Saturday, April 13, 2019

Five #BrandTips from New @SussexRoyal on Instagram

With the focus on user privacy in social media circles and in Washington, there is rarely good news in this arena. But this past week, there was the launch of a new account on Instagram, and based on its popularity in record-breaking time, there are five brand tips all brands can learn from the Duke and Duchess of Sussex and their new Instagram account.

Pick One Social Media Account
There are many social platforms where you can build your digital brand's presence. But do you have the personnel to handle updates and responses? Do you have a marketing plan for each platform, and how does each platform align with your overall marketing strategy? This past week, the Duke and Duchess of Sussex, launched a new Instagram account, their sole social presence. According to their first post, "Welcome to our official Instagram; we look forward to sharing the work that drives us, the causes we support, important announcements, and the opportunity to shine a light on key issues." The first post was liked by nearly 1.3 million viewers; and the account has attracted 4.6 million followers.

Create a Memorable Name
Is your brand name the name for all your social sites? If not, what did you choose for your name? Do your customers and fans easily remember it? The Duke and Duchess of Sussex followed the naming pattern of the Duke and Duchess of Cambridge, who chose @KensingtonRoyal for their Twitter and Instagram account names. The new account is called @SussexRoyal, not a name for their new home 25 miles outside of London, but a nod to their title, which has been synonymous with Prince Harry since he wed the former Meghan Markle. After their wedding, Queen Elizabeth gave them the titles of Duke and Duchess of Sussex.

Create a Memorable Logo
Does your logo match your brand? Are the colors easy to understand? The Duke and Duchess of Sussex created a memorable logo for their Instagram account that is fun and youthful. Their initials of H and M are intertwined, and a crown sits on top of the initials. The color matches the same shade of blue that appears on the main Royal website (

State Your Social Guidelines

As with all other Royal Family social media sites, there are guidelines. Does your brand have guidelines that are prominently displayed on your website or elsewhere on your social platforms? These are different than terms of use, terms of service, and privacy policies. If you don't have any, read the Royal Family's Social Media Community Guidelines in full at

Launch When You Have Something Important to Announce
With the baby Sussex planned to arrive sometime during the next month, the timing for the launch of this new Instagram account was clear: The couple wanted an easy-to-use social platform where they could share their news on their own terms. How does your brand use Instagram?

What other brand tips did you notice from the @SussexRoyal's new Instagram account and early posts? Chime in and share.

Image Credits: @Instagram, @SussexRoyal and @TheRoyal Family.

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