Saturday, September 30, 2023

Marketing News of the Week: The Importance of the Number 25

This past week, the number 25 was significant because three well-known brands celebrated their 25th anniversaries.

How many of us remember Alta Vista, Ask Jeeves, or any of the other search engines that existed more than two decades ago? Well, Google survived and has even entered the English lexicon by becoming a verb. Many of us simply say "Google it," when we don't know something. Google is a great case study for marketing students.

When the Harry Potter series written by J. K. Rowling first appeared, the fantasy and magical plot quickly became a favorite of both children and adults. While it's hard to believe that Harry Potter was first introduced in a book, due to the movies and theme parks created in his honor, the books were so beloved that they inspired both children and adults to embrace reading as a hobby.

Many of us signed up for movie DVD's via mail delivery in Netflix's early days. This week, that service ended. However, Netflix has evolved into a TV watching alternative with its streaming service and excellent content.

What other marketing news stood out to you this week?

What will be the marketing buzz next week?

Image Credits: Google, Harry Potter, and Netflix.

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