2024, episode of the network's "Panorama" documentary program, which was produced by an external production company, sought to mislead viewers by editing together three separate sections of the speech made by Trump."

According to the BBC's press office, "While the BBC sincerely regrets the manner in which the video clip was edited, we strongly disagree there is a basis for a defamation claim." 

"The BBC's response to Trump's legal team laid out five main arguments why the organization believes there is no legitimate case against it, BBC News reported. CBS News has not seen the letter sent by the BBC in reply to Trump's legal team. According to BBC News' report, those arguments include that the episode in question did not air in the U.S.; that it did not cause Trump harm, as he won the election a week later; and that the edits made were intended to shorten a long speech rather than to mislead. It also said that the clip was not meant to be taken in isolation, and that matters of public concern and political speech are protected under U.S. law."

PANTONE COLOR OF THE YEAR FOR 2026

Pantone Color Institute announced its 2026 Color of the Year on December 4th. Recognized as the global color authority, Pantone chose CLOUD DANCER, Pantone 11-4201, the first time a shade of white has been chosen since it began naming a color of the year back in 1999. According to TIME Magazine, "This year’s pick is meant to represent serenity and tranquility, which Pantone says is ever in need in a frenetic society. Cloud dancer calls back to the need for human connection."

BENJAMIN MOORE COLOR OF THE YEAR FOR 2026

The following news was announced back in October but is included due to all the other OF THE YEAR announcements. The paint color brand announced SILHOUETTE AF-655 as its color of the year for 2026 and described it as "a distinctive color that weaves luxurious burnt umber with delicate notes of charcoal."

SHERWIN-WILLIAMS COLOR OF THE YEAR FOR 2026

For the first time, Sherwin-Williams and its sister brand HGTV Home by Sherwin-Williams teamed up to reveal a joint 2026 color of the year. The news was announced back in September but is included due to all the other OF THE YEAR announcements. The two brands announced UNIVERSAL KHAKI SW 6150 as their color of the year for 2026 and described it as "a tailored and timeless neutral with the endless possibility of a fresh canvas."

AKZONOBEL'S COLORS OF THE YEAR FOR 2026

The following news was announced back in September but is included due to all the other OF THE YEAR announcements. First though, did you know that this brand has been around since 1792? According to the paint color brand's website, "It’s time to dance to the Rhythm of Blues™ and celebrate AkzoNobel’s Colors of the Year 2026 – an upbeat and versatile color family that’s calming, connecting and creative. There’s a trio of shades for next year – the light blue Mellow Flow, the dark blue Slow Swing, and the vibrant Free Groove – so everyone can find a style that works for them. The harmonious collection of signature indigos is just what we need in our homes, according to the results of the company’s extensive annual trend research."

LITTLE GREENE'S COLOR OF THE YEAR FOR 2026

The following news was announced back in September but is included due to all the other OF THE YEAR announcements. First though, did you know that this brand is a 300-year-old family-run business in Northern Wales? The brand chose ADVENTURER, a regal plum aubergine very similar to burgundy, as its color of the year for 2026 and explained that "it combines sophistication with comfort and works well as an accent wall in bedrooms, bold powder rooms, or dining areas, and pairs beautifully with neutrals or pale pinks."

According to Ruth Mothershead, creative director at Little Greene, "The movement toward burgundy represents customers' growing confidence with color in their homes. Adventurer provides that perfect balance of regal sophistication and intimate comfort."

GRAHAM & BROWN'S COLOR OF THE YEAR FOR 2026

The following news was announced in September but is included due to all the other OF THE YEAR announcements. The leading British interiors brand announced DIVINE DAMSON as its own color of the year for 2026 and explained, "The deep, plum shade is designed to work on its own or be paired with a more subtle, complementary color like gray. The dark, moody red is a mix of oxblood, cherry, and mocha brown (a color trend that also defined 2025), with a touch of deep aubergine (a color that's growing in popularity). The color was inspired by the lush tones of ripe damson and figs."

VALSPAR COLOR OF THE YEAR FOR 2026

The following news was announced in August but is included due to all the other OF THE YEAR announcements. The paint brand announced WARM EUCALYPTUS 8004-28F as its color of the year for 2026 and explained, "Sometimes a color gives you a warm feeling inside. And out. This year, that color is our 2026 Color of the Year — naturally restorative and serene Warm Eucalyptus."

GLIDDEN COLOR OF THE YEAR FOR 2026

The following news was announced in August but is included due to all the other OF THE YEAR announcements. The paint brand announced WARM MAHOGANY as its color of the year for 2026 and explained, "Warm Mahogany is a rich, grounded red that’s bold enough to draw immediate attention and reserved enough to make a timeless statement. Any style, any space, any mood."

According to Ashley McCollum, color marketing manager at Glidden, "The color can be both intimate and dramatic and is a timeless color that aligns with Glidden’s 150-year heritage."

BEHR PAINT COLOR OF THE YEAR FOR 2026

The following news was announced back in July but is included due to all the other OF THE YEAR announcements. The paint color brand announced HIDDEN GEM N430-6A as its color of the year for 2026 and described it as "a smoky jade that embodies an air of mystery and sophistication."

DUTCH BOY PAINTS' COLOR OF THE YEAR FOR 2026

The following news was announced back in April but is included due to all the other OF THE YEAR announcements. The paint color brand announced MELODIUS IVORY 313-2DB as its color of the year for 2026 and explained, "This creamy beige pairs effortlessly with various materials, including wood, cozy textiles, and handmade crafts, which support the rise of slow living and nostalgia-inspired aesthetics."

TORANI'S FLAVOR OF THE YEAR FOR 2026

According to FoodDive, "Specialty syrup manufacturer Torani declared its flavor of the year for 2026: FOREST PINE. Every year since 2022, Torani produces a flavor meant to predict the next big taste trend among consumers. The choice of forest pine for 2026 reflects growing demand for botanical flavors and nature-inspired, sensory-rich experiences. Forest pine blends flavors of pine, ginger and sage with the goal of capturing "the essence of the outdoors." The flavor will be added to Torani’s Puremade syrup lineup, which uses cane sugar and colors from natural sources. Although pine is typically associated with the winter season, Torani said its flavor is meant to be enjoyed all year long. The company said it would dedicate 100 percent of profits from the forest pine syrup to seven nonprofit organizations offering work readiness opportunities, many of them connected to the outdoors."

GREEN WEDNESDAY

While we all know about Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday, have you heard about Green Wednesday for the day before Thanksgiving? According to CNN, "Adding to late November’s ever-growing list of festivities and shopping promotions, cannabis brands are now marketing “Green Wednesday” the day before Thanksgiving, when childhood friends reunite and presumably light up. And consumers are heeding the call: Green Wednesday is the second-largest holiday for cannabis behind April 20, said Joyce Cenali, co-founder of the Cannabis Media Council, a trade group that seeks to improve the public perception of weed."


What other recent marketing buzz caught your attention? Since there's always something happening that impacts marketing, read #DebbieLaskeysBlog for the scoop!


Image Credits: Kensington Palace and Instagram.


Visit Green for Good's website:

https://www.wickedmovie.com/en/green-for-good


Learn more about how Hockey Fights Cancer:

https://www.cancer.org/about-us/our-partners/sports-alliances/hockey-fights-cancer.html


Read One Girl's Journey to Become An Eagle Scout:

https://www.npr.org/2021/03/30/982282155/she-just-wanted-it-one-girls-journey-to-becoming-an-eagle-scout


Did you know that one brand announced a Mural of the Year for 2026? Check it out:

https://www.grahambrown.com/us/product/eternal-citybespoke-mural/142786-master/


Thursday, December 4, 2025

Pantone Announced its 2026 Color of the Year!


Pantone Color Institute, the global color authority, has chosen CLOUD DANCER, Pantone 11-4201, as its 2026 color of the year, the first time white has been chosen since it began naming a color of the year back in 1999. 

According to TIME Magazine, "This year’s pick is meant to represent serenity and tranquility, which Pantone says is ever in need in a frenetic society. Cloud dancer calls back to the need for human connection."

According to NPR, "Each year, Pantone selects a shade it projects will represent and define the year ahead — a prediction of the upcoming year's global mood and culture. The chosen color sits at the forefront of Pantone's brand identity for the year, appearing in everything from commercials and Pantone-branded merchandise to external brand and artist collaborations."

Leatrice Eiseman, Pantone's Executive Director, explained, "Cloud Dancer represents a “calming influence in a frenetic society, rediscovering the value of measured consideration and quiet reflection. The color is associated with new beginnings and signifies our desire for a fresh start. While different shades of white have long been ubiquitous in fashion, Cloud Dancer specifically embodies billowing silhouettes and natural fabrics like feathers."

According to Laurie Pressman, Pantone's Vice President, "Every year since 1999, the program has sought to highlight how what is taking place in our macro-culture at a moment in time is expressed through the language of color. To choose a color of the year, (we) sift through current cultural, political, and style references, settle on a color family and then focus on the precise shade — paying close attention to its name, too. The color name is critical. The minute you hear a name describing color, you instantly conjure up an image. The goal of the program is to help companies and consumers better understand the power color can have."

During 2026, Cloud Dancer and its Pantone trademark will appear on a myriad of brands including: Motorola smartphones; Post-it Notes; Joybird furniture; Mandarin Oriental tea sets, spa treatments, and luxurious stays high up in the clouds; Pura fragrances; Command hanging wall hooks; and Play-doh. The reason for the Post-It Notes is that, according to Pantone, they "have long been the canvas for ideas, big and small. Cloud Dancer is the centerpiece of the new Neutrality Collection, available in spring 2026, and (by blending calm and clarity, it creates) a grounded canvas for daydreams big and small."

On a humorous note, David's Bridals, the bridal gown brand, shared on its Instagram account, "Seems to us Pantone is in their bridal era."

What do you think Pantone's 2027 color of the year will be? Here's a hint: Keep up with 2026's news with marketing-tinted glasses for clues!

SHARE THIS: The goal of Pantone's Color of the Year choice is to help companies and consumers better understand the power color can have. ~Laurie Pressman, VP of @Pantone #PantoneColoroftheYear #BrandIdentity #DebbieLaskeysBlog


Image Credits: Pantone.

Wednesday, December 3, 2025

Best Social Media Post of the Month of November


How many social media posts do you recall? Do some go viral because they are for charity, like the ALS Ice Bucket Challenge? Or do some go viral because they happened at the right moment in time, like the Oreo tweet when the lights went out at the 2013 Super Bowl? Or do some go viral and become memorable simply because they're funny?

In a new monthly series on my blog - appearing during the first week of each month - I am sharing the best social media post of the preceding month. The choice may appear on Twitter/X, Facebook, Instagram, Threads, Bluesky, LinkedIn, YouTube, etc.

According to Google, "The best social media post of the month is typically one that effectively combines high engagement with relevance to current events, holidays, or trending topics, while also aligning with your brand identity and authentically connecting with your audience; this could include a thought-provoking question, a relatable story, a visually appealing image, a timely meme, or a behind-the-scenes look, depending on your platform and target demographic."

Without further ado, the post that earns my recognition as the best social media post of the month from November 2025 was a post on November 16th, by Sesame Street on Twitter/X.

The post stated:

“There is only one person who has known the power of 6-7 since the beginning…Ah, ah, ah!”

This post was amusing because the image accompanying the text featured “Count the Count,” a friendly vampire-like Muppet from Sesame Street who is known for his compulsive love of counting. According to Wikipedia, his main role is to teach counting skills to children, and he first appeared in 1972. When he finishes counting, he laughs and says “Ah! Ah! Ah!

This post was especially timely because Dictionary.com recently named "6 7" (pronounced "six-seven" and NEVER "sixty-seven) as its "2025 Word of the Year." According to Dictionary.com, "The annual pick serves as a linguistic time capsule, reflecting social trends and global events that defined the year. The term's exact origin is a bit unclear. Teachers and parents began hearing kids and teenagers use the term over the course of the year, and some say it can be interpreted as another way of saying "so-so," "maybe this," or "maybe that." Some have also linked the term to NBA player LaMelo Ball, who is 6 feet, 7 inches tall."

Brands that can align their products or services to an event, holiday, or trending news that everyone is talking about have the potential to be memorable. And Sesame Street definitely succeeded in my book!


What brand will stand out during January, and why?


SHARE THIS: Brands that can align their products or services with an event, holiday, or trending news that everyone is talking about have the potential to be memorable. ~@DebbieLaskeyMBA #DebbieLaskeysBlog #SocialMediaTip


Image Credits: Sesame Street via Twitter/X.

Tuesday, December 2, 2025

Join Me in Supporting #GivingTuesday!


After Black Friday, Small Business Saturday, and Cyber Monday, there's an opportunity to make a difference either by volunteering or by donating to a favorite cause.

According to Kathy Calvin, former CEO of the United Nations Foundation, "GivingTuesday is a counter narrative to Black Friday and Cyber Monday because it reminds us that the spirit of the holiday season should be about community and not just consumerism. The most meaningful gift we can give our children, loved ones, friends, and neighbors is the commitment to work together to help build a better world. Long associated with millionaires, philanthropy now belongs to everyone. Through technology and digital communications, people of all ages and all backgrounds can get involved in an issue, whether it’s making an online donation to a group on the other side of the planet or starting a petition to mobilize a community of advocates to push for change. The belief that anyone can make a difference is at the core of the United Nations Foundation’s work."

Here are the nonprofits I'm supporting this year on Giving Tuesday:

GUIDE DOGS FOR THE BLIND (GDB) (San Rafael, CA)

"With world-class client services and a robust network of instructors, puppy raisers, donors, and volunteers, we prepare highly qualified guide dogs and K9 Buddy dogs, provide guide dog readiness skills, and offer youth programs to empower individuals who are blind or visually impaired. GDB not only improves mobility for our clients, we further inclusion. As the largest guide dog school in North America, more than 16,000 guide dog teams have graduated from GDB from across the U.S. and Canada since our founding in 1942. All of our services are provided free of charge, including personalized training and ongoing support, plus financial assistance for veterinary care, if needed. Our work is made possible by the generous support of our donors and volunteers; we receive no government funding."

CANINE COMPANIONS (Santa Rosa, CA)

"Canine Companions provides service dogs to adults, children, and veterans with disabilities and facility dogs to professionals working in healthcare, criminal justice, and educational settings. Since our founding in 1975, our dogs and all follow-up services are provided at no cost to our clients. Independence shouldn’t be limited to those who look or live a certain way. Disability reaches all races, classes, and backgrounds, and Canine Companions will too. Here are some numbers showcasing our growth:

* 8,000+ graduate teams placed since our founding in 1975

* 450 working dog teams placed in 2023

* 2,700+ active graduate teams nationwide

* 4,300+ active volunteers nationwide

* 1,100+ puppies being raised by volunteers

* Several hundred Canine Companions release dogs currently functioning in such human services roles as bomb searching, border patrol, customs, and therapy and guide dogs."

CAT NOIR RESCUE (Los Angeles, CA)

"At Cat Noir Rescue, we believe every cat deserves a chance at love, safety, and a forever home. We shine a light on the most overlooked felines - black cats. Based in Los Angeles, we are a 501(c)(3) nonprofit and foster-based rescue dedicated to saving stray, abandoned, and at-risk cats, with a special focus on those passed over due to superstition or stigma.

SHARE THIS: A black cat appearing at your doorstep is a sign of coming wealth and prosperity. ~Cat Noir Rescue #FunFact #blackcatsbringgoodluck #GivingTuesday #DebbieLaskeysBlog

What brands with important missions will you support today? Chime in and share.

SHARE THIS: You do not have to be a world leader – or even a billionaire – to make an impact. If we are going to turn things around, we all need to do our part to make it happen. Change starts with you. ~Ted Turner #DebbieLaskeysBlog #GivingTuesday


Image Credits: Guide Dogs for the Blind, Canine Companions, and Cat Noir Rescue.


Check out the nonprofits mentioned above:

Guide Dogs for the Blind: https://www.guidedogs.com

and

Canine Companions: https://canine.org/service-dogs

and

Cat Noir Rescue: https://www.catnoirrescue.org


Learn fun facts and the history of black cats: 

https://www.catnoirrescue.org/black-cat-facts


Check out Cat Noir Rescue's Wish List on Amazon:

https://www.amazon.com/hz/wishlist/ls/28RQB8M19XEC0/ref=hz_ls_biz_ex


Monday, December 1, 2025

FALL BACK TO READING SERIES 2025 – Featuring Lee Goldberg


It's that time of year again - to fall back to reading, so I've launched a repeat of my first series with that title and invited a dozen thought leaders to answer six questions about reading, books, and marketing. Join me today and continuing on December 8th and 15th - with the series recap on December 21st.

A repeat guest on my blog (and one of my favorite authors due to his amazing stories about MONK who I've met in person several times), today's featured series participant is Lee Goldberg, the #1 New York Times bestselling author of nearly 40 novels, including Malibu Burning, Lost Hills, 15 Monk mysteries, five Fox & O'Hare adventures (co-written with Janet Evanovich), and more. He's written and/or produced many TV shows, including Diagnosis Murder, SeaQuest, Monk, The Glades, and co-created the hit Hallmark series Mystery 101. He's also the co-founder of Brash Books, which has published over 100 crime novels and thrillers. During the summer, fans cheered upon hearing the announcement that Lee's book series centering around the character Eve Ronin will soon be adapted for television.

QUESTION: Why did you choose the last book you read?

LEE GOLDBERG: Because my friend David Morrell, and his novel FIRST BLOOD, were the focus of the book (THE RAMBO REPORT by Nat Segaloff).

QUESTION: Have you ever chosen a book because you were drawn to the cover design? If yes, what was the book, and what attracted you to the cover?

LEE GOLDBERG: Not since JAWS, when I was a kid. And what attracted me to the cover was a big freaking shark surging up from the deep to eat a woman who was swimming on the surface of the water.

QUESTION: Have you ever chosen a book because of its title? If yes, what was the book, and what drew you to the title?

LEE GOLDBERG: LARRY McMURTRY: A LIFE. Because I am a big Larry McMurtry fan.

QUESTION: Have you ever finished reading a book, been disappointed by the ending, and thought you could have written a better ending? If yes, what was the book, and how would you have ended it?

LEE GOLDBERG: Yes, it happens more frequently than I would like. And no, I won't tell you the titles of any of the books.

QUESTION: Is there a social media account, a national book publisher, or book club you follow for reading recommendations?

LEE GOLDBERG: I like the Paperback Warrior Podcast and website for recommendations on crime novels and adventure books from the 1950s-1980s that I might have missed.

QUESTION: What book should everyone read, and why?

LEE GOLDBERG: LONESOME DOVE It works on every level. It's my favorite book of all time.

My gratitude to Lee for sharing his insights and for being a part of my fall back to reading series. Until next week, happy reading!

SHARE THIS: Books transport you to another world, to another time and place. ~LeeGoldberg #FallBacktoReadingSeries2025 #DebbieLaskeysBlog


Image Credit: Cambridge Centre for Evaluation and Monitoring.


Read Lee's previous appearances here on my blog:

FALL BACK TO READING SERIES – Featuring Lee Goldberg (December 2023)

https://www.debbielaskeysblog.com/2023/12/fall-back-to-reading-series-featuring_0588740719.html


Leadership in the Most Unsuspected Places (January 2012)

https://www.debbielaskeysblog.com/2012/01/leadership-in-most-unsuspected-places.html


Connect with Lee at these links:

Website: https://www.leegoldberg.com

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Sunday, November 30, 2025

Marketing News of the Month: Travel Buddies, Movie News, Dodgers, and More


During the month of November, there were news stories that reflected architecture, brand experiences, brand identity, brand names, brand storytelling, cobranding, commerce, education, holiday marketing, language, museums, personal branding, philanthropy, product packaging, retail, security, and more.

HOLIDAY-THEMED BEVERAGE CUPS

It's the time of year when coffee brands begin selling their holiday drinks. However, now the brands are going one step further and promoting their holiday-themed cups with as much marketing muscle as the holiday drinks they hold. So, take a look at the cups that contain your Peppermint Latte, Cinnamon Spice Latte, Candy Cane Forest Mocha, Santa's Cookie Mocha, and more because Dunkin', Starbucks, Panera, and 7 Brew are just some of the brands with decorated cups.

DOMINO'S REBRAND

The Wall Street Journal reported, "Domino’s Pizza hopes its first rebrand in 13 years will help it sell more pizzas, wings, and cheesy bread as Americans pull back on eating out. Last month, the world’s largest pizza chain revamped its look to feature brighter and black-and-gold boxes, a new jingle, and a thicker font, called “Domino’s Sans.” The changes are rolling out now as other updates at the chain — such as its first stuffed-crust pizza and a partnership with DoorDash — are boosting sales.

According to Sandeep Reddy, Chief Financial Officer, "Our cheese-filled crust option will see a box upgrade. It has been over a decade since the company last updated its brand, and the changes last month were over a year and a half in the making. Elements include the jingle performed by country star Shaboozey. And new boxes, black ones for more premium fare such as stuffed-crust pies, and brighter red, white, and blue packaging for the rest."

Reddy declined to disclose how much the company has spent on the rebrand, however, he said it “wasn’t a huge amount” compared with the chain’s annual U.S. marketing budget of around $500 million.

TRAVELING WITH PLUSHIES

According to NDTV, "Adult travelers are taking their plushies along with them on international vacations. A Japanese hotel chain is capitalising on the trend and offering to treat them like a travel companion. A growing number of travellers are giving their plush toys a passport. From long-haul flights to scenic weekend getaways, stuffed companions are showing up in travel photos, perched on cafe tables, and tucked into hotel beds. What began as a quiet comfort habit has evolved into a global micro-trend. 

In Japan, especially, this love for travel companions made of cotton and fluff seems to be gaining momentum. Some hotels and tour services are now acknowledging that a cherished plushie is more than just a toy. And one Japanese hotel chain has gone a step further, introducing a surprisingly thoughtful service that treats your plush friend almost like another guest. Toyoko Inn, a well-known budget hotel chain in Japan, has launched a special add-on called the "Sleepover Plan with Plushies." For a small additional fee of around 300 yen, guests can rent a miniature bed, mattress, and pillow for their stuffed companion, along with a tiny bathrobe that matches the hotel's own guest attire. The hotel chain has reportedly expanded the offering to multiple locations nationwide. Guests can reserve the plushie package up to a day before check-in through the hotel's website or request it directly at reception, depending on availability.

What sets Toyoko Inn's move apart is that it reframes emotional comfort as part of the hospitality experience. The miniature sleep set isn't a novelty so much as an acknowledgement of how people travel today with items that bring familiarity and joy. In a service culture already known for its attentiveness, this small gesture captures something larger: an acceptance that adults, too, find solace in soft toys, and that these companions deserve a spot in the narrative of travel.

The phenomenon ties neatly into Japan's "oshi katsu" culture, which refers to activities that show devotion to one's "oshi" (a favourite character, idol, or mascot). Fans often express this through collecting merchandise, visiting themed cafés, and even travelling to locations connected with their chosen "oshi." For many, a plushie version of a beloved character represents that devotion. Bringing it along on trips, dressing it up, and photographing it in new places becomes a way to extend fandom into daily life. Toyoko Inn's plush-sleepover option naturally appeals to this demographic. It offers fans a way to treat their plushies not as inanimate keepsakes, but as treasured travel companions who deserve a good night's rest, too.

While some view it as a quirky pastime, travelling with a plushie serves several genuine purposes. For solo travellers, the toy can be a comforting reminder of home, easing anxiety and loneliness in unfamiliar surroundings. Others see it as an aesthetic companion: a creative prop for travel photography or journaling. Online communities are full of travelers sharing pictures of their plushies at landmarks, hotel breakfasts, and train stations, turning them into unofficial mascots of their adventures. Beyond cuteness, these companions often carry sentimental value. Some may be a childhood favourite, while others are a symbol of self-care. Today's travellers are seeking comfort, meaning, and a sense of belonging wherever they go. By acknowledging that even a stuffed toy can be part of that experience, the hospitality industry can reflect both empathy and innovation."

GOOD MORNING AMERICA'S 50TH ANNIVERSARY

On November 3rd, the morning television show Good Morning America on the ABC network celebrated its 50th anniversary. The show launched on November 3, 1975, with actors David Hartman and Nancy Dussault as its co-hosts. Future anchors included Sandy Hill (1977–1980), Joan Lunden (1980–1997), Charles Gibson (1987–1998, 1999–2006), Lisa McRee (1997–1999), Kevin Newman (1998–1999), and Diane Sawyer (1999–2009), in addition to the current GMA anchor team of Robin Roberts, George Stephanopoulos, and Michael Strahan.

According to Simone Swink, executive producer, "Morning television is often a habit, an essential part of your day. So, if you’re seeing the same group of people every morning in your kitchen, or in your living room, you feel like you know them. And to a great extent, you do. Morning television is very personal. People on the air share milestones. We have a great clip of Joan introducing her baby for the first time, and all our viewers were there for Robin’s, not one, but two harrowing medical journeys. You really get to know people through that, because they’re not only bringing you the news and helping you start the day, but they’re also bringing their whole selves to [each broadcast]. That connection is unique in television."

COBRANDING — TARGET AND STARBUCKS

CNN reported, "Two of America’s most embattled retail chains are working together to drum up some excitement this holiday season. Beginning November 17th, a Frozen Peppermint Hot Chocolate drink will be available exclusively at Starbucks cafes inside Target stores. The vast majority of Target’s 2,000 locations include a Starbucks, but this marks the first-ever holiday drink collaboration between the two brands. The beverage is just one of the ways Target is trying to attract customers to stores in November and December — and prices start at $5.95 for a grande (small) size."

COBRANDING — APPLEBEE'S AND IHOP

FSR (Full-Service Restaurant) reported, "Dine Brands’ co-branded Applebee’s/IHOP concept has progressed beyond a test and is now a core growth engine the industry giant is willing to throw its money behind. And it’s not a short-term strategy; CEO John Peyton projects room for 900 dual-branded units over the next decade. The dual-brand format uses one shared entrance, with Applebee’s and IHOP each represented in separate seating zones — red for Applebee’s and blue for IHOP. Guests choose either side and order from one streamlined menu organized by daypart, featuring the strongest items from both brands and a few dual-brand exclusives, like the Buffalo Chicken Omelet.

After success with the first U.S. dual-brand in Seguin, Texas where sales nearly tripled compared to the previous IHOP, Dine began expanding the format aggressively. There are currently 15 domestic dual-branded units open alongside 20 international locations, with performance generally ranging from ~1.5x to 2.5x the sales of standalone units. The company expects to have 30 dual-branded restaurants opened or under construction by year-end and 50 more opening in 2026.

By merging IHOP’s stronger morning and early-afternoon business and Applebee’s evening and late-night strengths, Dine Brands has created a full-day revenue engine that makes better use of staff, square footage, and equipment. Operationally, the brands still maintain separate branding and menus, but overlap with cross-trained staff and back-of-house investment without diluting brand identity. It’s important to note here the dual-branded model will not replace traditional single-brand development."

John Peyton, Dine Brands since 2021, said, "We are the only franchisor with two iconic full-service brands that serve guests across all dayparts: IHOP in the earlier hours of the day and Applebee’s in the later hours. Our thesis is that combining these two complementary daypart brands into one dual-branded restaurant will drive higher sales and create efficiency."

Time will tell if customers like the combination or are confused by it.

COBRANDING — AIR CANADA AND DISNEY ANIMATION

TravelPulse Canada reported, "Air Canada has unveiled a new aircraft livery inspired by Walt Disney Animation Studios’ upcoming film Zootopia 2, which opens in theaters on November 26th. The airline announced that the Airbus A220 (Fin 138) will be used for flights to several major cities, including Montreal, Toronto, Ottawa, Vancouver, Los Angeles, New York LaGuardia, Denver, and Boston."

Andy Shibata, Vice President of Brand at Air Canada, said, "This special livery is an exciting addition to our broader Disney relationship. It reminds us that travel, like storytelling, is about imagination, connection, and a little bit of magic. We’re proud to share this moment with Disney fans and families who love the adventure of travel. We can’t wait to see the movie in theatres, and to spot a special airline in Zootopia, which bears a striking resemblance to our own!”

In addition to the new aircraft design, Aeroplan Members will have the chance to win one of two vacations to Walt Disney World Resort in Florida, where "Zootopia: Better Zoogether," a new 4D show, has opened at DisneyWorld’s Animal Kingdom Theme Park. The Zootopia 2 aircraft marks Air Canada’s third Disney-themed livery. Previous collaborations included designs celebrating "Turning Red" in 2022 and "Wish" in 2023.

COBRANDING — STARBUCKS AND HELLO KITTY

USA Today reported, "November means Starbucks' annual holiday collection is here, and this year, it includes a special line of Hello Kitty merchandise. Starting on November 6th, the holiday menu is back at Starbucks, including the fan-favorite Peppermint Mocha, Caramel Brulée Latte, and more drinks. Beyond the caffeinated treats, the coffee chain is also launching the Hello Kitty line (including a plush, mug, tumbler, and more) also available on November 6th.

According to Kap Pitarys, Director of US merchandise for Starbucks, "Starbucks and Hello Kitty have strong fandoms and deep roots in culture. Interestingly, both were born in the ’70s – Hello Kitty in 1974 and Starbucks in 1971. We’re excited to bring back that nostalgic vibe with this special collaboration this holiday season."

COBRANDING — DOLE AND MINECRAFT

Dole Food Company announced a new partnership with Minecraft, the world’s most popular video game, to inspire healthier lifestyles through interactive play, education, and fruit-fueled fun. At the heart of this partnership is the shared vision of enabling all generations to be healthier. "The campaign, called “Make the World a Healthier Place,” will run from October 2025 through March 2026 in the USA, Canada, Germany, Italy, Greece, and the Netherlands. It will emphasize how nutritious foods provide the energy needed for daily performance and play, while also offering accessible education on healthy eating habits, hydration, and overall nutrition. At the heart of the campaign is an exclusive Minecraft Character item where players can unlock a Dole Banana Hoodie for their in-game character by visiting Dole.com/minecraft by digitally uploading a DOLE Banana sticker or DOLE Pineapple tag. The landing page will also include a Dole Peel-and-Play digital sticker collection sheet, downloadable activity sheets, coloring pages, pixel-fun fruit masks, Minecraft-inspired recipes, and even a bingo game."

William Goldfield, Director of Corporate Communications for Dole Food Company, said, "This partnership with Minecraft represents an exciting new step in Dole’s mission to inspire families worldwide to make the world a healthier place. By blending fun, creativity, and education, we are connecting with a new generation of consumers in a way that feels natural and exciting. We want to show kids not only where their food comes from and how it is grown, but also how the right foods can fuel their adventures, whether in the game or in real life.”

LIMITED-TIME PRINGLES

As part of Pringles' latest "Once You Pop, The Pop Don't Stop" campaign, an evolution of its iconic tagline, the brand is putting a Pringle-y spin on culture's latest obsession, mystery boxes and collectible characters, with its own line of Once You Pop Mystery Boxes, launching on the brand's first-ever D2C platform: the Pringles Once You Pop Market.

Fans who pop open a Once You Pop Mystery Box will discover a mashup of snacking surprises that are equal parts playful and flavorful. Each box contains two Pringles cans: one featuring Pringles Mystery Flavor crisps and the other containing one of six collectible Pringamabobs, a crisp-inspired character that looks like it crawled straight out of your snack break daydreams. 

Pringamabobs aren't just collectibles. They're your new crisp companions — from the rare Snaxolotl (a quirky critter that vibes hardest at snack time) to the Crispybara (your adventure buddy with a taste for flavor exploration). Clip them to your bag, dangle them from your keys, or let them guard your pantry — the pop-sibilities are endless.

In addition to the characters, Pringles is taking to its social channels to introduce fans to the new, whimsical world of Pringamabobs — filled with unexpected pops of colors, playful crisp creations, and Pringles-inspired surprises hidden throughout.

Mauricio Jenkins, US Head of Marketing for Pringles, said, "Pringles has always been about delivering innovative flavors and playful surprises, and the Once You Pop Mystery Boxes take that to a whole new level. Once You Pop celebrates everything fans love about Pringles — imagination, creativity, and the joy of popping open a can to find something unexpected. With the Once You Pop Mystery Boxes, we're tapping into the excitement of collectible culture while bringing the fun back to snacking in a way only Pringles can."

UNUSUAL TOURIST IN VENICE, ITALY

The Guardian reported, "Activists in Venice are campaigning to save a dolphin spotted in the lagoon over fears that growing tourist interest could put its life at risk. Known as Mimmo, the bottlenose dolphin made its latest appearance in St. Mark’s basin, the body of water in front of the square of the same name, on November 5th. The dolphin has been entertaining tourists and residents with its acrobatic leaps, but animal and environmental activists fear it could be killed by the propellers of boats that crisscross the busy lagoon. Experts at Cert, an emergency response team for stranded marine animals affiliated with the University of Padova, and coastguard personnel have been monitoring the dolphin and are trying to help it return to the open sea. The coastguard has warned skippers to maintain a distance of at least 50 metres if they see the animal. Bottlenoses are the most common species of dolphin in Italian waters, and although they usually move around in pods, in recent years, there have been several cases of solitary dolphins in the Adriatic."

Cristina Romieri began the "Save the Dolphin" campaign and said, "This animal is not a tourist attraction, it is a wild animal that needs to be brought to a healthier environment. While a dolphin can survive in the lagoon, St. Mark’s basin is another matter because it's where water taxis, steamers, and everything else pass."

THE END OF AMERICAN PENNIES

CNN reported the end of pennies in the United States after 238 years. "The last penny was minted Wednesday afternoon (November 12th) at the US Mint in Philadelphia, overseen by US Treasurer Brandon Beach. President Donald Trump announced via social media in February that he instructed the Mint to stop making the once-popular coin, citing the cost of production. The penny costs nearly four cents to mint, more than the coin’s worth. Once valuable enough to buy “penny candy” like gumballs and feed parking meters or toll booths, today the penny lives mostly in coin jars, junk drawers, or “leave a penny/take a penny” trays. Despite its demise, the penny will remain legal tender - and there are an estimated 114 billion pennies currently in circulation."

Jeff Lenard, spokesperson for the National Association of Convenience Stores, said, "Even in countries like Canada, where penny production has been discontinued, the penny remains legal tender today. Canada’s finance ministry said pennies retain their value for transactions “indefinitely” despite the fact that it stopped making the coin in 2012. If a customer wants to use pennies to complete a transaction, most retailers are likely to allow them."

And in case you're wondering, the penny outlived its sibling, the half-penny, by 168 years, and is survived by the nickel, dime, quarter, half-dollar, and dollar coins.

IS TRUMP A LAME DUCK?

CNN analyst Zachary B. Wolf wrote on November 19th, "Is Trump a lame duck? For the first time in his second term, President Trump was confronted by his fellow Republicans. And he fell in line. Rather than face a massive defection of Republican votes in the House, Trump flipped to support a bill to force the Department of Justice to release non-classified files related to the convicted sex offender Jeffrey Epstein. The flip-flop was a long time coming. The House of Representatives stayed out of session for more than a month during the government shutdown, which helped to shield Trump from this vote. After Trump ultimately endorsed the bill he had previously opposed, there was near-unanimity when the House voted on it November 18th. Rep. Thomas Massie, the Kentucky Republican who has tangled with the administration on multiple issues, said, "I would remind my colleagues that this vote is gonna be on your record for longer than Trump is gonna be president." Pair that sentiment with Trump’s recent acknowledgment that he will not be on the ballot in 2028, which means he won’t be president in 2029, and you have the makings of a lame-duck presidency.

So, is Trump a lame duck now? From a technical standpoint, no. US voters will vote twice before Trump leaves office: in midterms next year and the general election to replace him in 2028. His presidency will play a factor in both of those elections. The government will have to be funded each year, and natural disasters and other events will require leadership."

HEIGHT OF BARCELONA'S SAGRADA FAMILIA CHURCH

According to the BBC, "The Sagrada Familia has become the tallest church in the world, after workers placed the first part of a cross at the top of its central tower. Now measuring 162.91 metres (534 feet) tall, the Spanish basilica has officially pipped the record from the Ulm Minster in Germany, which has held the crown since 1890. Designed by acclaimed architect Antoni Gaudi, the place of worship has been under construction in the centre of Barcelona for more than a century, with the main building due to be completed in 2026, to coincide with the centenary of Gaudi's death.

In addition to the death of its primary architect, the basilica has hit a number of roadblocks throughout its almost 150-year construction. During the Spanish Civil War, Catalan anarchists set fire to the crypt, destroying plans and plaster models created by Gaudi that would guide future construction. Most recently, the Covid-19 pandemic saw construction on the building halted, with members of the Sagrada Familia Foundation attributing the pause to a lack of tourism, and the subsequent drop in funding for the project. Work on decorative details, sculptures, and a stairway leading to the building's main entrance is expected to continue over the next decade."

US GOVERNMENT SHUTDOWN

CNN reported, "President Trump late Wednesday (November 12th) signed a funding package to reopen the federal government, officially bringing a close to the longest shutdown in history. The final approval came hours after the House voted 222 to 209 to pass a deal struck between Republicans and centrist Senate Democrats that keeps the government running through January and ensures some key agencies will be funded for the remainder of fiscal year 2026. The agreement, which ended a record 43-day stalemate in Congress, will also reverse the mass federal layoffs carried out by Trump during the shutdown. It paves the way for paychecks to flow to government employees, as well as the resumption of critical food and nutrition services relied on by tens of millions of Americans."

MUSEUM CHALLENGES DURING 2025

With the end of the US government shutdown announced on November 12th, "The Smithsonian museums, National Gallery of Art, and other sites that receive federal funding are announcing their re-opening plans."

Marilyn Jackson, President and CEO of the American Alliance of Museums, said, "We're glad to see these museums are able to re-open, but we know from past shutdowns that cultural institutions lose millions in revenue that they can never recover. And it's not just the museums, but the restaurants, hotels, and small businesses that depend on cultural tourism who suffer alongside them."

WORLD SERIES CHAMPIONS

Unless you've been living under a rock or are not a baseball fan, the LOS ANGELES DODGERS became World Series Champions with their nail-biting victory in the 7th game of the World Series against the Toronto Blue Jays on November 1st. The Dodgers won back-to-back World Series titles in 2024 and 2025, becoming repeat champions for the first time in 25 years. The last team to win consecutive World Series titles was the New York Yankees, who won 1998-2000. 

Andrew Friedman, President of Baseball Operations for the LA Dodgers, said. "Those big pivotal moments is where our guys really showed up. Those big-swing moments and outcomes of games. Which I think gets at who they are, the compete, how much they care about each other, how much they care about bringing a championship back to L.A. in back-to-back years. I can't say enough about them. Our overarching goal is for this to be the golden era of Dodger baseball."

Let's not forget a fun fact from the 2025 baseball season: 2025 was the first year in Major League Baseball history that the season started and ended outside of the United States. The Los Angeles Dodgers began the season in Tokyo, Japan with two games against the Chicago Cubs, and the Dodgers also ended the season with two games in Toronto, Canada against the Blue Jays.

And a final note about the 2025 World Series: winners have usually visited the White House following their victory. The Dodgers visited Joe Biden and Kamala Harris following their 2020 World Championship victory on July 2, 2021; and they visited Trump following their 2024 World Championship on April 7, 2025. However, this time, the visit has been met with pushback from fans and advocacy groups who question the appropriateness of a visit given current immigration policies of this administration.

According to Peter Chawaga in Forbes, "In June 2025, the Dodgers denied federal immigration officials access to their stadium parking lots amid a crackdown throughout the region. And later that month, the team seemed to take a clear stance when it announced a $1 million donation to assist families that were impacted by raids from United States Immigration and Customs Enforcement. Following Trump’s declaration that he would see the team at the White House again after their victory over the Blue Jays, that $1 million donation now seems to represent a crossroads for the team. A visit to celebrate with the president would seem, at least to some local fans, like a public endorsement of the administration and the recent ICE raids...the Dodgers now seem to be at a true crossroads in their willingness to take a significant political stand."

DODGER FANS AND SPIRIT OF PHILANTHROPY

Dodger fans and baseball fans around the world were saddened to learn about the tragic loss of Dodgers' pitcher Alex Vesia and his wife's new born daughter. The tragic loss was the reason why Vesia missed playing in the World Series. However, he was definitely with his teammates in spirit as Dodgers relief pitchers added his number (51) to their caps - and then in an act of kindness, relief pitchers for the Toronto Blue Jays also added the number to their caps.

The Toronto Sun reported, "Donations from Dodgers fans continue to flood in for the Hospital for Sick Children in Toronto after LA relief pitcher Alex Vesia posted a heartbreaking update as to why he was away from the team during the World Series against the Blue Jays. Vesia and his wife shared on Instagram that their baby daughter, Sterling Sol, died just two days after the team announced he would not participate in the World Series. 

Baseball fans in the U.S. have donated nearly $75,000 to SickKids in honour of the Blue Jays after a gruelling World Series, hospital spokesperson Sandra Chiovitti told the Star on Monday. Inspired by the more than 150 Blue Jays fans who gave money to Seattle Children’s Hospital after the American League championship series, calls for donations started on the Los Angeles Dodgers Reddit page shortly after Game 7. Many of the commenters said they would donate $51 as a hat tip toward the Blue Jays relievers who wrote the number 51 on their caps to pay respect to L.A. pitcher Alex Vesia, who announced on November 7 that his newborn baby Sterling died during the World Series on October 26. Giving something back to the losing team’s city has been a trend slowly popping up among sports fans in recent years."

BILLIE JEAN KING ATTENDS COLLEGE

KSL-TV reported, "A glittering haul of 39 grand slam titles across singles, doubles, and mixed doubles is one of the greatest tennis careers of all time, but it was for Billie Jean King's uncompromising pursuit of equality that she transcended the game. King, one of the founders of the Women’s Tennis Association and who campaigned for equal pay, is a champion for marginalized communities. She’s been awarded the Presidential Medal of Freedom and the Congressional Gold Medal, and the women’s Federation Cup now bears her name. King is revered as an icon, but she still has unfinished business. In the 1960s, she studied the first three years of a history degree at what's now known as California State University, Los Angeles, but she quit to write her own chapter into the history books. At the age of 81, she’s gone back to college and hopes to graduate in May 2026."

She said, "I used to make $18 a day when I was winning Wimbledon. Now they’re making millions (alluding to the WTA Finals, in which the singles champion could win up to $5.235 million). We haven’t even had a woman president in the United States yet. I mean, that’s pathetic. We’ve come a long way, but we still have so far to go."

JEEP CHEROKEE'S NAME

According to Newsweek, "In 2021, amidst a political and societal atmosphere of heightened cultural sensitivities, the Cherokee Nation formally requested that Jeep cease usage of the Cherokee name for vehicles. The automaker has used the disputed word on its Cherokee and Grand Cherokee for a half century. At the time, Jeep was unyielding. Kristin Starnes, a spokesperson for Jeep’s parent company, Stellantis, said in a 2021 statement that the vehicle names were chosen, “and nurtured over the years to honor and celebrate Native American people for their nobility, prowess and pride.” Other companies bowed to growing pressure; two of America’s professional sports teams rebranded. The Washington Redskins National Football League team became the Washington Football Team in 2020 before being renamed the Washington Commanders in 2022. Cleveland’s Major League Baseball team, historically named the Indians, was renamed the Cleveland Guardians in 2022."

In 2021, the Cherokee Nation’s Principal Chief Chuck Hoskin Jr. told Car & Driver, "I think we’re in a day and age in this country where it’s time for both corporations and team sports to retire the use of Native American names, images and mascots from their products, team jerseys and sports in general."

In early November, Jeep CEO Bob Broderdorf was asked if there has been any consideration given to changing the name of the Cherokee-branded SUVs, and his reponse was clear: "No."

BRITISH RETAILER JOHN LEWIS' CHRISTMAS AD

According to the BBC, "The brand's "Where Love Lives" ad depicts a teenage boy, who struggles to express his emotions for his dad, using music as a way to connect with him. University of Lincoln alumni Ollie Agius and Pete Ioulianou are the creative pair behind this year's ad, which has been praised for exploring masculinity and emotion...The advert, which is viewed by many as marking the start of the festive season, shows a dad opening a Christmas present - a vinyl record of Where Love Lives. A reimagined version of Alison Limerick's song plays while clips show the father dancing in a 90s club and flashbacks of his son as a baby. When they return to present day, the man embraces his son before the end line, "If you can't find the words, find the gift" appears on screen."

Pete Ioulianou, one of the creators of the ad and an associate creative director at Saatchi & Saatchi, spent eight months crafting the ad. He said that the process began with the end line. "We sometimes struggle to kind of say how we feel, but a gift is one way of doing that. So the whole idea is really expressing how you feel to someone you love with a thoughtful gift this Christmas."

HOME DEPOT'S HOLIDAY AD

According to Marketing Dive, "Home Depot is betting on tradition to stand out this holiday season. For the first time, the home improvement retailer is featuring the real farmers it partners with in its creative to tell a story about helping families find the right Christmas tree. "The Right Tree" is a 30-second spot that begins as a family member bundles up a young boy in preparation for a Christmas tree search. The ad then shows a tree’s journey from the farm to Home Depot, later featuring the young boy again as he chooses the tree as his perfect fit."

BARNES & NOBLE ANNOUNCES ITS BOOK OF THE YEAR

Now in its seventh year, Barnes & Noble's "Book of the Year" program (hashtag #BNBoTY) invites B&N booksellers across the country to nominate titles throughout the year that they find truly outstanding. The first Barnes & Noble Book of the Year was awarded to Charlie Mackesy’s "The Boy, the Mole, the Fox and the Horse," where bookseller enthusiasm propelled it onto bestseller lists. "The Lyrics: 1956 to the Present" by Paul McCartney, went on to become a holiday bestseller after being announced as the 2021 Barnes & Noble Book of the Year. The 2022 Book of the Year, "Lessons in Chemistry" by Bonnie Garmus, continues to top sales charts and was adapted into an Apple television series. In 2023, James McBride’s "The Heaven & Earth Grocery Store" was chosen, and in 2024, Percival Everett’s "James" received B&N's honor.

According to Shannon DeVito, Senior Director of Book Strategy at Barnes & Noble, "After many discussions and ardent debates, Barnes & Noble booksellers have curated a list of the best books for readers of all ages. Whether you’re looking to satisfy your curiosity or find connection, enhance your life, escape for a while, or just have a little fun, our booksellers have created a list full of interesting, entertaining, beautiful, and inspiring new books."

A B&N press release announced on November 13th, "After nearly a year of thoughtful deliberation, our booksellers from over 700 stores across the country have spoken. We are delighted to announce that our 2025 Book of the Year is "Mona's Eyes," the international sensation by Thomas Schlessler. Beautiful inside and out, with its fifty-two featured masterpieces showcased inside the fold-out dust jacket and leaping off the page, this moving novel about a brave young girl's Paris museum adventures with her grandfather celebrates imagination and the bonds between generations. Originally published in French, the touching tale of courage, love, and family is sure to capture readers' hearts for generations to come. Faced with the possibility of losing her eyesight forever, Mona joins her beloved grandfather on an unforgettable journey shaped by art and love. Along their path, Mona takes in each iconic masterpiece they encounter, committing them to memory while learning to see beauty in all things and making the most of every moment."

This book is next on my to-be-read pile!

NPR ANNOUNCES ITS BOOK OF THE YEAR

NPR reported, "When author Rabih Alameddine accepted his National Book Award for Fiction on November 19th, he thanked his agent, his editor and early readers of his work. He also thanked his psychiatrist, his drug dealers and all gastrointestinal doctors. Alameddine won for his novel, The True True Story of Raja the Gullible (and His Mother), which is about a philosophy teacher who lives with his aging and sharp-tongued mother."

MARKETING DISRUPTER OF THE YEAR BY NEWSWEEK

The following news was announced back in April but is included due to all the other "Of the Year" announcements. Newsweek named Ford Motor Company as its "Marketing Disrupter of the Year of 2025," because the Bronco Off-Roadeo brand experience does more than turn attendees into Bronco fans, it makes them into actual Ford customers. The Ford Bronco Off-Roadeo is an immersive off-road driving experience designed for new Bronco owners, though non-owners can purchase a half-day adventure. The experience is guided by experts and teaches skills for driving in various terrains at five locations around the United States: Moab's Red Cliffs Lodge (Utah), Las Vegas' Mt. Potosi (Nevada), Gilford's Gunstock Mountain (New Hampshire), Maryville's Great Smoky Mountains (Tennessee), and Horseshoe Bay's Grey Wolf Ranch (Texas).

According to Will Ford, general manager of Ford Performance and great-great-grandson of Ford Motor Company founder Henry Ford, "When we made the decision to re-introduce the Ford Bronco, we knew we had to differentiate ourselves from the competition. We saw an opportunity for building a Bronco community, but we also saw an opportunity for education. We've welcomed over 65,000 people since opening our first locations in 2021, and over 26,000 of those were guests that came with Bronco owners. Half of the guests had never owned a Ford product before. That makes Bronco Off-Roadeo their first real experience with the Ford brand, and in a lot of cases, it keeps them coming back. Since 2022, around 4.3 percent of Bronco Off-Roadeo guests have bought a Ford product after their visit — everything from Bronco and Bronco Sport to F-Series, Super Duty, and Maverick."

WORD OF THE YEAR FROM COLLINS DICTIONARY

Collins Dictionary announced "Vibe Coding" as its 2025 word of the year. According to CNN, "As Collins' definition states, vibe coding is the use of artificial intelligence prompted by natural language to assist with the writing of computer code. Basically, telling a machine what you want rather than painstakingly coding it yourself."

WORD OF THE YEAR FROM CAMBRIDGE DICTIONARY

Cambridge Dictionary, whose tagline is "Where Your World Grows," announced "Parasocial" as its 2025 word of the year: involving or relating to a connection that someone feels between themselves and a famous person they do not know, a character in a book, film, TV series, etc., or an artificial intelligence. The adjective was chosen because, according to the dictionary's website, "As social media intensifies the intimacy that fans feel with their adored celebrities, and with the rise in popularity of AI companions that can take on personalities, the word for these one-way relationships – parasocial – is having its own moment. Colin McIntosh, Cambridge Dictionary Chief Editor, explained, "Parasocial stood out in 2025 for several reasons. Public interest in the term increased massively this year, as we can see from our data: the number of searches for it in the Cambridge Dictionary as well as on Google spiked on several occasions. It’s interesting from a language point of view because it has made the transition from an academic term to one used by ordinary people in their social media posts. And it also captures the zeitgeist of 2025, as the public’s fascination with celebrities and their lifestyles continues to reach new heights."

WORD OF THE YEAR FROM DICTIONARY.COM

Dictionary.com has named "6 7" (pronounced "six-seven" and NEVER "sixty-seven) as its 2025 word of the year. According to Dictionary.com, "The annual pick serves as a linguistic time capsule, reflecting social trends and global events that defined the year. The term's exact origin is a bit unclear. Teachers and parents began hearing kids and teenagers use the term over the course of the year, and some say it can be interpreted as another way of saying "so-so," "maybe this," or "maybe that." Some have linked the term to NBA player LaMelo Ball, who is 6 feet, 7 inches tall."

PIZZA HUT AND "6 7" CAMPAIGN

According to Forbes, "What started as a simple online shorthand has evolved into a generational catchphrase, used to describe something (or someone) that’s effortlessly cool, unapologetically confident, and fully in the know. It’s the energy everyone’s chasing, and it’s so distinctly Gen Z and Gen Alpha that Dictionary.com just crowned it the 2025 Word of the Year."

If this latest drop feels familiar, that’s because Pizza Hut’s been on a roll when it comes to blending culture with craveability. Just last week, the brand turned Halloween into “Hallo-WINGS,” a cheeky campaign that brought spooky humor, fiery competition, and a wink of mischief to the category. By leaning into trends with personality and self-awareness, Pizza Hut has managed to stay in the conversation both online and IRL. Beyond the wings themselves, the campaign taps into a bigger trend. Brands are increasingly leaning on viral moments to engage younger consumers. Pizza Hut’s 6 7 offering shows how a cultural reference can become a business opportunity.

When a brand like Pizza Hut taps into a phrase like “6 7” and ties it to a value offering like 67‑cent wings, it’s hitting a sweet spot for Gen Z on multiple fronts from affordability to trendiness and shareability. Because Gen Z is already primed to visit chains, in a way that millennials haven’t been interested, this kind of campaign doesn’t feel forced, but rather aligned with their habits. It also helps the chain capture more frequent visits and position itself as culturally “in the know,” rather than just “the pizza place.”"

According to Melissa Friebe, Chief Marketing Officer at Pizza Hut, "The 67 Menu celebrates the Word of the Year with a playful reminder that whether you’re fluent in internet slang or just fluent in flavor, everyone gets what it means to score 67-cent wings."

DOMINO'S AND "6 7" CAMPAIGN

Also during November, "Domino's launched its own numerically-linked promo deal, offering customers one large pizza with one topping for $6.70. According to its website, toppings include bacon, ham, anchovies, chicken, Philly steak, pepperoni and sausage. For veggie livers, the options include tomatoes, jalapeños, spinach, banana peppers, black olives, pineapple, mushrooms, onions and green peppers."

WENDY'S AND "6 7" CAMPAIGN

According to People magazine, "Wendy’s is hoping to bring a little sweetness and maybe even a laugh to the Black Friday chaos.  Starting Friday, November 28th, the fast-food chain will have a special one-day deal nationwide, offering Small Frosty treats for just 67 cents, for both in-store and online. Then, from November 29th and through Dec.7, the deal will only be available on mobile order–only through the official Wendy’s app or online...Gen Alpha has launched the catchy phrase into the mainstream, but there doesn't seem to be a clear explanation for its popularity. Back in October, Dictionary.com titled the phrase "word of the year," solidifying its confusing generational significance."

FIREHOUSE SUBS' HOLIDAY PROMO

MediaPost reported, "Firehouse Subs’ new holiday promo one-ups customers’ traditional Thanksgiving tableware with a more on-brand vessel. The chain launched the Firehouse Subs Gravy Extinguisher, a bright red mini-dispenser that sprays out gravy rather than any actual extinguisher agent. Firehouse will donate 100 percent of proceeds from the sale of the extinguisher to the Firehouse Subs Public Safety Foundation, the chain’s nonprofit arm, which has given over $100 million in lifesaving equipment and needed resources to first responders and public safety organizations across North America. The extinguisher is priced at $20, in honor of Firehouse Subs Public Safety Foundation’s 20th anniversary, and is available online at FirehouseGravyRescue.com while supplies last. The chain recently brought back its popular Thanksgiving Turkey Sub for a limited time through the holiday season. The sandwich includes carved turkey breast with stuffing, cranberry sauce and mayo, served hot on a toasted sub roll. Founded in Jacksonville, Florida in 1994 by firefighter brothers, Firehouse Subs operates approximately 1,400 locations worldwide and is a subsidiary of Restaurant Brands International."

END OF FARMERS' ALMANAC

As reported by Martha Stewart, "A go-to source used by everyone from seasoned farmers to urban gardeners, the Farmers’ Almanac, printed annually since 1818, was chock-full of age-old wisdom, weather forecasts, and everyday wonders, but sadly, it's coming to an end. Each edition featured gardening tips, long-range weather predictions, lunar phases, recipes, fishing calendars, home remedies, lore, and expert advice. 

The editors of the Farmers’ Almanac explained in early November that, "After more than 200 years of sharing a unique blend of weather, wit and wisdom, we’ve made the very difficult decision to write the final chapter of this historical publication. The 2026 edition will be the last one." Editor Sandi Duncan said, "Though the Almanac will no longer be available in print or online, its spirit will live on in the values it championed: simplicity, sustainability, and connection to nature."

COST OF ARTIFICIAL CHRISTMAS TREES

NPR reported, "According to the American Christmas Tree Association, 83 percent of households who plan on displaying a Christmas tree in 2025 will choose an artificial one. But this year, not even holiday cheer is safe from economic tensions, as tariffs and supply chain pressures are pushing prices up. Nearly all artificial Christmas trees are imported from China [but as a result of President Trump's ongoing tariffs on China], the price vendors pay to U.S. customs has increased."

While Trump often says his tariffs are intended to incentivize manufacturing on American soil, Mac Harman, founder and CEO of Balsam Hill, an artificial Christmas tree company, explained, "The interesting thing about pre-lit artificial Christmas trees is that they've never been made in the U.S."

CREATOR INDUSTRY VOCABULARY

According to The Wrap, "The creator industry (also known as the creator ecosystem or the creator economy) is lacking a consistent vocabulary. The words "creator" and "influencer" often get confused. Creators are more focused on creating content, while influencers are more focused on building audiences."

CREATOR INDUSTRY HEALTH

According to The Wrap, "The creator economy may be the fastest growing subset of the entertainment industry, but working conditions have room for improvement. Creators are nearly twice as likely than the average U.S. adult to have suicidal thoughts, a new study from Creators 4 Mental Health found. The average age of creators could have something to do with this finding. People aged 18 to 24 years old are far more likely to experience suicidal thoughts according to UCLA Health. After surveying more than 500 full and part-time creators across North America, the study found that 62 percent experience burnout, 65 percent report obsession over content performance, and 69 percent report financial insecurity as a result of their work. An overwhelming 89 percent of creators said they lacked access to mental health resources or benefits — a shocking number considering the aforementioned statistics.

Creators’ emotional well-being is also tied to their content’s performance. Over half of those surveyed said their self-worth declines when content underperforms. Additionally, 43 percent noted that they feel isolated despite being constantly online. Creators are often self-employed, and the volatility of algorithms and trends demand they are always plugged into their work. It’s a combination that can easily breed loneliness. These negative effects only worsen the longer creators have been in the industry. Those who have been content creators for five years or more reported the highest rates of burnout, stress over content, and financial instability."

According to Shira Lazar, the creator and founder of Creators 4 Mental Health, "Creators are not just influencers — we’re small business owners, entrepreneurs, and digital gig workers building a new economy. We’re doing the work of entire teams without the protections traditional workers receive. If this is the new workplace, mental well-being can’t be an afterthought — it has to be part of the foundation of this industry, with real support and care as it grows."

WILDLIFE PROTECTION CHANGES

NBC News reported, "The Trump administration moved on November 19th to weaken the popular Endangered Species Act in an attempt to restore changes made during the president’s first term that were later blocked by a federal judge. The proposed changes include the elimination of the U.S. Fish and Wildlife Service’s “blanket rule” that automatically protects animals and plants when they are classified as threatened. Government agencies instead would have to craft species-specific rules for protections, a potentially lengthy process. But environmentalists warned that the changes could cause yearslong delays in efforts to save species such as the monarch butterfly, the Florida manatee, the California spotted owl, and the North American wolverine."

BRITAIN'S ROYAL ANDREW IS NO LONGER A PRINCE

While Prince Andrew, Queen Elizabeth II's second son, lost his "Duke of York" title in October as a result of the persistent attention surrounding his friendship with convicted sex offender Jeffrey Epstein, during November, he lost his "Prince" title and "His Royal Highness (HRH)" style. He will now be known as Andrew Mountbatten-Windsor.

PRINCESS OF WALES' TITLE

Newsweek reported that, "The BBC has issued a rare public apology to the Princess of Wales for referring to her as Kate Middleton during live coverage of Britain's Armistice Day commemorations on November 11. The future queen is more formally referred to as "Catherine, Princess of Wales," a title which she has held since King Charles III's accession in September 2022. Many, though, still refer to her by her maiden name, Kate Middleton. Newsweek's house style is to refer to her using the shortened Princess Kate, marrying the version of her first name that has the most public recognition according to Google data, together with her royal title. BBC News was hit by a backlash over its live coverage of the princess' visit to the National Memorial Arboretum in Staffordshire, England, on November 11th, during which a presenter said: "We'll take you to the arboretum in Staffordshire, as we said there, Kate Middleton attending that ceremony. Let's have a listen in."

In a statement, the BBC said: "During our coverage of memorials to commemorate Armistice Day we mistakenly referred to Catherine, Princess of Wales as Kate Middleton; these were errors during hours of live broadcasting for which we apologise."

Newsweek explained further, "How to name the princess has become a highly charged question, with some of her most ardent supporters suggesting it is disrespectful to refer to her using her maiden name [since she's been married since 2011]. Others say that even "Catherine, Princess of Wales" is wrong, and that the only technically correct form is: "Her Royal Highness The Princess of Wales." Kensington Palace uses "The Princess of Wales" or "Her Royal Highness The Princess of Wales" in official communications, but never "Kate" and only very rarely "Catherine, Princess of Wales.""

OPENING OF THE FIRST NETFLIX HOUSE

According to NPR, "The first Netflix House is not a house. It's a former Lord & Taylor department store at the King of Prussia Mall, outside Philadelphia. Inside, fans of the world's most popular streaming service can enjoy a mini-golf course, restaurants, a movie theater, and lots and lots of places to take selfies — like on a Bridgerton-style red velvet throne or an afghan-covered couch in a living room from Stranger Things. Netflix House is focused on immersive experiences, not movie theaters. The second Netflix House, set to open in Dallas in December, will not even have a screen. Besides invaluable data, Netflix Houses provide something other streaming services have: a connection to a physical space where fans can interact with favorite characters and shows. Disney, with its theme parks, is also the parent company of Hulu. Universal Studios is a corporate sibling of NBC's Peacock."

Paul Dergarabedian, head of marketplace trends for research firm Comscore, said, "What they're trying to do is blur the lines between their content, your home experience, your small screen experience, and an interactive, fully immersive, tactile, in-person experience. Plus, this is a way for fans to essentially market the shows to each other through social media. I think the key factor will be: do people see this as worth the expense. It's free to go in and to explore. But then, they want to upgrade you. They want to upsell you for these multimedia experiences, immersive VR games, mini-golf and the like."

"WHEN OZ RUNS ON DUNKIN', IT'S ALWAYS A WICKED GOOD TIME"

According to Dunkin's website, "The magic of Oz is brewing at Dunkin’, and fans everywhere are feeling it. Our Dunkin’ x Wicked merch flew off shelves, with stores selling out fast. And with Wicked: For Good premiering on November 21, we’re casting one final spell…This is your final shot to run on Dunkin’ and fly with Oz, and trust us… these items won’t stick around for long!

The Dunkin’ x Wicked Merch Collection:

[1] Dunkin’ x Wicked Tumbler ($22.99): featuring both pink and green reusable straws – just like Oz’s dynamic duo. 

[2] Dunkin’ x Wicked Straw Buddy & Topper Set (4-Pack, $16.99): includes two Elphaba-inspired toppers (broom + hat) and two Glinda-inspired toppers (wand + crown).

[3] Dunkin’ x Wicked Cup Sleeves ($6.99): available in Elphaba green and Glinda pink, each printed with their silhouettes – perfect for dressing up your everyday Dunkin’ run.

Even if you miss the merch drop, you can still get a taste of Oz! Stop by your local Dunkin’ to enjoy a Wicked Green Matcha for a magical twist on our classic Iced Matcha Latte, or the Wicked Pink Refresher, an effervescent drink that sparkles like Glinda’s iconic bubble. They’re sweet, stylish and totally Oz-worthy – the perfect pre- or post-film treat. And don’t forget about the limited-edition Wicked 10-Count MUNCHKINS Tin for $9.99 featuring the silhouettes of Elphaba and Glinda. It’s a collectible that’s as iconic as the treats inside! So, grab your broomstick (or your Dunkin’ app) and fly into your nearest Dunkin’ to taste the magic before it disappears. Because when Oz runs on Dunkin’, it’s always a wicked good time."

MOVIE NEWS: WICKED: FOR GOOD

FINALLY, after a year of waiting, on November 21st, the second WICKED film directed by John M. Chu and starring Ariana Grande and Cynthia Erivo, arrived in theaters in the United States. Premieres took place around the world in Sao Paulo (Brazil) on November 4th, in Paris on November 7th, in London on November 10th, in Singapore on November 13th, and in New York City on November 17th.

CNN reported on November 23rd, "There was no place like the movie theater for Wicked fans this weekend. Universal’s “Wicked: For Good” soared to number 1 at the weekend box office, earning $150 million domestically and $76 million overseas for a total of $226 million worldwide — far outpacing its predecessor, “Wicked,” which opened to $114 million domestically during last year’s pre-Thanksgiving weekend."

According to Variety, "It’s also a major win for Universal, which took a bold bet in splitting the popular stage show into two parts, both of which needed to become major blockbusters to justify the expensive gamble."

Director Jon M. Chu has said, "I used to do my homework at my parents’ restaurant and dream that I would be a filmmaker one day. I used to draw pictures in the margins of my math homework but I never knew it was possible. But I just kept making things all over again. To create is beautiful. I hope when you see this movie, you get the courage to create more and that you dream bigger than you ever thought you could.”

MOVIE NEWS: THE DEVIL WEARS PRADA 2

Coming to movie theaters on May 1, 2026 will be the sequel to the 2006 original cult classic. Fans of the original are thrilled to hear that Meryl Streep, Anne Hathaway, Emily Blunt, and Stanley Tucci will reprise their roles and continue the story.

MOVIE NEWS: TOY STORY 5

Coming to movie theaters on June 19, 2026 will be the fifth Toy Story movie about toys led by Woody (voiced by Tom Hanks) and Buzz Lightyear (voiced by Tim Allen). The premise is that eight-year-old Bonnie becomes enamored with her new favorite toy, a frog-like tablet named Lilypad. How will the other toys respond? Will there be a conflict?

PARIS PHOTO GOES VIRAL

Many brands wish for a campaign or photo to go viral. Think of OREO's tweet during the 2013 Super Bowl or the "Ice Bucket Challenge," where people dumped buckets of ice water over their heads and then posted videos or photos online to show their support for Amyotrophic Lateral Sclerosis (ALS), also known as Lou Gehrig's disease.

In recent news about the Louvre art theft in Paris, France, a photo went viral. NPR reported, "After the robbery, an Associated Press photographer captured a young looking well-dressed passerby near the Louvre's gates — coat, tie, and fedora — as police sealed off the museum. Online, he was instantly dubbed "a more dashing version of the famed Inspector Clouseau" from the Pink Panther franchise, supposedly a suave detective investigating the theft. The AP photographer, Thibault Camus, later said the man was simply walking past. "He appeared in front of me, I saw him, I took the photo," Camus says. "He passed by and left." Still, the image took off, racking up millions of views and a flood of memes."

"When 15-year-old Pedro Elias Garzon Delvaux realized an Associated Press photo of him at the Louvre on the day of the crown jewels heist had drawn millions of views, his first instinct was not to rush online and unmask himself. Quite the opposite. A fan of Sherlock Holmes and Hercule Poirot who lives with his parents and grandfather in Rambouillet, 30 kilometers (19 miles) from Paris, Pedro decided to play along with the world's suspense. As theories swirled about the sharply dressed stranger in the "Fedora Man" shot — detective, insider, AI fake — he decided to stay silent and watch. For his only in-person interview since that snap turned him into an international curiosity, he appeared for the AP cameras at his home much as he did that Sunday: in a fedora hat, Yves Saint Laurent waistcoat borrowed from his father, jacket chosen by his mother, neat tie, Tommy Hilfiger trousers and a restored, war-battered Russian watch. The fedora, angled just so, is his homage to French Resistance hero Jean Moulin. In person, he is a bright, amused teenager who wandered, by accident, into a global story.

The image that made him famous was meant to document a crime scene. Three police officers lean on a silver car blocking a Louvre entrance, hours after thieves carried out a daylight raid on French crown jewels. To the right, a lone figure in a three-piece ensemble strides past — a flash of film noir in a modern-day manhunt. The internet did the rest. "Fedora Man," as users dubbed him, was cast as an old-school detective, an inside man, a Netflix pitch — or not human at all. Many were convinced he was AI-generated.

Pedro understood why. "In the photo, I'm dressed more in the 1940s, and we are in 2025. There is a contrast."

The real story was simple. Pedro, his mother and grandfather had come to visit the Louvre, but it was closed due to the robbery. They asked officers why the gates were shut. Seconds later, AP photographer Thibault Camus, documenting the security cordon, caught Pedro midstride. Four days later, an acquaintance messaged: Is that you?

Pedro said, "She told me there were 5 million views. I was a bit surprised." Then his mother called to say he was in The New York Times. "Cousins in Colombia, friends in Austria, family friends, and classmates followed with screenshots and calls. For Pedro, art and imagery were part of everyday life. So when millions projected stories onto a single frame of him in a fedora beside armed police at the Louvre, he recognized the power of an image and let the myth breathe before stepping forward."

LOUVRE THEFT UPDATE

As the investigation continues into how the brazen robbery was able to happen, it turns out, according to a museum employee, at the time of the heist, the password to the world-famous museum's video surveillance system was "LOUVRE," which was almost as bad as "PASSWORD" or "123456." Even though four suspects have been charged, none of the jewels valued at $102 million have been recovered.


What other recent marketing buzz caught your attention? Since there's always something happening that impacts marketing, read #DebbieLaskeysBlog for the scoop! And remember, there are some exciting end-of-the-year marketing announcements expected during December: Word of the Year from Oxford English Dictionary, Merriam-Webster, and The Economist; TIME Magazine's Person of the Year; and Pantone's Color of the Year for 2026. Stay tuned!


Image Credits: Disney/The Devil Wears Prada 2, Air Canada/Disney, and Universal Pictures/Wicked: For Good.


Watch John Lewis' ad: https://youtu.be/z1bRlnyQeDk?si=nwxgBpEczFfjNtMH


Watch Home Depot's ad: https://youtu.be/F-BA_S2MnZo?si=CUAPg4Y-rgDRAB0s


Read in NPR: This isn't the Louvre's first high-profile heist. Here's a history of earlier thefts:

https://www.npr.org/2025/10/20/nx-s1-5580221/louvre-museum-robbery-history


Read in NPR: The Theft That Made The 'Mona Lisa' A Masterpiece:

https://www.npr.org/2011/07/30/138800110/the-theft-that-made-the-mona-lisa-a-masterpiece


Read in The New York Times: The Disappearance of the "Mona Lisa" - August 24, 1911:

https://timesmachine.nytimes.com/timesmachine/1911/08/24/104834427.pdf?pdf_redirect=true&ip=0


See all of Barnes & Noble's Books of the Year:

https://www.barnesandnoble.com/b/books/awards/barnes-noble-book-of-the-year/_/N-29Z8q8Z2xc0


See all of NPR's 2025 Books of the Year:

https://www.npr.org/2025/11/20/nx-s1-5607997/here-are-the-winners-of-the-2025-national-book-awards


Read my recap of the numerous WICKED: FOR GOOD cobranding initiatives and products:

https://www.debbielaskeysblog.com/2025/11/wicked-for-good-expands-reach-by-co.html


Read my recap of fun marketing stories surrounding the 2025 World Series:

https://www.debbielaskeysblog.com/2025/11/fun-marketing-stories-surrounding-2025.html