How many social media posts do you recall? Do some go viral because they are for charity, like the ALS Ice Bucket Challenge? Or do some go viral because they happened at the right moment in time, like the Oreo tweet when the lights went out at the 2013 Super Bowl? Or do some go viral and become memorable simply because they're funny?
In a new monthly series on my blog - appearing during the first week of each month - I will share the best social media post of the preceding month. The choice may appear on Twitter/X, Facebook, Instagram, Threads, Bluesky, LinkedIn, YouTube, etc.
According to Google, "The best social media post of the month is typically one that effectively combines high engagement with relevance to current events, holidays, or trending topics, while also aligning with your brand identity and authentically connecting with your audience; this could include a thought-provoking question, a relatable story, a visually appealing image, a timely meme, or a behind-the-scenes look, depending on your platform and target demographic."
Without further ado, the post that earns my recognition as the best social media post of the month from February 2025 was shared on February 13th, 2025, by BUDWEISER - four days after the Super Bowl. I saw the post on Twitter/X, and it featured three Clydesdale foals (baby horses that are younger than one-year-old) with the tagline, "The next generation of Super Bowl stars."
This post was memorable because Budweiser knows how much everyone (beer drinkers, non-beer drinkers, football fans, and advertising fans) enjoy watching the Clydesdale horses in their advertisements. The horses are truly majestic (as anyone who's seen them can attest - and I've seen them at the LA County Fairgrounds and, years ago, at their St. Louis brewery headquarters). In ads, they tug at viewers' heartstrings. This particular ad assured viewers that the Clydesdales will appear in future ads and will continue to be their spokes-animals.
While brands attempted to stand out on SUPER BOWL SUNDAY, there was a clever twist on those three words from many brands. Posts featuring owls and messages of "Happy SUPERB OWL Sunday" were shared by the Los Angeles Zoo, the San Francisco Zoo and Gardens, the Audubon Society, the Northwest Trek Wildlife Park, the Memphis Zoo, the Maryland Zoo, the St. Louis Zoo, the Reid Park Zoo, the Toronto Zoo, and the Smithsonian's National Museum of the American Indian. The Library of Congress posted a short video pointing out the owl statues found in its John Adams Building, which opened its doors in January 1939, and features Art Deco architecture combined with its 180 miles of shelving for 10 million volumes.
What brand do you think will stand out during March, and why?
Image Credit: Budweiser via Twitter/X.
Learn more about the history of Budweiser's Clydesdales:
https://www.anheuser-busch.com/about/clydesdale
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