No matter what you sell – apples, office furniture, or airplane
engines – it’s a good idea to regularly check if your marketing campaigns are
aligned with your target customers and your overall brand message.
So in the spirit of David Letterman’s Top Ten Lists, here are
my top ten tips or strategies for effective brand marketing.
[1] Clearly and simply explain your brand promise in your employee
handbook – most employees won't visit your website or read your brochures.
[2] Define your brand and what it represents to customers and
stakeholders – and allow your brand’s unique personality to stand out among the
competition.
[3] Create a company name that is memorable as well as easy to
pronounce and spell.
[4] If you include a tagline with your company name or logo, make
sure it adds value and doesn't just repeat the business name or initials.
[5] Create a style guide that explains how to reproduce your logo (color,
size, font, etc.).
[6] Ensure that all your marketing, advertising, website, press
releases, logos, signage, corporate communications, etc., convey the same
message.
[7] Determine your competitive advantage – what makes your product
or service unique and makes it stand out from others in your industry.
[8] Think very carefully before launching brand extensions – they
must fit with the overall brand and not cause confusion – they could
unintentionally result in loss of market share.
[9] Social media may be a useful tool for your company or brand to
tell a story and participate in conversations.
[10] Always remember, all of your employees are brand advocates
whether they work as official members of the marketing department or not –
therefore, reinforce the brand’s key attributes by educating all employees and
spend the time to create a positive culture where employees are recognized and
rewarded so that they will become enthusiastic brand advocates.
If you spend the time to implement these ten strategies, your
workplace will be a great place to work, your employees will be amazingly
convincing brand advocates, and your brand will be on the road toward becoming an industry leader.
These given tips are very useful for those people who want to do marketing for some branded products. People can get good benefits from marketing.
ReplyDeleteBusiness Search
Awesome tips, I think if any one cover all these will definitely get success!
ReplyDeleteBrand marketing strategies
Hello there! I am glad to stop by your site and know more brand marketing. Keep it up! This is a good read. I will be looking forward to visit your page again and for your other posts as well. Thank you for sharing your thoughts about brand marketing in your area.
ReplyDeleteSome people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand, of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The brand experience is a brand's action perceived by a person. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people, consisting of all the information and expectations associated with a product, service or the company(ies) providing them.
C.A. Courtesy takes brand marketing and product demonstrations to the next level.
Brand Marketing Massachusetts
Thanks for the post. Such an excellent tip for growing the online business. Online marketing may be a good way for small businesses to simply find the customers. It's very useful tips for me.
ReplyDeletemarketing tips
Thanks for your ideas its very informative . thanks for sharing with us . . .
ReplyDeleteeffective branding marketing agency