Monday, April 19, 2021
Does Your Brand Celebrate Customer Birthdays?
Each year on my birthday, I always smile when I log into Twitter and see those familiar balloons greeting me. Each year, that greeting adds a festive start to my day.
With that in mind, how do other brands wish me a happy birthday? Like many of us who receive too many emails in our email box, I receive several with a “happy birthday” message and a ten or twenty percent discount to be applied toward a future purchase. One brand sends me a coupon for a free ice cream cone, and another sends me a coupon for free pancakes. On occasion, I receive coupons or cards via snail mail too.
Does your brand send personalized emails to customers wishing them a happy birthday? Does your brand send postcards or letters wishing customers a happy birthday via snail mail? Does your brand create a personalized web page wishing customers a happy birthday with a link from an email? Does your brand partner with an ice cream or cookie brand or a restaurant or digital storefront in order to send a coupon to customers for their birthday gift?
In this era of data breaches, I suppose the best gift – and most appropriate gift – would be for a year’s subscription to an identity monitoring service to protect my most important and confidential information. Don’t you agree?
Image Credit: Twitter.